The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Jul 23 2024 18
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! artwork

The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. 

Listen in, and you will get proven strategies to 
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine. 

If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

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Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st

Jul 23 2024 52 mins  
Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen!In this conversation, we discuss:👉 T

Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange

Jun 27 2024 42 mins  
Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach?In this conversation, we discuss:👉 The journey of a technical founder learning sales through trial and error.👉 How he learned

The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView

Jun 11 2024 52 mins  
Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs?In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales development performance, optimizing acco

How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting

Jun 04 2024 46 mins  
Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls?These questions are at the heart of our discussion

What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners

May 28 2024 35 mins  
Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now?This episode addresses these current challenges and more, providing valuable insigh

How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

May 21 2024 41 mins  
How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing yo

Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders

May 14 2024 48 mins  
Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success?In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market needs.Understanding the role and

RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri

May 05 2024 16 mins  
In this conversation, we discuss:- 👉 The challenges of scaling enterprise data security effectively.- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.- 👉 Bedrock's plans for a successful go-to-market year in 2024.About our guest:Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in data protection and storage syste

RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor

May 03 2024 14 mins  
In this conversation, we discuss:👉 How Mitiga addresses security gaps in cloud environments👉 The importance of simplifying complex security operations data for faster response times👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepareAbout our guest:Ofer Maor, the CTO and co-founder of Mitiga, brings his extensive expertise in cybersecurity t

RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta

May 02 2024 12 mins  
In this conversation, we discuss:👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm.👉 The unique approach RAD Security employs to identify security threats before they emerge.👉 Plans for Rad Security's growth and expansion in the coming year.About our guest:Brooke Motta is the co-founder and CEO of RAD Security, a company recen