Mastering Social Media for Schools

Social media is a powerful communication tool for your district, but there are some unique strategies required when it comes to using it for a referendum or bond campaign. IN THIS EPISODE, BARB EXPLAINS: How social media can be both useful and challenging for school communications. Why you should use social media to build trust with your community before you ever have to ask for financial support. How the goal of a referendum/bond campaign is not to market or “sell” the support for the question, but rather to inform, engage, and get the facts to your community. Specific tips for schools going to the polls in November 2020. SPECIAL GUEST Barb Nicol President Barbara Nicol Public Relations - Minnesota http://www.barbnicolpr.com Follow Barb on Twitter: @barbnicol Follow Barb on Facebook: https://www.facebook.com/BarbNicolPR/ USEFUL INFORMATION Blog Articles: Are Your Social Media Posts Meeting Your Communication Goals? Your Referendum To-Do List for Social Media Vote Yes! Referendum Secrets from a Winning Campaign K12PRtip - Free Referendum Checklist for Social Media MORE RESOURCES Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com