Marketing and Finance (MAF) Podcast

Mar 05 2020 680

What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can keep your Marketing strategy and communications simple • How you can grow your business using content marketing and social media • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk





Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258
Oct 29 2020 29 mins  
Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258 This week my guest is Andrew Warner. We chat about how he helps marketers develop better relationships with their finance colleagues. Just how should the Marketing Department work better with the Chief Finance Officer? Welcome to episode 258 of the Marketing and Finance Podcast. We chat about: Why teams and finance teams sometimes clash Using strategy to improve communications between marketing and finance Talking about results rather than colours and creatives Goals, data and marketing communications activity How marketing and finance can learn each other’s language Who is Andrew Warner? Andrew is a virtual CFO for marketing agencies and e-commerce stores. His unique mix of experience in both finance and marketing allows him to help companies get a better handle on their numbers while not forgetting marketing best practices. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)or the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes). Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

No Time to Die delay and business pivoting – MAF257
Oct 15 2020 22 mins  
No Time to Die delay and business pivoting – MAF257 This week I’d like to talk about the No Time to Die film delay and business pivoting. Welcome to episode 257 of the Marketing and Finance Podcast. We chat about: ·      How the COVID crisis has meant businesses have had to change their offer ·      The delay to the launch of No Time to Die and other films ·      How to work out of you need to pivot ·      Marketing is all about the customer ·      Refining your offer considering the “new normal” – back to the basics of marketing ·      Do we need on demand films for the home as well as cinemas? Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)


Book Launch: Cats, Mats and Marketing Plans – MAF256
Oct 01 2020 10 mins  
Book Launch: Cats, Mats and Marketing Plans – MAF256 It’s finished. Ready to be published. My book about how to keep marketing simple launches on 1 November 2020. Let’s grab a coffee and talk about it some more. Welcome to episode 256 of the Marketing and Finance Podcast. We chat about: ·      The background to the book ·      Why, “Cats, Mats and Marketing Plans” ·      Who the book is for ·      The Offer Goal Activity marketing plan model ·      How to buy your copy Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Robin Cangie on finding and telling your business story - MAF255
Sep 17 2020 33 mins  
Robin Cangie on finding and telling your business story - MAF255 This week my guest is Robin Cangie. We chat about how she helps businesses find, craft and tell their stories to better engage their customers. Welcome to episode 255 of the Marketing and Finance Podcast. We chat about: How Robin went from a corporate marketing job to consultancy Her views on why sometimes marketing confuses companies so much Finding the story of a business and crafting and refining it to stand out The difference between stories for companies and "personal brands" How to weave the story throughout the marketing communications mix Who is Robin Cangie? Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

What should our marketing priorities be after lockdown? – MAF254
Sep 03 2020 15 mins  
What should our marketing priorities be after lockdown? – MAF254 As we emerge from lockdown companies are starting to talk about marketing again. But what should be the priorities that we focus on? Let’s grab a coffee and talk about it some more. Welcome to episode 254 of the Marketing and Finance Podcast. We chat about: ·      Marketing as an investment rather than an expense ·      Reviewing marketing priorities after lockdown ·      Redefining your offer to take account of what has changed ·      Minimum pricing for your offer ·      Setting goals and accountability ·      Marketing communications activity and how it fits with your offer Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253
Aug 27 2020 35 mins  
Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253 My guest this week is Victoria Taylor, a customer experience expert. We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing? Welcome to episode 253 of the Marketing and Finance Podcast. We chat about: ·      How Victoria developed a focus on the hospitality industry ·      Possibility versus practicality: Why possibility is where the magic can happen ·      Giving businesses the time and space to dream ·      Theme Park Thinking lessons from Disney to Alton Towers ·      Why are some companies happy to be the same as everyone else? ·      How product focus can miss the mark with customer experience ·      Staging a good experience and redefining the retail experience Who is Victoria Taylor? Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences. She's a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand She works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both are critical for businesses when it comes to creating experience Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Philip Courtenay on behavioural and emotional finance - MAF252
Aug 13 2020 34 mins  
Philip Courtenay on behavioural and emotional finance - MAF252 My guest this week is Philip Courtenay, the founder of Applied Emotional Finance. We chat about behavioural and emotional factors and how they affect financial advice. Welcome to episode 252 of the Marketing and Finance Podcast. We chat about: Moving from a career in marketing strategy to starting a consultancy around behavioural and emotional finance Financial coaching, lifestyle planning and traditional financial advice. Rational and irrational, subconscious and emotional decisions, and what drives them Going beyond the regulatory prescription for financial advice and deeply understanding client needs. Why financial advice is all about change and why advisers are change agents Overcoming the perception that this science is all about nudging and manipulation Who is Philip Courtenay? Philip has held senior marketing and strategy roles within the wealth management industry, as well as acting as a consultant and trainer.  He runs Applied Emotional Finance where he combines the latest academic thinking and industry expertise to help financial services firms understand investor behaviour and put this knowledge into practice through adviser training and strategic consultancy.  Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Matthew Woodward: SEO 101 - what it is and how to do it - MAF251
Aug 06 2020 36 mins  
Matthew Woodward: SEO 101 - what it is and how to do it - MAF251 My guest this week is Matthew Woodward, blogger and SEO expert. We chat about demystifying SEO and some tips you can use to drive traffic to your website. Welcome to episode 251 of the Marketing and Finance Podcast. We chat about: ·      How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time ·      Increasing the amount of qualified traffic to increase sales ·      The SEO combination of target markets, solving customer problems, and creating backlinks ·      The truth about keywords and "long-tail keywords" ·      Why high search volume isn't the best approach - focus on buyer intent" instead and business goals ·      Tools - Google Adwords keywords planner, SEM Rush and Surfer SEO Who is Matthew Woodward? Matthew started building websites before Google or YouTube existed - back then he was just a kid delivering newspapers before school to pay for the server. He had no idea that you could use the internet to make money. He just loved playing video games and writing which led him to build my first website for people to share their highlight videos. This was before YouTube. To record those videos he had to rig his computers up to VHS players and press record, later he had to play the VHS back while recording it on his computer. I built his skill set with building websites, writing, video production, team management and building communities. In fact, it’s those foundation skills he built as a kid that have enabled him to help thousands of people. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Stephen Knight on the virtual marketing agency drag and drop approach - MAF250
Jul 23 2020 40 mins  
Stephen Knight on the virtual marketing agency drag and drop approach - MAF250 My guest this week is Stephen Knight, from Pimento. We talk about his "one agency, many flavours" approach to marketing solutions. Welcome to episode 250 of the Marketing and Finance Podcast. We chat about: How creative agencies have developed and how they interact with marketing teams Why marketers often don't have a seat at the board table Who does marketing strategy and whether the agency fits in How the virtual approach pools the talent of the country’s agencies – across PR, social media, design, web development and communications Why marketing needs a new 'drag and drop' approach Why the 'era of the specialist' is more important than ever in marketing communications. Stephen's lessons learned and challenges faced through working in-house and setting up a virtual agency network Who is Stephen Knight? Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. He spent five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa. In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts. Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Presentation tips for online events learned in lockdown - MAF249
Jul 16 2020 33 mins  
Presentation tips for online events learned in lockdown - MAF249 This week it's just me and the mic talking about presentation tips for online events learned in lockdown. Let's look at how the crisis has changed online presenting and how to stand out. Welcome to episode 249 of the Marketing and Finance Podcast. We chat about: ·      How "real-life events" transformed into "online experiences" ·      Formats: Traditional webinars, Zoom Style, Live on Social Media ·      Pre-recorded video, live video and a mix of both ·      How video sucks the life out of presenters and how to compensate ·      Video tips for better sound and lighting ·      Case Study: ProtectX2020 Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)


Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248
Jul 02 2020 33 mins  
Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248 My guest this week is Janine Capaldi, an expert in LinkedIn lead generation. We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm. Welcome to episode 248 of the Marketing and Finance Podcast. We chat about: ·      How Janine built a marketing coaching and lead generation business with her husband, Jamie ·      Leads from LinkedIn, the dos and don'ts ·      The "link in a post trick" (that's now changed) ·      Whether to use generic or personal connection requests ·      Posts, articles, newsletters and live video on LinkedIn - which works best? Who is Janine Capaldi? Janine is a qualified coach working with Business Owners & Organisations to help them grow their businesses by generating leads & high-value relationships using social media. More specifically, using LinkedIn. Her mission is to help people take advantage of the huge opportunity social media brings and to move away from the mentality of using social media for the sake of it. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Elizabeth Jones on exorcising ghosting in business - MAF247
Jun 11 2020 21 mins  
Elizabeth Jones on exorcising ghosting in business - MAF247 This week my guest is copywriter, Elizabeth Jones. We talk about how she left a corporate job to start a business and the phenomenon of business ghosting and how to deal with it. Welcome to episode 247 of the Marketing and Finance Podcast. We chat about: Making the leap from corporate to a business owner Copywriting and content marketing What is business ghosting and is it ever acceptable What to do if you submit a proposal and get ghosted Tactics for preventing ghosting from happening and how to deal with it when it does Engaging with prospects and clients to build strong relationships. Who is Elizabeth Jones? Elizabeth Jones is a freelance writer who helps fintech and SaaS companies distil their complex technical messages into easily digestible content and copy. From big names to up-and-comers, she's worked with a range of clients to significantly grow their revenue, sharpen their marketing message, and establish their own distinctive tone of voice. Elizabeth lives in Westminster, Maryland with her spouse, kids, cats, dogs, and five pernickety hens. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Neal Schaffer - Is influencer marketing the new PR? - MAF246
May 28 2020 39 mins  
Neal Schaffer - Is influencer marketing the new PR? - MAF246 This week my guest is Neal Schaffer, author of The Age of Influence We talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity. Welcome to episode 246 of the Marketing and Finance Podcast. We chat about: The myths and the truth about influencer marketing Leveraging the other Organic and paid celebrity endorsements How influencers can help businesses create stunning visual content Have influencers replaced creative agencies? There are influencers in your community Why influencer marketing is no longer a numbers game Is influencer marketing the new PR? Who is Neal Schaffer? Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including https://amzn.to/2B51tBj (The Age of Influence published in March 2020. ) Neal resides in Irvine, California but also frequently travels to Japan. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Navid Jafari on using data for insights and how high quality can be simple - MAF245
May 21 2020 37 mins  
Navid Jafari on using data for insights and how high quality can be simple - MAF245 My guest this week is Navid Jafari, from PeerNova. We talk about data, customer insights and simplifying messages for customers. Welcome to episode 245 of the Marketing and Finance Podcast. We chat about: ·      How Marketing Over Coffee was one of the first podcasts ·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications ·      What AI really is and all those Skynet Terminator myths ·      Text mining ·      Network graphing ·      Data clustering ·      Driver analysis ·      Forecasting ·      Lighting up dark data Who is Navid Jafari? Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley. Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no “hacks,” and no shortcuts. As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

John Wall on the truth about artificial intelligence and marketing success - MAF244
May 07 2020 32 mins  
John Wall on the truth about artificial intelligence and marketing success - MAF244 My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights. We talk about AI. It's not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how. Welcome to episode 244 of the Marketing and Finance Podcast. We chat about: ·      How Marketing Over Coffee was one of the first podcasts ·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications ·      What AI really is and all those Skynet Terminator myths ·      Text mining ·      Network graphing ·      Data clustering ·      Driver analysis ·      Forecasting ·      Lighting up dark data Who is John Wall? John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of http://www.marketingovercoffee.com/ (Marketing Over Coffee), a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn. He's also a Partner at Trust Insights. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)


Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242
Apr 23 2020 41 mins  
Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242 My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California. We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion. Welcome to episode 242 of the Marketing and Finance Podcast. We chat about: ·      The experience of teaching principles of marketing, consumer behaviour and market research ·      Internet marketing strategy ·      Bringing the real world into the classroom with case studies ·      The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development ·      Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis ·      Good marketing is not manipulation, it's about finding a match between customer needs and offers ·      Not spending so much time IN your business that you don't spend any time ON your business ·      The discipline of consistency Who is Stuart Atkins? Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California &amp; the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.</p> As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital &amp; social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241
Apr 16 2020 33 mins  
Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241 My guest this week is Temple Melville who runs Scottish crypto-currency, Scotcoin. He delivers a simple blockchain and crypto-currency 101 masterclass and talks about how Scotcoin developed and how you can get your hands on it. Welcome to episode 241 of the Marketing and Finance Podcast We chat about: ·      A simple guide to crypto-currency ·      The relationship between blockchain and bitcoin ·      How Scotcoin, the crypto-currency with a Scottish ethos, came about ·      Where to buy Scotcoin and use a Scotcoin wallet ·      Which businesses accept the Scottish crypto-currency Who is Temple Melville? Temple is Director at the Scotcoin Project CIC. His main focus at the moment is blockchain solutions and Scotcoin. It is a digital currency, a coin for the world but with a Scottish ethos. He's a strong business development professional with an MCIM focused in Business, Management, Marketing, and Related Support Services from Chartered Institute of Marketing. Blockchain as a Service will revolutionise the management of data with the game-changer of Smart Contracts. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)


Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240
Apr 02 2020 32 mins  
Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240 My guest this week is Stephanie Bousley author of, "Buy the Avocado Toast." We chat about how she sank into massive debt, the steps she took to get back on her feet and writing a book to help others facing her challenges. Welcome to episode 240 of the Marketing and Finance Podcast. We chat about: ·      How Stephanie racked up over $200,000 of student loan debt ·      Living in shame and secrecy ·      What traditional debt help books miss out on - the mental health and well-being effects ·      The process Stephanie went through to write "Buy the Avacado Toast" ·      Innovative ideas for faster debt repayment ·      Taking care of your mental health needs as well as your financial commitments Who is Stephanie Bousley? Stephanie Bousley graduated from New York University’s Tisch School of the Arts with an MFA in Film Production with nearly $200,000 in student loan debt. She experienced mental health challenges before coming up with innovative ways to service her massive debt. Her boo, Buy the Avocado Toast, helps people in debt get their lives back, to live it with passion and pay off their student debt. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Paola Garbini on leading a global community of business women powered by kindness - MAF239
Mar 26 2020 31 mins  
Paola Garbini on leading a global community of business women powered by kindness - MAF239 My guest this week is Paola Garbini, the founder of the Noi Club. Noi means "We" in Italian and we talk about how Paola brings women from across the globe to work together on projects and businesses powered by kindness. Welcome to episode 239 of the Marketing and Finance Podcast. We chat about: ·      Paola's passion for diversity and women's empowerment, in her personal as well as professional life ·      How the Noi Club came from a desire to meet women who could work as a team to make change happen and move forward together ·      The elements of a women's advancement champion organisation ·      How the Noi kindness culture works ·      The belief that human connections can foster change and enable ideas to turn into reality ·      NOI Club closed Facebook group, website and newsletter, to offline events and corporate collaborations designed to inspire, empower and connect Who is Paola Garbini? Paola is Global Senior Marketing Manager for Financial Institutions for the Boston Consulting Group. She's also the founder of The NOI Club - a community of female achievers who regularly meet to champion each other and move forward together. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Let's have a coffee and NOT talk about the C-word - MAF238
Mar 19 2020 13 mins  
Let's have a coffee and NOT talk about the C-word - MAF238 This week let's have a coffee and NOT talk about the C-word. I'd like to offer you the chance to hop on a Zoom or Skype call with me to have a chat about anythng. Maybe business, maybe fitness, maybe personal. I'm not trying to capitalise on the situation we find ourselves in, but I've had lots of events cancelled and I'd like to use that time to help. Welcome to episode 238 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: ☕️ I just going to talk about what we could talk about as we have that virtual coffee. My coaching clients say I’m a good listener and very creative. 🏡 The current crisis hasn’t made me an expert overnight in working from home, but I’ve been doing it for 7 years so I know a few tricks. We could talk about that. 🍿I never call myself a Marketing Guru - but I’ve been helping people keeping marketing simple for 25 years - I’d love to help you if I can. Maybe now is a good time to redefine who your target customer is? Or work on your offer? We could talk about that. 🧘🏻As a fitness and Yoga teacher, I love to talk about health and well being, breathing techniques and exercise. We could talk about that. And finally. 📕 If you fancy something different to read I’d be delighted to send you the Beta Reader copy of my yet to be published Marketing Book. Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)



















































































































Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136
Jul 26 2017 44 mins  
Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136 This week I welcome Paul Avis back on the show for the fourth time along with his colleagues Max and Donna. We talk about Group Income Protection and Early Intervention Services. And try and answer the question, "Are insurers just insurers or are they service providers too?" Welcome to episode 136 of the Marketing and Finance Podcast. We chat about: Are insurers just insurers or are they service providers too? Why is there such a low take up of group income protection despite the positive benefits for employers and their employees? Is group income protection the right name for the product? Would extended sick pay and support be better? How to deal with cases where absence isn't for clinical reasons but workplace related. Three cases studies showing the human touch Understanding the employer, measuring the outcomes and targeting the offer Who are Paul, Max and Donna? Paul Avis is Marketing Director at Canada Life Group Insurance. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing. Andrew Marchant (known as Max) is Rehabilitation & EIS Manager. As a father and foster carer life he enjoys spending as much time as he can with the family taking walks with the dogs. He also enjoys going to the cinema with his wife. Donna Wray is Senior Rehabilitation Consultant (EIS) Links and Show Notes. For links to the books and apps mentioned by Paul, Max and Donna, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Laura Pearman on why you need killer headshots for your business and personal brand - MAF135
Jul 12 2017 41 mins  
Laura Pearman on why you need killer headshots for your business and personal brand - MAF135 This week I welcome Laura Pearman to the show. She's a photographer who specialises in headshots. If you're in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand Welcome to episode 135 of the Marketing and Finance Podcast. We chat about: Why finding your niche is important and why Laura decided to focus on headshots Why you need killer headshots for your website and social media profiles Whilst mobile phone photos are good enough a professional shoot always takes your brand to the next level The process Laura goes through to find the real you, maybe the quirky you, to develop the best images for your personal brand Who is Laura Pearman? Laura set up Pearman Photography after travelling the world and working as an auditor in UK financial services. She focuses on headshots and has a mission to, "Improve profile headshots one undermining selfie at a time." She genuinely believes, and can prove, that a killer headshot can grow your business and make you money. Links and Show Notes. For links to the books and apps mentioned by Laura, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134
Jul 06 2017 30 mins  
Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134 This week my guest is Jon Norton. He runs an accountancy firm and it stands out because it doesn't fit the stereotype. We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon's had building a stand out accountancy brand. Welcome to episode 134 of the Marketing and Finance Podcast. We chat about: How to make management accounting more accessible to businesses The similarities between marketing an accountancy firm and a financial adviser firm The importance of daily cash flow and how accountants can help Finding your unique tone of voice so you rise above your peers Who is Jon Norton? Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His focus is setting up systems and providing monthly accounting support. Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant – with the added security and peace of mind that a dedicated professional is “watching your back”. From helping start-ups through to well-established corporations, Barefoot’s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses, help their clients direct their businesses and stay compliant. Links and Show Notes. For links to the books and apps mentioned by Jon, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133
Jun 27 2017 48 mins  
Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133 This week my guest is Jonathan David Lewis. He's the author of Brand vs Wild, a book about building resilient brands in harsh business environments. We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses. Sounds intriguing, doesn't it? And it is! Welcome to episode 133 of the Marketing and Finance Podcast. We chat about: How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side How the smallest thing can become existentially dangerous for companies Why systems design is now a key part of marketing There's no fool proof solution to "wild" but you can increase your resilience Why old concepts of success don't work anymore - for example, flexibility is better than efficiency Why improvisation is important at the front line Who is Jonathan David Lewis? Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Links and Show Notes. For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Gina Gardiner on motivating your team and finding excellence - MAF132
Jun 22 2017 45 mins  
Gina Gardiner on motivating your team and finding excellence - MAF132 This week my guest is Gina Gardiner. After a skiing accident left her with a progressive disability she's gone on to build top performing teams in schools and now, businesses. We talk about discovering the gift in every challenge you face, motivating your team and finding excellence. Welcome to episode 132 of the Marketing and Finance Podcast. We chat about: Finding the gift in every challenge you face Looking for the catalyst for change Letting the team take responsibility for their own emotional and physical state How to model by example, set clear, explicit, and shared expectations Finding what better looks like and achieving the excellence missing in most organisations Who is Gina Gardiner? As an inspirational speaker, corporate business coach and executive life coach, Gina works with emergent, middle and senior managers, and their teams, to help people fulfil their personal and professional potential. Whether it’s helping to develop confidence, leadership, or empowering individuals to see themselves as the solution, Gina’s 30 years of experience in the development of leadership has shown her that with the right perspective on life, there are ways and means of achieving your goals. Links and Show Notes. For links to the books and apps mentioned by Gina, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

David Ferguson on keeping a start-up culture as your company grows larger - MAF131
Jun 15 2017 26 mins  
David Ferguson on keeping a start-up culture as your company grows larger - MAF131 This week my guest is David Ferguson from Nucleus. I interviewed David as part of my preparation for my recent speech at Content Marketing Academy Live 2017. The talk was about keeping marketing simple as you grow from start-up to big company. Nucleus has done this and David gave me some great tips which I weaved into my presentation. Listen to all of David's ideas in this great chat. Welcome to episode 131 of the Marketing and Finance Podcast. We chat about: How to "Think big. Act small. Be humble." Keeping your marketing simple no matter how large your company grows How to avoid compliance complexity in regulated industries Putting together sensible social media practices Using content and live events to engage with your customers Who is David Ferguson? After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic consultancy The Abacus, David started Nucleus Financial. In 2016 the Scottish Government appointed David as one of their FinTech envoys for Scotland. Nucleus is a stone's throw from where I used to work at Bright Grey, and indeed we've swapped marketing and cultural ideas over the years. David is a prolific user of social media and a frequent media commentator. Links and Show Notes. For links to the books and apps mentioned by David, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Ken Course on why business development revolves around answering customer questions - MAF130
Jun 01 2017 47 mins  
Ken Course on why business development revolves around answering customer questions - MAF130 In this episode, my guest is Ken Course. He specialises in helping businesses find their next customers. We talk about business development revolves around answering customer questions. Welcome to episode 130 of the Marketing and Finance Podcast. We chat about: How to focus on your highest and best skills and outsource the rest Systemising the most common questions you get asked to free you up to find more clients Reducing your reliance on referrals by tapping into technology Why the world now revolves around answering questions How were all teachers and why we need to stand out Who is Ken Course? US-based Ken is the founder of Explore Momentum and leads a community called "Your Momentum Now," which he built around helping you create results. He'll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales. Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly. Links and Show Notes. For links to the books and apps mentioned by Ken, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Three rules for simple marketing communications and renaming protection insurance - MAF129
May 25 2017 13 mins  
Three rules for simple marketing communications and renaming protection insurance - MAF129 In this show, it’s just me and the mic. Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance. Welcome to episode 129 of the marketing and finance podcast. As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications. We chat about: The three rules of simple marketing communications Always talk in the language of your customer Don't use jargon, gobbledegook and management speak mumbo jumbo Don't succumb to the curse of knowledge Whether “financial rescue” is a better way to describe protection Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Col Gray on why and how financial professionals should build a brand - MAF128
May 18 2017 42 mins  
Col Gray on why and how financial professionals should build a brand - MAF128 In this episode, my guest is Col Gray. We talk about why and how financial professionals should build a brand. His "Super Hero Brand Formula" is the best I've ever come across. Better than the complicated intellectual approaches of mega global brand agencies. Actually, Col's thoughts don't just apply to financial professionals, they'll inspire anyone who runs a business. Full stop. Welcome to episode 128 of the Marketing and Finance Podcast. We chat about: Why it's important to stand out and how your brand can make it happen A brand is more than just a logo Col’s 5 stage "Super Hero Brand Formula" he uses to build his clients' brands Your super power Your purpose Your personality Your costume Your stories Who is Col Gray? Col is a graphic & brand designer whose passion for branding is as big as his beard. He's the owner and head honcho of Pixels Ink design studio in Dundee. With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers. He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie. Links and Show Notes. For links to the books and apps mentioned by Vicky, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127
May 11 2017 37 mins  
Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127 In this episode, my guest is Vicky Gunn. She's an accountant who's worked in big corporates and the public sector. Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull. Welcome to episode 127 of the Marketing and Finance Podcast. We chat about: How planning ahead for 3 to 6 months can accelerate your marketing output Communications and the importance of individual connections for making change happen Choosing experts to help you with your business - what to look for and the questions you want them to ask you How to brighten up your brand if you work in an industry people perceive to be "dull" Who is Vicky Gunn? An experienced CIMA qualified senior finance professional, Vicky has a track record in delivering strategic finance and commercial advice to drive contribution to the bottom line. Having progressed her career through UK and international leading brands within both the private and public sector, as an agile business partner and natural leader, I have developed a strong customer-focused mindset. Vicky's great at influencing and managing complex internal and external stakeholder relationships. She's recently left the public sector and runs a successful company renting out beach huts where each hut is a quirky, colourful experience appealing to families and beach lovers of all ages. Links and Show Notes. For links to the books and apps mentioned by Vicky, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126
May 03 2017 34 mins  
Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126 In this episode, my guest is Caroline McKenna. We talk about the marketing lessons financial services companies can learn from the non-profit sector. Welcome to episode 126 of the Marketing and Finance Podcast. We chat about: Differences between the non-profit sector and commercial organisations Learning from the personal, almost intimate, feel of a charitable enterprise How the "Ice Bucket Water" challenge defines a topical grass roots approach to marketing and highlights "the human touch" The 7Families campaign and how it points the way to engaging marketing in the financial services sector Who is Caroline McKenna? Caroline is the founder of Social Good HQ which is an online learning academy for non-profits organisations and a manager at the Dundee International Women's Centre. Her background is running and managing a wide range of businesses from Corporate, SME and not-for-profit organisations has allowed her to connect with amazing people and deliver results. She specialises in working with non-profit trustees leading the development of company strategy in addition to overseeing the implementation of company long and short term plans. Links and Show Notes. For links to the books and apps mentioned by Caroline, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Ahmed Khalifa on building WordPress websites and driving traffic to your business - MAF125
Apr 27 2017 28 mins  
Ahmed Khalifa on building WordPress websites and driving traffic to your business - MAF125 In this episode, my guest is Ahmed Khalifa. We talk about building WordPress websites and driving traffic to your business. Welcome to episode 125 of the Marketing and Finance Podcast. We chat about: The difference between Wordpress.com and Wordpress.org and which small businesses should choose What to look for when choosing a high-quality host for your website How focusing on a niche can build an audience quicker than broad targeting Consistency and the importance of playing a long game to build an audience Who is Ahmed Khalifa? Ahmed lives in Edinburgh and runs IgniteRock. He helps freelancers, entrepreneurs and small businesses to grow and become more visible online, attract more customers and maximise the potential of their WordPress websites by providing tailored and expert advice on digital marketing, content marketing, analytics and conversion. With over 8 years’ experience in the online industry, he's covered all things digital marketing but particularly specialises in SEO. Links and Show Notes. For links to the books and apps mentioned by Ahmed, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Jonathan Patrick shares marketing lessons from financing start up businesses - MAF124
Apr 13 2017 43 mins  
Jonathan Patrick shares marketing lessons from financing start up businesses - MAF124 In this episode, I talk to Jonathan Patrick. With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses. Welcome to episode 124 of the Marketing and Finance Podcast. We chat about: How focussing on the theoretical rather than the practical can weaken a marketing approach Conducting research without leading the customer Putting together a strategy before jumping straight into the tactics The "release early and often" mentality and the importance of refining your offer Pitch decks win financial backing and can help keep marketing simple Who is Jonathan Patrick? Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results. He's a former start-up founder of GoGrabLunch.com and FeasibleFunding.com. Jonathan is also a former professional mixed martial artist and undefeated in his weight class. Links and Show Notes. For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123
Mar 30 2017 29 mins  
Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123 In this episode, Alex Cameron is back on the show. Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us 5 takeaways from the many keynotes and workshops. Welcome to episode 123 of the Marketing and Finance Podcast. We chat about: How less is more when it comes to posting content to social media Why engaging with your community is as important as your content Breaking the algorithms is possible with live video streaming Whether social media ads increase your exposure and by how much Instagram is on fire and why you should put it into your mix Who Alex Cameron? Alex is a Social Media Coach from San Diego California. With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media. Links and Show Notes. For links to the books and apps mentioned by Alex, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122
Mar 23 2017 32 mins  
Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122 In this show, my guest is Vitality's, Andy Philo. We chat about how Vitality developed Serious Illness Cover. And we look at how they're encouraging people to understand and improve their health. Welcome to episode 122 of the Marketing and Finance Podcast. We chat about: The development of Serious Illness Cover as an alternative to critical illness cover How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards What they're doing to encourage people to understand and improve their health Offering value for money for people with diabetes and high BMI Who Andy Philo? Andy is Director of IFA Distribution at Vitality. He's a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he's a Spurs supporter. You'll see him out and about throughout the UK hosting Vitality's many adviser roadshow events. Links and Show Notes. For links to the books and apps mentioned by Andy, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Helen Wilkie on writing, publishing and marketing your business book - MAF121
Mar 16 2017 51 mins  
Helen Wilkie on writing, publishing and marketing your business book - MAF121 In this episode, my guest is communication specialist, Helen Wilkie. She's helped accountants and other professionals launch their own business books. We chat about the process of writing, publishing and marketing a business book. Welcome to episode 121 of the Marketing and Finance Podcast. We chat about: Helping "numbers" people to better use words How to decide on the best subject to write your book about Why "author" is the root of the word "authority" and why this is important for your personal brand Why the fact other business people might have written a book on the same subject shouldn't put you off writing your own How to avoid going too broad and focus instread on "a thin slice of expertise" Planning, editing, production and whether to self-publish Who Helen Wilkie? For over 25 years, Helen's worked with a variety of clients from multinational corporations through professional associations to government departments. She specialises in delivering more her flagship program, "Effective Business Writing for Accountants", to firms and conferences across North America. She's written eight books on business communication, including "Make Your Words Count: a short painless guide to business writing for accountants", available on Amazon. Links and Show Notes. For links to the books and apps mentioned by Helen, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Iona Bain on the Young Money Blog and financial education - MAF120
Mar 09 2017 45 mins  
Iona Bain on the Young Money Blog and financial education - MAF120 This week I chat to journalist, blogger and author, Iona Bain. We talk about how she launched the Young Money Blog, financial education and how important it is to get out and talk directly to your customers. Welcome to episode 120 of the Marketing and Finance Podcast. We chat about: How Iona set up the first blog dedicated to young people and their money Why we need more financial education in schools and what it should cover Giving young people the power and the freedom to take back control of their money The importance of getting out and meeting people to find out their problems Why "conforming to the norm" is not a strategy for business success Who Iona Bain? Iona is a journalist, blogger and author. She's written for all the major national newspaper titles and financial services trade publications. She founded the award-winning Young Money Blog, the first and only online financial blog devoted to young people in the UK. Won Money Blogger of the Year at 2016 Santander Media Awards. She’s author of "Spare Change", named one of the top five feminist books of 2016. You'll see Iona appear regularly on BBC Breakfast and BBC Scotland. Links and Show Notes. For links to the books and apps mentioned by Iona, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Maggie Johnson on virtual assistance, event management and marketing services - MAF119
Mar 02 2017 40 mins  
Maggie Johnson on virtual assistance, event management and marketing services - MAF119 After a week's holiday, MAF is back and my guest is Maggie Johnson. We chat about virtual assistance, event management and marketing services and how this might benefit your business. Welcome to episode 119 of the Marketing and Finance Podcast. We chat about: Take away the "busy" from the "productive" Freeing yourself up to focus on the important business development and strategy stuff Running slick events from conferences to awards dinners Changing from a "support" company to a "services" company and embracing content marketing Who Maggie Johnson? After a career in big corporate, Maggie left and started a virtual assistance company. She created Executive Virtual Support to support small and medium-sized businesses. Her current client bank includes Insurance Brokers, PR Consultants, Actuaries, Mortgage Brokers, IFAs, SEO Specialists and Accountants. By outsourcing your administrative, organisational tasks and Event Management, EVS can manage your office remotely, providing you with a cost effective and bespoke service that will allow a business to focus on its strategic development. This, in turn, allows you to increase revenue and drive your company forward. Links and Show Notes. For links to the books and apps mentioned by Maggie, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118
Feb 16 2017 46 mins  
Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118 My guest in this show is Thor Holt. We chat about how to perfect a presentation or a pitch. We also look at how to kill confirmation bias. You know, the phenomenon which means people only consume content that confirms their own beliefs. And what this means for the stuff you've been reading about Trump and Brexit and what the public think about industries like financial services. Welcome to episode 118 of the Marketing and Finance Podcast. We chat about: The stages to go through to perfect a presentation or pitch Live rehearsals and how to fine tune your message Writing lessons from Stephen King, Scott Adams and other authors and journalists How we are all victims of confirmation bias and how Trump can teach us how to find a balanced view Who Thor Holt? Thor believes every individual and every business can make a bigger splash! His mission as a coach is to help you make more impact. He does this by listening to you, helping you discover and then build on your own (often quietly remarkable) strengths. He helps people prepare winning pitches, presentations and job interviews. On the "Write with Courage Podcast" Thor interviews authors and journalists to extract their tips and tricks for better writing. Links and Show Notes. For links to the books and apps mentioned by Thor, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117
Feb 06 2017 30 mins  
Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117 In this episode, I talk to Vishal Pandya. We chat about the Society of Mortgage Professionals and the benefits of communities. Welcome to episode 117 of the Marketing and Finance Podcast. We chat about: Creating a community to help advisers come together to share ideas and best practice How the Society of Mortgage Professionals fits with the Chartered Insurance Institute and the Personal Finance Society The unintended consequences of the Mortgage Market Review on protection insurance Roadshows, business development and the importance of social media and digital marketing Who Vishal Pandya? Vishal is Operations Manager at the Society of Mortgage Professionals. He runs the society's roadshows, liaises with advisers and ensures they keep up to date on the latest market and technology developments. Originally from Kenya, he has a unique perspective on UK financial services compared to other markets. Links and Show Notes. For links to the books and apps mentioned by Vishal, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

