In this episode, we are welcoming Peter Cramer into our show. Fabian met Peter at a Mice by Melody Event in Stuttgart back in 2016. Peter shares interesting milestones in his career, gives hints for artists and also evaluates the importance of Social Media for events especially in these times when the roles are redefined in the events industry and the whole world.
More background information:
Peter Cramer began his career as an independent concert promoter in North Rhine-Westphalia. Together with his business partner Rolf Möller, drummer of the punk band "Extrabreit", he organized artist tours, managed an event hall in Hagen, Westf. and organized large public events for the city marketing of Hagen. "Hagen Springe Festival" and "Hagen blossoms" were created by Peter and still take place very successfully every year in the city. In 2000 Peter took up a position as Event Manager in an agency near Mainz and then as Director Event Marketing at the advertising agency Publicis in Hamburg and Erlangen. After a stop over in a PR agency in Hamburg, Peter Cramer founded his own communication agency "Panem et Circenses" in Hamburg in March 2010. Inspired by the possibilities of social media for events, Peter published the first reference book about the symbiosis of social media and events in early 2011. In 2012 he and his agency will focus on online content MICE marketing for international providers in the German-speaking target markets. For the client Switzerland Tourism, the agency designed the first online MICE newsroom for the German-speaking target markets Germany and Austria in 2012. This was the first MICE newsroom for a destination ever. Further online MICE Newsrooms followed and in 2013 the online site and community with the brand "MICEboard" which bundles the content of all MICE Newsrooms and provides event planners with information and inspiration from numerous international destinations. Today, MICEboard is the largest German-speaking online community aimed at event planners from event agencies, companies and associations. Every month the site has numerous visitors from Germany, Austria and Switzerland who use MICEboard to plan their international events, incentives, meetings and congresses.
After MICEboard successfully helps event planners online to generate business, Peter created in 2012 the networking event "MICE by melody" with the aim of bringing suppliers and buyers together for business in real life. "MICE by melody" broke with all the usual rules of similar events and caused quite a stir in the MICE industry worldwide. With the trade events "MICE BOAT" and "MICE PEAK" the agency set new benchmarks in the MICE industry. No other events in the MICE industry worldwide combines online and offline into a hybrid event as intensively as the MICEboard sales and marketing events. The "MICE BOAT" - a trade event on the transatlantic Ocean Liner Queen Mary 2 as part of a sea voyage - is legendary.
December 2018 saw the premiere of the MICEboard Podcast - the first ever podcast for the MICE industry and event industry. Since 2020, "MICEboard Stream TV" complements the podcast with a visual component and the media service offers of the agency. Peter's agency "Panem et Circenses" has created with the brand "MICEboard" a multichannel communication channel through which its international clients, such as the tourism authorities of Switzerland, Singapore, Japan, Catalunya, Vilnius, Riga, Finland, Belgium, Netherlands, Luxembourg, France, UK, Spain, Korea, etc., successfully reach event planners in Germany, Switzerland and Austria.
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