In the latest episode of Impetus Digital's Fireside Chat series, I sit down with Craig Lipset, Founder and Advisor at Clinical Innovation Partners and former Head of Clinical Innovation and Venture Partner at Pfizer. We chat about everything from his personal health journey to his professional accomplishments, including the journey from the corporate world to being his own boss. We also discuss decentralized trials, and how COVID-19 is accelerating the uptake of these and the ability of patients to make their own informed decisions. Other innovative concepts such as e-patients, novel clinical trial endpoints, passive data collection, and beyond-the-pill thinking are also explored. Schedule a meeting with Natalie Yeadon: https://www.meetwithnatalie.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impetus Digital Website: https://www.impetusdigital.com/ Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/ Impetus Digital Twitter: https://twitter.com/Impetusadboards Impetus YouTube: https://www.youtube.com/Impetushealthcare Craig Lipset: https://www.linkedin.com/in/lipset/ Clinical Innovation Partner: https://www.linkedin.com/company/clinicalinnovation/