James Daley on Fairer Finance and raising standards in financial services customer experience - MAF116
Feb 02 2017 36 mins  
James Daley on Fairer Finance and raising standards in financial services customer experience - MAF116 My guest in this episode is James Daley from Fairer Finance. We talk about raising standards in financial services customer experience. Welcome to episode 116 of the Marketing and Finance Podcast. We chat about: How ratings help customers pick companies on factors other than price Getting beyond blissful ignorance to find out what customer service is really like The insurance power of three - claims stats, Ombudsman complaints, and transparency Why you have to move beyond "legally watertight" to focus on what is fair for the customer Who James Daley? James has been a financial journalist and consumer rights campaigner for more than 16 years. In March 2014, he launched a new consumer group and financial consultancy - www.fairerfinance.com. Their tables rank financial services companies based on how they treat their customers, how good they are at handling complaints and how transparent they are. These ratings are designed to help customers of insurers and banks look beyond price - and also to encourage companies to compete on service and transparency. Fairer Finance makes its money by changing the industry from the inside out - working with companies to create clearer documents, and more transparent customer journeys. Fairer finance isn't trying to villainise the industry, it's dedicated to raising standards. James believes companies shouldn't just tell their customers they're fair and good - they should show it. Links and Show Notes. For links to the books and apps mentioned by James, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

David Smith on using widget technology to improve how insurance is bought and sold - MAF115
Jan 26 2017 35 mins  
David Smith on using widget technology to improve how insurance is bought and sold - MAF115 In this episode, I talk to David Smith from iPipeline. We chat about how iPipeline are using widget technology to improve how insurance is bought and sold. Welcome to episode 115 of the Marketing and Finance Podcast. We chat about: How iPipeline come up with ideas and develop them into helpful technology widgets Retaining the human touch even when talking about tech How the supermarket shopping bag tax inspired the "Life Genie" insurance nudge for mortgage brokers Using form technology to give advisers and clients a low hassle way to put plans under trust Who David Smith? David works for iPipeline UK and is responsible for distribution relationships and integrations with iPipeline's market leading protection platform, annuity service and point of sale technologies. Links and Show Notes. For links to the books and apps mentioned by David, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

John Espirian on making technical subjects simple, clear and understandable - MAF114
Jan 19 2017 38 mins  
John Espirian on making technical subjects simple, clear and understandable - MAF114 In this show, I talk to John Espirian. We chat about how to make technical subjects simple, clear and understandable. Welcome to episode 114 of the Marketing and Finance Podcast. We chat about: Why jargon, management speak, and bloat thrive in many industries How people want simple, often visual explanations of complex subjects Avoiding complexity creep during the internal sign off process Building a personal brand using content marketing and social media Who John Espirian? John is a freelance technical writer who produces razor-sharp content that gets results. His website is in #1 spot on Google for the search term 'technical writing services UK'. John is also a director of the Society for Editors and Proof readers Links and Show Notes. For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113
Jan 12 2017 34 mins  
Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113 My first guest of 2017 is Malcolm Davidson. We talk about how he's used YouTube videos to find clients for his mortgage broking business Welcome to episode 113 of the Marketing and Finance Podcast. We chat about: How the Mortgage Market Review (MMR) created a massive opportunity for mortgage brokers Shooting quality videos quickly and cost effectively Handling compliance issues around creating engaging content Putting out good information rather than just sales blurb Who Malcolm Davidson? Malcolm is an experienced Mortgage Broker and Director at UK Moneyman Limited. Since the Government brought in MMR and the banks backed away from giving mortgage advice, Malcolm's business has rocketed. He's boosted his success by putting out engaging videos on YouTube which answer client's questions. He believes his content has attracted clients who have got to know, like and trust Malcolm even before they've met him in person. Links and Show Notes. For links to the books and apps mentioned by Malcolm, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Put content creation at the top of the to-do list in 2017 - MAF112
Dec 21 2016 22 mins  
Put content creation at the top of the to-do list in 2017 - MAF112 This week’s show is a call to action for 2017. It’s time for you to start putting content out there. To build your brands. To engage with your clients and to build your businesses. And we’ll be listening again to some of this year’s great guests and their insights and ideas on how you can do just that. Welcome to episode 112 of the Marketing and Finance Podcast. In this last episode of the year, I want to use the advice of some of my past guests to encourage you to produce more of your own marketing content next year. During the last 8 months, I’ve presented to three large groups of financial advisers. Financial Liverpool, The Protect Association and most recently the Voyant User Group. We talked about financial professionals upping their game on marketing their businesses and creating brands for themselves. All the equipment you need is in your pocket or your bag. Your smartphone can be a live TV outside broadcast unit – using Facebook Live, Periscope or YouTube to broadcast live video. It’s an HD or 4K video camera letting you shoot better than broadcast quality footage. It’s an audio recorder letting you put together podcast episodes, like this one, where you talk about your subject or interview an expert. It can take superb photographs. And the dictation app will let you write articles by speaking into your microphone. With this remarkable device, you can create content to engage your clients. To answer their questions. Marketing is no longer only available to those with big budgets. In this episode, using snippets of wisdom from past MAF guests we’re going to have a look at what you can achieve. What you'll hear about in this episode How to use the smartphone in your pocket or bag to create blogs, podcasts, videos and more The key to making content your clients want rather than what you think they want How to keep your messages simple, be approachable and be you Why you should consider live streaming video for your business in 2017 Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in...

Eileen Murphy on CRM and managing multiple relationships - MAF111
Dec 15 2016 41 mins  
Eileen Murphy on CRM and managing multiple relationships - MAF111 I'm delighted to welcome Eileen Murphy back on the show. We talk about CRM systems, processes and managing multiple relationships. Welcome to episode 111 of the Marketing and Finance Podcast. We chat about: How CRM can free up your time and let you give a slicker customer service Taking an off the shelf solution, bespoke it and make it your own Managing email to remove distractions and focus on clients Who is Eileen Murphy? Eileen runs Informed Training, which is an Independent provider of Consultancy and CRM Training services. They offer Independent practical hands on Consultancy in order to understand businesses. With empathy and understanding, this ensures that training is relevant and ensures companies use their CRM systems more effectively to drive their business forward. Links and Show Notes. For links to the books and apps mentioned by Eileen, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Paul Avis and Scott Rayner on the ROI of group income protection - MAF110
Dec 08 2016 39 mins  
Paul Avis and Scott Rayner on the ROI of group income protection - MAF110 Joining me this week are Paul Avis and Scott Rayner from Canada Life Group Insurance. We talk about using return on investment (ROI) to convince finance directors of the benefits of group income protection schemes. Welcome to episode 110 of the Marketing and Finance Podcast. We chat about: How convincing the HR team about group income protection is only half the battle The ROI method being a light bulb moment for finance directors Moving the proposition focus from financial benefits to practical and emotional recovery support Who are Paul Avis and Scott Rayner? Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing. Scott is Group Income Protection Proposition Manager at Canada Life Group Insurance. He's into visiting modern art galleries, watching Liverpool Football Club & Yorkshire County Cricket and listening to Les Miserables! Links and Show Notes. For links to the books and apps mentioned by Paul and Scott, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Coralie Sawruk on why strong leadership is the key to successful change - MAF 109
Nov 24 2016 35 mins  
Coralie Sawruk on why strong leadership is the key to successful change - MAF 109 In this show, I talk to Coralie Sawruk about handling change in organisations. Often a painful experience for staff and customers, change projects also frequently fail. We discuss how strong leadership is the key to successful change. Welcome to episode 109 of the Marketing and Finance Podcast. We chat about: Why so many change projects fail Engaging teams and making sure everyone understands the vision Why leadership not management is the key to successful change How leaders create the right environment for their people to succeed Who is Coralie Sawruk? Coralie helps global organisations create efficient team dynamics. She shapes healthy groups who use change to fuel innovation, leverage on diversity and support the next generation of Leaders. Before setting up her own business, Coralie worked for many financial institutions across the world including RBS and Groupama Banque. Links and Show Notes. For links to the books and apps mentioned by Coralie, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Public speaking tips and world-class communication - MAF108
Nov 17 2016 29 mins  
Public speaking tips and world-class communication - MAF108 In this episode, I talk about world-class communication. How you can take your presentations to another level. Welcome to episode 108 of the Marketing and Finance Podcast. You’ll hear about: Lessons learned from Marcus Sheridan - a world class presenter and facilitator The "Columbus principle" of asking instead of telling Snippet from a recent seminar about "The TV studio in your pocket". Other tips you can use to stand out as a public speaker Today is one of those occasional episodes where it’s just me and the mike, talking about a topic that's recently caught my attention. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Melissa Collett on learning from customer complaints Ombudsman style - MAF107
Nov 03 2016 31 mins  
Melissa Collett on learning from customer complaints Ombudsman style - MAF107 In this episode, I talk to Melissa Collett. A former senior figure at the Financial Ombudsman Service - the FOS. We talk about how to learn from customer complaints, and how to turn unhappy customers into advocates. Welcome to episode 107 of the Marketing and Finance Podcast. We chat about: How the Financial Ombudsman Service works The mistakes product providers continuously make when dealing with customer complaints Treating customers as real people rather than simply names and notes on a file How to turn unhappy customers into happy advocates Who is Melissa Collett? Melissa Collett is a consultant and independent legal professional who specialises in resolving complaints and dispute resolution. She is also a tribunal judge chairing hearings of appeals about health and disability issues. A senior ombudsman at the Financial Ombudsman Service before 2016 making over 1,500 legally-binding decisions across the whole range of insurance products. Melissa liaised between the FOS and regulators such as the FCA and with trade associations. A regular speaker at events, Melissa continues to write about consumer insurance topics. As a consultant, she works with client companies on complaints handling. Links and Show Notes. For links to the books and apps mentioned by Melissa, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Jon Pittham on putting personality into business brands - MAF106
Oct 27 2016 30 mins  
Jon Pittham on putting personality into business brands - MAF106 My guest on the show this week is Jon Pittman. A former financial adviser now running a marketing agency. We talk about how to build more personality into business and financial planning brands. Welcome to episode 106 of the Marketing and Finance Podcast. We chat about: How digital has blurred the boundaries between creative, marketing and PR agencies A new breed of financial planners who are looking to use digital as a catalyst for growth How Google is replacing the referral as a source of clients Building more personality into your business brand using the "human touch" Who is Jon Pittham? Jon is owner and MD of ClientsFirst, an integrated marketing agency specialising in the B2B and professional services sectors. He's all about helping businesses reach their audience with the right message at the right time. Building their brand and proposition; expanding digital reach; creating opportunity; engaging and connecting with their audience. Jon has worked for Friend's Provident before as stint in a financial adviser firm before launching his current venture. Links and Show Notes. For links to the books and apps mentioned by Jon, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Adviser produced content, the couch test, and engaging our clients - MAF105
Oct 19 2016 11 mins  
Adviser produced content, the couch test, and engaging our clients - MAF105 Could Adviser produced content be the key to future growth of the UK protection market? Maybe even the whole financial services industry? And would your policy definitions stand up to “the couch test”? Or survive a mauling on social media? Welcome to episode 105 of the Marketing and Finance Podcast. You’ll hear about: How advisers can create videos, audios and publications to engage their clients How everyone carries a mobile TV studio, radio station and virtual assistant in their pockets or bags Could you defend your policy wordings in the glare of the media spotlight? Why we should put policy conditions out on social media for feedback Today is one of those occasional episodes where it’s just me and the mike, talking about a couple of topics that have recently caught my attention in the financial services market. I’m going to have a look at adviser produced content. And how we can use social media as a research tool when developing products to avoid future problems. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Richard Tubb on productivity tips and not to do lists - MAF104
Oct 13 2016 46 mins  
Richard Tubb on productivity tips and not to do lists - MAF104 My guest on the show this week is Richard Tubb. A self-confessed procrastinator and geek who's still a successful business person. We talk about productivity tips and not to do lists. Welcome to episode 104 of the Marketing and Finance Podcast. We chat about: How clear communication is one of the best ways to improve productivity Why you should avoid becoming a slave to email and social media How to prevent other people running your calendar Using the Pomodoro technique to get things done Who is Richard Tubb? Richard helps IT companies grow in a scalable and sustainable way. He believes developing effective relationships is key to business success, and helps his clients get connected - with more clients, with suppliers and with the wider IT world. He's a popular speaker and appeared at the Content Marketing Academy Conference 2016 talking about how to become more productive. Links and Show Notes. For links to the books and apps mentioned by Richard, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Dylis Guyan on how to prospect for new clients - MAF103
Oct 06 2016 41 mins  
Dylis Guyan on how to prospect for new clients - MAF103 In this show, I talk to Dylis Guyan. How to prospect for new clients and how to be consistent about it. Welcome to episode 103 of the Marketing and Finance Podcast. We chat about: How Dylis used prospecting to motivate her high performing teams Using "The Trust Equation" to measure your client relationships Why classic marketing technique: Attention Interest Desire Action (AIDA) still works. Who is Dylis Guyan? Dylis is an International Sales and Marketing Leader, Coach and Speaker, with a proven track record of increasing sales revenue anywhere from 20% - 400%. She works with professional B2B business owners and professional B2B salespeople who struggle to attract ideal prospective clients and convert them into high paying clients who will give repeat and referral business. Links and Show Notes. For links to the books and apps mentioned by Dylis, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Lesley James on Simplified Money: Financial advice for all, not just the wealthy - MAF102
Sep 29 2016 29 mins  
Lesley James on Simplified Money: Financial advice for all, not just the wealthy - MAF102 In this episode, I talk to Lesley James about Simplified Money. A new business model built on the idea of financial advice for all, not just the wealthy. Welcome to episode 102 of the Marketing and Finance Podcast. We chat about: How Lesley and her team built a new kind of financial advice business The challenges they faced getting the business off the ground How they are marketing Simplified Money and their successes to date Who is Lesley James? Lesley is a Director and Lead Financial Adviser at Simplified Money. Simplified Money offers a range of clear, easy to access wealth checks and strategies to help people make the most of their money. All for less than £300. She believes intelligent, clear financial advice should be a service available to all, not just the very wealthy. She built Simplified Money to bring such help within the reach of everyone else. Links and Show Notes. For links to the books and apps mentioned by Lesley, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Andy Hart on Voyant and mastering financial planning software - MAF101
Sep 22 2016 39 mins  
Andy Hart on Voyant and mastering financial planning software - MAF101 In this episode, I talk to Andy Hart about Voyant. How you can master financial planning software for the benefit of your clients and your business. Welcome to episode 101 of the Marketing and Finance Podcast. Who is Andy Hart? Andy is a financial adviser specialising in helping people plan for their retirement and to manage their investments effectively once they retire. Working for Serenity Financial Planning he assists people to plan their finances in the context of their life goals. He's also an expert in the use of Voyant, the major software solution used in the financial planning industry. His advanced knowledge of this product and his experience in using Voyant to help clients make good financial planning decisions have enabled him to become a well-respected Voyant trainer and sought-after speaker on financial planning and the future of the industry. Andrew runs seminars, webinars and present at conferences on how to use Voyant Links and Show Notes. For links to the books and apps mentioned by Andy, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Michelle Hoskin on building WOWW into your business - MPAF100
Sep 08 2016 63 mins  
Michelle Hoskin on building WOWW into your business - MPAF100 In this episode I talk to Michelle Hoskin about how to create WOWW within your business. That's a WOWW with three double-yous! We hear business tips and tricks from past podcast guests. And I'll tell you about a competition to celebrate this milestone edition. Welcome to episode 100 of the Marketing Protection and Finance Podcast. Who Michelle Hoskin? Michelle is the founder and director of Standards International Ltd, the UK’s leading and only UKAS accredited certification body specialising in training, assessment and certification to BS 8577 and ISO 22222 standard. This is the British Standard for financial planning. She’s also built a personal brand as “Little Miss Woww” and she explains how important that branding has been to getting the excellence message out there. COMPETITION: Win business books and free consultancy to celebrate episode 100. Click here. Links and Show Notes. For links to the books and apps mentioned by Michelle, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the podcast for business people looking for marketing ideas and inspiration, and to discuss topics and issues about all things finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Ali McGill on how a focus on customer experience could transform your business - MPAF99
Sep 01 2016 48 mins  
Ali McGill on how a focus on customer experience could transform your business - MPAF99 In this episode I talk to customer experience expert Ali McGill. How a focus on customer experience could transform your business Welcome to episode 99 of the Marketing Protection and Finance Podcast. Who Ali McGill? Ali is founder of Ashton McGill . He's passionate about people, and frustrated by the way many organisations behave today. He says don't care about their staff or customers. Profit has become their only measure of success. They have no soul. He's on a mission to help companies create better customer experiences. To help them understand compassion,empathy, and treating people well. What you'll hear about in this episode: How constructive discontent points the way to a better customer experience The folly that sees $500bn on marketing in the US but only $9bn on customer experience The importance of asking how your customers feel about your service How to use "Rip and Mix" to take learning from other sectors Links and Show Notes. For links to the books and apps mentioned by Ali, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

