The Creative Penn Podcast For Writers

Jun 22 2020 61 mins 7.6k

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.





Writing In The Dark. Horror Writing Tips With Tim Waggoner
Oct 26 2020 67 mins  
How do you write your darkness without drowning in it? How do you write an original horror story while still respecting the tropes of the genre? Why are horror writers the nicest people around?! Tim Waggoner gives some craft tips for writing horror, as well as thoughts on the current publishing and TV/film environment. In the intro, Bookwire's report on audience behavior in the age of ebooks, audiobooks, and podcasts [Publishing Perspectives]; positive report on the ebook market during COVID19 [Written Word Media]; and library digital subscription and borrowing is up [The Guardian]; Google Play introduces promo codes; Reflections on the end of the general trade concept from Mike Shatzkin and what a possible big publishing merger might bring; The end of the summer blockbuster and a changing model for the film industry, which is reflected in the indie author business model [Kristine Kathryn Rusch]. Plus, my solo episode on Walk Your Own Race: Lessons Learned from Walking a 50km Ultra-Marathon, and photos from my 6-day pilgrimage at Instagram @jfpennauthor. Do you need help finding an editor, book cover designer, or someone to do your book marketing? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing, and book marketing. Check it out at www.TheCreativePenn.com/reedsy Tim Waggoner is the best selling and Bram Stoker award-winning author of over 50 novels and 7 short story collections across dark fantasy and horror, as well as writing tie-ins. He's also a professor of creative writing at Sinclair College in Dayton, Ohio. His latest book for authors is Writing in the Dark, on the craft of writing horror fiction. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How exploring our darkness means we don’t have to be afraid of it * Why it’s important not to re-traumatize yourself when writing * The variety that exists within the horror genre * Ideas for elevating horror writing * Finding empathy for your villains * How to be original while using horror tropes * The future of horror in the publishing marketplace * Writing movie and television tie-in books

Building A Creative Business Brand With Pamela Wilson
Oct 19 2020 52 mins  
How do you build a creative business that you love — and makes you money? Pamela Wilson talks about her non-fiction business model, how to choose a niche, plus how to pivot your brand over time. In the intro, I talk about my pilgrimage walk and how we all need to weigh up risks and reward, especially when the need to fill the creative well becomes overwhelming! You can find the pictures on Instagram @jfpennauthor. I also mention my Courses for Authors, and my latest episode on Books and Travel where I talk about fear and assessing risk, which is something we all have to do. Pamela Wilson is the author of Master Content Marketing and Master Content Strategy and is an online educator and keynote speaker. Her company, Big Brand System, teaches people how to build online businesses they love, which is particularly important as many people are pivoting after the pandemic. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How images and words form the two halves of content marketing * How books lead potential clients into other premium offerings like coaching and courses * Tips on choosing a niche to work with and serve — that you enjoy and will also make you money * Should you build a personal brand or a business brand? * What happens when you want to change the audience you focus on? * Tips on rebranding * Listening to your gut when it comes to building a creative business You can find Pamela Wilson at BigBrandSystem.com/goodies and on Twitter @pamelaiwilson. You can also find her courses at The Content Lab and the Image Lab (affiliate links). Transcript of Interview with Pamela Wilson Joanna Penn: Pamela Wilson is the author of two books on content marketing, an online educator and keynote speaker. Her company, Big Brand System, teaches people how to build online businesses they love, particularly important as many people are pivoting after the pandemic. Welcome back to the show, Pamela. Pamela Wilson: I am so happy to be here and hear your voice and just be here with your community. Thank you for having me back. Joanna Penn: It's great to have you back on the show. Previously we have talked about content marketing, both of us are big fans of that. But today we are talking more about this building a business. So set the scene for us. Tell us a bit more about what your creative business looks like. What are your multiple streams of income and how do books play a part in that? Pamela Wilson: The good news is books play a part in all of it,


Mental Models For Writers And The Empowered Indie Author With Michael LaRonn
Oct 12 2020 56 mins  
Writing is absolutely about the practical step of getting words on the page — but your mindset can make the difference between success and failure, as well as how much you enjoy the author journey. In this interview, Michael La Ronn outlines mental models for writers, facing our fears to break through to creative success, as well as practical tips about writing on mobile and self-publishing effectively. In the intro, insights into subscription models [ALLi blog]; how my process for Tree of Life differed from my other novels, and JD Barker's episode on How to Develop Bestselling Story Ideas; Self-Publishing Online Conference on Tools and Tech for Indie Authors; and my interview about the state of the self-publishing industry on the Story Studio Podcast. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Michael La Ronn is the author of 45 books, spanning science fiction, fantasy, poetry, and nonfiction. He's a YouTuber, podcaster, and professional speaker, and is also the U.S. ambassador and outreach manager for the Alliance of Independent Authors where he co-hosts a show with Orna Ross on self-publishing advice. His books for authors include Be a Writing Machine, Mental Models for Writers, and 150 Self-Publishing Questions Answered. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Reclaiming writing time by writing on a phone * The different mental models that serve writers * How to take steps to self-publishing that are empowering * How YouTube can work for introverted authors. Check out Michael's channel, Author Level Up. You can also listen to the original interview we did on video marketing for authors here. * What the indie author community can do to support authors of color. Watch Michael's powerful video, Some Thoughts on the Color of my Skin * What might the future of publishing look like? Michael's 6-year-old daughter uses voice search like a pro. You can find Michael La Ronn at AuthorLevelUp.

Outlining Your Novel And Filling The Creative Well With K.M. Weiland
Oct 05 2020 68 mins  
How can you use an outline to improve your book before you start the first draft? How can you use it to play with your creative ideas without feeling hemmed in by the process? In this interview, KM Weiland talks about how to outline your novel as well as thoughts on writer's block, filling the creative well, and longevity as a writer and blogger. In the intro, 6 Figure Authors on productivity, I'm in editing mode for Tree of Life, and I talk about some lessons learned about writing from my 50K ultramarathon last weekend [pics on Instagram @jfpennauthor]. Plus, get your NaNoWriMo Storybundle, packed full of books on writing craft, marketing, business, and mindset — for a limited time: www.StoryBundle.com/nano Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna K.M. Weiland is the award-winning author of fantasy, medieval epic, historical, and Western adventures. She also writes non-fiction for authors and helps writers become authors on her fantastic vlog. Her books include Creating Character Arcs, Conquering Writer's Block, and Outlining Your Novel. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * The importance of refilling the creative well — especially if you are experiencing writer's block * Outlining as brainstorming and discovery * Tips for how to outline * Why you don’t have to choose whether to be a plotter or pantser/ discovery writer * Benefits of outlining for discovery writers * How outlining can give a writer a simpler, more macro view of a story — and help you write your sales description/back blurb * How a clear premise can help you write a book’s description * Marketing across diverse genres * How blogging and non-fiction writing underpin Katie's business and fuel her fiction career You can find K.M. Weiland at HelpingWritersBecomeAuthors.com and on Twitter @KMWeiland Header photo by Laura Chouette on Unsplash Transcript of Interview with K.M. Weiland Joanna: K.M. Weiland is the award-winning author of fantasy, medieval epic, historical, and Western adventures. She also writes non-fiction for authors and helps writers become authors on her fantastic vlog. Her books include Creating Character Arcs, Conquering Writer's Block,

Starting From Zero And Success With BookBub Ads With David Gaughran
Sep 28 2020 67 mins  
When you've been self-publishing over a decade, it's easy to see how things have changed for indie authors and where the opportunities lie for publishing and marketing our books. In this wide-ranging interview, David Gaughran discusses the shifts in the industry, starting from zero, book marketing tips, and more. In the intro, Audible launches an unlimited audio service [The New Publishing Standard]; why this might impact author income [ALLi]; Spotify's impact on music and artists [Freakonomics]; and my thoughts on what you can do to mitigate any revenue drop from subscription services and make the most of the opportunities they bring. Plus, The importance of 1000 True Fans [ALLi Podcast]; Frankenstein in Bath [Books and Travel] Useful stuff: If you're new to self-publishing, you can also check out Mark's 101 Course with everything you need to know about self-publishing. [Ad] If you want to learn more about podcasting, join me at the Virtual Podcast Movement conference. [Ad] Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries, and more. It's your content – do more with it through IngramSpark.com. David Gaughran is the author of non-fiction books for authors and also writes historical adventures as David M Gaughran. He's also an award-winning blogger and campaigner for indie authors against scammers and bad practices in the publishing industry. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How self-publishing has changed in the last decade * The importance of knowing what genre you’re writing in * How we all start from zero and sometimes do that a number of times, especially when launching a new pen-name (as both David and I have done!) * The value of being able to pivot as a self-publisher * The importance of feeding Amazon clean data * Why BookBub ads work for those who publish wide * Why testing ads matters You can find David Gaughran at DavidGaughran.com and on Twitter @DavidGaughran Transcript of interview with David Gaughran Joanna: David Gaughran is the author of historical advent...

Audiobook Narration, Production And Marketing Tips With Derek Doepker
Sep 21 2020 56 mins  
Audiobooks are one of the fastest-growing segments in publishing and the expansion of podcasts onto every major platform means there are more ways to market to audio-first consumers (which increasingly includes me!) In this episode, Derek Doepker gives some tips on why audiobooks are so important as a format, self-narration, working with a narrator, plus, production and marketing ideas. In the intro, Amazon Music now includes Podcasts [The Verge] so you can find this show and Books and Travel on your various devices; New audiobook promotion site, AudioThicket launches [Written Word Media]; ALLi has a podcast episode with Amazon representatives about Amazon Advertising [Ask Alli]; Publisher Rocket now includes UK data and German ebook data [Rocket]; Orna Ross and I discuss 1000 True Fans and what it means for authors [Ask ALLi]; Solo Long-Distance Walking with me and Holly Worton. Plus, recommended books: The Psychology of Money and my list of money books; Entangled Life by Merlin Sheldrake and the documentary Fantastic Fungi. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Derek Doepker is the bestselling author of seven nonfiction books on peak performance, habits, fitness, and entrepreneurship. He's also a content marketing and digital marketing consultant. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Using a ‘failed’ book to create a successful one * Multiple streams of income as the business model for non-fiction authors * Why audiobooks are so valuable, especially for reaching audio-first consumers * Tips for recording your own audio and equipment * Some of the mindset issues that you might face in self-narration * Tips for hiring a narrator * Effective ways of marketing audiobooks You can find Derek Doepker at DerekDoepker.com and on Twitter @AuthorSecrets. He has also provided extra info for podcast listeners at

Publishing Wide For The Win With Erin Wright
Sep 14 2020 78 mins  
Do you want to make your books available to readers in every format, in every online store and library, in every country? If yes, it's time to go wide for the win! In today's episode with Erin Wright, we discuss what ‘going wide' means, why libraries are so important, and tips for publishing wide wherever you are on the author journey. In the introduction, International insights into Amazon's global reach [ALLi blog]; Futures Thinking mini-course [Coursera]; GPT-3 generated and human-edited article [The Guardian]; How to edit writing by a robot [The Guardian]; GPT-3 generated article on productivity reaches the top of Hacker News [The Verge]; Writing with the Machine [Robin Sloan]; GPT-3 as an idea machine [Matt Webb, Interconnected]; Lessons learned from 9 years as a full-time author entrepreneur; Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Erin Wright is the USA Today best-selling author of 14 romance novels and also co-runs the Wide for the Win Facebook group, the largest gathering of authors who publish wide. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * What does publishing wide really mean? * How going wide includes libraries as well — and we all love libraries! * The different readers that Kindle Unlimited and wider stores attract * The marketing principles used when publishing wide * The benefits of multi-author box sets * Wide for the Win Facebook group You can find Erin Wright at ErinWright.net. Transcript of Interview with Erin Wright Joanna: Erin Wright is the USA Today best-selling author of 14 romance novels and also set up the Wide for the Win Facebook group, the largest gathering of authors who publish wide. Welcome, Erin. Erin: Hi. Good to be here. Joanna: I'm very excited to talk to you today.

Creativity, Business, And Ambition With Emily Kimelman
Sep 07 2020 65 mins  
How can you juggle full-time writing and a family? How can you manage ambition about adventure and travel with a desire to be a 7-figure author? How can you be both creative and a business-person? I talk about all this and more in today's wide-ranging interview with Emily Kimelman. In the introduction, The Authors Guild, the Association of American Publishers, and the American Booksellers Association wrote to the US Senate anti-trust committee to comment on the concentrated power and influence of Amazon [Publishers Lunch]; Powell's bookstore announces they will no longer sell their books on Amazon’s marketplace [Business Insider]. My thoughts on how our comfort zones have shrunk during the pandemic and my plans to start expanding my own comfort zone again. Book research on Victorian London — David Morrell on my Books and Travel Podcast. Plus, get 50% off all my ebooks and many of my audiobooks if you buy direct from my Payhip store – payhip.com/thecreativepenn for non-fiction and fiction, including boxsets. Use coupon code: SEPT20 at checkout. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Emily Kimelman is the author of the Sydney Rye Mystery series, and also writes fantasy under Emily Reed. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * The challenges and silver lining of being a dyslexic writer * Travel as part of an author’s life * Writing while traveling and going slowly to facilitate that * The blurred lines between fact and fiction * Keeping an author business going with two small children * Strategies for working toward a 7-figure year * Pros and cons of having two fiction pen names You can find Emily Kimelman at EmilyKimelman.com Sharing Photo by Thought Catalog on Unsplash Transcript of Interview with Emily Kimelman Joanna: Emily Kimelman is the author of the Sydney Rye Mystery series, and also writes fantasy under Emily Reed. Welcome, Emily. Emily: Thank you. It's so great to be here. Joanna: Great to have you on the show. First up, tell us a bit more about you and how you got into writing.

Changes In Ebook Publishing Over The Last Decade And Possible Changes Ahead With Len Edgerly Of The Kindle Chronicles Podcast
Aug 31 2020 63 mins  
The last decade has seen a dramatic change in the publishing industry as ebooks and digital audio have gone from a side note to a huge part of the reader experience — and a significant part of independent author incomes. In this episode, I talk to Len Edgerly from The Kindle Chronicles Podcast which started in July 2008. We also talk about the recent US Senate hearing on Big Tech and consider the possible changes ahead. In the introduction, MS Word has a new Transcribe function as part of its built-in dictation [The Next Web]; Audible launches Audible Plus as the audio subscription model heats up [The Verge]; Amazon releases the Halo, a wearable band that assesses your health but also your tone of voice [Business Wire]; James Daunt of B&N and Waterstones is interested in reviving the Nook as a bigger part of Barnes and Noble [The New Publishing Standard]; plus The Writers Well final episode and why we all need to reassess the direction of our lives during these historic times. Do you need help finding an editor, book cover designer, or someone to do your book marketing? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing, and book marketing. Check it out at www.TheCreativePenn.com/reedsy Len Edgerly is a nonfiction author with degrees in business and poetry. He's also the host of the long-running Kindle Chronicles Podcast, where he's interviewed Jeff Bezos, Margaret Atwood, and Dean Koontz among many others. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Changes in the publishing industry in the past 12 years * The impact of KU and whether the subscription model is the future for ebooks and audiobooks * What it’s like to interview Jeff Bezos and his real passion for books * A discussion on the US Senate hearings on big tech and anti-trust and possible ramifications for publishing [CNBC] * Audiobooks and the future of reading and listening You can find Len Edgerly at TheKindleChronicles.com and on Twitter @lenedgerly Sharing photo by

How To Write Narrative Non-Fiction With Matt Hongoltz-Hetling
Aug 24 2020 64 mins  
What is narrative non-fiction and how do you write a piece so powerful it is nominated for a Pulitzer? In this interview, Matt Hongoltz-Hetling talks about his process for finding stories worth writing about and how he turns them into award-winning articles. In the intro, I talk about Spotify (possibly) getting into audiobooks and Amazon (possibly) getting into podcasts as reported on The Hotsheet, and the New Publishing Standard. David Gaughran's How to Sell Books in 2020; a college student who used GPT3 to reach the top of Hacker News with an AI-generated blog post [The Verge]; and ALLi on Is Copyright Broken? Artificial Intelligence and Author Copyright. Plus, synchronicity in book research, and my personal podcast episode on Druids, Freemasons, and Frankenstein: The Darker Side of Bath, England (where I live!) Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna Matt Hongoltz-Hetling is a Pulitzer finalist and award-winning investigative journalist. He's also the author of A Libertarian Walks Into a Bear. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * From writing for pennies an article to writing a Pulitzer–nominated article * What is narrative non-fiction? * How does narrative non-fiction differ from fiction? * Where ideas come from and how to begin forming a story idea * The necessity of being respectful of the real lives being examined and written about * Portraying interview subjects with shades of grey * Turning hours of source material into something coherent * Finding the balance between story structure and meaning * Knowing when an idea is appropriate for a book You can find Matt Hongoltz-Hetling at matt-hongoltzhetling.com and on Twitter @hh_matt Transcript of Interview with Matt Hongoltz-Hetling Joanna: Matt Hongoltz-Hetling is a Pulitzer finalist and award-winning investigative journalist. He's also the author of A Libertarian ...


How To Reboot A Flagging Author Career With Michaelbrent Collings
Aug 17 2020 56 mins  
What happens when you've written award-winning books, get amazing reviews from readers, and your sales still start a downward spiral? You can give up writing — or you can take a step back, review your catalog, figure out a plan and up-skill, then reboot your author career. In this episode, Michaelbrent Collings shares how he ended up delivering pizza to support his family because his sales had stalled and how he turned it around, reinvigorating his career, taking his book sales income and reader engagement to new heights. In the introduction, I mention the Voice Double in-between-isode, as well as Findaway Voices launch of Authors Direct, which enables you to sell audiobooks direct to listeners in US, UK and Europe, Canada and Australia. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Michaelbrent Collings is an award-winning and internationally best-selling horror novelist, and screenwriter. His novel, The Deep was a finalist in the Bram Stoker Awards. His latest novel is The Forest. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How to recognize when an author business needs attention and a revamp (and it's not a craft issue!) * Facing reality and being honest about what needs to change * Marketing strategies that stopped working * Tips for growing an email list and using paid advertising * Balancing marketing and writing * Knowing your worth and when it’s time to outsource some of your work * The importance of being endlessly curious You can find Michaelbrent Collings at WrittenInsomnia.com and on Twitter @mbcollings Transcript of Interview with Michaelbrent Collings Joanna: Michaelbrent Collings is an award-winning and internationally best-selling horror novelist, and screenwriter. His novel, The Deep was a finalist in the Bram Stoker Awards and is one of my favorite horror novels. And Michaelbrent has been on the show several times. We've talked before about writing with depression as well as writing fast and writing horror. Today, we're talking about something very interesting, which is rebooting your fiction author career. Welcome back, Michaelbrent. Michaelbrent: Thank you. It is always such a pleasure to be here,

AI And Creativity Update: A Voice Double Conversation Featuring Joanna Penn And Mark Leslie Lefebvre
Aug 14 2020 34 mins  
In mid-2019, I shared 9 Ways That Artificial Intelligence Might Disrupt Authors and Publishing, and one of those possible disruptions concerned voice technologies, which I also wrote about in Audio for Authors. In 2020, we have seen an acceleration of AI with the release of GPT-3 for natural language processing and generation, as well as the development of ever more sophisticated voice recognition and creation. In this episode, Mark Leslie Lefebvre and I share a conversation between our Voice Doubles and our thoughts on the ramifications. * Our Voice Double conversation * Thoughts from some of my Patrons * How we created the Voice Doubles using Descript with just 30 mins of training (reading a story) * What we had to change and edit to get around a few of the pronunciation issues e.g. I could not get it to say ‘creatives' correctly so changed the word to ‘authors.' I also couldn't get it to say ‘mass-market' in my voice, so I changed that text as well. * Our thoughts on the development of the tech and why we think it's important for authors and creatives to engage with the technology rather than avoid it * A warning of deep fakes and why Kevin Kelly's 1000 True Fans is more important than ever You can get your own Voice Double at Descript.com. You can find Mark at MarkLeslie.ca. Mark also recorded a special episode with more of his thoughts in episode 148 of Stark Reflections. We'd love to know what you think so please leave a comment or tweet me @thecreativepenn and Mark @markleslie Our Voice Double Original (Edited) Script Jo: Hi, Mark. Mark: Hey, Jo. How are you doing? Jo: I’m good. So, how's lockdown where you are? How are things in Canada? Mark: Lockdown has actually allowed me to discover new types of creativity in myself, where I seem to have prevented myself from writing prose. But I rediscovered the joy of doing parody videos and experimenting with different forms of creativity. So I have the energy inside me to tell story, to want to share and amuse and entertain, and I redirected it into a different output that satisfied that part of my soul that needs to write, and now I'm back writing again. But while I was struggling, it was really good to have that outlet. Jo: I also struggled at the beginning, and I did a flurry of business activities. I made a couple of online courses, including one on turning what you know into an online course, which was, you know, useful and also… Mark: Very meta? Jo: Yes, very meta. And also made some money. So, that was really good because the first instinct is the survival instinct, which is, ‘I just need to make some more money in order to survive this, whatever this is.' And then there's that period of, ‘Okay. This isn't just over quickly, and the zombie apocalypse has not arrived, and now I need to finish that novel.' I did manage to change up my creative routine and to finish Map of the Impossible. But we are talking about artificial intelligence today because we are both enthusiasts but there are clearly positives...

How To Write A Bestseller With Suzy K Quinn
Aug 10 2020 40 mins  
How can you write what you love and still aim for bestseller status? How can you combine craft and business in your writing life? Suzy K Quinn answers these questions and more in this fascinating interview. In the intro, entrepreneur and author Derek Sivers sells $250K worth of ebooks and audiobooks direct from his website [Sivers]; Amazon Decoded by David Gaughran; 150 Self-Publishing Questions Answered by Michael La Ronn and ALLi; The Ultimate Collection of Audiobook Marketing Examples from BookBub Blog; 6 Figure Author Podcast episode 50 on taking your author income to the next level. Plus, ARKANE Thriller #11, Tree of Life, is now available for pre-order. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Suzy K. Quinn is the bestselling author of romance, comedy, and thrillers. She also teaches a course on How to Write a Bestseller for Mark Dawson's Self-Publishing Formula. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * The definition of a bestselling book * Does writing a bestseller mean you have to write to market? * Hooking readers with a strong book package * The importance of communicating how people are going to feel when they read a book * The long term view of building an author brand * What the future of publishing might look like You can find Suzy K Quinn at SuzyKQuinn.com and on Twitter @SuzyKQuinn. You can find the course at: www.SelfPublishingFormula.com/bestseller [Note, I am not an affiliate for this course. I took it myself and thought it was super useful, so I wanted to tell you about it!] Photo in sharing image by Corinne Kutz on Unsplash Transcript of Interview with Suzy K Quinn Joanna: Suzy K. Quinn is the bestselling author of romance, comedy, and thrillers. She also teaches a course on how to write a bestseller for Mark Dawson's Self-Publishing Formula, and it is a fantastic course. I've taken it myself and we're talking about it today. Welcome, Suzy. Suzy: Hi, Jo. How are you doing? Joanna: I'm good. Thanks for coming on the show. First up, tell us a bit more about you and how you got into writing.

Writing And Business Lessons Learned From 500 Episodes And 11 Years Of The Creative Penn Podcast
Aug 03 2020 76 mins  
It’s episode 500! Time flies indeed. The first episode of The Creative Penn Podcast was released on 15 March 2009. I had a couple of non-fiction books out, the international Kindle had not even launched, and there was no empowered indie author movement as we know it today. I was living in Ipswich, just outside Brisbane, Australia and I worked as an IT consultant implementing SAP Financials at a large mining company. How things have changed! I'm now a full-time author and podcaster with over 30 books, fiction and non-fiction. I live in Bath, UK and I'm part of a growing independent author scene. We have more opportunities than ever before and it truly is the best time to be an author! In this episode, I’m going to share some of the biggest lessons I’ve learned over the last 11 years and include clips from podcast episodes that helped me and can help you on your own author journey — some are craft and some are business. This episode covers: * Write what you love * It’s OK to suck in your first draft. Editing is the process that will turn your book into a finished product. * We are independent authors. We create and license intellectual property assets. * All long-term book marketing comes down to one thing * Turning pro and long term thinking. The mindset of the professional author. * Next steps: What's changing for The Creative Penn? Today’s show is sponsored by my wonderful patrons who support the podcast with a few dollars a month through patreon.com/thecreativepenn. Patrons get an extra Q&A show every month — bonus audio! — and also 10% off my courses. Thank you, Patrons! Thanks to my long-term listeners of the podcast and also to the long-term sponsors of the show, Kobo Writing Life, Draft2Digital, Ingram Spark, and more recent sponsors FindawayVoices and ProWritingAid. (1) Write what you love In episode 16, June 2009, I interviewed Tom Evans, back then known as The Bookwright, about writer’s block. Up until that interview, I had only written non-fiction, and I was afraid of writing fiction. I didn’t think I had a block but I clearly did and I realized it as part of this discussion. The ‘block’ was based on my education and background — my parents were teachers, and I did a Masters at the University of Oxford in Theology, so I was steeped in the literary tradition. I thought I had to write something literary whereas my guilty pleasure and my escape from the day job was binge-reading thrillers and watching action movies. Once I realized that I could just write what I loved to read instead of something others thought ‘worthy,’ I was off and writing. I started writing Pentecost (re-edited and re-titled as Stone of Fire in 2012) and I now have 18 novels — and counting! I didn’t have such a good mic set-up back then so it’s a bit breathy, but I think you’ll find it interesting.

