TJ58 – Social Media Engagement Strategy: How To Captivate An Audience Of Influencers With Alex Houg and Dennis Yu
Dec 16 2014
In this day and age, everybody is on social media, particularly on Facebook. A lunch doesn't get eaten, a gym weight lifted or an aeroplane flight taken, without news of it being posted to Facebook. Real-life conversations are happening around the content that gets posted to the internet, your success online hinges on your ability to shape those conversations. Alex Houg and Dennis Yu have uncovered a social media engagement strategy that shapes word-of-mouth online. It ensures the right people are the saying the right things. They use frameworks to zero in on the right message, then use ad targeting to get that message in front of the right people. Its an innovative approach to old fashioned word of mouth and you can learn all about it in this episode. OUR GUESTS: Alex Houg is the founder and CEO of Portage. Portage is an internet marketing firm that is based in Minneapolis and employs 21 people worldwide. At 20 years old, Alex has become an international speaker and writer. He has spoken at different events including Social Media Marketing World and ICON14. Alex started as an entrepreneur at the very young age of 14 where he developed, then sold a gaming accessory website. Portage, his current company, works with clients such as Adidas, The Golden State Warriors, Fuddruckers, and Jack Daniels. They help connect businesses with interns, or unterns as they call them. Dennis Yu, the Chief Architect and CTO of Portage.co used to hold leadership positions with Yahoo! and American Airlines. He is now best known for Facebook marketing and advertising, expertise that has seen him featured on Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is a contributor to InsideFacebook and AllFacebook. A QUICK PREVIEW OF THE PODCAST: Here are some of the highlights from episode 58 of the Traffic Jam Podcast... What's Portage? Triangles: Why They Work. The $1/Day Facebook Targeting Strategy. Engaging Facebook Influencers. Facebook Marketing Success: Case Study. The Right Content To Put Out. Facebook Campaign Strategies. Social Media Funnels.