Jul 27 2020 37 mins 1
What is the goal of social media for your school? Brendan has it mastered at Sewickley Academy. In this episode, he shares it with you! IN THIS EPISODE, BRENDAN BREAKS DOWN Why social media alone is not enough How they involve students in the recruitment of new families What UGC stands for - and how it helps create great content His 75-25-1 rule when it comes to social media Simple school spirit swag ideas SPECIAL GUEST Brendan Schneider Director of Advancement Sewickley Academy in Pennsylvania Follow Brendan on Twitter: @schneiderb SchneiderB Website: https://www.schneiderb.com/ Sewickley Academy Website: https://www.sewickley.org/ Sewickley Twitter: https://twitter.com/sewickley Sewickley Facebook: https://www.facebook.com/sewickleyacademy Sewickley YouTube: https://www.youtube.com/user/sewickley Sewickley Instagram: https://www.instagram.com/sewickleyacademy/ Sewickley Pinterest: https://www.pinterest.com/sewickley1838/ USEFUL INFORMATION Instagram article from Brendan on UGC - #3 Instagram Aesthetic Trend for School Marketers - Curated User Generated Content Panther Pride contest - link to cheer video Day of Caring video featuring student #K12PRtip - Facebook Save Feature (still to be created) Blog: Promote Your School with Cool SWAG! MORE RESOURCES www.SocialSchool4EDU.com
