Helpful by the Numbers: JJ Reynolds, Mediauthentic

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Sep 03 2020 14 mins  

This week, I’d like to introduce you to JJ Reynolds from Mediauthentic. JJ originally started working in the field of marketing as a videographer who would create marketing videos and other assets, but he quickly learned that organizations didn’t really know what to do with these things once they had them.

That led him to dig into measurement, which he says is really what’s necessary to answer the question, “Is this actually working?”  When you know what is and isn’t working (WITH REAL NUMBERS in front of you), it’s easier to take action in the right direction.

Today, that’s what JJ focuses on - using metrics to help organizations guide their growth and value delivery.

Connect with JJ:


Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:



Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.