John Dashfield on your state of mind and your bottom line - MPAF98
Aug 18 2016 28 mins  
John Dashfield on your state of mind and your bottom line - MPAF98 In this episode I talk to business coach John Dashfield. How can your state of mind affect your business bottom line? Welcome to episode 98 of the Marketing Protection and Finance Podcast. Who John Dashfield? John is a coach, mentor and writer. He mentors his clients to perform at their very best, more of the time. This means that they experience increasing levels of creativity, resilience, ability to lead and get on with others and overall effectiveness in everything that they do. It leads to the reduction and elimination of stress and its effects. What you'll hear about in this episode: How do we get the best from ourselves more often? Do feelings come from our circumstances or from our thinking? The flaw in focusing on process improvements Links and Show Notes. For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Neal Cross: Is direct to consumer the key to protection insurance market growth? - MPAF97
Aug 11 2016 31 mins  
Neal Cross: Is direct to consumer the key to protection insurance market growth? - MPAF97 In this episode, I talk to Money Supermarket's Neal Cross. Is direct to consumer the key to protection insurance market growth. Welcome to episode 97 of the Marketing Protection and Finance Podcast. Who Neal Cross? Neal works for Money Supermarket on strategy for protection digital insurance comparison services. His overall aim is to give his customers the best online experience, across all device types. What you'll hear about in this episode: Customers are after content explaining protection options Indicative quotes are important. People want an instant idea how much protection will cost Digital technology allows us to engage with customers better If we have to underwrite we need to make evidence collection easy and convenient The Protection Distributors Group is going to champion the customer experience Which providers and distributors are at the front of product and service innovation? Links and Show Notes. For links to the books and apps mentioned by Neal, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters - MPAF96
Aug 04 2016 31 mins  
Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters - MPAF96 In this episode I talk to Jeff McMahon about healthy lifestyle hacks for business hard hitters. Because healthy people can generate healthy business results. Welcome to episode 96 of the Marketing Protection and Finance Podcast. Who Jeff McMahon? Jeff is a fitness coach and entrepreneur who virtually trains some of the world's most successful business people. His degree is in Pre-med/Pre-pharm and Jeff is dual certified in exercise science and sports medicine. He also has a blackbelt in Tae Kwon Do and certification in lifestyle and wellness. It's the summer special episode where we back of business a little and think about staying healthy at work. But you'll also hear some great business tips as well from a guy who's built an international virtual fitness brand. Building a business through word of mouth Accountability and convenience Living life in the majority Healthy lifestyle tips The balance between cardio and resistance training Links and Show Notes. For links to the books and apps mentioned by Jeff, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out - MPAF95
Jul 28 2016 41 mins  
Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out - MPAF95 In this episode I talk to Andrew and Pete on rule breaking marketing. Making your financial services brand stand out. Welcome to episode 95 of the Marketing Protection and Finance Podcast. Who are Andrew and Pete? I’m super excited about today's interview with Andrew and Pete – a wacky rule breaking duo from Newcastle. They help people stand out with their rule breaking approach to marketing. Rule breakers was their online marketing conference which attracted well known speakers on marketing and social media from across the world. It’s a great interview and we talk about: Creativity trumps budget Creative content FREE goals are better than SMART goals Why do so many companies aspire to be average? What's the big domino you need to knock over first? Links and Show Notes. For links to the books and apps mentioned by Andrew and Pete, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Ian Fraser on Writing about RBS the Bank that Broke Britain - MPAF94
Jul 18 2016 39 mins  
Ian Fraser on Writing about RBS the Bank that Broke Britain - MPAF94 The financial crisis of 2008 rocked the world. Institutions collapsed. Economies tottered on the brink. In the UK the Royal Bank of Scotland fell. The Government had to step in and bail the bank out. My guest today wrote a book called Shredded about the bank’s failure. Although triggered by the September 2008 bankruptcy of Lehman Brothers, it was largely the consequence of its pursuit of scale for its own sake. Listen to Ian's story of how he came to write the book. He describes how RBS became a rogue institution with few qualms about “misselling” financial products pursuit of profit, a cavalier disregard for the law and a warped idea of its own financial skills and strength. Hear about the lessons the whole financial services industry can learn from the Bank that broke Britain. That's all right here in episode 94 of the Marketing Protection and Finance Podcast. Who is Ian Fraser? Welcome to the MPAF Podcast – I’m Roger Edwards a Marketing guy from Edinburgh, talking to a wide range of guests about marketing topics, and issues and stories from protection and finance. Thanks for downloading or streaming the show I really appreciate your support. I’m really excited about today's interview with Ian Fraser. I’ve known I am for many years. In fact, when I was Marketing Director at Bright Grey and Scottish Provident, Ian was my go-to person for media training. Ian is a journalist and broadcaster specialising in corporate finance, financial services and economic analysis. A contributor to the FT, Sunday Times, Sunday Herald and numerous other titles, Ian wrote the definitive account of the rise and fall of The Royal Bank of Scotland in his book Shredded: Inside RBS the Bank that Broke Britain. And it’s the story behind that book that we’re going to dive deep into today, right here on the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps mentioned by Ian, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a...

