Oct 30 2024 13 mins
Episode Overview: In this episode, we dive into the science-backed reasons why weaving pleasure into your launch process isn’t just about feeling good—it actually improves your financial results, motivation, and decision-making. Whether you’ve felt exhausted by launching before or simply want a smoother, more effective approach, today’s discussion reveals how prioritising pleasure can lead to better outcomes for you and your business.
Key Takeaways:
- Reducing Resistance to Selling:
- Aligning your offers with pleasure removes the “drag” of selling, helping you stay excited and motivated throughout your launch.
- When what you’re offering feels pleasurable, it’s easier to show up consistently and enthusiastically, reducing hesitation around promoting your offer.
- Activating the Reward System:
- Pleasure activates your brain’s reward system, creating a dopamine surge that increases your motivation and momentum.
- By designing your launch to feel enjoyable, you tap into natural motivation and make it easier to follow through on selling without relying on willpower alone.
- Soothing Your Nervous System:
- Experiencing pleasure switches off the stress response (fight-or-flight) and activates your parasympathetic nervous system, leading to clearer thinking and decision-making.
- A soothed nervous system supports greater cognitive function, better decision-making, increased creativity, and enhanced focus—making your launch both productive and fulfilling.
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