Career Advice & MR trends with Lisa Gudding, EVP at IPSOS

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Sep 06 2019 44 mins  

In this episode we’ll hear from an industry veteran shares her career story, from her first job to her current role as Executive Vice President at IPSOS, one of the largest global marketing research firms. Along the way, Lisa shares how to follow your passions within your job, the importance of company culture and upcoming trends in marketing research. 


Ipsos Group is a global research and a consulting firm with headquarters in France. It is ranked as the third largest research firm, operating in 88 countries with over 16,000 employees. Ipsos is passionately curious about Society, Markets and People. “Game Changers” – their tagline – summarises their ambition: to provide true understanding and make our changing world easier to navigate. 

About the Digging for Insights Podcast

Whether you are a marketing research professional looking for career inspiration, or a business looking for ways to become customer focused, the Digging for Insights podcast is for you. How do you know what your customers really need? How can you use research to make critical business decisions? Join Stephen Griffiths, a Fortune 500 Corporate Researcher to find answers to these questions as you dig for the insights that will grow your business. Whether you work in marketing, consumer insights, customer experience, analytics or market research, this podcast provides case studies, how-to research methods and career advice that can accelerate your career.