Writing Action Adventure Fiction And Systems Thinking With Nick Thacker
Jul 27 2020 57 mins  
The life of a full-time independent author involves wearing many hats. You have to balance your time between learning your craft and pleasing readers with great books, as well as publishing, book marketing, and building a business that will support you for the long-term. In today's interview, Nick Thacker talks about the key aspects of action-adventure thrillers as well as how he runs his publishing company and thoughts on pricing, email list building, and creating systems to avoid overwhelm. In the intro, The Hotsheet reports on the All about Audio conference, publishers start Storyglass, a new podcasting business [The Bookseller], The New York Times acquires a podcast production company [The Verge]; and Amazon Ad reports now incorporate page reads. In the futurist segment, GPT3 takes natural language generation to a new level — what does this mean for writers? [Towards Data Science; Wired; The Independent] and more at TheCreativePenn.com/future. I also recommend The Inevitable by Kevin Kelly and his blog post, 1000 True Fans, and Homo Deus by Yuval Noah Harari. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Nick Thacker is the USA Today bestselling author of action-adventure thrillers. His non-fiction books for authors include Platform Mastery and BookBub Mastery. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * What draws readers to action-adventure novels? * The renaissance of action-adventure * Nick’s current indie publishing model and how it has changed over time * Co-writing with other authors * On different pricing models and why testing matters * Signing a trad publishing deal and what that means for Nick’s career * Building a large email list * Systems that underpin success

Writing A Series. Satisfy Readers And Make More Money With Lindsay Buroker
Jul 20 2020 67 mins  
We live in a binge consumption culture and the best-loved stories are often those that allow a deeper experience of character and world. Think of your favorite TV shows or books and you will likely find a few series in there! Writing a series can also make you more money as a writer since you have more books for a reader to buy, you can turn them into boxsets in different formats, and it's faster to write with characters you know well. In today's show, Lindsay Buroker gives some great tips on how to effectively write series and make a full-time living from your fiction. In the intro, Kobo Plus launches in Canada [KWL blog]; Spotify improves its discoverability of podcasts and announces a new show by Michele Obama [The Next Web]; Dean Wesley Smith explains why Brandon Sanderson's Kickstarter is so significant in terms of selective rights licensing [Dean's blog]; Replay of $0 to $1000 a month webinar with Nick Stephenson and my aha moment around read-through; my interview on audio and productivity on 21st Century Creative; and Map of the Impossible launches this week. The Mapwalker trilogy is complete! This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Lindsay Buroker is an award-nominated internationally best-selling author of epic fantasy, urban fantasy, space opera, steampunk, and sci-fi romance with 79 books and counting across 2 pen names, 10 series, as well as, standalone and shorter works. She's also the co-host of the Six Figure Author Podcast. The pic above is us on the Jean Lafitte swamp jetboating experience in Louisiana just outside New Orleans in 2017. Fun times! You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Where Lindsay’s writing career is after 10 years as an indie author * How she writes 8 to 10 novels a year * Book series and the read-through effect of series arcs * Creating compelling characters * Why background and goals matter for characters * Pen names and the work involved * Book launch processes and how Lindsay uses her Patreon * Advertising, KU,

How To Write Monsters With Philip Athans
Jul 13 2020 53 mins  
Monsters tap into something primal that lies at the heart of being human. We have always feared what lies at the edge of the campfire, just out of sight, and as writers, tapping into those fears can be a powerful form of creation. In this interview, Philip Athans talks about why we find monsters so fascinating, how to create them, and why they can sometimes be a metaphor for society, plus, thoughts on making a living as a writer. In the intro, I discuss Brandon Sanderson's Kickstarter for the leather-bound edition of Way of Kings and why creating beautiful physical objects should be part of our indie maker movement, and check out this interview on bookbinding with Lisa Van Pelt. Plus, why we need to put our lessons learned from the pandemic into action now instead of waiting for ‘the end,' whatever that might mean! Also, I have re-recorded my tutorials on how to build an author website, install Author Pro theme (which I use for JFPenn.com), and also how to set up your email list with ConvertKit. I've also updated the Author Blueprint which you have access to on my email list or you can sign up here. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna Philip Athans is the New York Times bestselling author of Annihilation, and a dozen other books, including The Guide to Writing Fantasy and Science Fiction. He's also an editor, professional speaker, and writing coach. Today, we're talking about his book, Writing Monsters: How to Craft Believably Terrifying Creatures to Enhance Your Horror, Fantasy and Science Fiction. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * What is a monster? * How monsters are part of our human evolution * The importance for humans of fighting a common enemy * How the monster in a story can bring out a character’s true nature * Monsters as metaphors * How do we create unique monsters? * When should you reveal your monster? * Multiple streams of income as a writer. “Walk through the door that's open.” * Licensing intellectual property as a source of income You can find Philip Athans at

How To Write Memoir With Marion Roach Smith
Jul 06 2020 67 mins  
“Write something universal as illustrated by a deeply personal tale.” This advice is true regardless of the genre we write, and in this interview, Marion Roach Smith explains how we can dig deep into our truth and experience to write memoir, plus how she has created a business around a book, and a podcast around curiosity. In the introduction, I talk about how the pandemic impacts our energy levels and how online business is changing, and how that might impact us as authors. Business Insider reports that Facebook's Mark Zuckerberg, Google's Sundar Pichai, Apple's Tim Cook, and Amazon's Jeff Bezos will all testify before Congress in an antitrust hearing in late July. What are the potential impacts for authors? Publisher Rocket now has a useful feature for discovering categories for your books. Dave Chesson talks about the new functionality and more on the Writers Ink Podcast last week. Plus, join me and Nick Stephenson for a webinar on how to grow your book sales to $1000 a month — or add to your existing sales. We'll be going through how to build your email list and convert that traffic into sales, plus tips for revisiting the basics of your author platform + some more advanced tips for taking sales to the next level. Thurs 16 July at 3 pm US Eastern / 8 pm UK. Click here to register for your free place and also receive the replay if you can't join us live. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Marion Roach Smith is an author, memoir coach, and teacher of memoir writing. She has online courses on writing memoir. Her books include The Memoir Project: A Thoroughly Non-Standardized Text for Writing & Life. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * The difference between memoir and autobiography * Why memoir is an argument-driven genre * Where to draw the line between therapy and memoir * Tips for skillfully writing about other people * How memory works in memoir * What does research look like for memoir? * How to we ensure people care about our memoir? * Being brave when marketing books * Why podcasting is so powerful You can find Marion Roach Smith at MarionRoach.com and on Twitter @mroachsmith. You can check out her QWERTY Podcast on your favorite podcast a...


Building A Creative Business For The Long Term With Natalie Sisson
Jun 29 2020 56 mins  
Writing is a life-long practice, and for many of us, a long-term career. But how can you continue to thrive in a creative business while still changing over time? In this interview, I talk to entrepreneur Natalie Sisson about how she pivoted her brand after a change in lifestyle and how books play just one part in her non-fiction business. In the intro, the latest Audio Publishers Association report on 8 years of double-digit audiobook growth, plus insights from Bookwire's audiobook conference [Publishing Perspectives] and an AI lead in a $70m sci-fi movie [Fast Company]. Plus, join me and Nick Stephenson for a webinar on how to grow your book sales to $1000 a month — or add to your existing sales. We'll be going through how to build your email list and convert that traffic into sales, plus tips for revisiting the basics of your author platform + some more advanced tips for taking sales to the next level. Thurs 16 July at 3 pm US Eastern / 8 pm UK. Click here to register for your free place and also receive the replay if you can't join us live. Today's show is sponsored by Your Author Business Plan, my mini-course on how to reboot your author career. One student, Rachel, says, “Just completed Your Author Business Plan. I literally *gasped* as I wrote my business summary. So many aha moments. The course helped me understand where I am now as an author and where I want to be.” Just US$99. Click here to learn more. Natalie Sisson is a New Zealand entrepreneur, author, speaker, host of the Untapped Podcast, and triathlete. Her books include The Suitcase Entrepreneur and The Freedom Plan: Redesign Your Business to Work Less, Earn More and Be Free. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Knowing when to go from blog posts to book * Writing from scratch, even with blog content available * Books as part of a business ecosystem, but not the whole thing * Making sure our revenue streams align with one another * Is the blogging movement dead? * Streamlining and doing more of what you love * The importance of ‘massive clarity’ * Will there be shifts in how we do business as we come out of the pandemic? * Running a global online business that is not US-centric

How To Develop Bestselling Story Ideas With JD Barker
Jun 22 2020 61 mins  
Do you aspire to write better stories? Do you have the ambition to aim for a career that rivals the biggest names in publishing? Today's interview with JD Barker will inspire you and give you some great tips around writing bestselling stories and building a long-term career. In the introduction, James Daunt of Waterstones and Barnes & Noble talks about the impact of the pandemic and a possible revival in Nook [The Bookseller], the newly-formed Black Writers Guild calls for sweeping change in UK publishing [The Guardian], Smashwords CEO Mark Coker does a round-up of the impact of the pandemic for indie authors [Smashwords blog], I'm doing a Facebook Live this week, Fri 26 June at 5 pm UK / 12 noon US Eastern on Facebook.com/thecreativepenn. Today's show is sponsored by my patrons, those wonderful people who support the show with a few dollars a month. Knowing that you enjoy the show and still find it useful keeps me coming back to the mic every week after all these years! If you'd like to support the show and get an extra Q&A audio every month (as well as the backlist), go to www.Patreon.com/thecreativepenn JD Barker is an award-winning and international bestselling author of thrillers and horror. He is also the co-host of the Writers, Ink Podcast with J. Thorn. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Starting out working as a book doctor * Getting career advice from Dean Koontz and co-writing with James Patterson * How to successfully write cross-genre * Choosing strong ideas and improving a story before it’s written – Writers Ink episode. * On approaching our heroes * The current state of the publishing industry * On the business of selling books * What trad publishers are looking for in book length and how our attention spans are changing * The importance of grabbing a reader right off the bat * Using new, untested platforms to market books You can find JD Barker at JDBarker.com, on Patreon and on Twitter @jdbarker Transcript of Interview with JD Barker Joanna: JD Barker is an award-winning and international bestselling author of thrillers and horror. He is also the co-host of the Writers, Ink Podcast with J. Thorn. Welcome JD. JD: Hey Joanna. How are you doing? Joanna: I am good. I'm thrilled to have you on the show. Tell us a bit more about you and how you got into writing. JD: That's actually a pretty long story. So I'll go back all the way to the beginning.

Writing Tips: How To Self-Edit Your Novel With Kris Spisak
Jun 15 2020 57 mins  
Writing a first draft is only the initial step in the journey to creating a novel. The next step is editing, and in this interview, Kris Spisak talks about the different kinds of editing, as well as tips for your self-editing process. Plus, I share my insights from my latest edit on Map of the Impossible. In the introduction, Apple discontinues iBooks Author [MacRumors] but remember, they have the new Authors.Apple.com, a portal to all things publishing on Apple; #publishingpaidme trended on Twitter and the amounts are listed in this spreadsheet; Written Word Media survey on How Readers Pick What to Read Next; Everything you need to know about pre-orders on the 6-Figure Author Podcast. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna Kris Spisak is a nonfiction author, an editor, podcaster, and international speaker. Today, we're talking about The Novel Editing Workbook, 105 Tricks & Tips for Revising Your Fiction Manuscript. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * What editing really is and the three levels of editing * Tips for making sure your story hangs together properly * Tools for organizing your story * Writing scenes that are page-turners * Tips for writing compelling characters * Adding sensory detail to pull readers into the book * Tips for writing effective dialogue * Common writing issues to watch out for * The editing an author can do themselves, and when they need professional assistance You can find Kris Spisak at Kris-Spisak.com and on Twitter @KrisSpisak If you need more help, you can find my list of editors and proofreaders here, and also my tutorial on how to find and work with a professional editor here. Transcript of Interview with Kris Spisak Joanna: Kris Spisak is a nonfiction author, an editor, podcaster, and international speaker. Today, we're talking about The Novel E...

Creativity, Artificial Intelligence, And Time Off With Max Frenzel
Jun 08 2020 66 mins  
As writers, we use tools every day — from the laptop we write on, to the internet we research with, and the social media sites we use to reach readers. We are used to using digital tools to enhance our author life, but could we really work with artificial intelligence to push our creativity to new levels? I talk to Max Frenzel about AI in today's interview. In the intro, Bookshop's anti-racist reading list; US bookstores support the protests [Publishers weekly]; and UK initiatives [The Bookseller], Dr. Isioma Okolo's video [Dr. Isi and Rod]; FindawayVoices launches AuthorsDirect; Join the Virtual Thrillerfest if you want to write better thrillers; US Patent Office rules that AI cannot be recognized as an inventor [BBC]; Microsoft lays off human journalists in order to use AI [The Verge]; Natural language model GPT3 released [Venture Beat]; Using AI as a creative tool, Australia won the first AI Eurovision song contest [The Verge]; Race and technology [VentureBeat]; Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy Max Frenzel has a Ph.D. in physics and is now an AI researcher on computational creativity in Japan focusing on the creative applications of AI in art, design, and music, as well as how AI will shape the future of work. He's also an author and his latest co-written book is Time Off: A Practical Guide to Building Your Rest Ethic and Finding Success Without the Stress. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * What AI is capable of doing right now in writing and creativity

How To Take Your Author Career To The Next Level With Mark Dawson
Jun 01 2020 58 mins  
Are you ready to take your author career to the next level? In this wide-ranging interview, Mark Dawson gives tips on how to level up your books, your email list, and your advertising. In the intro, good news on book sales from New Zealand post-lockdown [The Guardian], why Joe Rogan's podcast deal with Spotify is such a big deal [BBC], and my ad stacking approach for Map of Shadows. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Mark Dawson is the award-winning internationally best-selling author of the John Milton Thriller Series, with over a million books sold, as well as many other books. He runs training courses for authors at Self Publishing Formula and he's also the co-host of The Self Publishing Show. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Publishing strategies for new authors * Why advertising is getting easier * Mark’s writing process * Switching genres and tips for launching in a new genre * Why book covers must tell the reader what to expect inside the book * The intricacies of autoresponder email sequences * Tools to track marketing plans and projects * Advertising tips for authors who publish wide * How to calculate read-through wth a free first-in-series You can find Mark Dawson at MarkJDawson.com and on Twitter @pbackwriter Transcript of Interview with Mark Dawson Joanna: Mark Dawson is the award-winning, internationally best-selling author of the John Milton Thriller Series, with over a million books sold, as well as many other books. He runs training courses for authors at Self Publishing Formula and he's also the co-host of ‘The Self Publishing Show.' Welcome back, Mark. Mark: Hello, Jo. Good to be back. Is this the fourth time? Joanna: Oh, I don't even know, you're just a regular. So that was actually my first question. Let's assume it's been a year. What is new with you? Any comment on the impact of the coronavirus pandemic? Mark: We could do an hour talking about what's new basically. The virus has been challenging for me as it has for everybody really. But then at the same time, because I haven't been able to write quite as much because I've got two little kids, and at least for the last two months…and it's been a bit different this week. For the last couple of months, I've been homeschooling with my wife. So that has meant that I've been getting up about 5:00 most days and writing, or working really for a couple of hours until 7:00 or 7:30.

Writing Tips: How Character Flaws Shape Story With Will Storr
May 25 2020 58 mins  
How can you create characters with unique and interesting flaws that lead into plots that will enliven your stories? In today's interview, Will Storr explains the science of storytelling. In the intro, German booksellers and the challenges of re-opening [The Bookseller], Facebook launches Shops meaning more opportunities for direct sales [The Verge], Facebook Live replay on writing and publishing QA, plus the most useful tools for authors. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Will Storr is an award-winning writer, the author of five critically acclaimed novels, a prize-winning journalist, an in-demand ghostwriter of bestselling books, and an international speaker on storytelling. Today, we're talking about his fantastic book, The Science of Storytelling. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * The hard work that storytelling is for most writers * How we can use cause and effect in storytelling * Giving characters depth and flaws without being cliched * On creating original characters * Why gossip is fundamental to storytelling * The importance of linking character and plot together * Dealing with character flaws in a series * How TV has changed readers’ expectations of books * Writing without fear of judgment You can find Will Storr at WillStorr.com and on Twitter @wstorr. You can also check out videos from Will on storytelling here. Transcript of Interview with Will Storr Joanna: Will Storr is an award-winning writer, the author of five critically acclaimed novels, a prize-winning journalist, an in-demand ghostwriter of bestselling books, and an international speaker on storytelling. Today, we're talking about his fantastic book, The Science of Storytelling. Welcome, Will. Will: Thanks for having me. Joanna: It's great. And I have your book here in hardback on my desk. I also have the audiobook, it's that good. Will: Amazing, double, fantastic. Joanna: First off, tell us a bit more about you and how you got into writing. Will: I always wanted to be a writer, I don't ever really know where it came from in my family, but even when I was a kid,

The 7-Figure One Person Creative Business With Elaine Pofeldt
May 18 2020 61 mins  
What if you could do work you love, earn great money — and have a lifestyle you enjoy? In this interview, Elaine Pofeldt talks about businesses that are doing just that and gives tips on how to get there, including ways to make more money as an author. In the intro, I talk about Apple Books for Authors – now available on PC, Ingram Spark's new free ISBNs and revamped dashboard, and Nielsen report that people are reading more in lockdown [The Bookseller]. Plus, “Where do you get your ideas?” My answer with pics of my travels at JFPenn.com/ideas. I also mention the 7-Figure Small Podcast. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Elaine Pofeldt is an independent journalist, editor, and professional speaker specializing in careers and entrepreneurship. She's also the author of The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why people choose the entrepreneurial route * How the cover-19 crisis might affect choices about lifestyle * How small businesses are pivoting to serve current needs * Resilient attitudes that help small businesses * Commonalities among those small business owners that are successful * How a big picture view helps with getting day-to-day tasks done * Ideas for how authors can create other streams of income * How to become a memorable brand You can find Elaine Pofeldt at ElainePofeldt.com and on Twitter @ElainePofeldt. You can find the revised edition of the book here for pre-order for 2021 or get the original edition here. Transcript of Interview with Elaine Pofeldt Joanna: Elaine Pofeldt is an independent journalist, editor, and professional speaker specializing in careers and entrepreneurship. She's also the author of The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want. Welcome, Elaine. Elaine: Thank you so much, Joanna. It's great to be here. Joanna: It's great to have you on the show. And this is such a killer book title.

Great Stories Don’t Write Themselves: How To Develop Strong Fiction Ideas With Larry Brooks
May 11 2020 65 mins  
We all want to write the best book we can — but how can we make sure the story is strong enough to make it worthwhile writing in the first place? In this interview, Larry Brooks gives 4 criteria for a great story and 8 steps for your novel premise. In the introduction, FindawayVoices releases their Headphone Report 2019, UK publisher Faber moves into direct sales [The Bookseller], and tips on how to sell direct from your website [ALLi] and my own process for selling books directly and getting paid right now; Faber's sales are down “about a third year on year for print” during the lockdown period, but that digital sales are on the rise [The Bookseller]; Small presses fear being ‘wiped out' by autumn [The Bookseller] — If you're traditionally published, have you checked your contract for reversion clauses? This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Larry Brooks is the best-selling author of psychological thrillers as well as books for authors, including Story Engineering, and Story Physics. His latest book is Great Stories Don't Write Themselves: Criteria-Driven Strategies for More Effective Fiction. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How do you know when a story idea is strong enough? * 4 criteria for a great story * What is the ‘secret sauce’ of story idea selection? * 8 criteria for a great premise * The difference between premise, concept, and theme * Tips for creating emotional resonance in your writing You can find Larry Brooks at StoryFix.com and on Twitter @storyfix Transcript of Interview with Larry Brooks Joanna: Larry Brooks is the best-selling author of psychological thrillers as well as books for authors, including Story Engineering, and Story Physics. His latest book is Great Stories Don't Write Themselves: Criteria-Driven Strategies for More Effective Fiction. Welcome back to the show, Larry. Larry: Hey, thanks for having me, Joanna, this is great. Joanna: It's great to have you back.


Writing And Selling Short Fiction With Matty Dalrymple
May 04 2020 70 mins  
Writing short fiction can be useful for licensing and self-publishing income, or using them to grow your list and connect with readers. There are many more opportunities for shorts in the digital world and in today's interview, Matty Dalrymple gives plenty of ideas that you can use in your author business. In the intro, the UK government scraps 20% VAT on ebooks 7 months ahead of schedule [Publishing Perspectives], how reader behavior is changing in the pandemic [BookBub], growth in European ebook sales [LesEchos], Curtis Brown agent Jonny Geller has advised publishers to see lockdown as a time of change and “experiment” [The Bookseller], and some call for new models of selling direct and subscription [The Bookseller]. Plus I have some Audible US and UK review codes for my London Crime Thriller audiobook boxset. Contact me if you're interested. Plus, Books and Travel is back and the call to action is for J.F.Penn — the latest episode will transport you to a French vineyard … Do you want to successfully co-write a book? Do you want to save time, money, and heartache on your co-writing journey? Co-writing can be an amazing experience when two (or more) minds come together to create something new in the world. Or it can be an expensive, painful process that ends in disaster! In this mini-course, bestselling authors J. Thorn and Joanna Penn share tips on how to successfully co-write a book (both fiction and non-fiction) and avoid the pitfalls along the way. Click here to find out more. Matty Dalrymple is a thriller and suspense author, as well as a nonfiction author and podcaster at TheIndyAuthor.com. Her latest book for authors is Taking the Short Tack: Creating Income and Connecting with Readers Using Short Fiction, co-written with Mark Leslie Lefebvre. You can listen above or on your favorite podcast app or read the notes and links below.

Writing And Working Together As A Creative Couple With Jeff Adams And Will Knauss
Apr 27 2020 59 mins  
Is it possible to write together if you are partners in life as well as business? How can a community come together in the wake of difficulties? Plus, how podcasting can be an effective part of author marketing. All this and more in discussion with Jeff and Will from The Big Gay Fiction Podcast. In the intro, Barnes and Noble are not paying full royalties for Feb (Draft2Digital), Amazon donates to UK booksellers [The Bookseller], E-book and audio sales proving ‘welcome ray of sunshine' for publishers [The Bookseller], digital library borrows for ebooks and audiobooks are up [BBC], The Society of Authors reports that “members have been “pressured to renegotiate contracts or told that royalty payments will be paid late following the crisis” [The Bookseller], and the collected difficulties of traditional publishing [Kris Rusch]. Useful tutorials: 16 Ways to Market your Audiobooks, and 7 Steps to Turn What you Know into an Online Training Course. Plus, get 50% off my ebooks and audiobooks at Payhip.com/thecreativepenn and use discount coupon: QUARANTINE at checkout. Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy Jeff Adams and Will Knauss write gay romance and YA fiction. They have two podcasts, the Big Gay Fiction Podcast and the Big Gay Author Podcast. They are partners in life as well as business. [This is us hanging out in Orlando at Podcast Movement 2019!] You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Rewriting books after getting the rights back from a trad publishing house * Taking a step back when the waters get choppy and looking at the bigger picture. Will's solo show on dealing with burnout and moving on with optimism. * What’s working now when marketing romance novels

Building A Unique Author Brand With Gail Carriger
Apr 20 2020 64 mins  
How do you intentionally create an author brand that resonates with your readers? How can you write the books you love and make a successful living as a full-time author? All this and more in today's interview with Gail Carriger. In the introduction, I talk about some of the impacts of COVID19 on the publishing industry, as reported in The Hotsheet. Plus, Lonely Planet travel publishers closes some locations [The Guardian] and Bloomsbury issues shares and cuts costs [The Bookseller]. Plus, the Mysterious Women Storybundle, Writing books Kickstarter, and Ingram Spark have a new promo code: Use INGRAMSPARK2020 for free title setup and revisions until May 31, 2020. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna Gail Carriger is the award-winning and New York Times bestselling author of steampunk and urban fantasy, comedy and queer romance. Her books have sold over a million copies in print and include The Parasol Protectorate and The Finishing School Series. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Travel as an important part of writing * Writing about a culture other than one’s own without slipping into stereotypes and cliché * Writing the books we’ve longed to read * The research and planning that goes into a nearly 30 book series * On having an author brand that includes a physical persona * Ideas for thinking about author branding * The importance of getting a newsletter started early in a writing career – here's my tutorial on how to build an email list You can find Gail Carriger at GailCarriger.com and on Twitter @gailcarriger Transcript of Interview with Gail Carriger Joanna: Gail Carriger is the award-winning and New York Times bestselling author of steampunk and urban fantasy, comedy and queer romance. Her books have sold over a million copies in print and include The Parasol Protectorate and The Finishing School Series. Welcome, Gail. Gail: Hello, thank you so much for having me. I'm thrilled to be here. Joanna: Very exciting. I was just saying before we started, I first heard about you like a decade ago. So I know you've been writing for at least that long.

How To Stay Creative In Difficult Times With Mark McGuinness
Apr 13 2020 65 mins  
How do you deal with fear and uncertainty during these difficult times? How can you craft a new creative routine when life is so disrupted? How can you make the most of an online business now and build for the future? I discuss all this and more with Mark McGuinness on today's show. In the introduction, I talk about how my writing is going after Mark helped me with a breakthrough — it's time to create a new routine now this lockdown life is the new normal. Plus, the growing adoption of ebooks and digital audio in Europe and what that might mean for the future of publishing [The New Publishing Standard]. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Mark McGuinness is an award-winning poet, a nonfiction author, a creative coach, podcaster, and international professional speaker. His books for authors include Resilience, Motivation for Creative People, and 21 Insights for the 21st-Century Creative. Mark spent many years as a practicing psychotherapist and now coaches creative professionals. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * How to acknowledge our fears and also deal with them in a healthy way * The importance of spending time in practices that are restorative * Dealing with uncertainty * What to do if you’re struggling to be creative * Making new creativity rituals to replace those that have been broken * Thinking about what assets you have in place and what ones you can create * What the future might look like for creatives * How this current crisis might actually work to empower authors and other creatives You can find Mark McGuinness at LateralAction.com and on Twitter @markmcguinness Transcript of Interview with Mark McGuinness Joanna Penn: Mark McGuinness is an award-winning poet, a nonfiction author, a creative coach, podcaster, and international professional speaker. His books for authors include Resilience, Motivation for Creative People, and 21 Insights for the 21st-Century Creative. Mark spent many years as a practicing psychotherapist and now coaches creative professionals. Today, we're talking about how we can deal with the coronavirus pandemic. Welcome back to the show, Mark. Mark McGuinness: Thank you for inviting me back, Jo. It's always nice to be here. Joanna Penn: Oh, indeed. And when I was thinking, who can I talk to about this, I thought, ‘I know, I'm going to ask Mark.' So I'm really grateful that you're here. Just to set the scene, we're recording this on Friday, the 3rd of April, 2020 and we're both in lockdown in the Southwest of England. So I wonder, what does your household look like right now?

