Sep 03 2024 38 mins
In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this space, uncover key challenges and barriers, and discuss what buyers are truly seeking from Retail Media. Whether you're on the buy-side or sell-side, this conversation offers valuable insights into the future of Retail Media.