Alexia Rodriguez shares stories of hope from Hurricanes Milton and Helene


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Oct 21 2024 28 mins   1

This week on the RealTrending podcast, Tracey sits down with Alexia Rodriguez, CEO of KW Cares to discuss how their organization supports Keller Williams agents during times of crisis, and best practices for organizations interested in building their own hardship fund.

In light of recent hurricanes impacting the East Coast, Alexia talks about how their agents are helping one another through KW Cares’ program and offers valuable advice for anyone interested in creating their own relief fund.

Here’s a glimpse of what you’ll learn:


  • KW Cares has provided over $63 million in grants to associates nationwide

  • The impact of hardship funds on agents who have lost everything from natural disaster or a catastrophic life event.

  • How emergency grants can significantly impact agents' lives in times of need.

  • Collaboration with other aid organizations is also important for relief efforts.


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The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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