Janet Murray on Mastering PR and Getting your Story into the Media - MPAF93
Jul 05 2016 45 mins  
Janet Murray on Mastering PR and getting your Story into the Media - MPAF93 Good PR can be perfect for your business growth. If you have a different story to tell journalists want to hear about it. But there's more to success than just bunging out a press release. In this episode, I talk to Janet Murray, a journalist who helps people master PR and the opportunities it brings. Listen to Janet's tips on building relationships with journalists, how to pitch your story, and how to get it into the media. That's all right here in episode 93 of the Marketing Protection and Finance Podcast. Who is Janet Murray? Janet has 15 years' experience as a national journalist & editor working on The Guardian, The Times and The Huffington Post. She's also in business to teach people how to get high-profile press coverage. She doesn't do PR for people, rather she prefers to teach her clients to do it themselves. Janet believes this can be more effective than hiring a PR Agency for businesses of any size. Links and Show Notes. For links to the books and apps mentioned by Janet, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Chris Budd on Client Coaching and The Financial Wellbeing Book - MPAF92
Jun 22 2016 31 mins  
Chris Budd on Client Coaching and The Financial Wellbeing Book - MPAF92 In this episode I talk to Chris Budd about The Financial Wellbeing Book which he's recently written and published. Chris has a unique perspective on financial planning, preferring to call it financial coaching, and this forms the foundation of his book Hear where his inspiration came from and how Chris went about writing The Financial Wellbeing Book. Listen to Chris explain the five elements of financial wellbeing. That's all right here in episode 92 of the Marketing Protection and Finance Podcast. Who is Chris Budd? Chris runs Ovation Finance, a fee based IFA practice. 92% of their income is derived from existing clients, demonstrating their focus on long term service, and not selling products. He's also a qualified business coach and mentor (Advanced Diploma in Coaching And Mentoring from the European Mentoring And Coaching Council). Chris has a wife and 2 kids, has written a novel, is a cricket coach, plays guitar in a band. Links and Show Notes. For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Advertising - MPAF91
Jun 16 2016 45 mins  
Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Advertising - MPAF91 In this episode I talk to Alan and Kathryn Knowles from the Special Risks Bureau. They specialise in insurance for people who have existing conditions or take part in extreme pastimes or hazardous occupations. The Financial Services industry call this “impaired lives". Alan and Kathryn have a much less gloomy term for it which we'll discover in the chat. But this small firm recently launched a bold marketing campaign for protection insurance using The Walking Dead's Zombie theme. It's hard hitting. Striking. And not what we've come to expect from financial services firms. Alan and Kathryn talk about why they've decided to be bigger and bolder and braver than most of their peers and where they are taking their marketing next. That's all right here in episode 91 of the Marketing Protection and Finance Podcast. Who are Alan and Kathryn Knowles? Alan and Kathryn run Cura Financial Services Ltd which is the holding company for the Special Risks Bureau. Based in North Yorkshire they were shortlisted for the Best Protection Adviser category at the Money Marketing Awards 2016. Links and Show Notes. For links to the books and apps mentioned by Alan and Kathryn, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Dickie Armour on Generic Top Level Domain Names, Crime Fiction and Video - MPAF90
Jun 09 2016 37 mins  
Dickie Armour on Generic Top Level Domain Names, Crime Fiction and Video - MPAF90 Domain names are changing. Dot-Co-Dot-UK and Dot-Com and other country coded names are making way for branded alternatives like Dot-Marketing and Dot-Finance. In this episode I talk to domain expert Dickie Armour about how you can use generic top level domain names to enhance your company or personal brand. We also talk about the sales books Dickie has written and his best selling crime Thriller, "The Habit". That's all right here in episode 90 of the Marketing Protection and Finance Podcast. Who Dickie Armour? Dickie is a sales troubleshooter with 34 years in business. Over 16 years experience running Internet related businesses around the domain name, email services and web hosting and 3 years in the brand licensing industry. He's passionate about helping big brands get closer to their fans and loves the Internet. As Richard Armour, Dickie also wrote a crime fiction book called The Habit. He's also a prolific user of live streaming video platform Periscope. Links and Show Notes. For links to the books and apps mentioned by Dickie, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Eleanor Goold from Compliance Manager to Copywriter and Communicator - MPAF89
Jun 02 2016 35 mins  
Eleanor Goold from Compliance Manager to Copywriter and Communicator - MPAF89 In this episode I talk to Eleanor Goold, an ex-financial services compliance manager who's reinvented herself as a copywriter. A fascinating story giving a unique insight into the way we market financial products such as pensions, investments and protection. Hear Eleanor talk about simplicity in communications and how important it is to focus on benefits and not features. That's all right here in episode 89 of the Marketing Protection and Finance Podcast. Who Eleanor Goold? Eleanor is founder of Kreatív Fordítás Ltd; a forward thinking writing, copywriting and content creation service set up to provide clear, concise and compelling copy. Her in-depth technical pensions and compliance background has provided her with a unique skill set which she successfully utilises in her role as Creative Director. As well as having over 20 years experience in the UK Financial Services industry and being professional qualified in both pensions and compliance, she is also an author as well as a professionally trained and qualified animal therapist. Links and Show Notes. For links to the books and apps mentioned by Eleanor, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Chris Fox on taking the pain out of putting together a strategy - MPAF88
May 26 2016 39 mins  
Chris Fox on taking the pain out of putting together a strategy - MPAF88 For many companies strategy is a painful process executives and managers face reluctantly every year. They often over complicate it. Weave it into the annual planning and budgeting cycle. The result often isn't a strategy at all. In this episode I talk to Chris Fox about how to make strategy simple. Hear Chris explain how to take the pain out of putting together a strategy. Listen to him explain how to separate strategy from the bureaucracy of annual planning, and turn it into a blueprint for business success. That's all right here in Episode 88 of the Marketing Protection and Finance Podcast. Who Chris Fox? Chris is an independent strategy expert. He describes himself as a problem solver with a strong strategic and project management delivery capability. He has a broad range of experience in international financial services, including strategy, marketing, M&A and technology. Chris has developed an online strategy tool called StrategicLearningApp. Links and Show Notes. For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Alex Cameron on why we can't ignore Live Streaming Video in our Marketing - MPAF87
May 12 2016 40 mins  
Alex Cameron on why we can't ignore Live Streaming Video in our Marketing - MPAF87 Periscope. Blab. Facebook Live. Video streaming apps that have taken the world by storm. US marketers are creating massive engagement using live streaming video. It was hottest topic at the recent Social Media Marketing World Conference in San Diego, no one can afford to be left behind as live streaming video takes hold. In this episode I talk to Alex Cameron, a marketing consultant from San Diego who attended the mega conference. Don't miss this special report where Alex shares with you insights, lessons and strategies about live streaming video and the future of content marketing. That's all right here in Episode 87 of the Marketing Protection and Finance Podcast. Who Alex Cameron? Alex is a Social Media Coach from San Diego California. With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media. So let’s get to it right here on the Marketing Protection and Finance podcast. Links and Show Notes. For links to the books and apps mentioned by Alex, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Adam Carolan on Nurturing Young Adviser Talent and Engaging Younger Clients - MPAF86
May 05 2016 34 mins  
Adam Carolan on Nurturing Young Adviser Talent and Engaging Younger Clients - MPAF86 Some of the perceptions that stop people seeking financial advice also stop them choosing advising as a career. Does the public believe only older wealthier people need advice? And that advising is not a good career choice for youngsters? In this episode I chat to Adam Carolan who believes it's time perceptions changed. And he's actually doing something about it. Hear about his website and content for creating interest in financial planning among younger clients. And his initiative devoted to nurturing the next generation of young adviser talent. That's all right here in episode 86 of the Marketing Protection and Finance Podcast. Who Adam Carolan? Adam is an Independent, "fee only" financial adviser and Director at Xentum, specialising in working with aspiring professionals and business owners. He's a self-confessed finance nerd and a big fan of technology. He wants to see the rise of a young, dynamic and entrusting profession in personal finance. He's also author of Genius with Money, a site specifically setup to help professionals and business owners navigate money and finance without all the usual jargon. Links and Show Notes. For links to the books and apps mentioned by Adam, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Chris Ducker on Mastermind Communities and Personal Branding Fueling Business Growth - MPAF85
Apr 21 2016 30 mins  
MPAF85 – Chris Ducker on Mastermind Communities and Personal Branding Fueling Business Growth Running a small business or a one man band can be lonely. Without the support mechanisms that come from a corporate environment you may miss the motivation of others or the accountability they bring. In this episode I talk to serial entrepreneur, Chris Ducker, and we chat about Mastermind Communities and how they can fill those motivational and accountability gaps. Whilst running a number of large companies, Chris also built a strong personal brand of his own online. We discuss how personal branding combined with masterminds can catapult boost your business growth. That's all right here in episode 85 of the Marketing Protection and Finance Podcast. Who Chris Ducker? Chris Ducker serial entrepreneur from London in the UK, now living in the Phillipines. Author of Virtual Freedom Chris is a well known international speaker. He spoke in the UK at the New Media Europe Conference in 2015 and most recently at Social Media Marketing World 2016 in San Diego. Using his ‘No BS’ attitude to getting things done, and his empathy towards business owners and entrepreneurs, Chris also created a mastermind group called Youprenuer, the entrepreneurial community where no one gets left behind . Links and Show Notes. For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Danny Matthews on Building Consumer Trust using Social Media - MPAF84
Apr 14 2016 38 mins  
MPAF84 – Danny Matthews on Building Consumer Trust using Social Media The way we communicate is fundamentally changing. Clients want you to communicate with them on their own terms. That might mean phone or email. But they also want to connect on live video, and social media platforms. In this episode I chat to Danny Matthews who believes that we must use new communications platforms to build a new level of trust with clients. Financial services companies are universally distrusted across the globe and he wants to see an end to that. We talk about using compliant social media to connect with our clients in the most trustworthy, transparent, personal and authentic way to maintain and grow our business into the next generation. That's all right here in episode 84 of the Marketing Protection and Finance Podcast. Who Danny Matthews? Danny is an adviser working for the Total Mortgage Network. He's also the founder of Adviser's Edge Media providing training on social media and other ways of creating lifetime value for clients. Links and Show Notes. For links to the books and apps mentioned by Derek and James, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Why some Companies don't understand Social Media and how it makes them afraid - MPAF83
Apr 08 2016 13 mins  
MPAF83 – Why some Companies don't understand Social Media and how it makes them afraid How many Financial Services Companies truly understand social media. Some don't use it all. Some use it sparingly. Is it because some don't have a strategy? Maybe they don't see a traditional return on investment. Or perhaps they see it as a compliance minefield. Is it a lack of understanding about social media that drives these concerns? Let's discuss this right here in Episode 83 of the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh, I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Panacea Adviser on Retirement Choices: The UK’s First Virtual Financial Services Conference - MPAF82
Mar 17 2016 28 mins  
MPAF82 – Panacea Adviser on Retirement Choices: The UK’s First Virtual Financial Services Conference Panacea Adviser just held the UK's first virtual conference for Financial Services. Retirement Choices 2016 was a unique, if slightly surreal experience. The conference was complete with virtual stands, a virtual auditorium, keynote speakers and avatars of company representatives. My guests today are Derek Bradley and James Bradley from Panacea. We chat about where the idea for the virtual conference came from. How they put it together and convinced providers to sponsor it. And the lessons they've learned after that successful first foray into virtual reality. That's all right here in episode 81 of the Marketing Protection and Finance Podcast. Who Are Panacea Adviser? Launched in February 2007, Panacea Adviser is a unique and free resource. They support financial advisers, mortgage brokers and paraplanners by providing free online access to the very latest news, views, tools, research, educational support and business development ideas from product providers and support services all in one place. My guests are: Derek Bradley is CEO and James Bradley is Head of e-Relationships. The Panacea community grew from 100 small advisers supported by eight providers in 2007 to a community of some 17,000 Equifax Touchstone validated financial services professionals, supported by 40 firms in 2016. Links and Show Notes. For links to the books and apps mentioned by Derek and James, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations - MPAF81
Mar 03 2016 36 mins  
MPAF81 – Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations In this episode I talk to Susie Colley. She advises her clients on the best PMI, critical illness and income protection products to meet their needs. And uses her nursing experience to give them expert help when and if they claim. Listen to Susie talk about the state of the PMI and critical illness markets and her ideas for future growth. Hear about how she goes beyond expectations with the added value services she gives her clients. That's all right here in episode 81 of the Marketing Protection and Finance Podcast. Who is Susie Colley? Susie runs Westcountry Health Care. Having had 25 years in the nursing profession, she does the leg work for her clients in finding the policies that will work for them and deliver exactly what they want at a price that suits their pocket. She's committed to demystify the jargon, explain the underwriting and explain the benefits of the policy, what's included and what isn't. Susie believes that insurance services shouldn't stop at the point of purchase. Westcountry Health Care's USP is the personal care each and every client receives for the lifetime of their policy. The winner of numerous industry awards Susie is also chair of the Torquay Chamber of Commerce. Links and Show Notes. For links to the books and apps mentioned by Susie, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Chris Marr on Content Marketing, Educating and Communicating without Selling - MPAF80
Feb 25 2016 38 mins  
MPAF80 – Chris Marr on Content Marketing, Educating and Communicating without Selling You might hear traditional marketing described as "interruption marketing". An advert stopping you from watching your favourite TV show is an example. But you don't have to shout at your customers, interrupt them or get on their nerves to engage with them. What if marketing could be about: Education Entertainment Fun Help In this episode I talk to Chris Marr about content marketing. And he describes the principles of content marketing just like that. Education. Entertainment. Fun and help. Listen to Chris expand on these principles and how it could work for your business. Hear how you could create content cost effectively, engage potential clients and have them come and find you. That's all right here in episode 80 of the Marketing Protection and Finance Podcast. Who is Chris Marr? Chris Marr is a content marketer, blogger and podcaster. He helps businesses in and around Fife in Scotland to embrace content marketing principles and improve their communication. Chris is also the founder of The Content Marketing Academy, Scotland’s first and only annual content marketing conference, and is the founder and host of The Content Marketing Academy Podcast, both of which are great examples of Chris’ commitment to promoting marketing and guiding business owners. Links and Show Notes. For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

MPAF79 – Why we must Engage rather than Enrage to Improve Customer Experience
Feb 18 2016 24 mins  
MPAF79 – Why we must Engage rather than Enrage to Improve Customer Experience Customer experience should engage not enrage. And yet we seem to live in a country where customer experience, and I'm not just talking about Financial Services here, is often an afterthought. In this episode it's just me and the mic talking about customer engagement. The lessons from social media. And whether this should be a focus for financial services providers rather than the continuous adding of spurious benefits. That's all right here in episode 79 of the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF78 – Mark Loosmore on 7 Ways to use Technology to Improve Client Engagement
Feb 11 2016 38 mins  
MPAF78 – Mark Loosmore on 7 Ways to use Technology to Improve Client Engagement In this Episode I talk to Mark Loosmore of Iress about using technology to improve client engagement. We cover client data, the connected world, social media and more, Mark's interview is packed with tips and ideas you can follow up. That's all right here in Episode 78 of the Marketing Protection and Finance Podcast. Who is Mark Loosmore? Mark is Executive General Manager Wealth for Iress UK. With expertise in IT company sales strategy and eCommerce in financial services, Mark is a well known speaker in the UK on everything digital. Here’s that interview right here on the marketing protection and finance podcast. Links and Show Notes. For links to the books and apps mentioned by Mark, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF77 – Roy McLoughlin on Pensions Auto Enrolment Challenges, Opportunities and Collaborations
Feb 04 2016 33 mins  
MPAF77 – Roy McLoughlin on Pensions Auto Enrolment Challenges, Opportunities and Collaborations Seen as the best way to overcome “savings inertia”, Auto Enrolment is the biggest shake up of pensions in a generation. It’s a huge opportunity for financial planners but also represents adminstration challenges. In this episode I talk to Roy Mcloughlin about maximising the opportunities, over coming the challenges and looking for ways to collaborate with other financial services professionals. That's all right here in Episode 77 of the Marketing Protection and Finance Podcast. Who is Roy McLoughlin? Welcome folks to another episode of the MPAF Podcast. Wherever you are in the world, and whatever you’re doing whilst listening to this, running, walking, dog walking, cooking, cleaning or chilling, thanks so much for giving me and my guests some of your time. I really appreciate it. I was delighted by the feedback on last week’s episode where John Cordray talked about building a personal brand using live video. Even though the MPAF Podcast is mainly for Financial Services Professionals in the UK, last week’s was generic enough to attract new listeners from other industries and countries. I started the podcast to give you ideas and inspiration. Please let me know what topics you’d like to hear on the show and who you’d like to hear me chat to. Look me up at rogeredwards.co.uk and fill in the contact form, or tweet me @roger_edwards. You can even find me on SnapChat RogerAEdwards. Yes, I am on snapchat. And do you know. It isn’t just for the under 18s. I’ve made some great business contacts on Snapchat in the last few weeks and found started to forge some amazing supportive relationships. So let’s get into this week’s interview and I’m delighted to introduce you to Roy McLoughlin. Roy is an experienced financial planner with a wealth of knowledge from advising a broad portfolio of private and corporate clients within the PR, advertising, media and entertainment sectors. He’s a well known media commentator, a founder and executive member of the Income Protection Taskforce and a Non Executive Director of insurer British Friendly. Links and Show Notes. For links to the books and apps mentioned by Roy, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I...

MPAF76 – John Cordray on Live Video, Personal Branding and Stress Free Working
Jan 28 2016 33 mins  
MPAF76 – John Cordray on Live Video, Personal Branding and Stress Free Working Personal Branding is the focus again in this episode when I talk to John Cordray. In five short months, John has built a personal brand and an international audience using social media and live video streaming. Listen to how John used Periscope to establish himself as The Calm Expert which led to a speaking invitation at the recent Periscope Summit in San Francisco. Also listen to John’s tips on how to keep your business life stress free and super productive. That's all right here in Episode 76 of the Marketing Protection and Finance Podcast. Who is John Cordray? John is a licensed therapist/counsellor from St. Louis in the United States. The host of The John Cordray Show podcast, he helps people cope with stress and mental health issues. Thanks to social media and digital marketing John has established himself as The Calm Expert. Links and Show Notes. For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF75 – Colin Gray on How to Launch a Financial Services Podcast
Jan 21 2016 33 mins  
MPAF75 – Colin Gray on How to Launch a Financial Services Podcast Your business will almost certainly benefit if you launch your own podcast. Some people are put off because they think they need thousands of pounds’ worth of equipment. Or that there’s no point because others are already doing it and have already taken the audience. In this episode I talk to Colin Gray who quickly dispels these myths. Listen to Colin talk about the business he’s built around podcast production and his tips on how to launch your own and build an audience. That's all right here in Episode 75 of the Marketing Protection and Finance Podcast. Who is Colin Gray? Colin is an online educator, and has been teaching Podcasting and online business skills for over 7 years. He works with businesses, universities and hobbyists to make podcasting work for them. He’s an experienced speaker within the business, new media and academic worlds appearing at some of the biggest UK and international new media conferences. Links and Show Notes. For links to the books and apps mentioned by Colin, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF74 – Deborah Turner on Personal Branding, Image and Style
Jan 14 2016 29 mins  
MPAF74 – Deborah Turner on Personal Branding, Image and Style This episode is all about you. Your personal brand is just as important as a corporate brand. Especially in the digital world where you appear across multiple media platforms. In this episode I talk to Deborah Turner, and image consultant who helps people to manage a consistent and powerful image and brand online and in person. A fascinating chat and you great insights about personal branding, image and style. That's all right here in Episode 74 of the Marketing Protection and Finance Podcast. Who is Deborah Turner? Deborah is an image consultant and received her professional training at London's leading image consultancy, the highly prestigious Aston & Hayes. Since then, she’s been working with clients from all industries including financial advisers and accountants. Deborah is a member of The Federation of Image Consultants. Links and Show Notes. For links to the books and apps mentioned by Deborah, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF73 – Alistair Wickens on Totally Digital Businesses
Jan 06 2016 31 mins  
MPAF73 – Alistair Wickens on Totally Digital Businesses What is a totally digital business? Certainly not one an "old style" one with a cool website superimposed over the front end. In this episode I talk to Alistair Wickens who's just transformed his company from a traditional to a totally digital business. A fascinating story, it's both scary and packed with lessons and insights. Listen to Alistair describe the route taken by Road to Health and what a similar journey might mean for your business. That's all right here in Episode 73 of the Marketing Protection and Finance Podcast. Who is Alistair Wickens? Alistair is Group Chief Executive of Road To Health. They developed Quealth a digital health risk assessment tool underpinned by a proprietary algorithm. He's recently overseen Road To Health's transformation from a traditional business to a totally digital one. He believes that huge opportunities await financial services companies that make the same brave leap. Procrastination is not an option. Links and Show Notes. For links to the books and apps mentioned by Alistair, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)


