Zon Tools Tarik Ozkan CTO on Amazon Automation #45


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May 28 2020 27 mins   2
To get 15% off Zon Tools use promo code "myamazonguy" Tarik Ozkan CTO of Zon Tools Search Term Isolation Philosophy to only advertise on converting keywords Decreasing bids doesn’t always lower ACOS Zon Tools - Automation of PPC Automate existing campaigns Bulk Editor Zon Tool has a dozen of product offerings, all with their one unique Trademarked name. Algorithm Black Box - curious How does Zon.Tools work? Interactive Rule Flow Bot brain here: www.zon.tools/flow AM 3.0 works on all Targets (PAT and EAT) and Keywords (all matches). Every 6 hours adjusts your bid based on your ACoS goals (“Max ACoS“), clicks (“Min. Action Click“) and spend (“Max Spend“). The new bids are calculated based on: Clicks Sales Max ACoS Min Bid Max Bid AM 3.0 will wait for one of the 3 conditions before starting working: The Keyword or Target reached “Max Spend” without sales –> AM 3.0 will immediately drop its bid to “Min. Bid” regardless of the number of clicks it has The Keyword or Target reached “Min Action Clicks” and there are no sales –> AM 3.0 will immediately drop its bid to “Min. Bid“ The Keyword or Target reached “Min Action Clicks” and there are sales –> AM 3.0 will then look at the keyword ACoS compared to “Max ACoS” and adjust bids as defined below: AM 3.0 algorithm will calculate the optimal bid for each entity (Keyword or Target) based on its conversion rate. The system willmove toward the optimal bid with daily increments or decrements of 0% to 100% / day based on the assigned Change Rate at PGN creation or Edit Rule Configuration. AM 3.0 bid range is limited by “Min Bid” and “Max Bid“. AM 3.0 will never Pause nor Enable your Keywords or Targets Keyword Miner & Term-Inator: KWM and TI work every 6 hours on 3 main triggers (thresholds): Min Action Clicks Max Spend Max ACoS Orders7 Relevancy Trigger (KWM) KWM and TI will wait for one of the 2 conditions before starting working: The Customer Search Term reached “Max Spend” without sales –> TI will negate regardless of the number of clicks the search term has The Customer Search Term reached “Min Action Clicks” –> KWM and TI will then look at ACoS If ACoS is above threshold –> TI will Negate the search term If ACoS is below the threshold and “Orders7” equal or above “Relevancy Trigger“–> KWM will Mine the search term How KWM mines: Exact Campaign: Exact Match Phrase Campaign: Phrase Match + Negative Exact — Search Term Isolation — Broad Campaign: Broad Match + Negative Phrase — Search Term Isolation — How TI negates: Phrase Campaign: Negative Exact Broad Campaign: Negative Exact Auto Campaign: Negative Exact