Apr 01 2020 27 mins 3
Photography is an art that is hard to get right. On today’s podcast we talk to the experts on how to get the best photos in front of your consumers on Amazon to increase sales. Jeff Delacruz - President of POW Photography or Products on White Photography. I’ve personally used their service and recommend them to my clients as the go to place to get professional photography. Just to qualify you guys to my audience, I’m sure it’s impossible to count how many photos your studio have taken, but can you share your background and why are you guys the experts in this? Pictures on White Photography name came about because of the importance on white. How did POW start? 2010 in midst the last meltdown. What makes a good photo? What is pleasing What encourages someone to click my listing photo Tent light kit vs Studio approach Product on white background is bare minimum. How do I win that click and make my photo standout? How do I light it? Common photo mistakes Can look at a product before even putting it on set. Color number for a wine glass - 250. Light density. Black cards on the side. Reflection of the black card. Basic starting point Light sweep Trying to do it as an amateur as a professional is not possible. How to balance lights. What types of photos should be on an Amazon listing? One thing I like about your website is it has tutorials on how to order the right photos. Survey the Amazon competition and shoot lookalikes. Progression Amazon sellers go through Get to market as fast as possible Once up start optimizing Hardest product to shoot and why? Liquor decanter + glasses Easiest product to shoot and why? Bottles 200,000 photos in past 10 years. Beauty products. What should clients ask more from you or photos they should obtain than are not as common but should be? Biggest question we get - do you shoot lifestyle images? We do, but it’s challenging. Started service 6 months ago “Amazon Lifestyle Composite Photos” Or “Stock Composites” We retouch it so the item matches the scene. $150 per photo. Funnest product to shoot? Hard light shot for beauty products. Created a whole new lighting style for us. Background called “hard light” Types of photo styles. Perfect listing: Main image photography is most important. Stand out from competitors. Pitfall: Front, back and side. Nobody cares about that. Better: Features, what makes it sell. Is it tough, really big? Show call outs. Really sell me why. Obviously sellers should pay for high grade professional shots, but are there any hacks or shortcuts they can take? This photo guide has all the specs and recommendations for images on Amazon. Summary: Photos should be 2000x2000 Jpeg 7 photos per item Main photo on white cropped so item is 85% of image (Prevent white space at top and bottom of product, so that item looks bigger in search results) 7 Photo Shots you can take: Main image - on white. Back image - labels etc. Close up shot to show a feature Infographics -Photos with text and key features Lifestyle- Makes you feel you’re using the product, or how and where you would use the product Aspirational -Humanizing the product in use to show social gain (photos of humans) Video (Requires EBC / Brand Registry)
