Dec 01 2024 45 mins
In this episode, I’m joined by Tommie Powers, the mastermind behind Tommie Traffic, to uncover the secrets to profitable ad campaigns. Tommie shares why understanding your audience is the foundation of successful marketing, the critical steps to ensure your offer is ad-ready, and how testing fuels long-term growth.
We also explore the mindset shifts necessary to overcome business plateaus and the importance of leveraging proven sales strategies before investing in paid traffic. Whether you're scaling to 7 figures or breaking into 8, this episode is packed with actionable advice to take your business to the next level.
KEY POINTS:
- Tommie Powers’ career journey
- What is a media buyer?
- How to generate traffic: organic, partnership, paid
- The importance of understanding the audience for effective ads
- The pivotal role of boosting a post with a purpose
- Ways to measure ad effectiveness: KPIs and impact
- Millionaire mindset: Long-term goals and investment strategies
- On understanding the value of lead vs its cost
- Challenges of using lifetime value (LTV) as a metric for businesses
- Strategy is key: The importance of self-awareness and seeking help
QUOTES:
"Our job as media buyers is to get in front of the right people and then make sure that we're saying the right thing. That's what a quality message is." – Tommie Powers
“If you aren't consistently selling, you shouldn't be even trying to do ads in the first place. You can, if that's what you want to do, but the probability of success is going to be a lot lower. If you want to increase your chance of success, you should be consistently selling.” – Tommie Powers
“Your job is just to figure out — how can I run an ad to get more people interested in my selling process versus going low ticket.” – Tommie Powers
GUEST RESOURCES
Tommie Powers
LinkedIn | @tommiepowers
RESOURCES:
[FREE] Don't miss my free 5-Day 7-Figure Business School and learn the blueprint to grow a seven-figure education consulting business. I'm going to teach you the psychology of a millionaire, how to identify million-dollar problems, package and price your offers, master my seven-figure sales process, and identify leads to pitch immediately. Click HERE to sign up now!
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