E-commerce Coaching Call with New Amazon Seller, Kiefer Hogge - Part 1


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Dec 08 2020 39 mins  

Episode 50


This is Part 1 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. We will talk about specific Jungle Scout criteria you should consider and why you should not do them first, the best practices to receive a Fulfillment by Amazon, and the importance of packaging and product listings. 

Let’s jump into the episode and learn with Kiefer how to start your Amazon career!

[00:01 - 06:09] Opening Segment

  • Let’s get to know Kiefer Hogge
  • Affiliate marketing as a source of income
  • His path to Amazon selling

[06:10 - 16:11] 24-Month Timeline 

  • We talk about the lessons from our failed ventures  
  • Where is Kiefer now in his Amazon journey? 
  • Amazon selling is a long game
  • Find out why Kiefer realized he “had room to mess up”

[16:12 - 27:19] 3,000 Sales in Top 10 Listings

  • Find out David’s Jungle Scout criteria
  • Don’t miss our tips to source products that will sell!
    • Start with your specialized knowledge
  • Evaluating manufacturers and trading companies

[27:20 - 34:08] 30-Second Reaction 

  • We talk about the importance of Amazon packaging
  • Kiefer asks about the labeling process
    • Set up your listings
    • Go to Inventory > Manage Inventory
    • Check the box. 
    • Look for a drop-down menu > Print Item Labels
    • Download labels as pdf
    • Send pdf to manufacturer
  • We discuss what is a minimum viable product

[34:09 - 39:00] Closing Segment 

  • When should you sell?
  • Utilizing air and sea shipping 
  • Final words


Tweetable Quotes:

“I think in the past, my biggest mistake was I was rushing to just get in and learn versus really starting outright.” - Kiefer Hogge


Resources Mentioned:

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Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more. 


WATCH OUT for Part 2 on www.FiringTheMan.com

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