Apr 17 2020 35 mins 3
Today on the PRmoment podcast were chatting with Julietta Dexter who is Founder and CEO of The Communications Store. Julietta has recently launched the book ‘Good Company: How to Build a Business without Losing Your Values’ which talks about Julietta’s personal story of lessons learned in the workplace and how to navigate a successful career while holding onto one’s personal beliefs and values. The Communications Store was founded in 1995, is a privately owned communications firm with an income of £16m and employs 200 people – 180 in London and 20 in the US. It specialises in fashion, beauty and lifestyle. Julietta welcome to the PRmoment podcast. [00:02:04 ] How, as a business owner, COVID-19 has taught Juilettta that things don't always go according to plan! [00:02:20 ] Why the COVID-19 lockdown has meant Juiletta has had to let go of some of her ambitions, re-envision and remodel. [00:02:37 ] Why you can never communicate well enough in a time of crisis. [00:03:05 ] How have the fashion, beauty and lifestyle businesses been affected by COVID-19 so far? [00:05:26 ] Julietta talks us though why The Communications Store has looked at the UK government’s furloughing scheme but hasn't yet used it. [00:07:29 ] How The Communications Store has implemented a 20 percent pay cut across the business in the UK. [00:09:07 ] Why, despite wondering whether the world needs another business book, Julietta decided to write one! [00:14:16 ] How do you bring the values of a business to the fore every day? [00:15:36 ] Why The Communications store's values are passion, care, strength and wisdom. [00:20:58 ] After 25 years in business Julietta describes herself "as more of what I was. ... I think I've worked out who I am. And I'm perhaps a little bit more confident about knowing who I am and believing in those values a bit deeper. " [00:22:19 ] As a firm that services the fashion sector, has there been tension between how some of your clients treat their people and the way treat your employees? [00:23:16 ] Why junior people being second class citizens in the workplace is just wrong, particularly now in a tech-driven mobile digital world where somebody of 25 years old knows a ton of stuff that an older person doesn't know. [00:25:09 ] Why the softer skills and emotional intelligence are critical to running a successful business. [00:27:53 ] How emotional intelligence is about reading other people. It's about understanding those around you and what they are really thinking and feeling. [00:30:15 ] Is the reality is a lot softer stuff that creates a good culture we're cut back about three weeks ago when the COVID-19 lockdown started? [00:32:35 ] What parts of the business world will get back to normal post the COVID-19 crisis and what parts might have changed forever?