How To Sell Your Books In Bulk And Make More Money As An Author With David Chilton
Apr 06 2020 63 mins  
What do you really care about? Rankings on Amazon or money in your bank account? In this interview, David Chilton shares how you can sell books in bulk to companies resulting in a big pay-day — but no ‘bestseller' tag. This is a fascinating discussion that will challenge your definition of success and — hopefully — result in more income from your books. In the introduction, I talk about some of the impacts of the coronavirus on publishing, authors, and bookstores. Publishing Perspectives has some good coverage, including this article on the impact in Italy. Plus, The New Publishing Standard is covering a lot, too. Plus, I'm on the Choose FI Podcast talking about how I started my creative business in the wake of the 2008/2009 global financial crisis, and the Self Publishing Show and the KWL Podcast talking about Audio for Authors. And if you want to make another income stream, check out my new mini-course, Turn What you Know into an Online Course. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn David Chilton is the author of finance books, The Wealthy Barber and The Wealthy Barber Returns, as well as being a venture capitalist on Canada's Dragon's Den. His self-published books on finance have sold over 5 million copies. David now has a number of courses out on bulk sales and nonfiction book marketing, which we're talking about today. You can find them at my affiliate link: www.TheCreativePenn.com/bulksales You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Self-publishing in 1989 and how things have changed * How the competition for people’s attention impacts book sales * What are corporate and bulk sales? * How digital sales can drive print sales * How to approach people about bulk sales (even if you’re an introvert) * How contracts work with bulk sales * Why TV isn’t the best marketing tool for books * The mindset of those who succeed over the long term You can find David Chilton and the courses at TheChiltonMethod.

How To Get Your Book Into Libraries And Bookstores With Mark Leslie Lefebvre
Mar 30 2020 70 mins  
We are writers, but we are readers first! Many of us grew up in the corners of libraries and still spend our money on books from bookstores, but did you know that it is possible to get your books into libraries and bookstores as an independent author? Mark Leslie Lefebvre gives some tips in today's interview. In the introduction, I give an update about my thoughts in coronavirus lockdown here in the UK, and I refer to Mary Oliver's poem Wild Geese [Brain Pickings], a quote from Tolkien seen on the canal towpath (my Instagram), and That Discomfort You're Feeling is Grief [HBR], plus Indie Authors and Coronavirus resources updated every day by the Alliance of Independent Authors; and ACX gives an extra 5% royalty for the next 3 months [ACX blog]. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Mark Leslie Lefebvre writes horror travel books and nonfiction for writers. He's a podcaster at Stark Reflections on writing and publishing, a professional speaker, and a publishing consultant at Draft2Digital.com. His latest non-fiction book is An Author's Guide to Working with Libraries and Bookstores. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Why now is a good time for indie authors to be approaching libraries * How Overdrive has recently changed in a way that’s advantageous to indies * How the digital and print library ecosystem works * The difference between the one-to-one and the cost-per-checkout model * Tips on earning from the public lending rights system in Commonwealth countries * The bookstore business model and why discounts are necessary * Book formats that are popular in bookstores and libraries – here's how to do large print * The abundance mindset of offering your books in multiple formats You can find Mark Leslie Lefebvre at MarkLeslie.ca and on Twitter @MarkLeslie Transcript of Interview with Mark Leslie Lefebvre Joanna: Mark Leslie Lefebvre writes horror travel books and nonfiction for writers. He's a podcaster at Stark Reflections on writing and publishing,

Keep Going: How To Be Creative For The Long-Term With Austin Kleon
Mar 23 2020 73 mins  
What does it take to be creative over the long-term, especially in these challenging times? In today's interview, Austin Kleon gives his thoughts on how to Keep Going.   In the introduction, I talk about my thoughts around dealing with coronavirus, plus Sanctuary, Retreat, Belonging: The Importance of Home in Difficult Times, My tips on how to work effectively from home, Kris Rusch's Patreon, my mini-course/lecture on Multiple Streams of Income from your Writing, plus How to Sell Your Books Directly to Readers and Get Paid Immediately, and if you want to get 50% off my ebooks and (some audiobooks), you can buy direct from me: Payhip.com/thecreativepenn and use discount coupon: QUARANTINE until the end of March. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Austin Kleon is the New York Times and international best-selling author of four books including Steal Like An Artist and Show Your Work. He's also an artist, professional speaker, and newspaper blackout poet. Today we're talking about Keep Going: 10 Ways to Stay Creative in Good Times and Bad. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Where to go next after being creative for ten years * Riding the wave of interest to see what’s next creatively * Granting ourselves permission to follow our interests * Tapping into our dark side while avoiding fear of judgment * Where are your creative safe zones? * What happens when art is the thing that feeds your family? * The part blogging can play in a writer’s life You can find Austin Kleon at AustinKleon.com and on Twitter @austinkleon Transcript of Interview with Austin Kleon Joanna: Austin Kleon is the New York Times and international best-selling author of four books including Steal Like An Artist and Show Your Work. He's also an artist, professional speaker, and newspaper blackout poet. Today we're talking about Keep Going: 10 Ways to Stay Creative in Good Times and Bad. Welcome, Austin. Austin: Hello,

A Career In Writing With Danielle Trussoni
Mar 16 2020 58 mins  
The publishing industry has changed so much in the last decade and in today's interview, I talk to Danielle Trussoni about how her writer's life has shifted — both in what she writes, how she publishes and how she reaches readers. In the intro, I talk about the UK ending VAT on ebooks [BBC], why self-publishing changes everything for everyone in publishing [Orna Ross on the ALLi blog], a weird 45th birthday week, and my new mini-course/lecture on Multiple Streams of Income. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Danielle Trussoni is the multi-award-winning and international bestselling author of horror novels, including Angelology, and memoir, including The Fortress. She is also a horror columnist for ‘The New York Times' and a podcaster. Her latest book is The Ancestor, described as modern gothic. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * On writing memoir and then shifting to fiction * Do genre categories matter as they once did? * Where faith and belief fit into writing horror * On handling success and what defines it * How the love of creating can smooth the rough edges of a tumultuous time * On the difficult process of choosing a title * How the business of being an author has changed * New expectations for traditionally published authors * How to make a living as a writer * Writing a companion audio drama to a novel You can find Danielle Trussoni at DanielleTrussoni.com and on Twitter @DaniTrussoni Transcript of Interview with Danielle Trussoni Joanna: Danielle Trussoni is the multi-award-winning and international bestselling author of horror novels, including Angelology, and memoir, including The Fortress. She is also a horror columnist for ‘The New York Times' and a podcaster. Her latest book is The Ancestor, described as modern gothic. Welcome, Danielle. Danielle: Hi Joanna, thank you for having me on your show. Joanna: I'm super excited. And as I said to you by email, I have been a fan of yours since Angelology, which is over a decade now and I'm very excited about your new book. First up, tell us a bit more about you and how you got into writing. Danielle: I've been writing for about 15 years. My first book was published in 2006. Before that, I went to the Iowa Writer's Workshop, which is here in the States,


The Career Author With J Thorn And Zach Bohannon
Mar 09 2020 78 mins  
What does it take to build a full-time career from your writing? In today's show, I talk to J. Thorn and Zach Bohannon about some of their lessons learned from the first two years of full-time author entrepreneur life, plus co-writing, in-person experiences, and more. In the intro, London Book Fair cancellation [BBC] and why the coronavirus might accelerate trends towards remote working, AI and robotics. Plus, Simon & Schuster might be sold [Publishing Perspectives]; DeepZen are releasing the first AI-narrated audiobooks with Findaway [press release], Descript.com releases a new version of Overdub with editing for generated intonation; Deepl.com released a new AI translation model, ‘a quantum leap in translation quality' [Deepl blog]. I recommend A World With Work by Daniel Susskind. Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy J. Thorn and Zach Bohannon co-write post-apocalyptic and dystopian sci-fi novels under Molten Universe Media as well as separately writing horror and dark fantasy. They also run The Career Author together with the weekly podcast and events like Authors on a Train, Rock Apoc, and the Career Author Summits. Their latest non-fiction book is The Three Story Method. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Tips for finding a good fit in a collaboration partner * Why an ongoing writing collaboration needs systems * Sharing a simple story construction method with authors * Why plotting and organizing is so important for co-writing, and how difficult it was to co-write a book with 4 authors on the original, authors on a train, with Joanna and Lindsay Buroker [Listen to the episode here] * Why introverts J. and Zach make time for hosting live events * Small in-person events as a way of connecting and supporting authors * Lessons learned from leaving the day job * How non-fiction books can also create additional streams of income * On communicating to a spouse about wanting to quit the day job * Approaching the traditionally published world with help from mentor JD Barker * The future of author-publishing businesses You can find J. Thorn and Zach Bohannon at

Opportunities In Audiobook Publishing With Michele Cobb
Mar 02 2020 62 mins  
Audiobooks are the fastest-growing segment in publishing and increasingly, a welcome extra revenue for authors and publishers alike. In this interview, Michele Cobb from the Audiobook Publishers Association talks about the expansion of the market as well as tips for marketing audio. In the introduction, I talk about Ingram Spark's Catalog Integrity Announcement which included AI-generated material [Ingram Spark blog], and extra comment on the Alliance of Independent Author's blog; plus the death of Clive Cussler, a hero of action-adventure writers. I also mention I'll be speaking at the Slow Business Adventure in Norway, Sept 2020 and the Superstars of Writing conference in Colorado Springs, Feb 2021. Today's show is sponsored by my book, Audio for Authors: Audiobooks, Podcasting and Voice Technologies, available (from 6 March 2020) in ebook, paperback, large print, hardback and audiobook editions. Michele Cobb is the executive director of the Audio Publishers Association, the publisher of AudioFile magazine, and a consultant for the audiobook business at Forte Business Consulting. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Was 2019 the tipping point for audiobooks and podcasting? * The shift in listenership and why people listen rather than ‘read' text * The growing global reach of audiobooks * The different types of works available in addition to books * Thoughts on how AI will affect audiobooks and the narration industry in English-speaking markets as well as abroad * The subscription model for audiobooks * Tips for marketing audiobooks * What makes for an award-winning audiobook? You can find Michele Cobb at AudioPub.org. Transcript of Interview with Michele Cobb on Audiobooks Joanna: Michele Cobb is the executive director of the Audio Publishers Association, the publisher of AudioFile magazine, and a consultant for the audiobook business. Welcome, Michelle. Michelle: Hi. Glad to be here. Joanna: It's great to have you on the show. Tell us a bit more about you, because you are one busy lady, and also how you got into the audiobook business. Why do you love audio so much? Michelle: It's funny because I actually came from the world of theater and I used to travel around and direct plays and I would be on the road a lot. So I started to become an audiobook listener. When I moved to Los Angeles, I got connected with a company called L.A. Theater Works that records plays in front of an audience and then makes them available on audio as an audiobook. I became the resident expert in audiobooks for that company and I got stolen away by the BBC and have been in the industry now for 20 years.

How To Find And Pitch A Literary Agent With Barbara Poelle
Feb 24 2020 56 mins  
Authors have more possibilities than ever when it comes to publishing their books, but if you want a traditional publishing deal, then it's worth considering how an agent can help sell your book. In today's interview, literary agent, Barbara Poelle, gives tips for story craft, query letters, how to find and pitch an agent, plus what to expect from the publishing industry. In the intro, I discuss some of the findings of the Authors Guild report on The Profession of the Author in the 21st Century; Rebecca Giblin's paper on author rights in Australian publishing agreements; plus, Google Play Books has made publisher signup easier than ever and increased royalty rates and added affiliate links. Plus, I share my walk along the Kennet and Avon canal and my talk about self-publishing on the NaNoWriMo YouTube channel, as well as my writing update on Map of the Impossible. Join me and Mark Dawson for a free webinar on How To Get Your First (Or Next) 10 Book Reviews on Thurs 5 March at 3 pm US Eastern / 8 pm UK. Click here to register for your free place or to get the replay. Today's show is sponsored by my course, How to Write a Novel: From Idea to Finished Manuscript. Is it your dream to write a novel but you just don’t know where to start? Have you started writing only to run out of ideas? Are you suffering from self-doubt about whether you’re good enough to write a novel? Do you feel overwhelmed by all the information and craft books out there? Do you want to strip everything back to basics and learn a step by step process to writing your novel? If yes, this course might be for you. Check out my courses at www.TheCreativePenn.com/learn Barbara Poelle is a literary agent at the Irene Goodman Literary Agency in New York. She's also a magazine columnist at Writer's Digest and the author of Funny You Should Ask: Mostly Serious Answers to Mostly Serious Questions About the Book Publishing Industry. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why craft matters when pitching an agent * The importance of pacing in any book, especially thrillers * The hook, the book and the cook of a query letter * How the agent-author fit is like a relationship * Thoughts on pen names and whether agents are interested in self-published authors * The types of deals that are possible for a book * The reality of being successful in the book industry in the 21st century

Writing Fight Scenes With Female Characters With Aiki Flinthart
Feb 17 2020 45 mins  
Whether you write fantasy with sword fights, historical fiction, domestic noir, or thrillers, chances are you will construct a fight scene at some point in your author career. In today's interview, martial artist Aiki Flinthart gives some ideas for writing fight scenes with female characters, whether they are trained fighters or in an unprepared situation. In the intro, I talk about the new Custom Google Search bar for this site which you can find on Start Here and the home page. I've been answering questions about writing, publishing, book marketing and making money as a writer since 2008, so if you have a question, try searching first! I also mention the issue of self-doubt and a question that one person asked in my recent survey, “Is it ok to be mediocre? Should I give up due to not being an amazing writer?” Plus, tips on how to get back into writing a book if you left it unfinished at a previous point. [I left Map of the Impossible at 15K words back in November in order to write Audio for Authors!] Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy Aiki Flinthart is an award-nominated Australian author of 12 novels and a martial artist. Her latest nonfiction book is Fight Like a Girl: Writing Fight Scenes for Female Characters. [Please note: We talk about violence by, between and against women in this episode. In an empowering manner, for sure, but be clear that this interview is about physical violence.] You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * What fight scenes add to books in terms of conflict * How fight scenes can be a metaphor * Remembering that characters must be changed by both internal and external conflict * How and why women fight differently than men. We also mention the episode with Alan Baxter on writing fight scenes — and if you'd like to know more about sword fighting, check out this interview with Guy Windsor. * How women and men are socialized differently around violence * Using setting to help write a good fight scene * How posture and presence affect how we are perceived — don't be a victim. * Tips for different types of self-defense You can find Aiki Flinthart at AikiFlinthart.com and on Twitter @AikiFlinthart Transcript of Interview with Aiki Flinthart Joanna: Aiki Flinthart is an award-nominated Australian author of 12 novels and a martial artist.

From Blog To Book And Repurposing Content With Amy Woods
Feb 10 2020 58 mins  
Writing a non-fiction book can provide you with authority in your niche, lead-gen for your speaking and services, and extra income. In this interview, Amy Woods, expert on repurposing content, explains the challenges she faced when turning her blog into a book, plus some tips on content marketing for non-fiction authors. In the intro, the Audible Captions case is resolved with the necessity to get agreement on IP rights when AI is involved [Publishing Perspectives]. The article also mentions the World Intellectual Property Organization (WIPO), who have a call for comment on the Impact of AI on IP Policy. The draft issues paper is fascinating reading. Plus, the Ask Alli Salon on How to be Creative for the Long-Term with me and Orna Ross, ML Buchman on the Books and Travel podcast talking about finding what's really important while cycling around the world. Plus, Pintxos, Txakoli, Modern Art And The Beach. What To Do In Bilbao And San Sebastian.   Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Amy Woods is the CEO of Content 10x, which helps entrepreneurs repurpose their content for podcasting, blogging, and social media. She's also the author of Content 10x: More Content, Less Time, Maximum Results. You can listen above or on Apple Podcasts, Google Podcasts, or your favorite podcast app. You can also read the notes and links below. Here are the highlights and full transcript below. Show Notes * How a book can lend credibility to a business and increase lead gen for speaking and services * Overcoming publishing and audiobook recording challenges * Navigating the learning curve of publishing. [If you're having issues with formatting, check my list here.] * On the long-term strategy of content marketing * Having a plan for your content strategy * Content marketing ideas for authors * Making use of audio and video in book promotion.

Writing Crime: Myths And Misconceptions About The FBI With Jerri Williams
Feb 03 2020 57 mins  
Most of us are law-abiding citizens, but it's clear that writers and readers are obsessed with crime — and those who fight it. In today's show, former FBI agent, Jerri Williams explains some of the myths and misconceptions about the FBI, and why true crime podcasting has turned into an unexpected new career. In the introduction, I give an update on my writing as I finish up the production process on Audio for Authors and move into the first draft phase on Map of the Impossible. The creative cycle turns again! Plus, I'm on The Writer's Ink Podcast talking about creative entrepreneurship, and on the Six Figure Author Podcast talking about audiobooks, and multiple streams of income with non-fiction. I also mention some audiobooks from the Financial Times Business Book of the Year 2019, as well as World War Z by Max Brooks. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Jerri Williams is a retired FBI special agent, crime writer, and true crime podcaster. She's also the author of FBI Myths and Misconceptions: A Manual for Armchair Detectives. You can listen above or on Apple Podcasts or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why we’re fascinated with crime and law enforcement * Specifics about FBI special agent job titles and hierarchy * The types of crimes that are under FBI jurisdiction * What types of murder the FBI actually investigate * Misconceptions about FBI agents * What the FBI Academy is really like * How TV shows measure up to what’s real about the FBI * Stepping into podcasting as a book marketing tool * Podcasting as a mission rather than a revenue generator You can find Jerri Williams at JerriWilliams.com and on Twitter @JerriWilliams1 Transcript of Interview with Jerri Williams Joanna: Jerri Williams is a retired FBI special agent, crime writer and true crime podcaster. She's also the author of FBI Myths and Misconceptions: A Manual for Armchair Detectives. Welcome to the show, Jerri. Jerri: Hi. I'm so glad to be here. This is exciting. Joanna: It's super exciting because everyone's like, ‘Ooh, FBI.' Start by telling us a bit more about you and your background in the FBI and in writing.

Empowering Authors Around Copyright With Rebecca Giblin
Jan 27 2020 61 mins  
Your author career is in your hands. Publishers are not charities and even if you have an agent, you need to know about the importance and value of copyright so you can make informed and empowered decisions about your writing. If you’re an indie author, you still need to understand copyright, because when you sign up with online distributors, you are making choices around licensing. In today's show, I interview Rebecca Giblin about a recent study on publishing contracts, what clauses to watch out for, why this is so important for authors, plus the potential impact of AI on copyright. In publishing news, The Bookseller reports that Penguin Random House has withdrawn its ebooks and digital audio titles from unlimited access subscription models,“to preserve a diversity of content in the marketplace and the actual and perceived long-term value of our authors’ intellectual property.” Plus, I'm interviewed on The Kindle Chronicles Podcast about audiobooks and how things have changed for authors over the last decade. In the futurist segment, This Time Tomorrow Podcast on 5G; plus, a Chinese court rules an AI-written article is protected by copyright [Venture Beat], Google’s AI language model Reformer can process the entirety of novels [VentureBeat], and Hollywood is now using AI tools for analysis and companies are developing AI for scriptwriting [The Guardian]. I talk about the implications of this for creatives and why we need to double down on being human. Today's show is sponsored by my patrons, those wonderful people who support the show with a few dollars a month. Knowing that you enjoy the show and find it useful keeps me coming back to the mic every week after all these years! If you'd like to support the show and get an extra Q&A audio every month (as well as the backlist), go to: www.Patreon.com/thecreativepenn Rebecca Giblin is an author and Associate Professor at the University of Melbourne, specializing in copyright and technology regulation. She is Director of the Intellectual Property Research Institute of Australia (IPRIA), and an Australian Research Council Future Fellow leading the Author’s Interest project. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Why Rebecca is passionate about helping authors with copyright * The difference between the ownership of copyright and the authorship of copyright * How dangerously easy it is for authors to transfer ownership * When and why reversion clauses matter * Other important clauses to negotiate into publishing contracts

How To Pitch Your Book To Agents, Publishers And Readers With Kate Harrison
Jan 20 2020 57 mins  
What is the best way to pitch your book to an agent or publisher? What's the best way to write a sales description that pitches your book to a potential reader if you're independent? How can you use the pitch technique to write a book that stands a better chance of selling? All this and more in today's interview with Kate Harrison, author of Pitch Power. In the intro, I mention the new FindawayVoices promotional pricing tool and BookBub's audiobook ads. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Kate Harrison is the bestselling author of 13 novels and seven nonfiction books, which have sold over a million copies and been translated into 25 languages. She was formerly a TV producer at the BBC, and her latest book is Pitch Power: Discover what Makes Your Book Irresistible & how to Sell It. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Why learning how to pitch a book is relevant even if you’re independent * Why the emotional tone of your book is a key thing to understand * How every step we take writing a book contributes to how we’ll pitch it in the end * The difference between hooks and tag lines * ‘Reverse engineering’ a book’s hook once it’s written * Tips for keeping book descriptions fresh across a series * Tips for how to pitch your book to an agent if you want to get published * How to finding comparison (comp) titles and authors to help with pitching your book * The balance between starting fresh with a new pen name or continuing with an established platform You can find Kate Harrison at kate-harrison.com and on Twitter @KateWritesBooks Transcript of Interview with Kate Harrison Joanna: Kate Harrison is the bestselling author of 13 novels and seven nonfiction books, which have sold over a million copies and been translated into 25 languages. She was formerly a TV producer at the BBC, and her latest book is Pitch Power: Discover what Makes Your Book Irresistible & how to Sell It. Welcome to the show, Kate. Kate: Thank you, Joanna. I am so excited to be here because I listen to the podcast every week. It's going to be quite freaky being here as a guest. Joanna: I'm glad to have you on the show because, of course, you are incredibly well-published in many ways. But we're not going to talk about publishing today. We're talking about this book on pitching, which is fantastic. Tell us a bit more about you and how you got into writing in the first place. Kate: I absolutely loved writing as a kid, but being an author wasn't a real job, not the kind of thing anyone I knew did. So, I became a journalist, and then a TV reporter, and producer. And then I finally entered what I call my beanbag days, which were developing new ideas for programs at the BBC. So,


How Will Self-Publishing Change In The 2020s? Thoughts From Joanna Penn And Orna Ross
Jan 17 2020 57 mins  
The 2010s saw the birth and growth of the independent author movement, so what do the 2020s have in store? In this episode, Joanna Penn and Orna Ross discuss some trends for authors and publishing in the next decade, as well as some predictions on some things that may well happen in the next decade. Are you ready to surf the wave? In the intro, I mention The Future is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives by Peter Diamandis and Steven Kotler. Also, Mike Shatzkin's reflections on the changes in book publishing. Orna Ross is an author, a poet, and the founder of the Alliance of Independent Authors. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing.” Joanna Penn is an award-nominated fiction writer, award-winning creative entrepreneur, and podcaster. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Check out our review of a decade of self-publishing here * (1) Growth in global reading, why Android is so important, and why another billion internet users is so exciting * (2) Publishing networks decentralize and distribute, authors will sell direct, and there may be a break up of big companies * (3) Author business models diversify, with particular note of experiences, and sales on the blockchain * (4) Growing adoption of technology by authors and publishers, including the impact of AI on copyright, natural language generation, and 5G. Plus, why we don't think neurotechnology will be used to write a book anytime soon * (5) Audio becomes integral to the author business. Costs come down and AI voices will take audio into the mainstream and expand new forms of creation. Audio becomes ubiquitous. * (6) Growth in personal publishing and the importance of personal brand, as well as the rise of a whole new wave of creators * (7) Author empowerment and the importance of education around copyright and licensing * What won't change in the 2020s You can find Orna at www.OrnaRoss.com and at the Alliance of Independent Authors. Joanna and Orna also do a monthly Advanced Self-Publishing Salon on the Ask ALLi Podcast available on your favorite podcast app. This episode originally aired on Jan 8, 2020 on the Ask Alli podcast. Transcript of the Trends for 2020 conversation Note: This transcript has been lightly edited for sense and links added for more information. There are affiliate links within the text to books, services, and products that I personally use and recommend, which means if you purchase something, I get a % of sale but at no extra cost to you. Joanna Penn: Let’s get into the self-publishing trends for 2020, and the next decade. Orna. You did a great post, which went out on the Alliance blog last week, self-publishing predictions for 2020 and trends for the decade. So tell us,

How To Focus And Be Indistractable With Nir Eyal
Jan 13 2020 51 mins  
Do you want to focus and get more writing done this year? Do you want to step away from the many distractions online and achieve your creative goals? In today's show, I discuss how to be indistractible with Nir Eyal. In the introduction, I talk about some of the challenges in writing for audio, and I also mention my interview on the QWERTY Writing Life Podcast where I talk about the power of affirmations for helping stay focused on what's really important. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Nir Eyal writes, consults, and teaches about the interception of psychology, technology, and business. He's an entrepreneur, investor, and author of Hooked: How to Build Habit-Forming Products, and now, Indistractable: How to Control Your Attention and Choose Your Life. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Is it our fault that we’re so distractable? * Why technology isn’t the problem causing distraction * Creating indistractable time for writing * Why the opposite of distraction is not focus * The two types of triggers for distraction * Why do we do things that are against our better interests? * Why time management is pain management * The difference between a strategy and a tactic when it comes to being indistractable * Thoughts on the future of social media You can find Nir Eyal at nirandfar.com and on Twitter @nireyal Transcript of Interview with Nir Eyal Joanna: Nir Eyal writes, consults, and teaches about the interception of psychology, technology, and business. He's an entrepreneur, investor, and author of Hooked: How to Build Habit-Forming Products, and now, Indistractable: How to Control Your Attention and Choose Your Life. Welcome to the show, Nir. Nir: Thank you so much. Great to be here. Joanna: It's great to have you on the show. Tell me more about you and how you got to this area of behavioral psychology because it's super interesting. Nir: My experience comes out of the industry. I helped found two tech companies, the latest of which was at the intersection of gaming and advertising, and we founded that back in 2007. And it was there that I had this front-row seat to this rise in persuasive technology, as it's called, the rise of Facebook and Twitter and Instagram and WhatsApp and Slack, all these tools that do such a good job of changing our behavior. I counted many of these companies as my clients, many of the people who work there were my friends and colleagues. And so I became fascinated by how they built these products to be so engaging. Later on, after my last company was acquired,

Financial Independence, Retire Early (FIRE) For Authors With Brad Barrett From ChooseFI
Jan 06 2020 70 mins  
What difference would financial independence make in your life? What changes are you willing to make to get to that point? In this episode, I talk to Brad Barrett about the Financial Independence, Retire Early (FIRE) movement and why it's about pursuing choice rather than denial, as well as some of the money choices we have both made over the years. I am not financially independent but I am an investor with pension and other savings and money is an increasingly important topic for creators. In the introduction, Amazon Advertising expands into France, Italy, and Spain; Rakuten sells Overdrive to private equity firm, KKR [Publishers Weekly]; Romance Writers of America (RWA) goes through turbulent times [Bookriot], and Nora Roberts explains why she left the organization years back [FallIntoTheStory]. Mark Coker publishes his State of the Indie Nation 2020 calling for renewed independence — check out episode 429 if you want to publish wide. I explain why I moved the pre-order for Audio for Authors: Audiobooks, Podcasting, and Voice Technologies. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Brad Barrett went from being a full-time CPA (an accountant in the US) to retiring with complete financial independence by the age of 35 through diligent savings and investing. Now, as co-host and co-founder of ChooseFI, he’s empowering others in their own pursuit of the financially independent lifestyle. He is also the co-author of Choose FI: Your Blueprint to Financial Independence, which we are talking about today. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * The definitions of FIRE and FI * Why financial independence is about running toward something, not away from a life you hate * The 3 pillars of FIRE: spend less, earn more, invest better * Re-examining our spending without pinching every penny – Lean FIRE vs Fat FIRE * Making financial decisions based on re-examined values * Quickly acquiring new skills, for little cost, so that you can earn more * Why investing is important and less intimidating than you think You can find Brad Barrett at ChooseFI.

