Oct 07 2024 15 mins
In this episode of Coaching for Creatives hosted by Aura McKay from Business of Creativity, listeners learn essential strategies for raising their rates as photographers, graphic designers, and other creative freelancers.
Aura outlines three key steps to communicate rate increases effectively to clients: giving advanced notice, being transparent, and offering a grace period.
She also discusses five compelling reasons to justify rate hikes, including new skills, high demand, expanded scope, increased business costs, and years of experience with proven results.
The episode aims to help creative freelancers confidently implement price adjustments while maintaining client relationships.
00:00 Welcome and Introduction
00:17 Why It's Time to Raise Your Rates
01:08 Three Steps to Communicate Rate Increases
01:49 Overcoming the Fear of Losing Clients
02:59 Justifying Your Price Increase
03:35 Advanced Notice Strategies
05:32 Transparency and Value Communication
06:35 Top Reasons to Raise Your Rates
13:16 Effective Communication Methods
14:46 Conclusion and Viewer Engagement
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