Episode 12: Erica Newell shares the Unique Sales Enablement Needs of Customer Success Teams and How to Enable CSMs for Success


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Jul 11 2020 28 mins  

Erica Newell, Sr. Strategic Customer Success Manager at Bridge and Paul Butterfield, Instructure Sales Enablement VP talk about an area of Sales Enablement that is often overlooked - Sales Enablement for Customer Success teams. The fact is many customer success organizations drive a significant amount of revenue but have different enablement expectations and needs. Erica shares insights into: 

  • How is Customer Success different from Sales? How are they similar?
  • What questions to ask your CSM teams to better identify their needs
  • Suggested areas of enablement to develop for CSMs

Erica and the Bridge Customer Success team support 700+ customers worldwide. Bridge is a fast growing employee development platform that combines learning management, performance management, career development, and engagement measurement into one unified experience. G2 recently named Bridge a Leader in the corporate LMS category.