Operation Evergreen: My Creative And Business Goals For 2020
Jan 01 2020 35 mins  
I love the New Year! It really is my favorite time of the year and I kick up a notch in terms of getting new projects started as well as finishing up anything left over from last year. 2020 also feels special because it's the start of a new decade and I am truly excited about the opportunities ahead. In this episode, I'll share my goals for the year ahead in the hope that it will help you decide on how to shape your year.   (1) Operation Evergreen I'm 45 this year, and The Creative Penn business and website have been the core of my last decade. I left my consulting job in 2011 so the business has made it through the tough initial years to a point of maturation. It's time to take things to the next level as well as make sure the fundamentals remain intact so the business can continue successfully. After a decade in any career, things can stagnate, so you have to change things up over time. You also have to set things in place for long-term success so you can see options for the future. Like any job, you have to put money away for the future, invest and make sure you have choices. Because change is inevitable. Most of the people I have met along the creative journey so far have disappeared down other paths. There are few of us still going after more than a decade — and most of us have multiple streams of income. For some people that means a day job; for others, it means a huge backlist of books spread across multiple genres; and for me, it's making sure that no single company controls the income for my business. I'm diversified in my income streams and also in my investments, plus I have an eye on the future in terms of what disruption lies ahead. I have managed to thrive in the last decade of upheaval to the indie author business model, and I intend to surf the wave, rather than drown in it in the years to come. So, I've decided to make Operation Evergreen my main focus for 2020 because long-term thinking brings a perspective to my day to day work and impacts what I choose to spend my time on. (More on that in Productivity for Authors, which is mostly about choosing what is really important!) Physical health: Even after improving my working practices over the last decade and co-writing The Healthy Writer, I still managed to end up with chronic pain in my shoulder in 2019. The specialist told me it was postural, a result of 20+ years hunched over and I had to retrain my back muscles in order to avoid it happening again. I started working with a personal trainer twice a week and am now pain-free, as well as changing my diet to reduce inflammation (low sugar, low GI). I'm lifting weights and I love my workouts. I am a strong woman in my mid-40s and getting stronger! I'm really happy with the results and it's only the beginning of this shift. I'm stronger and feel fantastic, and I want to be away from my desk a lot more, which can only be healthier for the long-term. That glimpse of chronic pain was enough to scare me into making health my #1 priority. It is the most evergreen thing I can focus on for long-term sustainability, so in 2020, I will continue with my personal trainer, and in my 45th year, I intend to be in the best physical shape of my life. I have booked to do the 100km Race to the Stones in July, so that will be a good comparison to

2019 Round-Up. Did I Achieve My Creative Goals? Did You?
Dec 30 2019 39 mins  
Every year, I set creative, financial and health goals and share them on the blog and the podcast. It helps keep me accountable and focused, although, inevitably things change over the year. 2019 is no different! You can read my 2019 goals here and whether I achieved them — and why I changed direction — below.   (1) Be a better publisher. Make more of what I already have. It was my priority this year to go wide with audio and create more editions of my existing work, as well as writing and publishing new books. Once you create intellectual property assets, you have to manage them and that means maintaining the editions as well as marketing in order to sell more for the long-term. I have definitely achieved this goal with new editions of older books, and also making sure that my new books are released in multiple editions simultaneously. * Launched Valley of Dry Bones audiobook wide through ACX and Findaway * Re-edited and recorded A Thousand Fiendish Angels, published wide in audiobook, updated ebook, plus added 5 x 8 paperback, Large Print, and hardback editions * Moved as many audiobooks as possible wide to Findaway Voices: How To Market A Book, How To Make A Living With Your Writing, The Healthy Writer, and How to Write Non-Fiction. [If you signed an exclusive deal with ACX but you own the rights, you can move to a non-exclusive contract after 1 year. Just email them and ask.] * Recorded The Dark Queen as an audiobook and published it wide on ACX and Findaway * Edited and produced a new edition of Successful Self-Publishing – re-released in ebook and print and self-narrated the audiobook and published it wide * Published Map of Plagues, Mapwalker 2 in ebook, paperback, large print, and hardback editions. [I'm waiting for the full trilogy before getting audiobooks done.] * Updated and published a new edition of Public Speaking for Authors, Creatives and Other Introverts. Re-issued in all formats and narrated the audiobook. * Published Productivity for Authors in ebook, paperback, large print, hardback, workbook — and narrated the audiobook. * Licensed several non-fiction books in French and a new one published, Le Mindset de l'Auteur Qui Réussit * Produced 3 non-fiction books for au...

Reflections On A Decade Of Self-Publishing With Joanna Penn And Orna Ross
Dec 23 2019 41 mins  
Joe Konrath, one of the early US indies, said that “2009 will go down in publishing history as Year Zero for the upcoming ebook revolution.” [JA Konrath's blog]. Back then, I had a couple of books available and still worked my consulting day job, but the eco-system we have now is almost unrecognizable from a decade ago. It's a lot better! In this episode, I share a discussion I had with Orna Ross for the Ask ALLi podcast about the last decade and the inflection points that have changed the business model for indies along the way. As this goes out in Christmas week, it's just the interview with no news or personal segment. Happy Holidays! Orna Ross is an award-winning author of historical and literary fiction, a poet, non-fiction writer, and founder of the Alliance of Independent Authors, as well as one of the Top 100 Most Influential People in Publishing according to The Bookseller. Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s also a podcaster and an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. We discuss: * Round-up of 2019 for indie authors — lots of small, incremental improvements. A good year for wide publishing with the expansion of PublishDrive and FindawayVoices, plus B&N has a new CEO, James Daunt, who shook up the UK chain Waterstones. Chirp for audio promotions and Google indexing podcast episodes means audio potential continues to rise. Amazon Advertising expands into UK and Germany (as well as France, Italy and Spain after we recorded.) Indie authors get into more libraries with the pay per checkout model for audio and ebooks. * 2009 as ‘day one' for self-publishing, certainly in the USA, spreading out to other markets over time. The year it became possible to make a living as an indie author. * 2010 – Apple iBooks launches. * 2011 – 99c ebooks and the first Kindle millionaires. Romance authors with large trad pub backlists went indie. The media emphasized the trad pub vs indie models. Plus, Borders went bankrupt. ACX launches in the USA (but doesn't open up to the UK until 2014). * 2012 – Launch of Kobo Writing Life, Draft2Digital, BookBub, and the Alliance of Independent Authors * 2013 – Ingram Spark launches (although Ingram had been around a lot longer). [First stabilization of initial eco-system – low pricing + a number of ebook retailers + email blasts + review sites like Goodreads] * 2014 – Launch of Kindle Unlimited, which impacted ebook sales almost immediately. A new business model arose with an emphasis on fast production within KU niches. A pivotal shift in the indie space, at the same time as ‘wide' companies Kobo Writing Life, Draft2Digital, Ingram Spark and others offered another way. The conversation shifted from trad pub versus indie, and then it became exclusive versus wide. * 2018 – The end of organic reach and the rise of paid advertising. It was no longer possible to upload a book and sell copies with no advertising, and authors with a big backlist had to keep those books alive with paid ads. * 2019 – The incremental changes have led to a mature eco-system of global, digital opportunities for indie authors and multiple business models.

From Book To Hollywood Film With Ken Atchity
Dec 16 2019 50 mins  
Many authors have a goal of seeing their book made into a film or TV series, but how can you maximize the chances of that happening? Ken Atchity has some tips for creating loglines and standing out in a crowded content market in today's show. In my personal update, Productivity for Authors is now available in all formats, and I am almost finished the draft of Audio for Authors: Audiobooks, Podcasting, and Voice Technologies. I talk about the impact of Google BERT on search and how it might impact you if you do content marketing, as well as some thoughts on spring cleaning in your author business. If you have an older website like me, check out SEO 2020. Plus, the Writer's Ink podcast with J. Thorn and JD Barker. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Dr. Ken Atchity is an author, producer, literary manager, and editor. He and his story merchant companies have written and developed books, screenplays, and films for television and cinema. His books for authors include Tell Your Story to the World and Sell it for Millions. And his films include the action, adventure, thriller, The Meg, which I personally loved. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How Ken went from academia to Hollywood * What the journey looks like for a book that becomes a film * Why it’s a good time for storytellers in Hollywood * Tips on writing a treatment * Why a clear premise sells a story * Why character matters when finding a story’s premise * Why it helps to have a representative in Hollywood * Should you think about the budget when writing for the screen? You can find Ken Atchity at StoryMerchant.com and on Twitter @kennja Transcript of Interview with Ken Atchity Joanna Penn: Dr. Ken Atchity is an author, producer, literary manager, and editor. He and his story merchant companies have written and developed books, screenplays, and films for television and cinema. His books for authors include Tell Your Story to the World and Sell it for Millions. And his films include the action, adventure, thriller, The Meg, which I personally loved. Welcome to the show. Ken. Ken Atchity: Well, thank you so much. Thanks for having me. It's a pleasure to be with you. Joanna Penn: This is very cool. Tell us about you and your writing background and how you got into film and TV because you have a bit more of a classical background.

The Key To Long Term Success As A Writer With Kevin J Anderson
Dec 09 2019 62 mins  
If you want to have a long-term career as an author, it's a good idea to listen to those few writers who have successfully navigated the many changes in the publishing industry over the last 30 years. Kevin J Anderson sold his first novel in 1988 and with over 140 books under his belt, he is still enthusiastic about learning new ways to reach readers. In today's show, he gives some tips on planting lightning rods as a writer, dictation and multiple streams of income. In the introduction, sales of audiobooks are set to overtake ebooks in the UK in 2020 [The Independent]. If you want to be more productive in 2020, check out Productivity for Authors: Find Time to Write, Organize Your Author Life, and Decide What Really Matters, out now in ebook, paperback, hardback, Large Print, audiobook (narrated by me), and workbook editions. Plus, Audio for Authors: Audiobooks, Podcasting, and Voice Technologies is now on pre-order, coming 10 Feb 2019. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Kevin J. Anderson is the multi-award-winning and internationally bestselling author of over 140 books selling over 23 million copies in 30 languages. Kevin has written numerous novels in the Star Wars, X-Files and Dune universes, as well as his own sci-fi fantasy, thriller, steampunk and horror books. He runs WordFire Press with his wife and fellow author Rebecca Moesta, has ed edited numerous anthologies and written comics, games, song lyrics, and he's also a professor in Publishing at Western Colorado University. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * If you want lightning to strike, then plant lightning rods with your writing * Why your writing career is like popcorn * How to get better using dictation for first drafts – check out Kevin's book, On Being a Dictator * Using dictation for brainstorming and character-building * Teaching a graduate program that covers both traditional and indie publishing * Why learning to deal with change is the one constant in publishing You can find Kevin J. Anderson at Wordfire.com and on Twitter @TheKJA Transcript of Interview with Kevin J. Anderson Joanna Penn: Kevin J. Anderson is the multi-award-winning and internationally bestselling author of over 140 books selling over 23 million copies in 30 lang...


How To Effectively Work From Home With Amanda Brown, The Homepreneur
Dec 02 2019 69 mins  
Working from home has great benefits — flexibility in working hours, more time with family, no stressful commute amongst other things; but it also has its challenges and many writers underestimate the adjustment needed in order to have a happy and healthy work-from-home life. In today's interview, I discuss the pros and cons with Amanda Brown, The Homepreneur, and we both give some tips from years of our own experience. In the intro, The HotSheet reports on cashflow issues with some traditional publishers and the IBPA notes that publishers should be diversifying their sales channels, echoing my soapbox of multiple streams of income 🙂 The ALLi blog shares data from The FutureBook conference including, “There are big differences between the UK and US markets. US price points are higher. Book sales sustain over a longer period in the UK. And the big 5 have only half the market share in the US they do in the UK.' Plus, James Daunt says Barnes & Noble must “rip out the boring.” [Publishing Perspectives]. In my personal update, I give an update on Audio for Authors: Audiobooks, Podcasting and Voice Technologies, now available for pre-order, coming 10 Feb 2020. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Amanda Brown is the author of Homepreneur: How to Overcome the Challenges of Running a Home-Based Business for Optimal Work-Life Balance. She has worked from home for over 20 years as a small business strategist, having previously worked in accountancy and banking. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Advantages and disadvantages of working from home * Tips for finding community on and off line * Creating a healthy working space at home * Making exercise a priority to stay healthy working from home * Tips on accounting software and practices You can find Amanda Brown at Homepreneur.co and on Twitter @Amanda_Brown Transcript of Interview with Amanda Brown Joanna Penn: Amanda Brown is the author of Homepreneur: How to Overcome the Challenges of Running a Home-Based Business for Optimal Work-Life Balance. She has worked from home for over 20 years as a small business strategist, having previously worked in accountancy and banking. Welcome, Amanda. Amanda Brown: Hi Joanna. Thank you so much for inviting me on your wonderful show. It's a real honor to be here. Joanna Penn: We've got a lot to learn from you. Let's just start out by telling us a bit more about your background and how you got into being a homepr...

Writing With A Family. Productivity Tips With Andrea Pearson
Nov 25 2019 69 mins  
How do you find the time to write when you have a busy family life? How do you stay creative while still managing to run a successful business? Andrea Pearson shares her productivity tips in today's show. In the introduction, I share my Voice Double from Descript‘s beta. Let me know your thoughts in the comments! Plus, my NaNoSloMo progress and why I might just write another book instead. Google Earth storytelling tools [Google blog]. Plus, join me and Mark Dawson for tips on how to sell more books through Reader Funnels. Thurs 5 Dec at 3 pm US Eastern / 8 pm UK. Click here to register for your free place. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Andrea Pearson has published 60 books under 3 pen-names including four books on marketing for authors. She is the co-host of the Self-Publish Strong Podcast with her husband, Nolan, and also the co-host of the Six-Figure Author Podcast with Lindsay Buroker and Joe Lallo — and she has 3 young children who she home-schools. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * How Andrea juggles home-schooling children, writing, a new baby, and life * The advantages of dictation when writing first drafts * Outlining and using visual aids to help with dictation * Practical tools for managing a family’s schedule * What drew Andrea to podcasting and how she co-hosts three shows * Working with family members, including spouses * Going beyond books to licensing ideas You can find Andrea Pearson at SelfPublishStrong.com and on Twitter @andreapearson2 Transcript of Interview with Andrea Pearson Joanna Penn: Welcome to the show, Andrea. Andrea Pearson: Thank you. It's nice to be here. Joanna Penn: We only saw each other last week in Vegas. Andrea Pearson: Do you miss me yet? Joanna Penn: Absolutely. I wanted to get started because you've done incredible things since you started writing, but I'm interested in your background. How did you get into writing and indie publishing? Andrea Pearson: I didn't grow up wanting to be an author. That's one thing I like to tell people just because I've met a whole bunch of people that did, and they're like, am I screwed? I'm like, no, you're not. Growing up, I actually focused on art and medical things. My degree is in the medical field, and I'm not like a doctor, but I focused on art and medical things, which actually ended up helping quite a bit with my books. I started writing when I was in college.

Tips For Self-Publishing In Translation: Adventures With AI and German
Nov 22 2019 36 mins  
Once you have a book in the world, translation is one of the ways that you can expand your readership, and potentially your income, through licensing foreign rights. Of course, as indie authors, we can reach a global audience through self-publishing our books and many indie authors are moving into publishing in different languages. Some are successful, others not so much. In this episode, I explain my first experiences with translation in 2014, why I withdrew my books in 2017 and why I have now published 3 books in German in the hope it will help you make some decisions about your own creative work. My first attempt at translation in 2014 … and why I pulled out of the market As ever, I am often early with my independent author experiments! Back in 2014, I got excited about the possibility of translations. I did two novels in German, Spanish, and Italian. I did royalty share deals with translators and did a digital-only deal with Ullstein-Midnight in Germany. I put the books out on Amazon in ebook and print with much excitement … I did some Facebook ads and tried some email blasts with early services in those markets but … tumbleweed. Very few sales, even for the book with a traditional publisher. Several things were wrong with this approach: * You really need at least 3 books in a niche or series to make investment worthwhile and so that you can make more money per customer. It's very hard to market anything without at least 3 books — which is what I would say to any author in English as well. * Readers in those language markets are still primarily physical bookstore based, and online sales had not taken off in 2014. They still aren't mainstream even now! * I spread myself too thin and was not able to market effectively in any language, plus there were no easy options for reaching readers in those markets. In 2017, I gave up and pulled my books out of the market. I paid off the translators, so I lost money, plus I was disappointed and burned from spending too much time on a project that ultimately failed. After 3 years, I asked for my rights back from the German publisher as they also weren't selling enough to make it worthwhile. Click here for interviews with my translators and thoughts on my original translation experiences. Why I decided to try again with German translations in 2019 Every year, I do a report on my book sales and this year, I was surprised to find at 7% of my book sales income came from Germany — for non-fiction books in English! So I decided there was clearly a market I could serve. Self-publishing in Germany has started to really take off in the last couple of years, and readers have also begun to buy more books online. At Frankfurt Book Fair, I saw booths of empowered indie authors in the romance and fantasy niches talking to excited fans — and those genre writers are usually the forefront of things to come. I looked at my top-selling non-fiction books in Germany and then picked the three shortest ones since that would give me marketing ability and cost the least in terms of translation. Basically, this is the lowest risk option for me at this time given my experience last time around. This addresses the 3 main issues I had last time as this time around: * I published 3 books in a niche giving me more potential for cross-selling and more income per customer * Online sales have taken off in the country and I have proven sales in the English language ...

How To Sell More Books With Reader Funnels With Mark Dawson
Nov 18 2019 56 mins  
We all want to sell more books — but it's time we started to treat readers differently at the various stages of the marketing process. In this interview, Mark Dawson explains the reader funnel, as well as how he developed confidence in his writing craft and indie business skills. In the introduction, I give an update on my NaNoWriMo writing and mention my Creative merch, now available on Society6. Limited Time webinar: Mark Dawson will be going into much more detail on reader funnels and how you can use ads at all stages of the book marketing process, plus doing a demo. Join us on Thurs 5 Dec at 3pm US Eastern / 8pm UK and of course, you can register and get the replay, but if you join us live, you’ll also get to chat with me behind the scenes and also be part of the live Q&A. Join us: www.TheCreativePenn.com/dec19 Today's show is sponsored by PublishDrive, a global self-publishing platform distributing to 400+ stores and 240,000 libraries, with innovative marketing tools like integrated Amazon Ads. The writing process is hard enough, so the publishing and marketing process should be easier. PublishDrive helps authors write more, publish more, sell more and worry less. Go to www.PublishDrive.com to learn more. Mark Dawson is the award-winning, internationally bestselling author of the John Milton thriller series with over a million books sold. He runs training courses for authors at Self-Publishing Formula, and he's also the co-host of the Self-Publishing Show. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * On selling a print-only deal to a traditional publisher * Why splitting intellectual property rights is important for every author * The importance of stepping out of our comfort zone * Creative practices that keep the writing going even in a busy life * The challenges and opportunities of publishing in another language * Using different levels of engagement for different types of readers in a sales funnel * What does the future of publishing hold? * Why not needing permission is so liberating and democratizing for writers You can find Mark Dawson at MarkJDawson.com and SelfPublishingFormula.com and on Twitter @SelfPubForm and @pbackwriter Transcript of Interview with Mark Dawson Joanna Penn: Mark Dawson is the award-nominated, internationally bestselling author of the John Milton thriller series with over a million books sold. He runs training courses for authors at Self-Publishing Formula, and he's also the co-host of the Self-Publishing Show. Welcome back, Mark. Mark Dawson: Hello Jo. I should correct, and I should've done this much earlier, I'm actually an award-winning author, if you don't mind! 🙂 Joanna Penn: You need to fix your bio on your website. Mark Dawson: I won the Wiltshire Life Creative of the Year in the very small, small part of the world where I live.

How To Write Your Darkness With David Wright
Nov 11 2019 73 mins  
We write to share our stories and sometimes our darker sides come to the fore. How can we stop self-censoring and deal with the fear of judgment? How do we write our truth without drowning in what arises from within? I discuss this and more with David Wright in today's interview. In the intro, I talk about Findaway Voices adding keywords for audiobooks; the next level GPT-2 AI text generator has been released, check it out at TalkToTransformer.com and I also discuss why we need to face our discomfort at this kind of tech; plus Kris Rusch on the paradigm shift from powerless writer to powerful owner of IP; and my personal update on NaNoWriMo and more. Today's show is sponsored by my course, How to Write a Novel: From Idea to Finished Manuscript. Is it your dream to write a novel but you just don’t know where to start? Have you started writing only to run out of ideas? Are you suffering from self-doubt about whether you’re good enough to write a novel? Do you feel overwhelmed by all the information and craft books out there? Do you want to strip everything back to basics and learn a step by step process to writing your novel? If yes, this course might be for you. Check out my courses at www.TheCreativePenn.com/learn David Wright is the co-author of 30+ novels spanning horror, thriller, and sci-fi. He's also a podcaster at the Story Studio podcast and one of the three co-founders of Sterling and Stone Story Studio with Sean Platt and Johnny B. Truant. both of whom have been on this show several times. Dave has a nonfiction book out: Into the Darkness: Hook Your Readers Without Getting Lost in the Dark, which I am super excited about. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Teaching by sharing personal experiences * Why writing matters, especially as an outlet for our feelings * What is the definition of horror and darkness? * Writing about dark subjects without glamorizing them * How the fears of a culture or a generation come up out in horror * Researching dark subjects without getting pulled into the darkness * Leaving the darkness behind after finishing writing a book * Making sure there are rays of hope in dark books * On the current environment for mature indie authors You can find David Wright at DavidWWright.com as well as at SterlingAndSton...

