Using Social Media in a Crisis with Lesley Bruinton, APR


Episode Artwork
1.0x
0% played 00:00 00:00
Jul 06 2020 46 mins   1
When a tornado hit Tuscaloosa in 2011 and knocked out the school website and most modes of communication, it was the perfect time to convince the administration that the school needed to get on Facebook! IN THIS EPISODE, LESLEY SHARES: How Tuscaloosa City Schools got started on social media Why the district hasn’t changed its Facebook profile pictures since 2012 Unique methods for engaging the community The video strategy TCS is using to reach more people An invitation to an incredible organization called NSPRA SPECIAL GUEST Lesley Bruinton, APR Public Relations Coordinator Tuscaloosa City Schools, Alabama Follow Lesley on Twitter: @lesleybruinton Lesley’s Blog: https://modernretropr.wordpress.com/ Tuscaloosa City Schools Website: https://www.tuscaloosacityschools.com/ Facebook: https://www.facebook.com/TCSBoardofEd Instagram: https://www.instagram.com/TCSBoardofEd/ Twitter: https://twitter.com/TCSBoardofEd - Check out the apple in the username! YouTube: https://www.youtube.com/channel/UCK4DcaeOvhZF20b7MYOg0Hw LinkedIn: https://www.linkedin.com/company/tcsboardofed USEFUL INFORMATION Student artwork that includes the school logo National School Public Relations Association (NSPRA) Blog: How Adding Emojis Can Engage Your Social Media Audience Video Tip: How Adding Emojis Can Engage Your Social Media Audience MORE RESOURCES www.SocialSchool4EDU.com