MPAF72 – Marketing Protection and Finance Review of 2015
Dec 23 2015 18 mins  
MPAF72 – Marketing Protection and Finance Review of 2015 In this episode I look back over 2015 and the topics and issues discussed on the podcast. And I look forward to next year with a particular focus on marketing your business and going for growth. What I thought I would do in this short episode is to share my thoughts with you what's happened this year in marketing protection and finance. What are the trends, issues and highlights? Please join me for this retrospective trip through what I learned recording 46 episodes. That's all right here in Episode 72 of the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF71 – Pete Chadborn on Time Management, Industry Conferences and Why Buy Now is Best
Dec 16 2015 25 mins  
MPAF71 – Pete Chadborn on Time Management, Industry Conferences and Why Buy Now is Best Time is money. Efficiency is profit In this episode I talk to Pete Chadborn about managing time in a business. What do the seemingly unrelated subjects of industry conferences and advising on insurance have in common? Pete ties these subjects together and makes strong points that conference organisers and product provider executives should listen to. That's all right here in Episode 71 of the Marketing Protection and Finance Podcast. Who is Pete Chadborn? Pete is a well-known UK independent financial adviser thanks to his frequent appearances in trade media publications. He works at Plan Money in Colchester. Links and Show Notes. For links to the books and apps mentioned by Pete, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF70 – Sandip Roy-Chowdhury on Short Term Income Protection
Dec 09 2015 24 mins  
MPAF70 – Sandip Roy-Chowdhury on Short Term Income Protection Would you consider Short Term Income Protection? Or has PPI ruined its chances of success? In this episode I talk to Sandip Roy-Chowdhury of new insurer Realm Protection Ltd. Their Short Term Income Protection is simple, easy to apply for and a cost effective alternative to long term product equivalents. We talk about where Short Term Income Protection fits in the protection market and within the financial adviser's protection tool kit. That's all right here in Episode 70 of the Marketing Protection and Finance Podcast. Who is Sandip Roy-Chowdhury? Sandip is a Director of Realm Protection Limited. With a banking background, Sandip believes that the key to engaging clients is to offer simple, easily accessible products. Links and Show Notes. For links to the books and apps mentioned by Sandip, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF69 – Nigel Bradshaw - Will Big Data Simplify or Complicate Protection Applications?
Dec 02 2015 27 mins  
MPAF69 – Nigel Bradshaw - Will Big Data Simplify or Complicate Protection Applications? A recent recurring topic on the MPAF Podcast is the complicated protection underwriting process. In this episode I talk to Nigel Bradshaw and we debate whether Big Data could make underwriting protection applications simpler. Or whether it might make it more complicated. That's all right here in Episode 69 of the Marketing Protection and Finance Podcast. Who is Nigel Bradshaw? An Actuary, Nigel describes himself as a potent initiator and deliverer or change. He’s worked at Prolific Life and Pensions Ltd and Scottish Provident Nigel now works through Redmayne Consulting on actuarial matters, through Mortality Metrics on the delivery of big-data solutions and through Make Sense Partners when developing and running new propositions. Nigel also helps the family business Distant Shores Au Pairs, which offer 3-12 month placements in China. Links and Show Notes. For links to the books and apps mentioned by Nigel, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF68 - What are Your Views on the Future of the MPAF Podcast?
Nov 25 2015 10 mins  
MPAF68 - What are Your Views on the Future of the MPAF Podcast? In this episode I ask you to help me to shape the future of the MPAF Podcast. What content would you like to see in upcoming episodes? Who would you like to hear me interview? And what do you think about the mix between marketing content, protection content and finance content? If you help me you could win a bottle of Veuve Cliquot Champagne. That’s all right here in episode 68 of the Marketing Protection and Finance Podcast. It's a short episode this week. Just over 10 minutes. I'm asking you for your help in shaping the future of the podcast. I’ve set up a short online survey to get your views. Once you've listened to the show please click the link below to fill in the survey. It’ll only take you about 3 minutes. Click here to fill in the survey. Here are the prize draw rules: One bottle of Veuve Cliquot Champagne value up to £40 I'll draw the winner at random on 1 January 2016 To enter you must complete the survey all the way to the end Prize is only available to listeners in the UK Links and Show Notes. For links to the books and apps please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF67 – Ian McKenna on Product Comparisons, Advice and First Class versus Economy
Nov 11 2015 31 mins  
MPAF67 – Ian McKenna on Product Comparisons, Advice and First Class versus Economy With so many high quality and complex protection products out there identifying "the best" is difficult. And what does "the best" even mean? In this episode I talk to Ian McKenna about product comparisons and advice. He argues that we've fallen into a trap believing "First Class" is best. Many clients might be happy with, and be able to afford, "Economy" products instead. Have we contributed to the Protection Gap we all talk about closing? That's all right here in Episode 67 of the Marketing Protection and Finance Podcast. Who is Ian McKenna? A director at the Financial and Technology Research Centre for over 20 years, Ian is a well-known columnist in the UK financial press. His knowledge of provider and adviser technology is unparalleled. Ian describes himself as a Financial Technology Evangelist, Futurologist and Singularitarian who is passionate about how technology can help people better understand their money and improve the quality of their lives. Links and Show Notes. For links to the books and apps mentioned by Ian, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF66 – Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting
Nov 04 2015 36 mins  
MPAF66 – Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting Are cheap protection prices in the UK an illusion? Each provider fights to appear competitive on comparison sites, but one in four or more applicants now face extra premiums after underwriting. Is that fair? In this episode I talk to Andrew Wibberley, an underwriting expert with a provider a reinsurance pedigree. We discuss whether we have sleepwalked into preferred lives underwriting and how far we can take this before it becomes unreasonable. We debate using post codes and whether that will shave more off the headline rate but leave even more people open to paying higher premiums than they were expecting. That's all right here in Episode 66 of the Marketing Protection and Finance Podcast. Who is Andrew Wibberley? A law graduate, Andrew has worked as an underwriter for Fortis (Now AIG) and head of underwriting for Swiss Re. He recently left corporate life to set up Alea Risk, a consultancy aiming to make the purchase of life insurance easier. Andrew is married to Charlotte Wibberley who appeared on the MPAF Podcast back in Episode 57 talking about virtual assistance and online business management. Links and Show Notes. For links to the books and apps mentioned by Andrew, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF65 – Stealing with Glee, Video Streaming and Doubling Protection Commission
Oct 28 2015 14 mins  
MPAF65 – Stealing with Glee, Video Streaming and Doubling Protection Commission In this episode I talk about Stealing with Glee, Video Streaming, and whether we should double protection commission. This week it’s just me and the mic riffing on some of the subjects I’ve written about recently. Stealing with Glee – how a borrowed idea could reveal the future of the UK protection market Video Streaming – how you could use Periscope, Meerkat or Blab to engage with your clients Doubling Protection Commission – would this help to grow the UK protection market? That's all right here in Episode 65 of the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)


MPAF64 – Chris Daems on How to Write Blogs and Articles that bring in Clients
Oct 21 2015 35 mins  
MPAF64 – Chris Daems on How to Write Blogs and Articles that bring in Clients In this episode I talk to one of the most prolific bloggers and article writers in UK financial services. Chris Daems, widely known for his Auto Enrolment software, AE in a Box, puts out three or more pieces a week. Consistency combined with engaging subjects means his writing generates a significant percentage of his business. Full of great tips this interview is a must for anyone who already writes, or wants to take up writing for their business. That's all right here in Episode 64 of the Marketing Protection and Finance Podcast. Who is Chris Daems? Chris is well known for his Auto Enrolment software, AE in a Box, and works for Cervello Financial Planning. A prolific blogger and writer of press articles, Chris is about to publish his book on Auto Enrolment, The Three Circles. Links and Show Notes. For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF63 – Martin Bamford and Pete Matthew: Should You Launch Your Own Financial Services Podcast?
Oct 14 2015 27 mins  
MPAF63 – Martin Bamford and Pete Matthew: Should You Launch Your Own Financial Services Podcast? In this episode I chat to two of the UK Financial Services Industry’s most successful podcasters. Martin Bamford of the Informed Choice Podcast and Pete Matthew of meaningful Money join me to talk about our experiences using this awesome broadcast medium. We share our experiences on putting a podcast together, how much business we’ve generated as a result, and give out some tips on how you could launch your own Podcast really easily and quickly. That's all right here in Episode 63 of the Marketing Protection and Finance Podcast. Who are Martin and Pete? Martin Bamford is a Chartered Financial Planner and Managing Director of Informed Choice based in Cranleigh, the biggest village in England. Pete Matthew is a Chartered Financial Planner and Managing Director of Jacksons Wealth Management in Cornwall. Pete's Meaningful Money Podcast was voted Best UK Podcast at the UK Podcast Awards in September 2015. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF62 – Johnny Timpson on Protection Engagement, Charities and Collective Industry Initiatives
Oct 07 2015 31 mins  
MPAF62 – Johnny Timpson on Protection Engagement, Charities and Collective Industry Initiatives The 7 Families Campaign is an example of a successful UK collective industry initiative. In the USA LifeHappens.Org has taken the concept many steps further to create massive consumer engagement about the need for protection insurance. In this episode I talk to Johnny Timpson who works with both 7 Families and LifeHappens.Org. Hear Johnny's views on how we can build upon the success of 7 Families to ramp up consumer engagement. Listen to his ideas of how the industry can work with charities who often show they have a better grasp of marketing and social media than many in financial services. That's all right here in Episode 62 of the Marketing Protection and Finance Podcast. Who is Johnny Timpson? Johnny is Financial Protection Technical & Industry Affairs Manager at Scottish Widows based in Edinburgh. He's a well-known speaker, Protection Review Personality of the Year 2014, and works with 7 Families, the Income Protection Taskforce and the Association of British Insurers. Links and Show Notes. For links to the books and apps mentioned by Johnny, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF61 – Ken Smith on Critical Illness Cover: The USA versus the UK
Sep 30 2015 29 mins  
MPAF61 – Ken Smith on Critical Illness Cover: The USA versus the UK Critical Illness Cover in the USA developed along a different path to the UK. In this week’s episode I talk to Ken Smith, a pioneer in the US critical illness market. We discuss the differences in the products between the two countries. Chat about how American companies market them. And debate whether the UK can learn any lessons from the US critical illness cover model. That's all right here in Episode 61 of the Marketing Protection and Finance Podcast. Who is Ken Smith? Ken is director of health product sales with Assurity Life Insurance Company in Lincoln, Nebraska. He has over 35 years of insurance experience in both field and home office positions. He was one of the organisers and president of the Critical Illness Working Group, and he is a past president of the National Association for Critical Illness Insurance. Ken is one of the leading experts on critical illness sales in the United States. He's author Sales Lessons from the Masters and speaks hundreds of times each year to US insurance agent groups. Links and Show Notes. For links to the books and apps mentioned by Ken, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF60 – Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories
Sep 16 2015 35 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF60 – Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories In this week’s episode I talk to Fiona Murphy who is Editor of Cover Magazine. It’s an interesting look behind the scenes. How they collect news stories. Commission articles and analysis. And divide content between the print and online versions, and the soon to be launched mobile app. Listen to Fiona’s views on how we can push positive protection stories and how you can get involved. That's all right here in Episode 60 of the Marketing Protection and Finance Podcast. Who is Fiona Murphy? Fiona is a journalist and Editor of Cover Magazine, the specialist protection publication from Incisive Media. Links and Show Notes. For links to the books and apps mentioned by Fiona, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote...

MPAF59 - Tony Horn: Should Distributors Lead Protection Proposition Development?
Sep 09 2015 22 mins  
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MPAF58 - Iain Anderson on the Politics of the UK Financial Services Industry
Sep 02 2015 31 mins  
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MPAF57 - Charlotte Wibberley on Superman Syndrome Virtual Assistants and Online Business Management
Aug 26 2015 31 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF57 - Charlotte Wibberley on Superman Syndrome Virtual Assistants and Online Business Management In this episode I talk to Charlotte Wibberley about the so-called "Superman Syndrome", Virtual Assistants and Online Business Management. Listen to Charlotte talk about how she built her Virtual Assistance business and how she's now expanding into Online Business Management. Hear how you can use virtual assistants to free up your time to concentrate on what you do best. And maximise your business revenue in the process. That's all right here in Episode 57 of the Marketing Protection and Finance Podcast. Who is Charlotte Wibberley? An ex-Executive Assistant, Project Manager and Events Manager for over ten years in the City of London, Charlotte is now an entrepreneur specialising in Virtual Assistance and Online Business Management. She founded Blossom Executive Support in 2013 and has just launched the Charlotte Wibberley - Your Right Hand Woman OBM service. Her experience is with Blue Chip companies mainly in the Financial Services industry, specifically in the Protection Market whilst working at Swiss Re. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from...


MPAF56 – Protection Payouts Underwrite Me and Market Disruption
Aug 19 2015 14 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF56 – Protection Payouts Underwrite Me and Market Disruption In this episode I talk about Protection Payouts. How UnderwriteMe is trying to give customers the right quote up front. And whether we need true disruption in the protection market. Due to my recording schedules and my annual holiday, I’ve no guest this week. It’s just me and the mic - right here in Episode 56 of the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but...

MPAF55 – Chris Hitchens on Co-ignition Recruitment and Disrupting Tired Industries
Aug 05 2015 35 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF55 – Chris Hitchens on Co-ignition Recruitment and Disrupting Tired Industries In this episode I talk again to Chris Hitchens. He first appeared on the MPAF Podcast in Episode 23 talking about Platform People. Now he’s back to discuss his new venture called Co-ignition, a very different type of Recruitment Company which Chris describes as the Ebay of Recruitment. Co-ignition is already causing a stir in the financial services recruitment market in the UK and Australia. Listen to Chris’s story of how he developed Co-ignition. Hear how he’s relishing disrupting a market that many view as tired and stale. What lessons can we learn and how could we disrupt other financial services sectors with innovative new ideas and models? That's all right here on Episode 55 of the Marketing Protection and Finance Podcast. Who is Chris Hitchens? Chris is CEO of Platform People and recently launched Co-ignition – a new way of doing recruitment. Chris believes the best way to look after his clients is for him to look after his people. Having been a Military Helicopter Pilot with the Army Air Corps for 14 years. So he has strong personal values regarding integrity, honour and delivery, no matter what the task is and is always looking for people with similar values to work with. He owns a Harley and a bright orange chopper motorcycle. Links and Show Notes. For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the...

MPAF54 – Phil Lowes gives 10 Health Hacks for Busy Business People
Jul 29 2015 36 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF54 – Phil Lowes gives 10 Health Hacks for Busy Business People In this special summer break episode I talk to Phil Lowes. Phil isn’t in marketing, protection or finance. But he’s a qualified Personal Trainer and Nutritionist who’s built an international fitness company helping business people stay healthy in their offices and business travellers stay healthy on the move. So this episode is lighter on business and heavier on health. Listen to Phil’s 10 simple Health Hacks for busy business people. And hear about the special free Health Hack’s PDF he’s put together especially for listeners of the MPAF Podcast. That's all right here on Episode 54 of the Marketing Protection and Finance Podcast. Who is Phil Lowes? Phil is a Health Coach and Personal Trainer and owner of http://www.expatfit.com/ (ExpatFit.com). He has a passion for health & fitness that stretches back over many years. Always active he served with the British Forces for sixteen years and was instrumental in developing the physical training programme for the JLC course run from RAF headquarters at Cranwell. Links and Show Notes. For links to the books and apps mentioned by Phil, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF...