From Bestselling Book To Netflix Series With Vikram Chandra, Author Of Sacred Games
Nov 04 2019 69 mins  
Most authors would love a film or TV deal but the route to success can often take years. In today's show, Vikram Chandra explains how his book, Sacred Games, made it to Netflix after many years of failed development, and how his cross-cultural writing enabled a truly multi-cultural experience. In the introduction, you can now pitch to Audible directly for original works crafted for the listening experience; Written Word Media release the results of a survey on how to make a living with your writing; Draft2Digital add audio to their Universal Book Links; Findaway Voices adds 5 more distribution partners giving them 43 wide channels for audio; I'm talking about AI and creativity on Yaro Starak's podcast. Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy Vikram Chandra is the multi-award-winning author of Red Earth and Pouring Rain, which won the Commonwealth Writers’ Prize for Best First Book as well as Sacred Games, which has been adapted into a successful Netflix series set in Mumbai. Vikram teaches creative writing at the University of California and is also the CEO of Granthika, a software startup that is reinventing writing and reading for the digital age. You can listen above or your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How a bicultural life affects creativity and writing * On the growing English book market in India * Cultural differences in storytelling * The long journey from book to Netflix series * Getting readers in India interested in our books * How Vikram’s software Granthika helps writers keep track of timelines, plot details and more You can find Vikram Chandra at VikramChandra.com. Transcript of interview with Vikram Chandra Joanna Penn: Vikram Chandra is the multi-award-winning author of Red Earth and Pouring Rain, which won the Commonwealth Writers’ Prize for best first book as well as Sacred Games, which has been adapted into a successful Netflix series set in Mumbai. Vikram teaches creative writing at the University of California and is also the CEO of Granthika,

How To Be A Free Range Human With Marianne Cantwell
Oct 28 2019 56 mins  
There are many ways to build a creative business, but how do you make sure you also create a life that works for your health and happiness? In today's show, Marianne Cantwell talks about how to be a free-range human and also gives some tips on updating a non-fiction book for a Second Edition. In the intro, I mention the difficulty of finding keywords in German when you don't speak the language and how Publisher Rocket will soon have a new edition to solve this problem. Plus the 6 Figure Author Podcast talks about lessons learned and book marketing tips from NINC 2019. Plus the super useful limited edition NaNoWriMo Bundle with lots of books for writers: storybundle.com/nano This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Special NaNoWriMo promotion 50% off my books for authors on Kobo: You can get my Writer's Toolbox which includes The Successful Author Mindset, How to Market a Book, and How to Make a Living with your Writing or/ you can also get The Successful Author Mindset in audio format. Get 50% off at checkout with discount code: KWLPODPENN [Available 25 Oct – 30 Nov 2019] Marianne Cantwell is the author of Be a Free Range Human: Escape the 9 to 5, Create a Life You Love and Still Pay the Bills. She's also a speaker and an online entrepreneur. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Marianne was first on the show in 2013 when we discussed how to get a book deal and launch a bestselling non-fiction book * Why create a second edition of a book that’s already selling well? * What makes a non-fiction book evergreen? * What is a free-range human and how is that different from being a digital nomad? * Marianne's TED talk: The hidden power of not (always) fitting in * On scalable income and the types of work that are a good fit for that * The advantages of being a Highly Sensitive Person * What’s working in book marketing? * How voice connects with potential readers and is a transparent method of marketing You can find Marianne Cantwell at BeaFreeRangeHuman.com and at

From Indie Author To Creative Empire With Michael Anderle
Oct 21 2019 82 mins  
When we start out as authors, it's all about that first book … but after book one, the sky's the limit in terms of what you can build in terms of a creative business. In today's show, I talk to Michael Anderle, well-known from the 20BooksTo50K group, about how he turned his book series into a co-writing empire and now has hundreds of books in multiple languages, and why he's going wide with his new series. In the introduction, I mention Jane Friedman's round-up of traditional publishing book trends, and the HotSheet newsletter, plus Google's new voice recorder app that transcribes in real-time, even when offline [TechCrunch] I also give a little report on my experiences at Frankfurt Book Fair, in particular, talking about the audio summit, the emergence of indie collectives, and the possibilities of BookChain. Thanks to everyone I met and talked to, and special thanks to Marion Hill, author of the Kammbia fantasy series who has a featured snippet in the show. I also thanked APub for the great Amazon Crossing session which was the most author-focused seminar I saw at the Fair, and they mentioned you can submit books for consideration for translation here. Other resources mentioned: Streetlib's new free international email newsletter for those interested in keeping up with international markets. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Michael Anderle is the award-nominated, internationally-bestselling author of more than 40 urban fantasy and science fiction novels. He’s also the co-author of many more with other authors under his company, LMBPN Publishing, which has now sold over 3 million books. Michael is also the co-founder of the popular 20BooksTo50K Facebook group and events with Craig Martelle. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * Where the idea of 20 Books to 50K came from * Starting to think of writing as a business * Looking at author earnings as daily income rather than lump-sum advances * How Michael oversees the production of so many creative works each month and how he works with co-writers * Using a just-in-time model for editing books as they are written * Thoughts around licensing and shared Intellectual Property * Opinions on KU vs wide You can find Michael Anderle at


Why Authors Should Learn To Speak In Public With Joanna Penn
Oct 18 2019 10 mins  
All successful creatives have to speak and present in public, whether that's at a festival, on a podcast or radio show, or as part of earning multiple streams of income. But you don’t have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality. You just have to be you and tell your story in your own way. This is an excerpt from Public Speaking for Authors, Creatives and Other Introverts, Second Edition by Joanna Penn. The book is available in ebook, paperback, hardback, large print, and audiobook narrated by the author. Here are some possible reasons why you might want to include speaking as part of your author career. (1) Help and inspire people One of the most rewarding things about speaking is sharing your message and changing people’s lives. If you’re passionate about your topic and you communicate well, you will touch individuals, sometimes in unexpected ways. Watching the light dawn in someone’s eyes as they suddenly understand that their life can change is fantastic, and I think many of us speak to help others. This is an intrinsic reward and the reason why some people speak for free to groups that might not be able to afford professional speakers otherwise. Whenever I am exhausted from speaking and traveling and think that perhaps I want to give it all up, this is the anchor I hold on to. I made a commitment when I started my blog, TheCreativePenn.com, in 2008, that I wanted to help release a million books into the world. Every person that I empower to write, publish and market their book adds to the tally, and whenever I speak, I add a few more to the list. Whatever you speak about, consider how you might change people’s lives. (2) Personal development Speaking can be personally transformative. When you craft a talk, you have to organize your thoughts into a coherent structure and lead people through a story. This helps to order your own thoughts and can change the way in which you think about a topic. Writing this book has helped me to clarify further what I want from my own speaking career, and we often teach what we need to learn the most. Going outside your comfort zone is also valuable for personal development, and speaking in front of a crowd is one of those skills that can transform you and give you more confidence. It can also enable you to face your fears and help yourself by helping others. You will share your own stories and personal experience, and in sharing from your heart, you might be able to work through your own issues. (3) Market your creative work and harness word-of-mouth Speaking enables you to connect directly with people, and they are more likely to become fans of your creative work through seeing your face and hearing your voice. If people listen to you and see you in action, they get to know you better. They can ask you questions, and you can demonstrate your knowledge. You connect with individuals this way, and great marketing is best done with a personal connection. If you give a fantastic talk or seminar, if you are memorable for all the right reasons, people may well talk about you to their friends. This generates word-of-mouth publicity for you — the very best kind. People may buy your books or creative products, or attend your next workshop. (4) Stand out in a crowded market Thousands of books and millions of creative products are put on sale each week, so how do you stand out? Being a professional speaker can help, because most people would rather do practically anything else than speak in public. You have an advantage if you speak because you can say yes to new opportunities which many other authors will turn down. (5) Successful creatives have to speak eventually Best-selling authors and creatives speak at festivals,

How To Write a Novel In A Month #NaNoWriMo With Grant Faulkner
Oct 14 2019 62 mins  
Is it your dream to write a novel but you just don’t know where to start? Have you written lots of non-fiction but secretly, you'd love to write fiction? In today's interview, I talk to Grant Faulkner about tips for writing a novel in a month, whether that's part of #nanowrimo, or whenever you decide to start. In the intro, I talk about my experiences self-publishing in German, and the challenges of writing travel memoir about Australia on Books and Travel Podcast. Plus, I talk to Orna Ross about Author Branding and IP Licensing on the Ask ALLi podcast. Today's show is sponsored by my own How to Write a Novel course, which I created while writing End of Days, so you get a behind the scenes look at how the book came together. One course member, Jim C says, “The information is outstanding, and it is laid out in the perfect order. It is a roadmap that takes you from self-doubt and confusion to typing The End. More than anything else, it gave me the knowledge and confidence to not only start my novel but also finish it. And then do it again. I am about to start my third book that is now outlined and ready to go. All of this happened after I purchased and studied your course.” Check it out at www.TheCreativePenn.com/learn Grant Faulkner is the Executive Director of NaNoWriMo, National Novel Writing Month. He's also a short story writer, novelist, and author of nonfiction including Pep Talks for Writers: 52 Insights and Actions to Boost Your Creative Mojo. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why stories matter, even in dark times * Getting started writing fiction, even if you feel you’re not creative. You can follow the journey of my first novel, including NaNoWriMo 2009 here. * Tips on finding the time to write * How NaNoWriMo is an exercise in time management as much as a writing exercise * The power and accountability of writing together with others * Whether to prepare for NaNoWriMo or just wing it * The power of dictating first drafts * Why revision is so important after the first draft is finished You can find all the details about NaNoWriMo and its programs at www.NaNoWriMo.org and Grant at www.GrantFaulkner.com. Transcript of Interview with Grant Faulkner Joanna Penn: Grant Faulkner is the Executive Director of NaNoWriMo, National Novel Writing Month. He's also a short story writer, novelist, and author of nonfiction including Pep Talks for Writers: 52 Insights and Actions to Boost Your Creative Mojo. Welcome back to the show Grant. Grant Faulkner: Hey, Joanna, thanks for having me.

Writing For Audio First With Jules Horne
Oct 07 2019 67 mins  
Audiobooks are the fastest-growing segment in publishing, but how do you make sure your books sound good in audio? How can you improve your writing so listeners come back for more of your books? In this interview, Jules Horne gives some tips for audio-first writing. In the intro, I mention Underland: A Deep Time Journey by Robert Macfarlane as a great example of a beautiful audiobook, plus my home audio studio setup for any tech recommendations if you want to self-narrate. Amazon Ads are now available for the UK and German stores through the KDP Dashboard. Plus, William Blake at the Tate – you can always find my photos on Instagram @jfpennauthor. The Camino de Santiago on Books and Travel this week, plus Productivity for Authors is available. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Jules Horne is a Scottish playwright, radio dramatist, and fiction writer, as well as writing non-fiction books for authors. Today we're talking about Writing for Audiobooks: Audio-first for Flow and Impact. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * How our reading and learning behavior is changing because of audio * The implications that audio have for our writing * Adapting fiction for audio * Writing ‘ticks’ to avoid that make hearing the writing monotonous * Dealing with breath and commas while writing for audio * The books that don’t work in audio * On the different sonorous quality of certain words and sounds * Dealing with an accent if you’re narrating your own work You can find Jules Horne at Method-Writing.com and on Twitter @method_writing Transcript of Interview with Jules Horne Joanna: Jules Horn is a Scottish playwright, radio dramatist, and fiction writer, as well as writing non-fiction books for authors. Today we're talking about Writing for Audiobooks: Audio First for Flow and Impact. Welcome, Jules. Jules: Hello Joanna and thanks very much for having me on the show.

Book Marketing: Publicity Tips For Your Book With Dana Kaye
Sep 30 2019 72 mins  
Is it worth pitching traditional media for PR in an era of paid ads? Can PR build your author brand and attract opportunities you might not have had otherwise? What are the best ways to pitch your book? Dana Kaye answers these questions and more in today's show. In the intro, Kobo Writing Life announces direct audio upload with the benefits of multi-currency pricing, higher royalties, and promotional opportunities [The New Publishing Standard]. Bookfunnel announces ePub to Mobi conversion because of changes to Vellum formatting software. Amazon Alexa announces Samuel L Jackson will be available to interact with on Alexa using their ‘neural text-to-speech' technology — yes, voice-synth AI is here! [The Guardian]. Check out episode 437 for my AI disruption predictions for more. Plus, Amazon also released earbuds, a ring (Loop) and glasses with voice assistants within. The Internet of Things is voice-enabled! Public Speaking for Authors, Creatives and Other Introverts, Second Edition, is now available in ebook, paperback, large print, hardback and audiobook — narrated by me! Today's show is sponsored by PublishDrive, a global self-publishing platform distributing to 400+ stores and 240,000 libraries, with innovative marketing tools like integrated Amazon Ads. The writing process is hard enough, so the publishing and marketing process should be easier. PublishDrive helps authors write more, publish more, sell more and worry less. Go to www.PublishDrive.com/penn to learn more. Dana Kaye is the author of Your Book, Your Brand and The Personal Brand Workbook. She's also a podcaster at Branding Outside the Box and the founder of Kaye Publicity, a full-service public relations agency specializing in publishing and entertainment. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * What author branding really is and why it's important * The different aspects of book marketing and publicity * How to successfully pitch your book to media * Thinking about timely hooks when promoting your books * How much (or little) marketing traditional publishers actually do for authors — and why you need to care about your own marketing You can find Dana Kaye at BrandingO...

Trust Your Creativity And Choose Yourself With Jen Louden
Sep 23 2019 65 mins  
How can you continue to create when you're plagued with self-doubt? How can you let go of your fears and trust your creativity in order to move forward as a writer? In today's show, Jen Louden shares her lessons learned about writing and self-care.   In the intro, I talk about Publish Drive's new move into the subscription model. I talked to CEO Kinga Jentetics who said, “PublishDrive no longer considers itself an ebook distributor. It is now a software-as-a-service (SaaS) company with payment for services, not for royalties.” After a decade of indie authors using royalty split with established vendors, PD is shaking things up. With the new tools on offer, the model will be more profitable for those authors who go all in. Interesting times! In other news, one author writes a viral article about how she failed to understand the economic model of publishing and ended up spiraling downward in terms of advances [Medium] and Dean Wesley Smith posts a response on the trad vs. indie financial models [The Math] and then again addressing specific concerns [Math Additions]. I began my own financial education in my late 20s and continue to read books and listen to podcasts on money, investments, business, and economics every week. It's important as no one else can learn this stuff for you. Creatives, empower yourself! Plus, Descript has bought Lyrebird [Techcrunch] and since I have talked about both companies in my AI focus this year, I'm very excited! I use Descript for transcription and audio editing, and with Lyrebird, they are introducing Overdub, AI-generated voice editing, and also Voice Double in the future [Descript blog]. Could this be the AI-generated audiobook software of the future? In my personal update, lessons learned from 8 years as an author entrepreneur, and notes from my book research trip to Lisbon. Today's show is sponsored by Reedsy. Do you need a professional editor or book cover designer? Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy Jen Louden is the international best-selling author of eight non-fiction books on well-being, whole living, and creativity as well as a coach, professional speaker, and retreat leader. You can listen above or on iTunes or your favorite podcast app or read ...

Writing Tips: Unforgettable Endings With James Scott Bell
Sep 16 2019 57 mins  
The last pages of your book are critical because they determine how the reader will feel when they leave your world — and whether they will buy your next book. As readers, we've all been disappointed by weak story endings, so how can we make sure that we leave our readers satisfied? James Scott Bell gives some tips in today's interview, as well as talking about what happens when your publisher goes bankrupt and how to generate multiple streams of income as a creative. In the introduction, I talk about the importance of listening to our physical bodies and my own lessons learned around pain recently. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn James Scott Bell is the bestselling and award-winning author of thrillers, historical fiction, and many excellent books on the craft of writing. He's a professional speaker teaching novel writing and other skills for writers. His latest book for authors is The Last 50 Pages: The Art and Craft of Unforgettable Endings. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why a book’s ending matters so much * How genre fits into a book’s ending * How to deal with book endings when writing a series * On the five types of endings * Why knowing your ending before you get to it is important * On intellectual property rights when a trad publisher goes bankrupt. F&W Media bankruptcy [Forbes], PRH purchasing the assets [The Bookseller] * The importance of multiple streams of income for authorpreneurs. Patreon.com/jamesscottbell You can find James Scott Bell at JamesScottBell.com and on Twitter @jamesscottbell [Header photo by Nicole Honeywill on Unsplash] Transcript of Interview with James Scott Bell Joanna: James Scott Bell is the bestselling and award-winning author of thrillers, historical fiction, and many excellent books on the craft of writing. He's a professional speaker teaching novel writing and other skills for writers. His latest book for authors is The Last 50 Pages: The Art and Craft of Unforgettable Endings. Welcome back to you. James: Always good to be here. Joanna: Thank you.

Audiobook Narration And Performance Tips For Authors With Sean Pratt
Sep 09 2019 55 mins  
Successful authors have to perform their work — whether that's reading at a book launch or literary festival, on a podcast or radio show, or even with audiobook narration. In today's show, Sean Pratt gives some tips for giving your best performance at every stage of your author journey. In the introduction, I talk about my own challenges with health in the last week, based on overdoing it at the computer and ignoring persistent pain for too long. Don't do that! Today's show is sponsored by my own audiobooks for authors. If you love audio, take your author career to the next level with How to Write Non-Fiction, How to Make a Living with your Writing, The Successful Author Mindset, Successful Self-Publishing, The Healthy Writer, and more. Search ‘joanna penn' on your favorite audiobook app, or request at your local library. For samples and links, go to TheCreativePenn.com/audio Sean Pratt has been a professional actor in theatre, film, TV, and voiceovers for 30 years and has narrated over 1000 audiobooks. He's also the author of To Be or Wanna Be: The Top Ten Differences Between a Successful Actor and a Starving Artist. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * How the audiobook industry has changed since Sean started, particularly recently * Tips for authors who want to narrate their books or read aloud at live events * Why writing for performance is different than writing for reading silently * Three steps for preparing to narrate a book * Why practicing is the best teacher of all when it comes to narration * Thoughts on AI audio narration * Why being flexible and adaptable is so important for freelancers You can find Sean Pratt at SeanPrattPresents.com and on Twitter @SPPresents Transcript of Interview with Sean Pratt Joanna: Sean Pratt has been a professional actor in theatre, film, TV, and voiceovers for 30 years and has narrated over 1000 audiobooks. He's also the author of To Be or Wanna Be: The Top Ten Differences Between a Successful Actor and a Starving Artist. Welcome, Sean. Sean: Thank you very much for having me. I'm excited to be here. Joanna: It's great to have you on the show. Tell us more about you and your journey into writing an audio book narration. Sean: Let's start with the audiobooks. I grew up as an actor and actually started acting when I was 10 in Oklahoma City Oklahoma where I'm from. I went off to college I got my acting degree and went off to New York to become a classical theater actor. Along the way I ran into audiobooks, I'd say around 1994. I met an actor who did them professionally when he wasn't doing theater. And one thing led to another and by 1996 I'd started nar...

Happiness, Anxiety And Writing As A Second Career With Lisa Lilly
Sep 02 2019 67 mins  
Anxiety is an aspect of many writer's lives, so how can you write and publish while still balancing your physical and mental health? Plus, how writing can be a fulfilling second career. These topics and more in discussion with Lisa M Lilly today. In the intro, big publishers sue Audible over the new Captions feature — but will this turn into a discussion of AI copyright? [The Verge], The 3 reasons why Amazon is making it harder for retailers on its stores, discussed on Land of the Giants episode 6; and the BBC announces their new voice assistant which will distinguish between British regional accents. Plus, my Second Edition of Public Speaking for Authors, Creatives and Other Introverts is now available for pre-order, coming 1 Oct 2019 in all formats, including my self-narrated audiobook. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Lisa M. Lilly is the bestselling author of suspense, thrillers and supernatural novels as well as non-fiction for writers. She's also an attorney and adjunct professor of law. Her latest book is Happiness, Anxiety, and Writing: Using Your Creativity to Live a Calmer Happier Life. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * The benefits of having more than one simultaneous career * Directing anxiety in another way so that it feeds creativity * Staying healthy while writing a lot * Using affirmations to bolster creativity and confidence * Balancing several creative pursuits * On the connection that happens with audiences when they hear our voices You can find Lisa Lilly at LisaLilly.com and at WritingAsASecondCareer.com on Twitter @lisamlilly [Header image Laptop and Notepad, Photo by Nick Morrison on Unsplash] Transcript of Interview with Lisa M. Lilly Joanna: Lisa M.


Podcasting Goes Mainstream. How Can Authors Benefit? Lessons Learned From Podcast Movement 2019
Aug 28 2019 54 mins  
Audiobooks are the fastest-growing segment in publishing — and podcasts sell audiobooks because you’re reaching people who are already listening. Those who consume media in audio (like me) want everything in this format, and whether it’s conversational interviews, industry news, serial fiction, or a full-cast, multi-voice production, podcasts are on the rise. In this episode, I’ll explain some of my lessons learned from Podcast Movement 2019 and how it could impact you in terms of creation, marketing and revenue possibilities. Plus, some thoughts on the mindset of a creative entrepreneur, so even if you’re not interested in podcasting yourself, this will be useful. 2019 marked a tipping point with over $1 billion pouring into the industry and the rise of ever more creative podcast networks. Edison Research reported that, among the U.S. population ages 12 and older, the total number of people who have ever listened to a podcast passed 50% for the first time. “This is a watershed moment for podcasting–a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream.” Tom Webster, Senior Vice President at Edison Research. I’ve been podcasting since March 2009 and I’ve never been to a podcast conference before Podcast Movement in August 2019. Similar to my decision to self-publish before the Kindle, podcasting is something I decided to do way before there were courses and easy-to-use software and even before 4G and smartphones made it worthwhile, so it was strange to find myself amongst thousands of attendees and an industry that has really only just started growing significantly. I have pages of notes for ways I’ll be improving my podcasts — yes, I have two now, which is inevitable if you love audio! — but how can you, as an author, take advantage of podcasting going mainstream? (1) Attending live events will grow your knowledge and income This is broader than Podcast Movement but it’s worth stating up front because I need to remind myself of this every time I travel for work. I’m an introvert. As I write this, I’m utterly exhausted from too many people and too much noise, as well as bloated from hotel food and jet lag. The travel experience was expensive and tiring, and Orlando airport was one of the worst experiences I have had traveling to the USA. I’ve even had to cancel my business credit card because of fraud alerts. On every practical level, it was a terrible trip. But I’ll be heading to another conference in just a few months, and I will keep going to live events and conferences — yes, even in the USA! — because it’s time away to focus working ON the business, not just IN the business. Without that time to reflect, it’s too easy for everything to become ‘busy work.’ Another book written, another launch, another ad campaign, another social media push, another podcast interview, more and more emails … You have to get off the wheel sometimes or it will spin you into crazy. I revisit my business and personal goals every time I travel, especially when I’m alone. I have time to reflect on what’s working, what I need to change, what still makes me excited and what I really have to stop doing before I run away screaming. I always learn from conference sessions and I write a lot of notes, plus this time I discovered some exciting new technology which immediately impacts my business. I meet new people and connect with those I know from years ago. Podcast Movement has re-ignited my enthusiasm for audio, which was already high 🙂 As my friend Orna Ross tells me, the moment I start to get bored of something is the moment it starts to be recognized by others as important. So I need to double down on podcasting and not let it slide because I feel like I’ve been doing it for so long. I just need to shake it up a bit so expect some changes, all good ones,

Navigating Changes In The Publishing Industry With Mike Shatzkin
Aug 26 2019 63 mins  
Will Barnes and Noble survive the takeover by a hedge fund company? Will Amazon Publishing continue to take market share? Will audio-first become more dominant for readers? How will AI impact the publishing industry? I discuss these things and more with Mike Shatzkin on today's episode. In the intro, Open AI releases an updated version of GPT-2, the AI natural language text generator [The Next Web], try it out at TalkToTransformer.com. Chinese search engine Sogou is creating AI-lookalikes to read popular novels in the author's voice [BBC], and the article also mentions the development of human-level text-to-speech through DeepZen.io and Lyrebird.ai. Plus, indie superstar Hugh Howey talks about how he manages his publishing contracts —including retention of ebook rights, limited-term English print deals, and more in this interview on The Knowledge Project (in the last 30 mins). Plus, I'm a finalist for the Digital Book World 2019 Publishing Commentator of the Year and Best Use of Podcasting in Publishing 🙂 Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Mike Shatzkin is the founder and CEO of The Idea Logical Company and an author, professional speaker, and thought leader about digital change in the book publishing industry. His most recent book is The Book Business: What Everyone Needs to Know. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * On unforeseen changes in the publishing industry. Mike also talks more about this in his blog post, A lot has changed in the industry in the last 10 years * The growing trend of audiobooks and the potential of audio-first markets * How the purchase of Barnes & Noble by Elliott Management, a hedge fund, under the management of James Daunt, will affect their retail stores [

The Creative Introvert With Cat Rose.
Aug 19 2019 47 mins  
You can be a successful creative entrepreneur and an introvert. It's all about finding the best way of working for your personality and your business goals, as I discuss today with Cat Rose. In the intro, I talk about the importance of thinking long-term, both about your creative projects, but also about building assets and making sure your writing is not just about short-term cash flow. Check out Dean Wesley Smith's article on day job thinking, his book, The Magic Bakery, and episode 332 on the importance of intellectual property for writers who want to make a sustainable income for years to come. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Cat Rose is an author, podcaster, and creative coach. Her latest book is The Creative Introvert: How to Build a Business You Love on Your Terms. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * The definition of an introvert and how it’s not the same as being shy * Working freelance and finding clients before other streams of income begin to flow * Juggling creative work and business with quality of life * The importance of consistency in podcasting * Tips on how to pitch to be on a podcast * Surviving and thriving at networking events * Reasons creatives fail at doing what they love * Identifying what your pay-offs are to make the hard work worth it You can find Cat Rose at TheCreativeIntrovert.com and on Twitter @CreativeIntro Transcript of Interview with Cat Rose Joanna: Cat Rose is an author, podcaster, and creative coach. Her latest book is The Creative Introvert: How to Build a Business You Love on Your Terms. Welcome, Cat. Cat: Hi Joanna. Thanks for having me. Joanna: It's great to have you on the show. Tell us a bit more about you and how you got into writing. Cat: Writing has actually always taken a backseat for me to visual forms of art. For most of my life, I've been into drawing. Illustration was my dream job for many years until I tried it and actually decided it was better as a hobby than a job for me personally. It wasn't until I started blogging in 2013 that I really decided that I loved writing, at least non-fiction. I've never been much of a creative writer, but I basically started blogging because I was reading lots of them...

Transitioning To A Full-time Creative Career With Blaire Palmer
Aug 12 2019 60 mins  
If you want to become a full-time author-entrepreneur, it's not just about quitting your job and starting to write. There are many challenges to face as you go through the transition. In today's show, I talk to Blaire Palmer about mindset, routine and productivity, cashflow management, and more. In the intro, big publishers are changing the way they license books to libraries [Authors Guild], which means there is more opportunity for indies to reach libraries through services like Draft2Digital, Overdrive through Kobo Writing Life, and FindawayVoices for audio. [More on publishing wide here.] Plus, my interview about Artificial Intelligence and its potential impact on indies with Orna Ross on the AskALLi Podcast, and my home audio booth setup if you want to get into narrating your own books. I also recommend the Unemployable Podcast if you want to learn how to build a ‘7-figure small' business. Today’s show is sponsored by my audiobooks for authors, How to Market a Book Third Edition, Business for Authors, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out on your favorite audio store [links and samples here]! Blaire Palmer is an author, coach, professional speaker, and podcaster at ABrilliantGamble.com. A former BBC journalist and radio producer, Blaire helps people escape the day job and work on what they truly love. Her books include The Hyper-Creative Personality and The Recipe for Success. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why working experience and running a business are different * On the different types of communities that solopreneurs can belong to * Mindset shifts necessary to run your own business * The pros and cons of being self-employed * The necessity of pivoting when you’re an entrepreneur * Charging what your work is worth, even when you love doing it * Multiple streams of income and how they support creatives You can find Blaire Palmer at

Book Marketing: Content Marketing Strategy With Pamela Wilson
Aug 05 2019 58 mins  
Paid advertising may spike your book sales for the short term, but if you stop paying, you stop selling. With content marketing, you can create value for the long term, attract your target market and sell sustainably for years. I know this to be true because my business is built on content marketing through my blog and podcast. In today's show, Pamela Wilson shares some tips on your book marketing strategy. In the intro, I talk about the launch (or lack of!) for Map of Plagues, and why I need to release a Second Edition of Public Speaking for Authors, Creatives and Other Introverts, rather than just an update. The challenges of keeping your intellectual property updated! This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Pamela Wilson is an author, professional speaker, and consultant at Big Brand System where she helps businesses with content marketing and branding. Her latest book is Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Marketing that is based on delivering value * Why it matters now to focus on the quality of content used to market our work * Looking at content as a creative body of work * What to use as content and what to use as products to sell * Tips for creating content that stands out * Advice about posting on sites like Medium or Facebook * The importance of focusing on what you enjoy You can find Pamela Wilson at BigBrandSystem.com and on Twitter @pamelaiwilson Transcript of Interview with Pamela Wilson Joanna: Pamela Wilson is an author, professional speaker, and consultant at Big Brands System where she helps businesses with content marketing and branding. Her latest book is Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish. Welcome back to the show, Pamela. Pamela: I'm so happy to be here. Joanna: It's great to have you back. Can you start by defining content marketing? Pamela: One of the most beautiful things that content marketing does is – it is marketing that's why that word marketing is in there – but it's market...

