Sep 30 2020 36 mins
In this episode, we chat with Adam Halberg, long-time chef, culinary director, and now CEO of Barcelona Wine Bar. Tune in to hear Adam talk about prioritizing long-term customer relationships and lifetime value over short-term upsells, and how Barcelona commits to creating personalized guest experiences despite a challenging COVID-19 environment. Adam also discusses the importance of curating a team and culture that embrace altruistic hospitality, and shares how he helps the company focus on the core values that matter, even amidst turbulent times. Learn more about building the strong foundations of a truly guest-oriented brand in this latest episode of Food Fighters!