Jun 25 2020 39 mins 2
Have you ever wanted to write a book or sell books on Amazon. This is the podcast for you. Today we talk to a visionary who knows how to get you the #1 best seller on Amazon. Ellen Violette is an award-winning book and business coach, multiple #1 bestselling author, podcast host, CEO of Create a Splash Marketing & Grammy-nominated songwriter. Giving books away for free, mistake. Getting something new to the conversation. What makes it unique? Write title, sub title. What is it that offer? Getting Started. - Know what your keywords. Move business forward. Do market research of 100 people. What do people want to do - Save time, energy. Depends on audience. Speaking on stage - without book - to get on stage. EbooksGive away books. People want value before they pay you. Low cost, high value prop. Give ebook away but not physical book necessarily. Give away to #1 status.General public doesn’t what “#1 best seller” it opens doors. Hot New Release List. Shows up in top 10 gets more visibility. One question I'll have is can books make a profit on Amazon? How to accelerate success. Kindle. Ellen all top #1 best sellers.Books open doors. Never too old to write a book.Things happen when you write books.What mistakes did you learn on your journey.Process is up and down.When I first started people were lying about how you were going to be on the beach automating income.The money is in the coaching, teaching what’s in the book.Master class.Mark Hendricks - giveaway 12 days of Christmas.Didn’t raise prices fast enough. First mistake I made.Pieces I didn’t know, hired people that could help me fill in gaps.7 months to put together, sold course before I had it put together.2008 - recession lost half coaching. Got ill. Mindset - burned out on way running business. Started struggling. Sold all my jewelry in business. 2.5 years to six figures book writing and coaching. 2008 - dropped down.Wanted more passive income, sicker in 2008. Couldn’t figure out how to do it. Just kept trying things. Never gave up. Mindset. Felt entitled. 2013 - interesting thing happened. Kindle got big. Wrong - couldn’t to market to list, stopped list building. Never stop building a list.Over time, workshops not filling, stopped doing them. Doing more 1 on 1s.Moved price to $15,000 publishing, making sure book is right. Setting up bonus. AOV went up, had to rethink demographics. All my best client was referral because I wasn't list building.Create podcast.Guerilla marketing - when you don’t have the marketing. Until you figure out what is wrong. Beg and borrow to find the right coach. I got the coach I could afford, cost me a year.Russel - one funnel way challenge.Networking and peopleTime and investing.I”m a creative - not a business person.Latest book:.com secrets and traffic secrets by Russel Burnsen. Booksopendoors.com Just keep going.Ellen Violette Ellen Violette helps busy creative visionaries, leaders and changemakers, write, publish, launch to #1 bestseller, and market their book to get more clients, make more money, make a bigger impact, and leave a lasting legacy. Ellen Violette, (This could be the 3 topics)