MPAF53 – Rohan Sivajoti on Postcard Planning and Finance for the Partially Sighted
Jul 22 2015 24 mins  
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MPAF52 – Holly MacKay on Boring Money, Storytelling and Customer Engagement
Jul 15 2015 34 mins  
MPAF52 – Holly MacKay on Boring Money, Storytelling and Customer Engagement In this episode I talk to Holly Mackay. We chat about her new business, Boring Money, and how she believes storytelling is the key to customer engagement. Hear Holly's own story of how she started Boring Money and her aims to produce easy to understand content which talks about financial products in a simple way. Listen to how she's determined to sweep away the stuffy "suit and tie" perceptions people have about the financial services industry. That's all right here in episode 52 of the Marketing Protection and Finance Podcast. Who is Holly MacKay? Holly is a writer and entrepreneur who became fed up working for big companies. She started Platforum in 2008. It's now one of the UK’s most respected financial research firms. She sold the business to Centaur Media in 2011. Boring Money is Holly’s new venture. Her aim is to help people without PhDs in finance understand the investment markets – without jargon, bias or pompous gobbledygook. She has 2 kids, a chocolate-eating cat and more red shoes than is financially sensible. She is a bad, yet happy surfer. Links and Show Notes. For links to the books and apps mentioned by Holly, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

MPAF51 – Ryan Hanley on Adrenaline Charged Marketing and Content Warfare
Jul 08 2015 41 mins  
MPAF51 – Ryan Hanley on Adrenaline Charged Marketing and Content Warfare In this episode I talk to Ryan Hanley. He's my first international guest, based in Albany New York. Originally an Insurance Adviser, Ryan transformed his business with a powerful marketing strategy. Becoming a Content Marketing expert podcaster and author, he is now a sought after speaker on the US circuit. Hear how Ryan gave his business a shot of adrenaline charged marketing. Listen to how a focus on answering your client’s questions can catapult you to business success. That’s all right here in Episode 51 of the Marketing Protection and Finance Podcast. Who is Ryan Hanley? Ryan Hanley is a US based content marketing expert, author, podcaster and mentor who loves helping people create content that grows their business. He's VP of Marketing at TrustedChoice.com. Creator of AgencyNation.com. Keynote speaker, host of the Content Warfare Podcast and author of the book, Content Warfare. His goal is to help personal and business brands find their audience, tell their story and win the battle for attention online. Links and Show Notes. For links to the books and apps mentioned by Ryan, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your marketing strategy, content marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

MPAF50 – Mark Polson on Building Better Stuff and Communicating in a Better Way
Jul 01 2015 33 mins  
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MPAF49 – Fergus Muirhead: Consumer Insights from a Certified Financial Planner, Writer and Broadcaster
Jun 24 2015 32 mins  
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MPAF48 – Steve Casey on Protection on Platforms
Jun 17 2015 23 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF48 – Steve Casey on Protection on Platforms It's been flat for many years and individual protection providers are searching for new ways to grow the protection market. Relying upon price competition, adding features and promoting claims statistics isn't working. Riding on the success of platform providers could be one way to find that elusive extra business. My guest today is Head of Marketing and Propositions at AIG Life. Having just launched a protection proposition onto the Transact and Nucleus Financial platforms, Steve is best placed to explain the opportunity that exists. Hear Steve explain how protection on platforms works and how it interacts with a client's investment portfolio. Listen as Steve talks about the innovative pay as you go feature which means clients only pay for the cover they need. That's all right here on Episode 48 of the Marketing Protection and Finance Podcast. Who is Steve Casey? Steve Casey joined AIG Life in November 2012 when they were known as Ageas Protect. AIG purchased the company at the end of December 2014 and they have now successfully rebranded as AIG Life. Other than running a wholesale fishing tackle and bait company when he was much younger, Steve has spent his career in Financial Services in the UK, Far East & European markets. He writes and blogs regularly on the protection market although a little known fact about Steve is that he appeared in Money Marketing once not talking about the values of protection but how to actually make the best beans on toast. Links and Show Notes. For links to the books and

MPAF47 – Peter Timberlake on How to Build a Successful Media Profile
Jun 10 2015 40 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF47 – Peter Timberlake on How to Build a Successful Media Profile Journalists require a constant stream of stories and content to satisfy the 24 hour online demand for news. Only a handful of financial advisers actively engage with the media to provide comment and material. So a huge opportunity exists for other advisers to build their own media profiles. My guest has been doing communications and PR for over 30 years and you can benefit from his experience here. Peter's interview is a masterclass in how to give journalists what they need and supercharge your media profile at the same time. Listen to Peter talk about media commentating, being accessible to journalists, and how to deliver the Holy Grail - The Case Study. You can also hear his valuable advice about blogging, LinkedIn Publishing and Social Media right here in Episode 47 of the Marketing Protection and Finance Podcast. Who is Peter Timberlake? Peter’s communications specialist with over 30 years’ experience across multiple audiences and media including financial services trade press, consumer personal finance press, city/business media, specialist lifestyle publications, broadcast and digital media, political and policy makers, IFAs, lobby groups and worthy causes. He’s an external communications leader with experience of managing combined press office, public affairs and corporate responsibility team and building the function from scratch. He helps leading organisations manage and enhance their brand and reputation and achieve strategic communications objectives. He’s held senior positions at...

MPAF46 – Sam Chivers on How to Master Web Analytics for Your Website
Jun 03 2015 33 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF46 – Sam Chivers on How to Master Web Analytics for Your Website Your website might only be a few pages describing your business and what you do. Or it could be a larger site with that essential information plus articles, videos and tools. Either way, knowing your audience and what they want is a critical success factor for any website. The best way to know your audience is through your traffic stats. You can buy packages or use Google Analytics. If you’re not and expert it can be difficult to get started and to know what to look for once you have analytics in place. My guest today provides a master class in how to set up and interpret web analytics. Hear Sam describe how to use Google Analytics and learn what is working for your customers and how you can amend your content accordingly. Listen to Sam explain "bounce rates" and other web jargon term and how they can help you grow your audience and ultimately your business. That’s all right here in episode 46 of the Marketing Protection and Finance Podcast. Who is Sam Chivers? Sam is Head of Communication and Information at Financial Advice Network Ltd, a subsidiary of the Mutual, Shepherds Friendly Society which has been around since 1826 He’s also a qualified American Football coach having played and coached for the Edinburgh University team, and the Dundee Hurricanes. For links to the books and apps mentioned by Sam please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. Links and Show Notes. For links to the books and apps mentioned by Sam, please visit...

MPAF45 – Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab
May 27 2015 38 mins  
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MPAF44 – Peter Le Beau, Bridget Greenwood and Steve Casey Live Update on Seven Families Initiative
May 20 2015 22 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF44 – Peter Le Beau, Bridget Greenwood and Steve Casey Live Update on Seven Families Initiative On this special episode of the Marketing Protection and Finance Podcast, I’m reporting from a recent meeting of The Net Work. It’s a group of like-minded financial services professionals who come together quarterly to discuss industry trends, products and innovations. Although quite rightly conducted under Chatham House rules, the organisers kindly allowed me to interview some of the speakers to give you an overall update on the Seven Families Initiative. Peter Le Beau, Bridget Greenwood and Steve Casey give their views on how the campaign’s gone so far, the response, and what the industry has learned from this multi-company project. That’s all right here in episode 44 of the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the...

MPAF43 – Critical Illness Marathons Claims Stats and Platinum Plating Bureaucracy
May 13 2015 13 mins  
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MPAF42 – Annabel Brodie-Smith on Investment Company Opportunities Post RDR
May 06 2015 33 mins  
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MPAF41 – Jonathan Hughes on Protection Think Tanks and Automated Digital Advisers
Apr 29 2015 38 mins  
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MPAF40 – Catriona Standingford on Excelling at Financial Services Qualifications
Apr 22 2015 35 mins  
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MPAF39 – Jess Wood on Doing Financial Services Recruitment the Right Way
Apr 08 2015 33 mins  
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MPAF38 – John Ritchie on Ellipse Auto Enrolment and Workplace Sick Pay
Apr 01 2015 32 mins  
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MPAF37 – Christine Husbands on Red Arc and Added Value Services on Protection Products
Mar 25 2015 32 mins  
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MPAF36 – Bridget Greenwood on Planning for Social Media Success
Mar 18 2015 32 mins  
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MPAF35 – The Only Hope for Protection Market growth is the Social Financial Adviser
Mar 11 2015 25 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF35 – The Only Hope for Protection Market growth is the Social Financial Adviser Do you think that existing product providers are going to grow the adviser protection market? I asked that question at the recent Financial Services Expo Event in Glasgow and I thought I’d ask it again on today’s podcast. I’ve had to postpone the podcast interview I had scheduled for this week. Rather than take a week off I thought I would try a different approach. Just Me and the Mic. So do I think that existing product providers are going to grow the adviser protection market? In the short term. No. I believe that the only hope for protection market growth is the “social” financial adviser. I explain why in episode 35 of the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps discussed, please visit http://rogeredwards.co.uk/mpaf%20 (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: •...

MPAF34 – David Worsfold on Digital Communications and Honing Your Presentation Skills
Mar 05 2015 39 mins  
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MPAF33 – Tom Conner on the Lessons from the Drewberry Protection Insurance Survey 2015
Feb 25 2015 31 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF33 – Tom Conner on the Lessons from the Drewberry Protection Insurance Survey 2015 In a research survey, you’d usually associate with major provider companies, Drewberry Insurance’s Protection survey lifts the lid on what consumers think of life insurance, critical illness and income protection. While the results aren’t surprising they do remind us that we must renew our efforts to push out positive messages. Listen to Tom explain why Drewberry set up the survey, what the sample was and the headline results. Hear about the three top reasons consumers don’t consider protection insurance. Those three primary reasons are unchanged in almost twenty years and highlight more than ever before, the need for face to face financial advice. That’s all right here in episode 33 of the Marketing Protection and Finance Podcast. Who is Tom Connor Tom is a director at Drewberry Insurance. He was an adviser for 5 years but now spends most of his time running the business and managing a team of 15 other advisers. Before that he worked in the City after graduating with a master’s degree in finance from Cambridge University. Tom believes passionately in educating the wider public about the need for protection and income protection, in particular. Outside of work Tom can often be found at the rugby watching England or the Harlequins and has the goal of skiing on every continent of the world, having already ticked three off the list Links and Show Notes. For links to the books and apps mentioned by Tom, please visit http://rogeredwards.co.uk/mpaf%20...


MPAF32 – Richard Taylor on why Content Marketing is Essential for Financial Services Businesses
Feb 18 2015 39 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF32 – Richard Taylor on why Content Marketing is Essential for Financial Services Businesses You might have heard traditional marketing referred to as “interruption marketing”. You might be watching a TV programme and just as the action gets exciting the ad break kicks in – thus interrupting your enjoyment of the show. Banner adverts on websites also count as interruptions. Content marketing is different. It’s about producing helpful stuff, possibly blogs, audios, videos, infographics and other material that people actually look for. Both interruption marketing and content marketing aim to generate sales but the latter is a consequence of the digital world where potential customers go looking for answers. My guest today is a content marketing champion having worked with many financial services businesses helping them to develop content marketing strategies. Hear Richard’s advice on how to develop a content marketing strategy. Listen how you can create customer personas, listen to their needs and then produce content that could attract them to do business with you. That’s all right here in episode 32 of the Marketing Protection and Finance Podcast. Who is Richard Taylor Richard Taylor is an independent digital marketing consultant, specialising in content and marketing automation and social media. I've worked with Richard for many years including digital and content projects during my time as Marketing Director at Bright Grey. He has been partly responsible for my continuing interest in content marketing and social media. A little-known fact about...

MPAF31 – Phil Calvert on IFA Life and Using LinkedIn to Find Clients
Feb 11 2015 41 mins  
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MPAF30 – Neil Stanley on Natter and Lessons from Technology Start Ups
Feb 05 2015 33 mins  
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MPAF29 – Chris Daems on AE in a Box and The Power of Three
Jan 28 2015 45 mins  
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MPAF28 – Eileen Murphy on CRM, Business Processes and Successful Relationships
Jan 21 2015 35 mins  
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MPAF27 – Esther Dijkstra on Scottish Widows Protection and Improving Customer Engagement
Jan 13 2015 30 mins  
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MPAF25 - Annie Shaw and a Journalist's View of Financial Services and the Future
Dec 16 2014 34 mins  
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MPAF24 - Steve Devine on the Protect Association
Dec 09 2014 37 mins  
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MPAF23 - Chris Hitchens on Platform People and Military Business Lessons
Dec 01 2014 39 mins  
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MPAF22 – Michelle Hoskin on Striving for WOW and Operational Excellence
Nov 25 2014 47 mins  
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MPAF21 – Caroline Hawkins on Critical Illness Cover and Business Protection
Nov 18 2014 39 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF21 – Caroline Hawkins on Critical Illness Cover and Business Protection This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. If you’d spent seven years fighting an insurance company for a critical illness claim payment would you have become a passionate advocate for the product? My guest today is a financial adviser who dealt with just such a prolonged claim. Rather than put her off protection insurance, Caroline says the experience created a passion for protection. Now she focusses on protection advice. Particularly critical illness cover and business protection. Caroline uses compelling stories to convince her clients of the need for protection insurance. Listen to Caroline’s stories about critical illness cover and business protection. Hear her opinions on whether protection is too complex and where the products should go in future. Who is Caroline Hawkins? Caroline works for Direct Finance Solutions Ltd She’s an experienced, fully qualified, independent adviser specialising in Business Protection including Tax Efficient Life Cover, Key Person cover and Shareholder protection; Personal Protection including Life Cover, Critical Illness Cover and Income protection; Large Loan Mortgages including International Mortgages and Buy-to-Let portfolios. Her aim is to help individuals and corporate clients take control of their finances in a friendly and professional manner whilst bringing financial peace of mind. Like many financial advisers Caroline concentrates on building long term

MPAF20 – Andrew Gething on Changing Protection Underwriting
Nov 11 2014 35 mins  
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MPAF19 - John Bloomfield on Effectve Marketing for Small Adviser Firms
Nov 04 2014 36 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF19 - John Bloomfield on Effectve Marketing for Small Adviser Firms This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. Digital tools mean that anyone can market their business effectively whereas only a few years ago such methods were restricted to those companies with large budgets. But with so much available is can be a daunting task coming up with a marketing strategy and then putting client communications in place. I originally connected with today’s guest on Google+ a somewhat underrated social media platform and I was very interested in his approach. So it’s great to welcome him to the MPAF Podcast. John Bloomfield is a financial adviser who’s put together a great strategy for his own business and now helps other advisers with theirs. Hear how he created a communications strategy including his website, email list, newsletter and client surveys. Listen to the challenges and and successes he has experienced on his financial services marketing journey. Who is John Bloomfield? John runs Bloomfield Financial Ltd - a company within the Sesame Network. John also runs a design runs a web design agency called DeeMo which started as a pet project and has developed into a company that supports other financial advisers with their online offerings. He is best known in the adviser community for having set up Sesame Forum – an online community for advisers within that network to chat anonymously about concerns and support each other with their business. For links to the books and...

MPAF18 – Phil Billingham on Compliance and the Future of Financial Advice
Oct 28 2014 34 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF18 – Phil Billingham on Compliance and the Future of Financial Advice This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. Compliance. It’s a word that fills many of us with dread. It’s a necessary component of the Financial Services Industry. But why do we feel the need to “platinum plate” compliance so it seems to stifle creativity and hinder business development? My guest today has made a business out of helping Financial Advisory and Planning firms cope with compliance and regulatory change. And having worked in financial services all over the world he is well placed to speculate on the future of financial advice in the UK. My guest in Episode 18 is Phil Billingham. Listen to his thoughts on how to make compliance easier so that you do what you need to do in order to focus on developing your business. Hear how he thinks financial advice might develop in the UK in future. That’s all right here in Episode 18 of the Marketing Protection and Finance Podcast. Who is Phil Billingham? Phil is a specialist in assisting Financial Advisory and Planning firms survive and thrive during periods of regulatory change. He has been an active commentator, speaker, writer, trainer and consultant in this field since 1982. During this time he has worked with organizations and regulators in the UK, USA, Ireland, Australia and South Africa. He is both a Certified and Chartered Financial Planner. Recently accredited, along with colleagues, for a world record for visiting 18 countries in 24 hours he raised £13,000. For links to the books and apps mentioned by Phil please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using

MPAF17 – Rhys Williams on Using Clear Language in Financial Services
Oct 21 2014 38 mins  
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MPAF16 – Paul Avis on Auto Enrolment for Group Income Protection
Oct 14 2014 39 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF16 – Paul Avis on Auto Enrolment for Group Income Protection This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. Pensions Auto Enrolment has been a great success. Government publicity has created inertia with high sign up rates to schemes so far. It’s created opportunities for advisers across the industry. My guest today argues that the Government should build upon the success of Pensions Auto Enrolment and introduce a similar Auto Enrolment scheme for Group Income Protection. His views has sparked an intense debate between those who feel more compulsion is unnecessary and those who feel this would benefit employees, employers and the Government. My guest in Episode 16 is Paul Avis. Listen to how Auto Enrolment for Group Income Protection might work and how easy it would be to incorporate the choice into Pensions schemes. Hear how such a development could help alleviate the burden on firms to comply with the Equality Act and provide a business benefit such as assistance with occupational and statutory sick pay. Who is Paul Avis? Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing. He also says he loves the Caribbean Island of St. Lucia and is about to obtain dual citizenship of the Caribbean by marriage. For links to the books and apps mentioned by Paul please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or...