Amazon Advertising Insights With Russell Blake And Michael Beverly
Jul 29 2019 72 mins  
Book marketing through organic reach on Amazon is over, but there's no point lamenting the end of an indie era. Surf the changes and get to grips with Amazon Ads — or outsource them if you're ready to. Some hard talking — and encouragement — with Russell Blake today, as well as tips from Michael Beverly. In the intro, I talk about the Audible Captions rights discussion [The Verge], Dean Koontz signs with Amazon Publishing [Publishing Perspectives], and Mike Shatzkin outlines how things have changed over the last 10 years in publishing. Plus, my personal update around recovery from laser eye surgery — what grooves are you stuck in? Plus, Map of Plagues is out this week! Today's show is sponsored by my own courses for authors. If you need help with the writing craft, check out How to Write a Novel and How to Write Non-Fiction. Do you want to take your author journey to the next level? Check out Productivity for Authors and Content Marketing for Fiction, with more to come at: www.TheCreativePenn.com/courses Russell Blake is the bestselling author of 60+ novels. He's a happy customer and investor in AMS AdWerks.Michael Beverley runs AMS AdWerks which manages Amazon advertising for established authors. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the maturation in the Amazon retail landscape * Why Russell was converted to using ads and how it’s affected his writing pace * Which types of books are most effective with ads * Why writing in series continues to matter * How to calculate read through, which is an important stat when advertising * On the eternal KU vs. Wide dilemma * Why reader satisfaction matters to Amazon’s algorithms * On how AI will affect advertising You can find Russell Blake at RussellBlake.com. You can find AMSAdWerks at AMSAdWerks.com Transcript of Interview with Michael Beverly and Russell Blake Joanna: Michael Beverley runs AMS AdWerks which manages Amazon advertising for established authors. Russell Blake is the bestselling author of 60 plus novels. A happy customer and investor in AMS AdWerks. Welcome, Michael and Russell. Michael: Good morning. Thank you for having us on. Russell: Hi Joanna, always lovely to talk to you. Joanna: Oh indeed. And for listeners of the show, Russell has been on the show before talking about writing fast and...

Flash Fiction And Making A Living As A Writer With Jason Brick
Jul 22 2019 65 mins  
Writing for fun and for money is definitely possible, as I discuss with Jason Brick in today's interview. He writes flash fiction for fun and takes high-paying freelance writing jobs for income and shares tips for both. In the intro, highlights from the Audio Publishers Association survey [Publishing Perspectives]; PublishDrive announces Abacus, a tool for co-writing payment splitting even if you don't publish through PD; Academic publisher, Pearson, goes digital for textbooks [The Guardian]; and Elon Musk's Neuralink in the futurist segment [The Guardian]. Plus, how my LASEK eye surgery went (well, obvs!) Do you need a professional editor or book cover designer? Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy Jason Brick is a professional writer, a martial artist, a travel addict, and a professional speaker whose work has been published across multiple genres and formats. He has over 3000 published articles and short stories and has ghost-written more than 20 books, as well as writing novels and non-fiction under his own name. Plus, he has edited and crowdfunded a number of anthologies. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * What is flash fiction anyway? * How do you know what a good subject for a flash fiction story could be * Types of flash fiction anthologies * How to make money freelance writing and blogging * Tips for pitching for freelance work * Dealing with rejection * Tips for writing for the gaming industry * And tips for getting into ghostwriting You can find Jason Brick at BrickCommaJason.com and on Twitter @brickcommajason Transcript of Interview with Jason Brick Joanna: Hi everyone I'm Joanna Penn from TheCreativePenn.com. And today I'm here with Jason Brick. Hi Jason. Jason: Hello Joanna. Joanna: It's great to have you on the show. Just a little introduction. Jason is a professional writer, a martial artist, a travel addict like me, and a professional speaker whose work has been published across multiple g...

Managing A Diverse Creative Career With Tim Chizmar
Jul 15 2019 60 mins  
Established wisdom says that success in a creative career is more likely if you choose your niche and focus entirely on one thing. But what if you are someone who likes to play in all kinds of creative arenas? What if you are interested in writing in multiple genres? In today's interview, I discuss diversity of creative business with Tim Chizmar, who manages to achieve a great deal in a number of areas. I loved this interview as I am also a multi-passionate creative with no desire to focus just on one thing! In the intro, I mention my 2018-2019 book sales income breakdown with exciting developments in global sales, with books sold in 54 countries this year! You can see previous posts at www.TheCreativePenn.com/timeline. Today's show is sponsored by my own audiobooks for authors, and if you want to supercharge your creative business, check out How to Make a Living with your Writing, Business for Authors, How to Market a Book, or The Successful Author Mindset. Click here for the links to your favorite audiobook stores. Tim Chizmar is an award-winning horror author as well as a short story writer, screenwriter, producer, ghostwriter, and professional speaker. Previously he worked as an actor and comedian. He has an interview with Clive Barker in It's Alive: Bringing your Nightmares to Life. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How being onstage as a stand-up comic affected Tim’s writing * Taking chances to meet the right people * On the parallels between comedy and horror * Working with Hollywood while also keeping a safe distance * Job satisfaction with having multiple projects on the go * Why interacting with peers is important, even if it’s online * Connecting on a personal level with our literary heroes You can find Tim Chizmar at TimChizmar.com and on Twitter @TimChizmar Transcript of Interview with Tim Chizmar Joanna: Hi everyone. I'm Joanna Penn from TheCreativePenn.com and today I'm here with Timothy Chizmar. Hi Tim. Tim: Hey everybody. Joanna: It's great to have you on the show. So just a little introduction. Tim is an award-winning horror author as well as a short story writer, screenwriter, producer, ghostwriter, and professional speaker. And previously he worked as an actor and comedian. You really are just amazing Tim. I wanted to talk to you because you were the very definition of the multi hyphen creative idea. Tell us a bit more about your varied career and why you're focusing on books right now.


Attraction Marketing And Tips For Creative Business With Andre Chaperon
Jul 08 2019 66 mins  
Many authors are introverts and prefer creation to marketing, but what if you could use your words to attract your perfect target market? In today's episode, André Chaperon gives some valuable tips for building a sustainable creative business. In the intro, I talk about intellectual property rights and the indie path for musicians. Taylor Swift has been in the news this week as the rights to her first six albums change hand [CNN]. Compare this to indie grime rapper AJ Tracey, profiled in the Financial Times where he talks about the benefits of staying independent. There are always pros and cons of each route, but if you're educated about those, then you can make an informed choice about your creative direction. I also mention that my next Mapwalker fantasy, Map of Plagues, is on pre-order, and I have two more audiobooks on the way. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn André Chaperon is an entrepreneur, writer, marketer, and co-founder of Tiny Little Businesses, which offers online courses for creative business and marketing. You can listen above or on iTunes or your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below. Show Notes * How authors can attract readers * Why polarizing an audience is a good thing * Why resonance at all a follower’s touch points is so important. How to deepen your ‘Level Zero' home page to pull a reader in, even if you write in multiple genres. Sphere of Influence. * Taking the long-term approach to attracting readers. It takes time and consistency to build a long-term business. Frank and Matt and the difference in thinking. * The power of storytelling when connecting with your email list. Tips for nurturing your email list asset. * Scaling revenue but not the size of your business. Lean Business for Creators. You can find Andre Chaperon at TinyLittleBusinesses.com Transcript of Interview with Andre Chaperon Joanna: Hi everyone.

Mobile Payments, Reaching Chinese Readers, And AI For Voice With Makoto Tokudome
Jul 01 2019 42 mins  
What if the future of book discovery and purchasing is mobile-first through apps like WeChat which dominates in China? I talk about AI translation, voice-first tech and more with Makoto Tokudome today. In the intro, I mention the UK All Party Writer's Group report into author earnings, and the Alliance of Independent Authors response which stresses the importance of author publishing and “the development of the entrepreneurial, empowered, growth mindset of the successful independent author.“ In marketing news, Google announces at their I/O conference that they will add podcasts to search results and a new podcast app to Android devices. Have you included podcasting as part of your marketing strategy? Do you have audiobooks on Google Play? [Marketing Profs]. Plus, I talk about my experience of Oxford: Decadence, Discipline, and Dreaming Spires on my Books and Travel Podcast. This episode is sponsored by my Patrons, authors who are passionate about the future of publishing and help support my time in producing episodes like this. If you find this information useful, you can support the podcast at www.Patreon.com/thecreativepenn. Makoto Tokudome is an author, language teacher, and coach based in China with an interest in A.I. and voice technologies for authors. His most recent book is The Thoughtful Language Learner. * How Chinese readers find and buy books at the moment, including Douban social network * The dominance of WeChat and mobile payments * How to self publish in China on DangDang through PublishDrive. [My books are slowing getting there! DangDang] * Using Amazon Polly (AI text to speech) to turn your book into an audio podcast * Voice assistants and voice search, as discussed in Talk to Me by James Vlahos. * The potential of AI translation and why Makoto thinks he will be out of a language teaching job in a few years (but why cultural translation will always be needed). * NaNoGenMo: Spend November writing code to generate a novel of 50K or more (in parallel with NaNoWriMo). * GPT2 Text Generator tool. You can play with it at www...

9 Ways That Artificial Intelligence (AI) Will Disrupt Authors And The Publishing Industry
Jul 01 2019 66 mins  
Some people say that publishing has already been disrupted, that this current state is the new model. But I don’t think the disruption has even started yet. As Jeff Bezos says, “it’s always Day One.” In the last ten years, we’ve seen the rise of digital publishing, print on demand, and the independent author movement, as well as the growth of streaming audio and the use of internet marketing tools like Facebook and Amazon Ads to sell more books. In this episode, I'll talk about some of the possible disruptions to come for authors and the publishing industry due to the rise of Artificial Intelligence (AI) in the next 10 years. This episode is sponsored by my Patrons, authors who are passionate about the future of publishing and help support my time in producing episodes like this. If you find this information useful, you can support the podcast at www.Patreon.com/thecreativepenn. Why write about AI now? Ten years ago, when I started self-publishing, I was over-the-top excited about the potential of ebooks (see my embarrassing video here!). I could see the incredible possibilities as a creator to reach the whole world with my words. Since starting out in 2008, I have built a multi-six-figure business as an author-entrepreneur, taking action on that feeling of optimism and learning everything I needed to know to write, publish, market, and make a living with my writing. [See my timeline here]. I started blogging and making money online in 2008 and self-published on the Kindle as soon as it became available. I started my podcast in 2009 before it was even called podcasting and jumped on Twitter around that same time. I’ve adopted new tools over time — like Scrivener for writing and Vellum for publishing — as well as working with new partners like Ingram Spark for print and FindawayVoices for audio plus the incumbents like Amazon, Apple, and Kobo — but I haven’t really seen a significant change in my business model over the last ten years. Then, in 2016, I talked on my podcast about Alpha Go Zero beating Lee Sodol at the game of Go and I had an aha moment similar to the one I had when I read my first ebook on the Kindle. Since then, I’ve been devouring books, audiobooks, and podcasts about AI and also attending events about AI developments, sharing thoughts in my futurist segments every Monday. In the last six months, I’ve felt a significant acceleration — a shift from AI being a thing of the future to it becoming very much of the now. It feels like 2009 all over again in terms of the level of excitement I feel and the new tools that are emerging are both exhilarating but also terrifying for those who don’t embrace the change. Before you start to envision anything too dark about our future, I am even more excited about the future for authors and publishing in a new world powered by AI tools, and I am determined to be part of the next shift. Humans are innately creative and in this new AI-powered world, we can create even more than we ever dreamed possible. In this article, I outline the ways in which AI might impact the business model of authors and the publishing industry over the next ten years and how we can surf the change rather than drowning in the deluge to come. I've built a new business plan based on these possibilities because...

Storyteller: Audiobook Narration Tips With Lorelei King
Jun 24 2019 42 mins  
Audiobooks are the fastest growing segment in publishing and voice-first technologies like Amazon Alexa, Google Assistant, Siri, Cortana, and others mean that voice content will become even more popular. But audiobook production is still expensive, so should you try narrating your own audiobooks? If you fancy expanding your creative into the realm of voice, as I am, you'll find today's interview with Lorelei King super useful.   Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Lorelei King is an actress multi-award-winning audiobook narrator, writer, script editor, and creative entrepreneur. She is the co-author and narrator of Storyteller: How to be an Audio Book Narrator, along with Ali Muirden, and is one of the first inductees into the Audible narrator Hall of Fame. You can listen above or on iTunes or your favorite podcast app, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Changes in the audiobook industry since Lorelei started * Tips for narrating your own work, including breath tips * To use accents or not when narrating? * Why being in the moment matters for good narration * Learning the lingo and techniques of narrating and recording * The challenges of narrating non-fiction * On the stamina and energy required to narrate * Foods to eat, and ones to avoid, when you’re narrating * On the future of voice and narration with the rise of AI You can find Lorelei King at LoreleiKing.com and on Twitter @LoreleiKing Transcript of Interview with Lorelei King Joanna: Hello, creatives. I'm Joanna Penn from TheCreativePenn.com. And today I'm here with Lorelei King. Hi Lorelei. Lorelei: Hi Joanna. How are you? Joanna: I'm good. Thanks for coming on this show. Just a little introduction. Lorelei is an actress multi-award-winning audiobook narrator, writer, script editor, and creative entrepreneur. She is the co-author and narrator of Storyteller: How to be an Audio Book Narrator, along with Ali Muirden, and is one of the first inductees into the Audible narrator Hall of Fame. I'm so excited to have you here today. Lorelei: Oh it's fun to be here. Thanks so much for that lovely introduction. Joanna: Well I loved this book and I jumped on it as soon as I heard about it on Audible and I just got it. How did you get into audio narration in the first place? Lorelei: The first book I ever did was because I was in animation. The director had another job. He had this book of short stories and he needed an American female voice. It was just a matter of being right place, right time, right accent.

How To Be An Unskippable Author with Jim Kukral
Jun 17 2019 58 mins  
In a world full of distractions, how do we make our books unskippable? We are more distracted than ever, but once we find content we love, we binge it and become dedicated fans, so how do we become one of those trusted voices? I discuss this and more in today's episode with Jim Kukral. In the intro, The Hotsheet discusses the purchase of Barnes and Noble by the activist hedge fund, Elliott Management, the same company that owns Waterstones in the UK, and gives some thoughts on the possible disruption ahead. Plus, Penguin Random House buys the publishing assets of bankrupt F&W Media which includes Writers Digest imprint [Publishing Perspectives]. In the futurist segment, check out the Zuckerberg deep fake, and I also recommend Sleepwalkers Podcast if you want to get a glimpse of coming technologies. Plus, on a personal note, why I am stopping my YouTube channel, and why my Mum's Penny Appleton sweet romance books are going into KU. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Jim Kukral is the author of 14 non-fiction books, an international professional speaker consultant and co-host of the Sell More Book Show podcast. His latest book is Your Journey to Becoming Unskippable in Your Business, Life, and Career. You can listen above or on iTunes or your favorite podcast app, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How being elected to public office changed Jim’s mindset * On how readers are seeking honesty and transparency from authors * How do you get someone to pay attention to you in such a complex world? * What else makes an author unskippable? * The rise of audio as technology improves * The value of a non-fiction book in a business ecosystem You can find Jim Kukral at JimKukral.com and on Twitter @JimKukral Transcript of Interview with Jim Kukral Joanna: Hi everyone. I'm Joanna Penn from TheCreativePenn.com. And today I'm back with Jim Kukral. Hi Jim. Jim: Hey, how you doing Joanna. Joanna: I'm good. Just a little introduction. Jim Kukral is the author of 14 non-fiction books, an international professional speaker consultant and co-host of the Sell More Book Show podcast.

Writing And Marketing Under A New Author Pen Name With Toby Neal
Jun 10 2019 66 mins  
How do you start again under a new author name in a new genre? Toby Neal explains how she had to do things differently with her memoir about Hawaii after 30+ novels. In the intro, I mention that Barnes & Noble may be bought by the same hedge fund that owns Waterstones in the UK [Bloomberg]; Sleepwalkers Podcast if you're interested in AI, plus recommended audiobook on voice tech, Talk to Me by James Vlahos, and please take my audio for authors questionnaire: www.TheCreativePenn.com/audioq. Plus, my photos from Oxford on Instagram @jfpennauthor; thoughts on money and Ramit Sethi's I Will Teach You to be Rich; plus, join me and Mark Dawson for a free webinar on What's Working Right Now for Amazon Ads. Thurs 13 June at 3pm US Eastern / 8pm UK. Click here to register for the live event or to receive the replay. If you want to supercharge your author journey, check out my audiobooks for authors, including How to Make a Living with your Writing, How to Market a Book, The Successful Author Mindset, How to Write Non-Fiction and more. Click here for audiobooks for authors by Joanna Penn. Toby Neal is an award-winning, USA Today bestselling author of mysteries, thrillers, and romance with over 30 titles. She's also a mental health therapist. Today we're talking about how Toby did things differently for her memoir, Freckled: A Memoir of Growing Up Wild in Hawaii. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On being ready to write a memoir * Thinking about what the reader will want from the memoir * Telling the truth while also protecting those you’re writing about * Launch strategies for memoir * Using Instagram to find book reviewers and book clubs * Using a paid service to put books in hotel rooms * Making art out of life * Writing deeper rather than wider * Listen to Toby talk more about Hawaii and recommendations for travelers there on my other podcast, Books And Travel. You can find Toby Neal at TobyNeal.

Writing Conflict In Crime Fiction With Detective Adam Richardson
Jun 03 2019 59 mins  
Conflict lies at the heart of every great story but writers often get important details wrong when it comes to criminal investigation. You'll get some great tips from this conversation with Detective Adam Richardson. In the intro, I talk about how Streetlib has expanded into audiobooks and how it is poised to complete its goal of enabled a global publishing portal by the end of 2019. I also mention a fantastic audiobook if you're interested in voice tech: Talk to Me: Apple, Google, Amazon, and the Race for Voice-Controlled AI. If you're interested in Audio for Authors – Podcasting, Audiobooks and Voice Tech, please complete this short questionnaire as I am building a new course and writing a book on this topic and I want it to be super helpful! Just go to www.TheCreativePenn.com/audioq This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Adam Richardson is a California police detective and host of the weekly Writer's Detective Bureau Podcast where he answers questions about criminal investigation and police work posed by crime fiction authors and screenwriters. His book is the Writer's Detective Handbook: Criminal Investigation for Authors and Screenwriters. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What writers get right (and wrong) about police work * How police detectives and writers are similar * Where the line is drawn between police detectives and private investigators * How different personalities serve different roles in law enforcement * On the generational differences in law enforcement * Important points about jurisdiction and how they affect crimes * Tips for interrogation room scenes * Movies and books that depict police work accurately You can find Adam Richardson at

Pinterest And Instagram For Writers With Frances Caballo
May 27 2019 48 mins  
How can you effectively use image-based social media to reach readers and sell more books? How can you avoid time-wasting but still build a community? I discuss these questions and more with Frances Caballo in today's interview. In the intro, I mention my personal update and how I organize and batch my time, as well as Things app. Plus, if you're unhappy with the changes at Mailchimp, check out my tutorial on how to set up ConvertKit for your author mailing list. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Frances Caballo is the author of Social Media Just for Writers as well as Avoid Social Media Time Suck, which is super important, and other books on blogging and social media. She provides coaching and social media management for writers. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the changes in social media in the past 5 years * The continued importance of visual images on social media * The importance of Instagram Stories if you’re using Instagram * How to find hashtags to use with Instagram * Using Pinterest to drive traffic to a website * How Pinterest differs from Instagram in terms of marketing vs. brand awareness * Why the scattergun approach to social media doesn’t work You can find Frances Caballo at FrancesCaballo.com and on Twitter @CaballoFrances Transcript of Interview with Frances Caballo Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Frances Caballo. Hi, Frances. Frances: Hi, Joanna. Joanna: It's been ages, and we'll get into that. But just for an introduction for anyone who doesn't know you: Frances is the author of ‘Social Media Just for Writers' as well as ‘Avoid Social Media Time Suck', which is super important, and other books on blogging and social media. She provides coaching and social media management for writers. Frances, it was 2014 when you came on the show talking about social media, as we just said. It feels like so much has changed but it also feels like not much has changed because we're still talking about social media. What do you think has changed since 2014? In the last five years, what's the shift in the social media environment? Frances: The interest in Facebook has dropped about five percentage points. I have friends who have dropped Facebook for Instagra...


Self-Publishing And Marketing Literary Fiction With Jane Davis
May 20 2019 63 mins  
Can self-publishing be a viable route for literary authors? If you write cross-genre, can you be successful with your writing? I talk about these topics and more with award-winning author, Jane Davis, in today's interview. In the intro, I mention the AI text generator that has now been released in a modified version [TalkToTransformer.com] after being considered too dangerous to release in Feb [Techcrunch]; Google's new AI that can help you speak in another language in your own voice [The Next Web]; and how to turn your book into a podcast with text-to-speech AI, Amazon Polly [The Creative Penn blog]; and how moving house is like learning to write and publish. Plus, my interview on how I run my author business plus my thoughts on a voice-first future [Unemployable Podcast]; my Mum, Jacqui Penn, on writing as Penny Appleton and a behind the scenes look at our creative relationship [Kick in the Creatives Podcast]; and how travel and writing can help you deal with death and grief [Books and Travel Podcast]. Do you need a professional editor or book cover designer? Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy Jane Davis is an award-winning writer of literary fiction. Her first novel, Half-Truths & White Lies, won the Daily Mail first novel award. And she recently won the Selfies Award at London Book Fair 2019, for best self-publish work of fiction for her book Smash All the Windows. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Making the decision to move to indie publishing * On the many factors and issues around book pricing * Why you need to try different marketing strategies until you find what works for your books

Book Marketing: Voice Search For Authors With Miral Sattar
May 13 2019 55 mins  
How do people find your book when they search by asking devices with their voice, not by typing? By 2020, 50% of all searches across the internet will be voice-based, and 30% of all searches will be done without a screen. [QuoraCreative]. Voice search is happening now, and in today's show, I talk to Miral Sattar about how you can optimize your book for better discovery. In the intro, I mention the Amazon SMB Impact Report and how much money is going to independent authors, as well as how much investment is going into Alexa. [Business Wire] Plus, all the ways you can Build Your Business on Amazon, which includes publishing on KDP. Today's show is sponsored by my own courses for authors, including How to Write a Novel, How to Write Non-Fiction, Productivity for Authors, and Content Marketing for Fiction. If you want to take your learning to the next level, go to www.TheCreativePenn.com/learn to find out more. Miral Sattar is the CEO of Bibliocrunch and the creator of Barely Bear, a smart speaker within a cuddly toy. With a background in software development and several years developing digital initiatives at Time Magazine, Miral is perfectly placed to talk about voice search for authors today. Check out Miral's course on Voice Search here. You can get 50% off if you use promo code: THECREATIVEPENN at checkout. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What voice search is and why it matters * On the penetration of voice search in different markets * The importance of a featured snippet for your website * Optimizing search results for things other than your name * Keyword tools to use to work with natural language search * The increasing importance of publishing wide because of voice search * On rewriting fairy tales for the modern age * Barley Bear, a cuddly toy that will tell your child a story You can find Miral Sattar at LearnSelfPublishingFast.com and on Twitter @miralsattar Transcript of Interview with Miral Sattar Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com. And today, I'm here with Miral Sattar. Hi, Miral. Miral: Hi, Joanna, how are you? Joanna: I'm great. It's good to have you on the show. Just a little introduction. Miral is the CEO of Bibliocrunch and the creator of Barely Bear, a smart speaker within a cuddly toy. With a background in software development and several years developing digital initiative...

Exclusivity vs Publishing Wide For Ebooks, Print, And Audio With Joanna Penn
May 06 2019 104 mins  
Should you publish exclusively on Amazon or should you publish your books wide, making them available on every platform, in every country and every format possible? In today's episode, I explain your options and my own choices as an independent author. In the introduction, The Amazon Conundrum, Lindsay Buroker's thoughts on KU; Draft2Digital announce Reading Lists carousel tool; AI and Creativity with Professor Marcus du Sautoy; You Can't Take My Door [The Next Web]; Google Poem Portraits [Google blog]; AI music and copyright [The Verge]; plus my personal update and how scuba diving has shaped some of my books [Books and Travel podcast]. Plus, join me at The Career Author Summit in Nashville, May 2020. Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at FindawayVoices.com. Joanna Penn (yes, me!) is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s also a podcaster and an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. You can listen above or on iTunes or your favorite podcast app, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What is Amazon ebook exclusivity? KDP Select and Kindle Unlimited * The benefits and drawbacks of exclusivity on Amazon * Going wide with print * Going wide with audio * Marketing when publishing wide You can find lots of detail about publishing options here, or in my updated book, Successful Self-Publishing, available as a free ebook on all the usual stores or direct download, as well as print and large print editions.

