Ep31: Applying a Marketing Mindset to Your Job Search


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Jul 16 2020 3 mins  

Competition in the job market is tough, now more than ever. In order to land the job you want, you have to be willing to do what the majority of your competition won't.

Applicant Tracking Systems (ATS) are often considered the "gateway" to getting your foot in the door, but there are times that the algorithm can weed out the best candidates. When you proactively treat your job search like a marketing campaign, you open new avenues to reach decision makers and position yourself for a role that best fits you.

The "What the Hell" approach, designed by Marty Gilbert, is designed to help leaders apply a marketing mindset to their job search. In this episode, Marty explains his approach and how it's helping leaders in many different industries break through the red tape and get hired.

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Marty Gilbert is the Founder, CEO, and Job Search Coach of NSENG (NorthShore Executive Networking Group) in the Chicago area. For over 30 years, Marty was a senior level leader in marketing, sales, and product development for technology firms; for the past decade, he has led 6,500+ leaders and executives through their successful career transitions. You can learn more about Marty and the resources he has to offer at nsenginc.com.

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