If you worry you can’t find new, original ideas and that everything has been written, think again. Blue Ocean Strategy, a 2004 business book by W. Chan Kim and Renée Mauborgne, has a lot to teach us in this regard. The book lays out a framework businesses can use to create infinite demand for their product or service through value innovation. At the core of the book is the idea that businesses should look at their non-existing customer base and compete across different industries instead of within industries. By creating products and services at the intersection of different industries. The same is true for writing. The best ideas come from combining ideas from different disciplines, and we all have unique sets of knowledge and experiences. Get creative! Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.