Writing And Marketing Travel Memoir With Adventurer Alastair Humphreys
Apr 29 2019 63 mins  
How do you write a memoir that inspires people to travel and widen their horizons but also delves into the truth of human experience? In today's podcast, adventurer and author Alastair Humphreys shares his tips. In the intro: Nora Roberts files a plagiarism suit against Brazilian author Cristiane Serruya #copypastecris [The Guardian]; Nora's blog FallIntoTheStory; Plagiarism? Ghostwriting? How far would you go for a successful book? My discussion on ethical authors with Orna Ross on Ask Alli Podcast; Russell Blake's State of the Ad Union; Russell's interview Episode 247 on writing fast and successful self-publishing; Mark Zuckerberg now has a podcast [The Next Web] and why I think that is significant. Plus, I've just released the new edition of Successful Self-Publishing. It has a green cover so you know you're getting the new one. Free ebook edition here. Also available in print and Large Print. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Alastair Humphreys is an adventurer, an author of 10 books, and a motivational speaker named as the National Geographic Adventurer of the Year 2012. He has cycled across the world, walked across India and the Empty Quarter desert, rowed the Atlantic, run the Marathon des Sables, as well as going on many other micro-adventures. His latest book is My Midsummer Morning: Rediscovering a Life of Adventure. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Lessons learned from writing 10 books * Blogging as a way to become a better writer * Writing while traveling *

How To Pitch Your Book For TV and Film With DJ Williams
Apr 22 2019 61 mins  
Many authors dream of seeing their book turned into a film or TV show, but what are the realities of pitching and even getting optioned? In today's show, DJ Williams shares his experience and tips. In the intro, I share my writing update and why I am still learning more about podcasting after 10 years. Need help with the business side of writing? Check out the limited time special: www.StoryBundle.com/writing   Today's show is sponsored by PublishDrive, a global self-publishing platform distributing to 400+ stores and 240,000 libraries, with innovative marketing tools like integrated Amazon Ads. The writing process is hard enough, so the publishing and marketing process should be easier. PublishDrive helps authors write more, publish more, sell more and worry less. Go to www.PublishDrive.com to learn more. DJ Williams is a TV executive director and producer with more than 400 episodes of broadcast TV syndicated worldwide. He's also the author of three novels, including The Auctioneer described as ‘Bourne meets Bond meets National Treasure'. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the shift from directing for TV to writing novels * Finding an agent who specializes in your genre * Pitching to a streaming service like Netflix or Amazon Prime * Once again, the importance of intellectual property rights * Podcast episode with John Grisham and Harlan Coben that Derek refers to. Also check out the book, Hollywood vs the Author for Michael Connelly's story and more. * Creating the different treatments and summaries to use when pitching * Our thoughts on Taleflick.com – you can get $8 off if you use my link: www.TheCreativePenn.com/taleflick * On what authors can bring to their pitches that will keep them involved with the production * Compressing your idea down to the short ‘logline’ to use during pitching * Hollywood’s search for stories that are unique and producable * Tips on how to find production companies You can find DJ Williams at djw...

The Author Entrepreneur Ethos With Jarie Bolander
Apr 15 2019 73 mins  
In a fast-moving world, indie authors often have more in common with the tech community than we do with traditional publishing. In today's interview, Jarie Bolander explains some of the realities of being an author-entrepreneur and we discuss the ethical side of creative entrepreneurship. In publishing news, Streetlib now reaches half the world with their publishing portal encompassing the Middle East, South Asia and Africa [The New Publishing Standard]; PublishDrive expands their Team Royalties feature which makes it easier for authors to co-write and easily split royalties; and The Verge reports on the first AI-generated textbook summarizing peer-reviewed journals. In my personal update, I share my thoughts from a book research trip to Amsterdam – photos on Instagram @jfpennauthor; plus why indies are a global ‘scenius' [Kevin Kelly]; plus check out the great interview with Neil Gaiman and Tim Ferriss. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Jarie Bolander is a Design Engineer, entrepreneur, author, and podcaster. Today, we're talking about his book The Entrepreneur Ethos: How to Build a More Ethical, Inclusive, and Resilient Entrepreneur Community. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why entrepreneurs need to be uncomfortable * The Trough of Sorrow and how it applies to writers * On questions received from entrepreneurs about getting through tough times * Raising the level of integrity in the indie author community. Check out the Ethical Author guidelines at the Alliance of Independent Authors. * The value of disruption and if Amazon has disruption in its future. You can read an

The Importance Of Self-Editing And Why You Need To Read Your Publishing Contracts With Ruth Ware
Apr 08 2019 46 mins  
The main mission of The Creative Penn is to empower authors to take control of their writing career, so it's wonderful to interview business-minded, traditionally published author, Ruth Ware, on the show today. She explains why self-editing is the key to writing a book that might get a book deal, plus why authors need to understand their contracts and to always think like a freelancer, not an employee. In the introduction, I talk about an article on advances and talking about money in publishing with a lot of interesting comments in The Guardian. Plus, I recommend a couple of books: Closing the Deal on your Terms: Agents, Contracts and Other Considerations by Kristine Kathryn Rusch, and also Hollywood vs the Author with chapters from a lot of big names on the perils of TV & film deals. Do you need a professional editor or book cover designer? Do you need help with marketing, publicity or advertising? Find a curated list of vetted professionals at the Reedsy marketplace, along with free training on writing, self-publishing and book marketing. Check it out at: www.TheCreativePenn.com/reedsy Ruth Ware is the award-winning and New York Times bestselling author of five crime thriller novels, including In a Dark, Dark Wood and The Woman in Cabin 10, which have both been optioned for screen adaptation. Her books have been published in over 40 languages. Her next book is The Turn of the Key. You can listen above or on iTunes or your favorite podcast app, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Getting feedback on first drafts from those who know how to be honest * On changing genres and changing pen names * How publishing has changed since Ruth got involved in the early naughts, including a shift in the balance of power * On the language of love and relationships in publishing * The reality of being a full-time writer and why you are always a freelancer, not an employee. * The pros and cons of selling world rights * The intricacies of publishing contracts * The importance of peer support when contract terms are unfamiliar You can find Ruth Ware at ruthware.com and on Twitter @RuthWareWriter Transcript of Interview with Ruth Ware Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com, and today I'm here with Ruth Ware. Welcome, Ruth. Ruth: Hello, and thank you so much for having me. Joanna: Oh,

Autopsies For Authors With Geoff Symon
Apr 01 2019 62 mins  
How do you write about death when you don't work in that area? How do you get your details right when it comes to autopsies — human, alien, or perhaps even paranormal or fantasy creatures? I discuss this fascinating subject with Geoff Symon today, as part of his Forensics for Fiction series. In the intro, I discuss what I learned from Ian McKellen's 80th birthday tour, and why you should “Measure your worth by your dedication to your path, not by your successes or failures.” [Big Magic – Elizabeth Gilbert]. My thoughts on ambition after listening to the fantastic Michael Anderle interview on SPF Podcast 164, and why you need to decide on your own definition of success. Plus, why the indie community is a ‘scenius' [Austin Kleon]. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Geoff Symon is a federal forensic investigator and has participated in high profile cases including 9/11 and the Iraq War as well as murder cases and other crimes. He's certified in the collection and preservation of evidence, blood spatter analysis, autopsies, and laboratory techniques. Geoff is also a certified federal polygraph examiner and highly skilled in the psychophysiological detection of deception. He has books on Forensics for Fiction writers and today we're talking about Autopsies. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Performing the job of autopsies while respecting the dead * The three scientific methods of identifying a body * And why tattoos aren’t one of those methods * Differences between TV/film forensics and the reality * On the different stages of body decomposition and how those are reflected in literature * On an added speciality of working as a polygraph examiner * The impetus for writing books on blood spatter, autopsies and crime scenes * Solving your literary crime first so you can seed your mystery or thriller novel with clues You can find Geoff Symon at GeoffSymon.com and on Twitter @GeoffSymon Transcript of Interview with Geoff Symon Joanna: Hi,


Verbalize: Strengthen Your Writing With The Power Of Words With Damon Suede
Mar 25 2019 78 mins  
The craft of writing has many levels — structure, character, plot, emotion, depth and much more — but all of these can be strengthened by your choice of words. In today's show, Damon Suede gives some tips on using active verbs to bring your writing alive. In the intro, I reflect on what I learned at the London Book Fair — lots of tips on audiobooks, Streetlib's Africa roll-out, why non-fiction is easier to sell, and why intellectual property rights are behind Disney's acquisition of 21st Century Fox. Plus, lessons learned from my audiobook narration day at The Showreel in London; my new podcast www.BooksAndTravel.page, and why you should check out the Self-Publishing Advice Conference. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Damon Suede has worked as a performer, director, and writer in film and theater. He now writes award-winning gay romance and teaches writers how to use their words more effectively for writing and marketing. Today we're talking about Verbalize: Bring Stories to Life & Life to Stories. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Common weaknesses in writing * Leaning into each writer’s unique voice * On developing a story’s verbal palette * Putting readers in emotional danger at a safe distance * On the merits for writers of reading widely * The power of language * Developing rich, complex characters * How the origins of psychology and writing are linked * The importance of verbs when creating a character * On the current state of the Romance industry and how to rise above the scammers * Damon's latest book, Activate: A Thesaurus of Actions and Tactics for Dynamic Genre Fiction is available now.

10 Years Of The Creative Penn Podcast. 3.2 Million Downloads In 215 Countries
Mar 18 2019 67 mins  
Today marks the 10th anniversary of The Creative Penn Podcast. The first episode went live on 15 March 2009 and there are now 422 episodes with over 3.2 million downloads across 215 countries. In today's show, I reflect on the development of the podcast and my own creative journey. Podcasting is such a big industry now that there are lots of courses on how to do it and lists of best practices and how to launch and a lot of detail that can seem overwhelming. A bit like writing a book really! But like writing a book, or self-publishing, you can learn as you go, adding to your process over time and outsourcing as you start making income. Also like writing a book, many people will start the journey but very few will continue for the long-term. I recorded the first episode in the spare room of my house in Ipswich, Queensland, Australia. I phoned my interviewee, Rachael Bermingham, on a landline, put it on speakerphone and held my MP3 recorder next to the phone to record it. Rachel was the co-author of 5 Ingredients, one of the first breakout self-published books in Australia. She was all over the news so she was basically famous and I didn’t have a clue what I was doing but I did it anyway. I’m so glad I took that first step because my podcast is one of the best things I’ve created in my life. It is an important part of my creative body of work. Today's show is sponsored by all the wonderful listeners who support the show on Patreon. Thank you! Your support makes it clear that you enjoy the show, find it useful, and want it to continue. You can support the podcast for just a few dollars per month and receive the extra Q&A audio per month, plus the audio backlist. Just go to www.Patreon.com/thecreativepenn What have I discovered in 10 years of The Creative Penn podcast? In this article, I’ll take you through a journey of the development of the show and share tips along the way, and then talk about my next 10-year slow pivot. The tips are relevant for anyone who wants a long-term creative business, not just specifically if you want to podcast because the principles are essentially the same. I hope you find some interesting ideas for your own author business! March 2009 – First episode. I started by doing everything myself! I started podcasting in 2009 as a way to build my author platform. I was still in my job as a business consultant and I wanted professional speaking work as well as a way to sell my non-fiction books and courses. I was determined to build multiple streams of income so that I could leave my job and become a full-time author-entrepreneur. I knew I needed more than books to make a decent income (and I still believe that’s true for most authors). I self-published my first book, How to Enjoy Your Job, in 2008 (later rewritten as Career Change) but I had only sold around 100 copies even though I’d made it onto national TV and radio, so I decided to put all my energy into online marketing which looked to have better results. My mentor, Yaro Starak, had a podcast and it was one of the main ways I learned about entrepreneurship. Yaro has been on the show several times, most recently in episode 406 to talk about long-term success and he continues to be a great model of sustainable online business and living a happy life. [

AI And Creativity With Marcus Du Sautoy
Mar 11 2019 49 mins  
Artificial Intelligence will usher in a new era of what it means to work and create over the next generation, but does this mean that writers and creatives will be made obsolete? In this episode, Professor Marcus du Sautoy discusses the developments in AI creativity and why our stories could be the very thing that helps train AIs to be more human. In the introduction, I talk about Chirp, the new audiobook promotion tool from BookBub; plus, my writing update and my latest self-narrated audiobook, The Dark Queen.   Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Marcus du Sautoy is the Simonyi Professor for the Public Understanding of Science at Oxford University. He's a prize-winning Professor of Mathematics, a fellow of New College, and a Fellow of the Royal Society. He's also the author of several prize-winning books and his latest is, The Creativity Code: How AI is Learning to Write, Paint, and Think. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why creativity is at the heart of a mathematician’s work * How AI is moving from learning about games to creating art and music * Development of AI: Alpha Go beat Go champion Lee Sedol [BBC], Alpha Zero [Smithsonian] * How humans and AI switch back and forth from being creative to being critical or making corrections * On the AI version of NaNoWriMo, NaNoGenMo. Also, check out BotPoet, and read about OpenAI's text generator [Wired and The Guardian] * What happens when AI becomes conscious? * Copyright implications when AI gets involved in creating art * On AI translations between languages You can find Marcus du Sautoy at simonyi.ox.ac.

Writing Heroes And Villains With Sacha Black
Mar 04 2019 54 mins  
How do you write villains who are more than just moustache-twirling cut-outs? How do you write heroes with real flaws? In today's interview, Sacha Black gives tips on these writing issues and more. In the intro, Streetlib launches African stores and an international store for indigenous languages [The New Publishing Standard], Draft2Digital now publishes to Google Play (beta), PublishDrive announces enhanced Amazon Ads; Reedsy announces Reedsy Discovery, a new way for indie books to be discovered through email marketing and curated lists. Today's show is sponsored by PublishDrive, a global self-publishing platform distributing to 400+ stores and 240,000 libraries, with innovative marketing tools like integrated Amazon Ads. The writing process is hard enough, so the publishing and marketing process should be easier. PublishDrive helps authors write more, publish more, sell more and worry less. Go to www.PublishDrive.com to learn more. Sacha Black is a best-selling YA Fantasy author and also writes non-fiction for writers, including 13 Steps to Evil and 10 Steps to Hero on creating characters. She's also a blogger, writing coach, and developmental editor. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The journey from blogging to writing flash fiction to full-length novels * Why all stories need a good villain, even romances * How villains are part of the theme of a novel * How to write a hero who is not one-dimensional * On the benefits of creating workbooks to go with non-fiction You can find Sacha Black at SachaBlack.co.uk and on Twitter @sacha_black Transcript of Interview with Sacha Black Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Sacha Black. Hi, Sacha. Sacha: Hi, Joanna. Thank you so much for having me. Joanna: It's great to have you on the show. Just a little introduction. Sacha is a best-selling YA Fantasy author and also writes non-fiction for writers, including '13 Steps to Evil' and '10 Steps to Hero' on creating characters. She's also a blogger, writing coach,

Creativity, Symbolism And Writing With The Tarot With Caroline Donahue
Feb 25 2019 67 mins  
Symbolism can add depth to our writing, turning characters into real people, and developing nuance in scenes. In today's podcast interview, Caroline Donahue explains how to use Tarot cards to delve into symbolism and give your unconscious mind some fuel for creativity. In the introduction, I talk about the ghostwriting + plagiarism scandal sweeping the romance community #copypastecris, referring to Courtney Milan's original article and what to do about it, plus Kris Rusch's in-depth analysis. I explain the difference between ghostwriting and co-writing, as well as why ghostwriting is a normal practice in publishing [Reedsy examples], but plagiarism is most definitely not acceptable. Today's show is sponsored by my Productivity for Authors mini-course with lessons on saying no and setting boundaries, finding time to write, making the most of your writing time, co-writing, working with author assistants, dictation, tools I use personally, and thoughts on health and mindset. Find all my courses at: www.TheCreativePenn.com/learn Caroline Donahue is an American author and writing coach living in Berlin, Germany. She's also the host of The Secret Library podcast. Her new book is Story Arcana: Tarot for Writers. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Common misconceptions about tarot * Ways of using the tarot to think about character motivation and inner landscape * Crossover between Jungian psychology and the tarot * The three types of archetypal journeys a book, its author and its characters go through * Doing tarot readings with authors to discover what may not be working in a book * Why you don’t need to know what the cards mean before working with them * Why your subconscious matters when working with tarot * On interviewing authors and noticing what they have in common * On the changes a new city and continent have had on Caroline’s writing You can find Caroline Donahue at CarolineDonahue.com and on Twitter @carodonahue

7 Reasons To Narrate Your Own Audiobook
Feb 22 2019 34 mins  
Audiobooks are the fastest growing segment in publishing. Most authors license their audio rights and work with professional narrators to produce their books, so why might you consider narrating your own audiobook? I have now narrated my own non-fiction, Business for Authors: How to be an Author Entrepreneur, and also fiction, A Thousand Fiendish Angels, three short stories inspired by Dante's Inferno. Here's why I am doubling down on narration in 2019 and why you might consider narration for your own books. (1) You love audio I presume you're reading (or listening to) this because you love listening to audio. Yes, it's a growth segment in terms of income, but if you don't love a medium, you will not master it. When people ask about writing a book but say they do not read, I tune them out, because they will likely never be successful as an author. Why would they be? They don't spend time devouring books. The same applies to audio. Don't even think about narrating audio unless you love it. I listen to podcasts and audiobooks every day — when I am walking to spin or yoga or the shops, when I'm cleaning or cooking, or just relaxing and need to close my eyes. When I want to learn something new, or challenge myself, or sink into another world. Thinking back, I listened to tapes when I was young. I remember Prokofiev's Peter and the Wolf and The Prisoner of Zenda in particular. I listened to those over and over again and found more at the library in those plastic cases that used to get so grubby (remember those!). Years later, I listened to self-help tapes and later still, downloadable audio MP3s before they become podcasts and digital audiobooks. Humans have always escaped into stories told around the fire and lives have been changed, for both good and bad, through the power of the spoken word. Audio is a powerful medium. You have to love it if you want to master it. (2) The power of voice to build connection in a crowded market There are a lot of books in the world, and more are published every day. With the advent of AI tools that will generate more text or mass translate existing works, there will only be more content for people to consume. So, how do you stand out and build a sustainable author business for the long-term? I've been podcasting for 10 years now, and although I've written 28 books, more people tell me that I have helped them through the podcast than through my writing. I listen to lots of podcasts too, and you feel as if you know the speaker. If people have your voice in their head, it's an intimate experience. There is so much more than words in a voice. The interesting thing with audiobooks, in particular, is that a ‘reader' must connect with the voice of the author in the story, but also the voice of the narrator who brings the book alive. Finding a voice to speak your words can be a challenge, especially one that fits your budget! But when you narrate your own work, your voice is consistent. It cannot be a bad match because it's the same voice. An author who also narrates is memorable. I became a fan of thriller author, Scott Sigler, over 10 years ago when I listened to him narrate Infected and the subsequent books in his sci-fi/horror series.

Audiobooks For Authors With Will Dages From Findaway Voices
Feb 18 2019 81 mins  
Audiobooks are the fastest growing segment in publishing, and in a world where voice-first technologies are continuing to grow, it's a great time to take more control over your audiobook rights as discussed in today's interview with Will Dages from Findaway Voices. In the intro, I mention Amazon buying adaption rights to its own books, a first step to keeping all intellectual property in-house [The Verge]; plus, the OpenAI text generator that is so good, it can't be released for fear of it being used for malicious purposes [Open AI blog; Wired], and why you need time for cashflow and asset creation activities if you want a long-term sustainable author business. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Will Dages is Head of Product for Findaway Voices and an avid audiobook listener. He's been immersed in the audiobook industry for seven years and working on everything from technology to marketing, to product development. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * A big picture overview of the players in the audiobook market in the US and the world * New developments in the library market for audiobooks * On the ways voice technology can increase the ease of audiobook purchase for readers * Pricing and promotion control for your audiobooks with Findaway Voices * Selling audiobooks directly. Click here for my AuthorsDirect audiobook store. * What it costs for an author to produce an audiobook * On the new Voices Share program which supports authors to get into the audiobook market * Tips for marketing and selling audiobooks You can find Will Dages at FindawayVoices.com and on Twitter @willdages Transcript of Interview with Will Dages Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Will Dages. Hi, Will. Will: Hello. Joanna: It's good to have you on the show. Just a little introduction. Will is Head of Product for Findaway Voices and an avid audiobook listener. He's been immersed in the audiobook industry for seven years and working on ev...

How To Be Successful In Writing Horror With Iain Rob Wright
Feb 11 2019 66 mins  
Writing deep in a genre you love is a great way to make a living with your writing. In today's show, Iain Rob Wright shares his tips on writing horror and also becoming a successful full-time indie author. In the intro, I mention the ‘future of digital journalism in question' [The Guardian], even as Spotify buys Gimlet Media and Anchor. Is the future audio-first? [Recode] Google has also announced Live Transcribe, an app that takes real-world speech and turns it into real-time captions using just the phone’s microphone [Google Blog]. Vellum now has Large Print, mass market and international print sizing. Click here for my Vellum tutorial. Plus, my first fiction self-narrated audiobook is out now, A Thousand Fiendish Angels [Audible US | Audible UK | Google Play | Other stores] This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Iain Rob Wright is the bestselling British author of over 20 horror novels in a number of subgenres, including the apocalyptic novels The Final Winter and The Gates. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Writing horror that’s based in hope * On the intersections between thriller, horror, crime and paranormal * Tropes in horror and cliches to avoid


How To Take Your Creative Business To The Next Level With Tara McMullin
Feb 04 2019 55 mins  
If you've been running your author business for a while, you can start to feel like you're in a rut, or that you've hit a plateau in terms of sales. So how do you move into a new phase? I discuss this and more with Tara McMullin today. In the intro, I mention PublishDrive's announcement of a new advertising dashboard for authors that includes Amazon Ads, the new Stephen King Alexa Skill, and the new Masterclass with Neil Gaiman. Plus, Valley of Dry Bones, an ARKANE thriller, is out now in audiobook. [ Audible US | Audible UK | Google Play | More links] Are you struggling to find the time to write? Do you want to make the most of your writing time so you can write more words, faster? Are you ready to reset your productivity? If yes, check out my new mini-course, Productivity for Authors, just US$149. You can find all my courses at: www.TheCreativePenn.com/learn Tara McMullin is an author, professional speaker, and founder of the What Works Network, a social and support network for digital small businesses. She's also the host of the What Works Podcast and her latest book is Subtle: The Small Shifts That Lead To Big Results. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Tara’s motivation to write her latest book * Viewing our non-fiction body of work as part of a journey rather than something set in stone as we all change over time * How to move out of stagnancy without destroying the past * What causes plateaus in business, and how to deal with them * Why systems matter and how they are actually already in place * Getting away from the launch cycle mentality * The synergy between physical fitness and business * Tips for rebranding You can find Tara McMullin at www.ExploreWhatWorks.com

Author Email List And Newsletter Tips With Tammi Labrecque
Jan 28 2019 54 mins  
Building your author email list is one of the fundamentals of book marketing, but how can you grow it more effectively to sell more books? Tammi Labrecque explains in today's interview. In the introduction, Wattpad launches Wattpad Books [Publishing Perspectives], and you can listen to an interview with Ashleigh Gardner on Wattpad here. I've been listening to a fantastic audiobook this week, very useful if you want to get into audiobook narration. Check out Storyteller: How to be an Audiobook Narrator with Lorelei King and Ali Muirden Today's show is sponsored by Reedsy, the curated marketplace for editors, cover designers, marketing professionals, design, websites and ghostwriting. Reedsy also has a free online book formatter, lists of book review bloggers and book promotion sites, and free training with everything from writing in specific genres, to publishing tips, Facebook & Amazon Ads, and much more. Check them out at www.TheCreativePenn.com/reedsy. Tammi Labreque is an author, editor, and publisher. She writes fiction under a number of different pen names. And today, we're talking about her brilliant and super useful book, Newsletter Ninja: How to Become an Author Mailing List Expert. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How can authors make emailing their readers fun? * Why segregating lists matters * Dealing with issues of privacy and what to share with your subscribers * What is the best reader magnet? * The elements to use when welcoming someone to your newsletter list (i.e., your onboarding sequence) * Tips for newsletter frequency and content * Thoughts on list size * When to clean your list You can find Tammi Labreque at NewsletterNinja.net and on Twitter @tammi_ninja Transcript of Interview with Tammi Labreque Joanna: Hey, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Tammi Labrecque. Hi, Tammi. Tammi: Hi, Joanna. Joanna: It's great to have you on the show. Just a little introduction. Tammi is an author, editor, and publisher. She writes fiction under a number of different pen names. And today, we're talking about her brilliant and super useful book, “Newsletter Ninja: How to Become an Author Mailing List Expert,” which is just an amazing topic. Tammi,

How To Be A Successful Company Of One With Paul Jarvis
Jan 21 2019 64 mins  
What if you could scale your revenue without growing your expenses? What if you could make a living with your writing but still remain alone in your writing room? I discuss these questions and more today with Paul Jarvis. In the intro, I talk about second-hand book sales [Dean Wesley Smith], how the death of poet Mary Oliver can help deepen our writing [listen to her on the On Being Podcast], why ‘sparking joy‘ is so important (referencing Marie Kondo on Netflix), plus the Kickstarter for Intellectual Property Tracking. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Paul Jarvis is a writer, a designer, a podcaster, an online course teacher, and software creator. His latest book is Company of One: Why Staying Small is the Next Big Thing for Business. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The difference between a company and a solo author * Why growth isn’t the by-product of success * On feeding the hungry ghosts * The importance of paying attention to the audience we already have * Tips for introverts who are building an email list * The importance of hiring support when you can afford it * Setting boundaries to support who you are as an author * Tips for being resilient in the face of rapid change * Why smaller companies have an advantage over larger ones, especially when it comes to changing direction You can find Paul Jarvis at pjrvs.com and on Twitter @pjrvs Transcript of Interview with Paul Jarvis Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com, and today I'm here with Paul Jarvis. Hi, Paul. Paul: Hey, how are you? Joanna: I'm good. Thanks for joining me. Just a little introduction. Paul is a writer, a designer, a podcaster, an online course teacher, and software creator. His latest book is ‘Company of One: Why Staying Small is the Next Big Thing for Business‘. As soon as I heard about this, you started talking about it on your newsletter a while ago, and I was like I need to have you one the show because Company of One is such a great title. Before we get into the book, tell us a bit more about you and how you got into writing.

