May 19 2020 27 mins 1
Advertising is a continuous hot topic for clients at My Amazon Guy, how do we get better at it, what should we be doing now? Today we talk to a PPC expert. Destaney Wishon with Better AMS. www.betterams.com Better AMS, who you are, what you do. What’s changed with PPC More control. Incremental control. Imagery and copy writing. Custom brand images. Auto campaigns has more control and targeting. More complexity. 10 campaigns for ASIN. What’s should I be doing Clean campaign structure. 1 Campaign 1 ad group 1 ASIN. New AMS UI, thoughts? New targeting tops are top of funnel. Brand awareness. Video in search biggest unexpected win. Interest is high. Sponsored product tips Not enough keyword research 10-20 keywords is not enough, everyone knows to bid on the top keywords. Less people bidding on an item the cheaper ads are. Dive into long tail keywords. Negative keywords Better AMS uses proper bid management Biggest challenge right now? Having to make decisions with smaller timeframes. Sponsored Products Where do you start? Audit 20-30 non related asins in a campaign, why only 1 ASIN getting exposure How do you balance top portfolio with weak portfolio items. 80% of sales on top 20% of catalog. ACOS is different in every category, where are ads harder, easier? What kind of client would be a good fit for Better AMS and how do they get in contact with you? Walmart PPC next steps. Buy Walmart/Etsy/eBay launch services at https://myamazonguy.com/marketplace-launch-walmart-etsy-ebay/ Get Amazon Consulting at https://myamazonguy.com/
