How good PR pitches make good stories w/ Inc Magazine's Jeff Haden


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Sep 09 2020 32 mins  

Learn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.   

Guest:

Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.

Topic: 

There is a right and wrong way to pitch to the media.

Five things you’ll learn from this episode:

  1. How should you pitch to reporters?
  2. Why should you build relationships with reporters?
  3. How can you build relationships with reporters?
  4. How can you pitch your company in a way that is helpful to audiences?
  5. Why should you vet the reporter before an interview? 

Quotables:

  • “One of my pet peeves of pitching is saying, ‘this would be very interesting to your readers,’ and then it has nothing to do with anything I’ve ever written before.” — @jeff_haden
  • “If I’m going to write about a company or an entrepreneur, I want them to have something actionable, useful, or helpful that people can benefit from.” — @jeff_haden
  • “If you help me, I don’t forget you.”— @jeff_haden
  • “It starts with a story, but the story has to be one that has value and merit.” — @jeff_haden
  • “For ghostwriting, I build your house, but I don’t get to live in it.” — @jeff_haden
  • “There is no job that doesn’t allow you to help people in some fashion.”— @jeff_haden 

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About your host Jason Mudd

On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.



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