Hire Technicians NOT Marketers for Amazon #6


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Mar 11 2020 20 mins   2
Selling on Amazon is a game of finding Where’s Waldo. You need a technician to find Waldo. You know how each page has a different setting? That’s Amazon. A marketer is better at running the same playbook over and over again, traffic, and conversion. A technician can troubleshoot anything. Your Amazon company will be far more successful if they hire technicians. Mar·ket·er: a person or company that advertises or promotes something. Tech·ni·cian: a person skilled in the technique of an art or craft. Where's Waldo? Troubleshooting brand registry Product detail page removals Logistics and storage issues LTL shipments, ever met a marketer who with no prior amazon experience who has made an LTL Shipment? For a technician it’s just another jigsaw puzzle. To a marketer it’s overwhelming. Now imagine telling them go to the warehouse and build a pallet - we’re going to stock out and the warehouse is behind. Liquidation Algorithm changes Ad management is technical not marketing, equation based ACOS/TACOS Locations to hire talent BetterTeam.com - shows everywhere LinkedIn got me a great hire Local community, Church Referrals Past companies you’ve worked at Local community college - I haven’t gotten this one to work for me yet. Can’t get something done, what do you do? Ticket, research, research, test. A/B testing Things constantly changing Stranded inventory Alt text keywords of photos - an SEO technical aspect Launching new marketplaces Reporting Europe Vat/taxes/customs/imports Converting inventory to MFN or FBA. Btw, here’s a great tip - create duplicate skus in your inventory so that if FBA ever stocks out, MFN is already to go. Lastpass Communication channel use Slack Skype Hangouts Vendor Central and Seller Central hybrid approaches Refunds and clawbacks. Plug for www.myrefundguy.com to get cash back from Amazon that they owe you. Multi-channel fulfillment orders. Setting up technology. Things a marketer will do better at: Content production Taking a sales call Shooting promotional videos Creation promotions and coupons, knowing when to do them Project management