Episode 11: Roderick Jefferson on the Role Sales Enablement Professionals Have in Driving a Culture of Equality and Inclusion

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Jun 19 2020 30 mins  

Sales enablement thought leader Roderick Jefferson and Paul Butterfield, Instructure Sales Enablement VP explore the role that sales enablement teams should play in driving a diverse and inclusive corporate culture. As Roderick put it “Diversity means you’re invited to the table. Inclusion means you have access to the menu along with the opportunity and ability to order from it.” 

  • How sales enablement teams can help ensure a diversity of job candidates
  • What ways can we create sales assets, training materials and courses that are inclusive
  • The critical role onboarding and ramping have in helping new diverse employees feel welcome and included

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.