How I Made it in Marketing

“Trust yourself.” That is a key lesson shared by our latest guest, an academic leader. And really, that is the goal of education, right? To build your capacity, so you can trust yourself to effectively execute.

We also believe in the importance of capacity building for entrepreneurs and marketing professionals. For example, we provide free marketing thought tools (https://meclabs.com/course/tools/) – simplified frameworks to help spark your next great marketing campaign. We call them “thought tools” because they help spark your ideas and insights, so you can trust yourself instead of trusting some tools’ secret AI to magically provide the answer.

“Trust yourself” is just one of the lessons shared by Michael Diamond (https://www.linkedin.com/in/michaeldiamond/), Academic Director and Clinical Assistant Professor in the Integrated Marketing and Communications Department (https://www.sps.nyu.edu/homepage/academics/divisions-and-departments/division-of-programs-in-business/integrated-marketing.html), New York University School of Professional Studies, in our latest podcast episode. Diamond supports over 1,000 graduate students and more than 200 faculty members at NYU.

Some lessons from Diamond that emerged from our discussion:

• Build capabilities that endure, and not just quick fixes to near-term problems.
• Tackle problems with integrity, self-reflection, and some humor.
• Trust yourself and your instincts, especially when you feel passionate about something.
• Speak truth to power.
• Trust yourself.
• “We hired you because you are smart, you have our support, and we expect you can figure it out.”
• “It’s not just the how and what of marketing and PR, but often ‘who’ is in the room.”

Related content mentioned in this episode

The MarketingExperiments Quarterly Research Journal (https://marketingexperiments.com/journals/1st%20Quarter%20(2011)%20-%20MEx%20Research%20Journal.pdf)

Executive Master's in Marketing and Strategic Communications (https://www.sps.nyu.edu/homepage/academics/masters-degrees/executive-masters-in-marketing-and-strategic-communications.html)

Value Proposition Workshop (https://meclabs.com/services/value-proposition)

Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Podcast Episode #14) (https://www.marketingsherpa.com/article/interview/franchising-and-marketing)

Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://www.marketingsherpa.com/article/interview/revenue-growth-podcast)

Marketing Wisdom: In the end, it’s all about… (https://sherpablog.marketingsherpa.com/social-networking-evangelism-community/marketing-wisdom-last-post/)

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