MPAF15 – Martin Bamford on Baby Boomer Advice and Creating Standout Content
Oct 07 2014 30 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF15 – Martin Bamford on Baby Boomer Advice and Creating Standout Content This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. A recurring subject we discuss in the MPAF Podcast is how great content can drive traffic to your website, create leads and increase business. My latest guest has put together web content, including blogs and podcasts, since 2006. His latest project is a feature length video documentary called “Boom- Demographics are Destiny”. It’s about Baby Boomers and their financial circumstances, what financial advice they need and what opportunities they represent to the financial adviser community. My guest in Episode 15 is Martin Bamford. Hear how he came up with the idea for the video and the challenges he faced putting it together. Listen to launch plans for the documentary and the lessons he learned about producing standout content. Who is Martin Bamford? Martin is managing director of Informed Choice, a firm of Chartered Financial Planners in Cranleigh, Surrey. He is a Chartered Financial Planner and CFP professional, working with elderly clients and trustees, as well as being responsible for marketing within the firm. He’s well known as an innovator within the financial services sector, as the first IFA to publish a podcast and one of the first to write a blog. For links to the books and apps mentioned by Martin please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply

MPAF14 – Pete Matthew on using Audio and Video to Drive Adviser Leads
Sep 23 2014 43 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF14 – Pete Matthew on using Audio and Video to Drive Adviser Leads This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. Traditional marketing communications is all about promotion. Promoting a product, service or person. In the digital space however, individuals and companies now see marketing as education and themselves as teachers. And they produce content that educates their customers rather than simply sells a proposition. One well-known UK financial adviser demonstrates the power of this approach. His website, Meaningfulmoney.tv showcases nearly 300 videos and a weekly audio podcast that’s just hit episode 75. This audio and video content creates quality leads for is adviser firm. My guest on Episode 14 is Pete Matthew. Hear how he began thinking of himself as a teacher as well as an adviser. Hear how he developed MeaningfulMoney.tv and created his audio and video content. Listen to his tips on how to create high quality content on a modest budget, and how this can drive more leads to your business. Who is Pete Matthew? Pete describes himself as a very content husband and father of two wonderful children. He’s also a Chartered Financial Planner, a Certified Financial Planner (CFP) and Managing Director of Jacksons Wealth Management in Penzance, UK. You can tell that Pete just adores the internet and everything about it. He’s an Apple addict and gets so excited about the possibilities of Social Media and how it can change the world. Pete has also set up a website called Meaningful Money. Here you can find many self-produced videos about all aspects of financial services and 75 episodes of The Meaningful Money Podcast. I would describe Pete as one of the most prolific content creators in the UK financial services industry and I am really looking forward to chatting about all the great content came about. For links to the books and apps mentioned by Pete please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to...

MPAF13 – Phil Young on Adviser Lounge and Writing Great Content
Sep 16 2014 35 mins  
MPAF13 – Phil Young on Adviser Lounge and Writing Great ContentThis is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.Creating written content for Trade or National Media, or for specialist websites is a great way to increase your profile and promote your expertise. And it’s not the compliance minefield that many fear it is.Adviser Lounge provides a creative, supportive and motivational environment in which to hone your content creation skills and provides a way of showcasing your work.My guest in Episode 13 my guest is Phil Young.Hear Phil talk about how Adviser Lounge came about and how it can provide a platform for advisers eager to create their own written content.Listen to tips on how to create great written content, ensure it’s engaging and can promote your expertise and create business opportunities.Who is Phil Young?Phil is Managing Director at Three Sixty – a support service company for financial advisers, looking after 750 directly authorised firms in the UK.Phil is a painter – and is working his way through painting people in financial services – which he describes as a rogues gallery. For links to the books and apps mentioned by Phil please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes.What is the Marketing Finance and Protection (MPAF) Podcast?The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill.I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions.• Financial and protection products• Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods.My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF12 - Phil Jeynes on Partial Payments and Serious Illness Cover
Sep 08 2014 36 mins  
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MPAF11 - Jeremy Chadwick on Group Optical Health Benefits and Vision Care
Sep 02 2014 32 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. In the UK it’s compulsory for companies to offer workers that comply with particular circumstances an ‘appropriate eye test’ paid for by their employers. Offering more than the standard optician test can be a great employee benefit. And of course there are schemes out there that can make this more affordable for businesses. It’s also an opportunity for advisers who have corporate clients. In Episode 11 my guest is Jeremy Chadwick. Hear Jeremy talk about the positive benefits of Optical Health Care which not only looks after eye health but can also help detect other illnesses early and allow early treatment. He also talks about Vision Care from VSP and the opportunities this can bring to advisers. Who is Jeremy Chadwick? Jeremy is the EMEA Managing Director for VSP Vision Care, the largest vision benefits service company in the world with over 70 million members. In addition to the UK VSP also provides vision care benefits to the US, Ireland, Australia and Canada. Jeremy has worked in the insurance field for more than 20 years and has significant experience with strategy, underwriting, operations, customer service and distribution across multiple distribution segments. In his spare time Jeremy is a keen fell runner. For links to the books and apps mentioned by Jeremy please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth...

MPAF10 – Peter Le Beau on the Seven Families Initiative for Income Protection
Aug 26 2014 38 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF10 – Peter Le Beau on the Seven Families Initiative for Income Protection This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. Spearheaded by the Income Protection Taskforce, The Seven Families Initiative could be the most important campaign in the history of the protection market. It could raise awareness and increase interest in income protection, long seen in the industry as “the Cinderella product”. And the stories that will emerge from the initiative could start to heal the industry’s tarnished image with consumers. In Episode 10 my guest is Peter Le Beau. Peter talks us through how the Seven Families Initiative came about and its significance for the protection industry. Hear how you can benefit from the campaign. Listen to what the campaign involves and what activities we’ll see. Who is Peter Le Beau? Peter is one of the best known consultants in life and health insurance protection. He began his career at British and European and in 1981 moved to Swiss Re where he was initially Head of Underwriting and later became Head of UK Marketing. He left in 2001 to set up an independent consultancy, Le Beau Visage, which focuses on differentiation in the Protection sector. Since starting Le Beau Visage, Peter with Andy Couchman and Kevin Carr run The Protection Review. He has set up a strategic discussion group called The-Net-Work and Income Protection Task Force to promote a greater awareness of the value of the product. Peter is a non-executive director of Fineos, Red Arc, Health Claims Bureau and Exeter Family Friendly. In 2007 Cover Magazine voted Peter the most influential person in the UK protection industry over the previous 10 years and in 2009 he was voted Health Insurance Magazine’s Personality of the Year. Peter is a regular contributor protection media publications. He was awarded the MBE for services to Insurance in June 2009. He’s is also a fiercely dedicated Arsenal fan. For links to the books and apps mentioned by Peter please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to...

MPAF9 - Andy Lopata on Effective Networking and Referrals
Aug 19 2014 38 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} MPAF9 - Andy Lopata on Effective Networking and Referrals This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. Do you have a Networking Strategy? If you’re like me you may have written marketing strategies, sales strategies or proposition strategies. But I’ve never once thought about a networking strategy. In Episode 9 my guest is Andy Lopata. Andy argues that whether it’s for individual career development, business generation or simply for getting the job done, networking is an increasingly vital tool for business. But you need to take a strategic approach to it. Hear how you can put together a networking strategy that will help to grow your business. And listen to how you can weave successful referrals into that networking. Who is Andy Lopata? Labelled ‘Mr Network’ by The Sun, Andy Lopata was called one of Europe’s leading business networking strategists by the Financial Times. Andy is the author of three books on networking, as well as a blogger for The Huffington Post and NatWest Business Sense. Andy speaks internationally and has worked with companies from one-man bands to organisations such as Deloitte, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is also a Fellow and former vice-president of the Professional Speaking Association. For links to the books and apps mentioned by Andy please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply


MPAF8 - Simon Ryan talks Online Marketing for Advisers
Aug 12 2014 36 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. In Episode 8 my guest is Simon Ryan. Simon left Aviva in 2012 where he had been pioneering social media as way to reach customers, to set up a company called Social Advisors. Social Advisor’s AdviserPost service helps the adviser get started and get the most from social media. AdviserPost works with several networks including Tenet, SimplyBiz, Openwork and Mortgage Intelligence. In March 2014 they earned Best Use of Social Media in Financial Services from the global financial technology magazine, FStech. Online marketing isn’t just about banner advertising, emails and interrupting your potential audience. People are searching for answers to their questions. And content on your website that answers those questions could bring traffic and leads to your business. But creating good content is time consuming. Hear Simon talk about how to put together great content with minimal fuss. Listen to how he has developed an invaluable resource for the social financial adviser. For links to the books and apps mentioned by Simon please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you

MPAF7 - Lynda Cox on Medical Professionals and Niche Product Development
Aug 05 2014 34 mins  
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.In Episode 7 my guest is Lynda Cox.Lynda heads up a company called Practice Cover which she founded in 2009. Prior to that Lynda was Head of Product Development at Skandia and her biggest claim to fame was heading up the team that launched Skandia Protect on an unsuspecting world. Can you run a successful financial services business focussing on the needs of just one narrow customer niche? You've already heard Pete Chadborn talk on this Podcast about his successful business model catering for the needs of all customers. My guest today talks about how her business has been equally successful with its narrow niche focus. In this episode you can hear how she developed her focus on medical professionals and developed a modern product for that niche. Listen to how you might also share in her success. For links to the books and apps mentioned by Lynda please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes.What is the Marketing Finance and Protection (MPAF) Podcast?The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill.I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions.• Financial and protection products• Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods.My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

MPAF6 - Derek Bradley on Panacea Adviser and Online Communities
Jul 29 2014 33 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. In Episode 6 my guest is Derek Bradley. Derek Bradley is the founder and CEO of Panacea Adviser. After an early career at Lloyd’s of London, he went on to learn about the importance of customer service, working for BOAC, the forerunner of British Airways, something further reinforced during his time as a broker consultant at Scottish Equitable. Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in late 2006. Derek spotted an altruistic opportunity to provide a better service to directly authorised IFAs and in 2007 Panacea was born. One of the world's first adviser communities started in a coffee shop near Lloyds of London. They shared ideas, talked about how to write more profitable business and looked for new opportunities. Derek started Panacea Adviser which he describes as the modern online equivalent of that first financial coffee shop. Hear how Panacea Adviser was born, and the thriving and helpful community that's developed. Listen to him talk about the tools that are available to help advisers grow their own businesses. For links to the books and apps mentioned by Derek please visit http://rogeredwards.co.uk/mpaf for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business. Please subscribe...

MPAF5 - Phil Knight on PMI, Podcasting and Social Media
Jul 22 2014 38 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. In Episode 5 my guest is Phil Knight. Phil has worked in the medical insurance sector since 1994 for the likes of WPA, Standard Life Healthcare, AXA PPP and Simply Health and financial services more generally from 1989, he set up his own specialist medical insurance practice in 2011 (working with Premier Choice Healthcare) and advises clients on all aspects of medical insurance in the UK and around the world. He promotes his practice as a fusion of technical knowledge and focused customer transparency. Away from work he has two main passions: technology and martial arts. I wanted to get Philip on the podcast so that we can talk about how he uses technology via his medical insurance podcast to pass marketing messages and information on to his customers. Here’s a little known fact - Phil has studied several martial arts since 1980 and now holds separate black belts in two styles of karate - but so far Phil hasn't found a way to successfully merge martial arts into his business life! You might think that Private Medical Insurance, Podcasting and Social Media are strange topics to lump together. But Phil has boosted the success of his private medical insurance business by launching PMICast and using social media to drive traffic to his website. Listen to how he has generated new leads and built a loyal audience of advisers and clients. For links to the books and apps mentioned by Phil please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can...

MPAF4 - Edmund Tirbutt on Financial Media Case Studies and Storytelling
Jul 15 2014 36 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. In Episode 4 my guest is Edmund Tirbutt. Edmund is a freelance journalist and writer. He’s been covering financial services topics for the last 27 years. His articles are always painstakingly researched and hard hitting. He used to be a semi-professional stand-up comedian and has recently started perform again alongside world renowned comedians like Mike Wozniak and John Moloney. Edmund feels that positive financial case studies are key to improving the public’s view of financial services. Listen as he explains what works and how advisers can talk to the media to showcase their positive stories. For links to the books and apps mentioned by Edmund please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: • Marketing, communications and propositions. • Financial and protection products • Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do...

MPAF3 - Alan Lakey on Critical Illness Cover
Jul 08 2014 30 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. In Episode 3 my guest is Alan Lakey. Alan is a well-known UK independent financial adviser thanks to his frequent appearances in trade media publications and clear views on critical illness cover and regulation. He runs a firm called Highclere Financial Services. He’s had considerable success with a comparison engine called CIExpert. Listen as Alan describes his business model and how CIExpert came about. Hear Alan’s views on the UK critical illness cover market. Whilst its complexity has boosted the success of Alan’s business, he believes the product is too complex and suggests alternative approaches. Alan’s story is a fascinating example of third parties are often having to create their own solutions the industry’s complexities. For links to the books and apps mentioned by Alan please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: · Marketing, communications and propositions. · Financial and protection products · Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing...

MPAF2 - Pete Chadborn on Adviser Business Models
Jul 01 2014 37 mins  
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. In Episode 2 my guest is Pete Chadborn. Pete is a well-known UK independent financial adviser thanks to his frequent appearances in trade media publications. He works at Plan Money in Colechester. Listen as Pete describes his business model and how Plan Money aims never to turn any clients away. Hear Pete suggest ways in which the UK Protection Market can improve its customer service and how he speeds up Plan Money’s process with the Pre-research Underwriting Form. It’s well worth listening to Pete’s forthright and enthusiastic views about the financial services industry. For links to the books and apps mentioned by Pete please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: · Marketing, communications and propositions. · Financial and protection products · Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get...

MPAF1 - Lucian Camp on Financial Services Advertising
Jun 19 2014 37 mins  
Normal 0 false false false EN-GB X-NONE X-NONE This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance. In Episode 1 my guest is Lucian Camp. Lucian is one of the most well know marketers in UK Financial Services having worked, at some time, with almost every major brand. Having created several agencies over the years Lucian now runs Lucian Camp Consulting and works with financial services providers and agencies on marketing campaigns. He’s a popular speaker at industry events and has very strong views on advertising in financial services. Listen as Lucian argues that we should be advertising and communicating more. He feels that financial services providers have lost touch with the consumer. Hear his suggestions for how we can re-engage. For links to the books and apps mentioned by Lucian please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf), iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about: · Marketing, communications and propositions. · Financial and protection products · Interesting business models and campaigns as well discussing how advisers can promote their own businesses using modern content and social media methods. My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

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