Ad Chatter, Ep. 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond)


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Dec 26 2020 44 mins  

In this episode of Ad Chatter, Dan Goldgeier talks with Gary Kroeger about his career experiences from “Saturday Night Live” to working as a Creative Director at an Iowa ad agency. Topics covered include:

  • Chicago as a comedy proving ground
  • The SNL creative process (and why Larry David struggled there)
  • The critical importance of presentation skills, in-person and virtually
  • Advertising to, and in, the “heartland” of America
  • Why great Creative Directors should seek to “get fired” every day
  • How the Democratic party should compete in red states