HortWeek Podcast

This week the HortWeek Podcast meets Imogen Bell, supervisor at Thomson's Garden Centre and a YPHA Southeast regional coordinator

In her article for HortWeek 'Despite CITES, not all doom and gloom for houseplant sales' Imogen reflects on how the reinterpretation of CITES "meant practically a third of my stock became unavailable overnight". 

One of the "Brexit benefits" often quoted was the possibility that more friction across the borders would encourage clients to buy British and boost British-grown plants. As tightening border controls cause unprecedented chaos at BCPs Imogen might be feeling a degree of relief that she took the decision to switch to British houseplant nurseries months ago.

"Cacti, carnivorous plants, the majority of orchids... it's almost impossible to import, which is obviously quite a large part of most houseplant departments.

"Luckily, I was already having looking into UK growers after Brexit - just in case anything got super difficult to import. And at the same time a lot of UK nurseries then opened up to garden centres - Oppenman's plants, Double H, Hills Brothers all opened up to garden centres about the same time.I was already ordering from them so I just got to order in much higher volume.

The only plants she's struggled with are more unusual orchids, she says, but initiatives such as Horti House which allows nurseries to trade as one unit is helping.

"You get some great nurseries in there like Dibley's who do Streptocarpus and Begonia.. and where before you would have to order either half a trolley or a whole trolley, you can now just order by the tray which means you can get a good range of more unusual things without having to kind of put all your eggs in one basket with a specific supplier."

She talks about the challenge of competing with supermarkets with their economies of scale, "but on the other hand, I think if you look at any supermarket at their house plant department, it is all half-dead... where garden centers and other plant shops really stand out is the level of knowledge and customer service they can offer".

At Thomson's she has added labels showing the air miles for plants on sale: "I'd like to introduce UK suppliers and just extend that so you can say this orchid or Monstera or whatever has come from 40 miles away and it's come from this nursery and it's a family -run business. I think it just adds to the value of the plant to be able to give it that origin."

It surprises her that, given the huge rise in popularity of houseplants in recent years, many garden centres fail to put on a good display.

New trends she is seeing include Marimo moss balls. They grow like a couple of millimetres a year. But for some reason they were flying off the shelves." The appeal for many customers she says, are plants that "thrive off neglect".

On peat-free, Imogen says customers are asking for it and garden centres are moving in that direction, ban or no ban. "Horti House is peat-free and again out of necessity I guess the other ones will come into line" she says.

On peat-free composts, she says: "I've noticed more and more people are mixing their own soils. So instead of just getting a packet off the shelf, they're buying a base and then they're buying perlite or coir or coco husk and then blending it for the specific plant".

And will the houseplant boom continue?

"I'm not sure we'll quite get the sky high sales we had during the lockdowns...They've plateaued since, but the interest is consistent. I don't think house plants will go away."

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