Voice Technologies For Authors With Bradley Metrock
Jan 14 2019 76 mins  
What if the future is voice first? What if people ask AI assistants like Alexa or Google Assistant to find them a book to read? What if the primary consumption of books is in audio format, not print or ebook? I talk about these questions and more with Bradley Metrock. In the intro, Draft2Digital announce scheduled price changes and promos; the Author's Guild reveals falling author earnings [Publishing Perspectives]; on the flip-side, Lindsay Buroker reveals her lessons learned after 8 years self-publishing, and Rachael Herron shares her (encouraging) author earnings for 2018. I also discuss some of the tech announcements coming out of CES, which also revolve around voice assistants this year. Alexa is now in over 100 million devices [The Verge], and is in all kinds of devices from kitchen equipment to speakers, headphones and TVs, as well as smart home devices and car integration [Digital Trends]. Need more help with your author business? Check out my books, audiobooks and courses on the craft and business of writing. Includes How to Market a Book, How to Make a Living with your Writing, and The Successful Author Mindset, all available in audio format. Or check out my courses on writing a novel, or how to write non-fiction. Bradley Metrock is the CEO of Score Publishing which runs Digital Book World and the Alexa Conference, as well as the VoiceFirst.FM podcast network. He's also the host of This Week In Voice Podcast which discusses advanced in-voice technology. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The way that voice technology is changing the way we think of computers * A brief overview of what voice assistants are *

Lessons For 21st Century Creatives With Mark McGuinness
Jan 07 2019 61 mins  
The opportunities for creatives continue to explode but in a world of so much fast-paced change, it can be overwhelming to navigate possibility. In today's show, I discuss what it takes to be a successful 21st-century creative with Mark McGuinness. In the intro, I discuss Mark Coker's 2019 predictions [Smashwords blog], as well as Kris Rusch's thoughts on continued disruption of the publishing industry [KrisWrites], plus how to add the podcast to your Echo/Alexa device [The Ambient]. Plus, if you want to generate multiple streams of income in 2019, check out Teachable's Fulltime Creator Masterclass which outlines how to build multimedia online courses. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Mark McGuinness is an award-winning poet, a nonfiction author, a creative coach, and international professional speaker. His books for authors include Resilience, Motivation for Creative People, Productivity for Creative People, and 21 Insights for 21st Century Creatives. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the current climate for creatives and makers * Having rules and boundaries around creative time and connected time * Different types of assets creatives have, including reputational assets * The importance of creating value with our work * Looking through ‘the other end of the telescope’ in order to serve the reader * The ‘ecosystem’ of a creative’s time and business * The importance of rest and taking time off from creative work and listening to your body * Swallowing the frog in any type of work * Opportunities available with audio You can find Mark McGuinness at LateralAction.com and on Twitter @markmcguinness. You can find Mark's 21st Century Creative Podcast here. Transcript of Interview with Mark McGuinness Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com and today, I'm back with Mark McGuinness.

Trends For Authors And Creative Goal Setting 2019
Jan 01 2019 49 mins  
Happy New Year! I love January. I am filled with energy at the possibilities ahead and look forward to creating, learning and sharing along the way as we head into 2019! In this article and podcast episode, I’ll look at some of the trends that I think will be important for authors in 2019 and then outline my own creative goals. I hope you will add your goals in the comments so we can keep each other accountable as the year progresses. Trends for authors in 2019 (1) Audio and voice technology I’ve been talking about this for a while, but things will really start to shift in 2019. Audiobooks continue to be the fastest growing segment in publishing, and if you haven’t signed away your audiobook rights, then definitely consider exploiting them yourself. Options for working with professional narrators include ACX, as well as Findaway Voices and Author’s Republic. Amazon’s Alexa will continue to expand into multiple devices, which means more people will be interacting with the internet and their content by voice. Google Home and Google Duplex are the other main voice technologies, with Siri on Apple devices like the Apple Watch. This shift towards searching and buying through voice means that voice search and discoverability will become ever more important. Natural language transcripts of podcast interviews will help, as people speak differently than they write. There’s also evidence that the voice search uses Google snippets so making sure you have short answers to commonly asked questions may maximise search on your author website. I've been podcasting for 10 years and most of my books are already in audio format, but I am going much further and audio will be my major focus in 2019. I'll be interviewing experts on this topic on the podcast. I'll also be getting all my backlist into audio, starting another podcast around my fiction themes, and building my own ‘voice brand' by moving into more audiobook narration myself. I've been doing voice training in recent months and am looking forward to developing a new way of storytelling and sharing my words. In terms of audiobook publishing, I will be moving out of exclusive ACX and into a wider model. I'm excited about the possibilities for Kobo Writing Life direct audio and also Findaway Voices access to Storytel, which seems to be the major company that is challenging Audible on the global audiobook scene. (2) Indies will expand print market share Indie authors have become expert at publishing and marketing ebooks, but as well as audiobooks above, 2019 will see further expansion into print. KDP Print makes it easier to advertise print books on Amazon, Draft2Digital have expanded into print production, and IngramSpark makes it easier than ever for indies to reach bookstores,

Round-Up Of 2018 Writing Goals And Lessons Learned
Dec 31 2018 50 mins  
Another year turns! 2018 has been a big one for me as I reached 10 years of The Creative Penn. Considering many new companies don't make it past 5 years, and many writers don't make it to full-time, I am pretty happy with overall progress – but as ever, there is always room for improvement. In this article, I'll look at some of the bigger shifts for the indie publishing environment, and then review my 2018 goals (which I always post on 1 Jan), look at what I achieved, what I didn't quite hit, and lessons learned. You're welcome to leave your comments or thoughts on your own progress in the comments. Let's keep each other accountable! In the introduction, I mention Amazon's Alexa crashing on Christmas Day [The Guardian], and how purchases through Alexa continue to grow [Venture Beat], even as the functionality available through Alexa continues to expand [Digital Trends]. Plus, for the first time in 20 years, copyrighted works will enter the public domain in the USA [The Smithsonian] and publishers are getting ready for re-releases, including The Prophet by Kahlil Gibran with an intro by Insta-poet sensation, Rupi Kaur. [New York Times] Joanna Penn (yes, it's me on my own today!) is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s also a podcaster and an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. Joanna was named Publishing Commentator of the Year at Digital Book World 2018. [For more pics from my Christmas down under, check out www.instagram.com/jfpennauthor] You can listen above or on iTunes or your favorite podcast app, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Changes in the indie publishing environment 2018 – including disruption to the status quo, technology and pay-to-play marketing * My books of the year – broaden your mind as you consider what's coming in the next 5 years * My 2018 creative goals – what I achieved and what I missed – and why Changes in the indie publishing environment 2018 Before I get into how I did with my goals, here are my thoughts on some of the changes that impacted indie authors in the last year. Disruption to the status quo At the end of 2017, I felt that the indie business model had stabilized and that we had all the tools we need to do our writing, publishing,

Tips For Long-Term Publishing Success With Mark Leslie Lefebvre
Dec 23 2018 50 mins  
You can sustain a writing and publishing career for decades if you retain your love for the craft – and the business – as well as developing the right mindset and creative practices. In today's show, I talk to Mark Leslie Lefebvre about his career in bookselling, writing horror and non-fiction, as well as helping other authors – plus why professionalism and patience are critical for long-term success. In the intro, Findaway Voices announces distribution to Apple Books audio with price control, and Draft2Digital introduces Account Sharing, giving limited access to virtual assistants or other publishing partners. Mark Leslie Lefebvre is a horror author and also writes non-fiction about haunted places and books for authors, including Killing It On Kobo and The 7 P's of Publishing Success. He also has a podcast for authors, Stark Reflections on Writing and Publishing. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Learning about the balance between writing and having a day job * Building a professional author brand * How book retailers do pay attention to how authors behave online * The role that patience plays in being a successful author * Branding and marketing when authors do in-person events * Lessons learned about podcasting for authors * Why mission-driven podcasts succeed * On what authors can focus on for 2019 You can find Mark Leslie Lefebvre at MarkLeslie.ca and on Twitter @MarkLeslie. Check out the Stark Reflections Podcast here. Transcript of Interview with Mark Leslie Lefebvre Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com. And today, I'm back with Mark Leslie Lefebvre. Hi, Mark. Mark: Hi, Joanna. It's great to be back. Joanna: It's so funny when you've been on the show a number of times. But in case people don't know who you are, Mark is a horror author and also writes non-fiction about haunted places and books for authors, including Killing It On Kobo and The 7 P's of Publishing Success, which is what we're talking about today. Before we get into it, Mark, people might be confused about who you actually are because you used to be Mark from Kobo and now you're not. Give us a bit of an update about what's been going on with you the last 18 months and what you're doing now. And how and whether your life has changed. Mark: My life has changed in a significant way. I was hired by Kobo to come up with a solution for self-publishing. In 2011, I started there as a director of author relations and self-publishing and I came up with Kobo Writing Life.


How To Be Successful When Publishing Wide with Adam Croft
Dec 17 2018 50 mins  
There are often stories about indie authors making big money in Kindle Unlimited, but there are plenty of authors making multi-six figure incomes by publishing wide. In this interview, I discuss publishing to multiple platforms as well as author mindset and book marketing tips with Adam Croft. In the intro, I mention the exciting news that Findaway Voices will be distributing to Storytel in 2019 [Findaway blog], plus rumours of a possible bid by Ingram for Baker & Taylor [Publishers Weekly], and Don'ts for Publishers [Publishing Perspectives.] I give a personal update from Auckland, New Zealand and challenge you to think a little differently this holiday season. You can find all my pictures on Instagram.com/jfpennauthor. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Adam Croft is the international best-selling author of crime novels and psychological thrillers. He has now started a non-fiction series for authors, which includes The Indie Author Mindset. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Common misconceptions about indie publishing * On being professional about writing and making it a priority * Adam’s thoughts on KU vs going wide * Strategies to use if you choose to leave KU * On the learning experience and experiment of going with a traditional publisher temporarily * On the current advertising environment * What’s working currently with BookBub ads You can find Adam Croft at adamcroft.net and on Twitter @adamcroft Transcript of Interview with Adam Croft Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com. And today, I am back with Adam Croft. Hi, Adam. Adam: Hello, lovely to be back again. Joanna: Yes, back again. Third time over, what? Seven, six years, I think, now? Adam: Yeah. I think that's probably right. Joanna: So, just a little introduction in case people have missed the previous episodes. Adam is the international best-selling author of crime novels and psychological thrillers. He has now started a non-fiction series for authors. And today, we're talking about ‘The Indie Author Mindset,' which is a topic close to both of our hearts. Adam,

Freedom And Long Term Business Thinking With Yaro Starak
Dec 10 2018 77 mins  
What happens when you reach your goals around making a living with your writing? How do you take the next steps into freedom and long-term business thinking? In today's show, I interview Yaro Starak, who taught me about blogging, podcasting and internet business nearly 10 years ago. We talk about how his own online business has changed, and how to move into freedom of mindset as well as freedom of time and money. In the intro, I mention the FutureBook conference [The Bookseller], as well as How to position yourself for success in writing and publishing for 2019, a podcast episode with me and Orna Ross [ALLi podcast], plus the Weird Thriller storybundle which features my supernatural thriller, End of Days. Today's show is sponsored by my own courses for writers, including How to Write a Novel, How to Write Non-Fiction, Creative Freedom, and Content Marketing for Fiction. Click here to find out more. Yaro Starak is a blogger, podcaster, entrepreneur, angel investor and digital nomad. His most recent company is Inbox Done, which manages email for busy professionals, which I know everyone will love. His Blog Profits Blueprint and course taught me how to make money online 10 years ago. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The advantages of specificity in today’s crowded blog market * The value of a personal brand in a crowded marketplace * When and why simple is better. [If you need a WordPress website, check out my tutorial here.] * The 3 different phases of freedom. [I highly recommend listening to Yaro's freedom podcast episode.] * Making conscious choices about business growth depending on what you want * The importance of scalability and multiple streams of income * Thoughts on how we’ll consume content in the future You can find Yaro Starak at yaro.blog and at InboxDone.com, and on Twitter @yarostarak Transcript of Interview with Yaro Starak Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com and today, I'm back with Yaro Starak. Hi,

From First Book To A Multi-Six-Figure Writing Business: 10 Years Of The Creative Penn
Dec 03 2018 79 mins  
On 3 December 2008, I posted my first article on this site! It's my 10 year anniversary of starting an online business as a writer, and in this show, I reflect on the changes in the publishing industry, lessons learned, and the way forward. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Joanna Penn (yes, it's me on my own today!) is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s also a podcaster and an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. You can listen above or on iTunes or your favorite podcast app, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Backstory: How I started writing and publishing * What are some of the big changes in publishing over the last 10 years? * The stigma of self-publishing has (almost) gone away * Why indie authors are part of the Maker movement * Some of my biggest mistakes in publishing * 6 lessons learned and questions for your author journey * What about the next 10 years? What will I be doing in 2028? If you want to join me on the journey ahead, sign up for the Author Blueprint so you're on my email list, and subscribe to the podcast for inspiration and education every Monday. 10 Years Of The Creative Penn On 3 December 2008, I posted my first article on TheCreativePenn.com: Publishing 2.0 is an incredible opportunity for authors and book lovers. Here’s an excerpt: *** I am writing this blog as a passionate lover of books, and as a recent author. I love books and browse bookshops for hours, I buy online several times a week and read obsessively whenever I can. I am not anti the physical book at all. However, I am excited about the possibilities for authors in the “new” publishing world. Traditional publishers, agents and literary critics are no longer in the way of people who want to get their words out there. There is no barrier to entry into the market of being an author anymore. I can get my book on Amazon.com for very little money, and when ordered, it is printed-on-demand. I hold no stock, but my words are out there. I am my own publisher and my book is available for sale globally. Traditional publishing is changing in the face of new technologies and developments in the book world. The last few months have seen massive layoffs in the publishing industry, the first Espresso Book Machine has started print-on-demand at Angus and Robertson here in Australia, the Kindle is one of Oprah's favourite things, and sales of e-books are on the rise. These are all positive signs for authors and readers of all kinds...

Plot Gardening With Chris Fox
Nov 26 2018 39 mins  
Craft is the heart of the writing life, and in today's show, I discuss Plot Gardening with Chris Fox, as well as some thoughts on how to build a career for the long-term. In the introduction, I mention my research for the next Mapwalker dark fantasy novel, as well as preparing for year-end. Plus, some of your thoughts on the changes at Amazon that I discussed last week. Today's show is sponsored by my own courses for writers, including How to Write a Novel, How to Write Non-Fiction, Creative Freedom, and Content Marketing for Fiction. Click here to find out more. Chris Fox is the bestselling author of science fiction and dark fantasy as well as nonfiction for authors including Write to Market, and Six-Figure Author. Today we're discussing his book on craft, Plot Gardening: A Simple Guide to Outlining your Novel. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the impetus to write a book about craft * On the development of writing craft over time * Using the gardening metaphor in relation to both storytelling and author backlists * Tips for writing conflict that is rooted in story and interesting to readers * On the different types of conflict that can add depth to a story * Thinking like a reader when you’re plotting * Balancing world-building with writing fast * On the recent changes in Amazon discoverability * Protecting our future as writers You can find Chris Fox at ChrisFoxWrites.com and on Twitter @ScholarlyFox. Transcript of Interview with Chris Fox Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm back with Chris Fox. Welcome back, Chris. Chris: Hey, good morning, Joanna. Joanna: I'm so glad to have you back on the show. Just in case people missed that earlier edition: Chris is the bestselling author of science fiction and dark fantasy as well as nonfiction for authors including Write to Market, which I know all the listeners know about. And Six Figure Author, which Chris has been on the show talking about before. Today, we're going to talk about Plot Gardening, which is more about craft and I know everyone loves to hear about craft. But also, we're going to talk a bit about ads and about data as well because I want to pick Chris's brain. So, exciting show today. Chris, talk about why you doubled down on craft. Why suddenly a craft book when you're known for data and Write to Market? Chris: This was always the plan for me. When I first got into the market, like every author, you've got to get a backlist of books out there so that you can actually make enough money consistently to do this, but you eventually reach a point where, in my case, I had,

How To Scale Your Author Business with Joseph Alexander
Nov 19 2018 76 mins  
If you want to grow your revenue and scale your author business, you can't do it all yourself. In today's show, I talk to Joseph Alexander about letting go of control, working with a team, and the mindset issues around growth. In the introduction, I talk about the changes over the last few months with Amazon, reported income drops, and what this might mean for authors: KDP Print, also-bought changes [David Gaughran], category changes, new country-specific reporting [The Digital Reader], international authors not being able to see ebooks, and international readers not being able to buy from .com store [David Gaughran]. Plus, Amazon's ambitious drive into digital advertising [The Economist] – does this mean Amazon is now a pay-to-play eco-system similar to the changes on Facebook a few years back? Whatever happens, remember locus of control – you can only control your own responses to an ever-changing market. Upskill, take action, keep writing 🙂 Also, check out the replay of the webinar I did with Mark Dawson on Amazon Ads. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Use promo code: NANO for free title upload until 31 March, 2019. Joseph Alexander is a musician and the author of over 40 books on playing the guitar. His latest book is Self-Published Millionaire: The Step-by-Step Guide to Writing, Publishing, and Marketing your First Book. You can listen above or on iTunes or your favorite podcast app, or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the accidental, organic growth of Joseph’s publishing empire * The advantages of print-on-demand publishing for certain types of books * Working with and coaching new authors * On letting go of control and working with others * Working with translators and knowing if you’re getting a good translation * On respecting other professionals in our author business * Balancing work and life to avoid burnout * The importance of having a support network of friends and those who understand you You can find Joseph Alexander at

5 Tips For Successful Publishing And Book Marketing. Lessons Learned From The Independent Author Conference.
Nov 12 2018 51 mins  
I'm just back from the Independent Author Conference in Philadelphia. Here are some of my thoughts from the trip in this solo show: People don't buy books, publishing wide is more than just retail, tips for being a better publisher, strategy is what you DON'T do, plus, learn what you need for your stage of the author journey. (And yes, I am a distant relative of William Penn. Here's me by his memorial!) In the introduction, I mention a podcast interview on Building Books with Mike Shatzkin about the development of publishing and how business models are changing; the Also-Bought Apocalypse from David Gaughran; and ‘Love of books unites us,' as booksellers save the closure of Abe Books in some markets [Guardian]. Plus, the world's first AI news anchor [Guardian], and I mention The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly, AI Super-Powers: China, Silicon Valley and the New World Order by Kai-fu Lee, and This is Marketing: You Can't be Seen Until You Learn to See by Seth Godin. * Learn strategies that are working for Amazon Ads right now. Free webinar with Mark Dawson. Thurs 15 Nov at 3pm US Eastern / 8pm UK. Click here to register. This show is sponsored by my own multimedia courses for authors, and I have a new mini-course/lecture out now: Content Marketing for Fiction. Do you want to build an asset that makes income for the long-term over and above your book sales? Do you want to sell more fiction but aren't so keen on the paid ads approach? Do you want to use your creativity in your marketing? Click here to learn more about this course and my other courses on How to Write a Novel, How to Write Non-Fiction, and Creative Freedom. Joanna Penn (yes, it's me!) is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s also a podcaster and an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. You can listen above or on iTunes or your favorite podcast app, read the notes and links below. Here are the highlights and full transcript below. Show Notes * People don't buy books. They buy entertainment, inspiration, or information.

Book Cover Design Tips With Stuart Bache
Nov 05 2018 64 mins  
What are indie authors still getting wrong with book cover design? Plus color theory, when to rebrand if your book has been out a while, intellectual property considerations with design, and more with book cover designer, Stuart Bache. In the intro, I mention Mike Shatzkin's article on imprint consolidation and why traditional publishing is embracing audience-centric models with lower fixed costs. [Idealog] Plus, changing heads when writing multiple series, why writing for voice is so important. “In the beginning was the Word, not the Scroll.” [The Atlantic] Vellum now has End Notes which many of you have been asking for. They will pop up in ebooks and will be collated in a dedicated section at the back of print books. Check out my Vellum tutorial here. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Stuart Bache has worked as a professional book cover designer for over a decade working with publishers like Hodder, Puffin and HarperCollins, and authors like Steven King and Lionel Shriver. He is now the founder and art director of Books Covered, designing market-leading book covers. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Stuart’s start in design and shifting to working with indie authors * Mistakes authors make with their covers * The two important elements of colour in book design * When to replace dated book covers * Considerations for Intellectual Property rights when working with a cover designer * Options for free and inexpensive book cover design. * Stuart has a course on Book Cover Design here. * Tips on using book covers effectively in ads You can find Stuart Bache at BooksCovered.co.uk and on Twitter @stuartbache @bookscovered You can find my list of recommended book cover designers here (which, of course, includes Stuart!)

How To Sell More Books on Kobo with Camille Mofidi
Oct 29 2018 67 mins  
If you’re ready to publish wide, or if you want to increase your sales on Kobo, then today's interview with Camille Mofidi from Kobo Writing Life will give you lots of ideas. In the intro, I mention the discussion of subscription models at Frankfurt Book Fair, The Inevitable by Kevin Kelly, Anglo Saxon Kingdoms exhibition and print books at the British Library, and What if the internet was 100X faster? [Guardian] Plus, my launch process for Valley of Dry Bones (out now!), why I'm excited about hardback editions (available now!) and Killing it on Kobo by Mark Lefebvre. Today's show is sponsored by Reedsy, the curated marketplace for publishing professionals including professional editors, book cover designers, marketing professionals, as well as ghostwriters and website builders. Plus, the free manuscript formatting tool, Reedsy Book Editor and free courses, including Kobo Hacks for Optimizing Sales. Just go to: www.TheCreativePenn.com/reedsy to find out more. Camille Mofidi is the European manager for Kobo Writing Life, based in Paris, France. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the boundary-less frontier of ebooks and why Kobo focused on that right from the beginning * Tips for how to sell more books on Kobo * The importance of pricing geographically * Using box sets and bundling for brand awareness * The advantages of publishing direct to Kobo * The maturing market of English books being translated into other languages * Looking at the history of ebook growth in the mature markets to position yourself for upcoming markets * On direct audiobook distribution with Kobo You can find Camille Mofidi at KoboWritingLife.com and on Twitter @KoboWritingLife Transcript of Interview with Camille Mofidi Joanna: Hi everyone. I'm Joanna Penn from TheCreativePenn.com, and today I'm here with Camille Mofidi. Hi Camille. Camille: Hi, Joanna. Thanks for having me with you today. Joanna: Oh,


Self-Publishing 3.0 And How To Build Success As An Indie Author With Orna Ross
Oct 26 2018 36 mins  
It's an exciting time for authors who want to take control of their creative business and explore the many opportunities we have to get our books into the hands of readers – and make a living from our writing. In this powerful talk given at Digital Book World in October 2018, Orna Ross explains the rise of self-publishing 3.0. Orna Ross is a poet, novelist, non-fiction writer, creative coach, professional speaker, and founder of the Alliance of Independent Authors. She's also my friend and creative mentor. Orna and I do a monthly Advanced Self-Publishing Salon on the ALLi podcast feed. Show notes: * What is an independent author? * Why you're in business from the day you self-publish your first book * What is Self-Publishing 3.0 and the history of the movement from the 1990s onwards * What does it take to be a success in this new world as an indie author? * Step by step, book by book, asset by asset * Why you need multiple streams of income * The maker, the manager, the entrepreneur – you need to be all three * 7 stages of the creative process – and how it can be used for business * 7 parts of the publishing process * 7 business models for authors – more detail here. [Note from Joanna: I use several of these models in my own business!] * The sequence of success You can find Orna at www.OrnaRoss.com and the Alliance of Independent Author's blog at www.SelfPublishingAdvice.org. Transcript of Orna's talk My name is Orna Ross and I’m here today to talk about Self Publishing 3.0 and about running a successful author business. So just a little bit about me. I run the Alliance of Independent Authors but I am an author myself. I write poetry. I write fiction and I write nonfiction guides for today’s self-publishing author and also for creative entrepreneurs, people who run passion-based businesses. Online, digital micro business. In 2012, the Alliance of Independent Authors was founded at London Book Fair to represent self-publishers in the publishing ecosystem. Things were a little bit different than they are now and I am really pleased at what has happened in the meantime and this wonderful conference is very much part of that. It’s great to see so many authors here and to have conversations with other publishing professionals who are really interested in what authors are doing and seeing just how pioneering and innovative we are these days. Our mission at ALLi is ethics and excellence in self-publishing and we promote that in a variety of ways and if anybody wants to talk to me about that, I can talk to you about that a little bit later, but some people always, when I talk about the Alliance of Independent Authors ask me, “What is an independent author?” We like to call ourselves indie authors. Yes, it borrows a little cool from the film guys and the music guys that maybe us bookish types like to have. But we have a very clear definition of “independent” at the Alliance and it means that you have self-pu...

80 Million Books Sold. Tips For Long-Term Author Success With Sherrilyn Kenyon
Oct 22 2018 41 mins  
Writing one book is hard enough, but writing several books a year over a long-term career is a challenge that few authors can manage. That's why I love to talk about longevity with authors who are still writing after 30+ years, and in today's show, I talk to urban fantasy legend, Sherrilyn Kenyon. In the introduction, I discuss the AI translation from English to Chinese that took 30 seconds with 95% accuracy. [The New Publishing Standard]. Plus, my personal update and the launch of Valley of Dry Bones this week. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Sherrilyn Kenyon is the multi-award-winning and multi-number-1 New York Times and USA Today bestselling author of urban fantasy and paranormal romance with over 80 million books in print sold in over 100 countries. She also has YA novels, children’s books, manga, graphic novels, coloring books, historical romance under a pen-name, and her Lords of Avalon novels have been adapted by Marvel. You can listen above or on iTunes or Stitcher or your favorite podcatcher, watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Sherrilyn's links with Europe and how her fascination weaves into her writing * Tips for writing a series that sustains reader's interest over time – and why her characters are like family. Her latest novel is Stygian, in the long-running Dark-Hunter series * How Sherrilyn engages with her super-fans, the Menyons, and what strategies she uses for marketing – including a preference for live interactions at conventions and why merchandise continues to be important * How to maintain a sustainable creative writing and publishing career over the long-term, and why staying positive is the best way forward in an ever-changing market. You can find Sherrilyn at www.SherrilynKenyon.com and on Facebook.com/AuthorSherrilynKenyon. Transcript of the interview with Sherrilyn Kenyon Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com and today I'm here with Sherrilyn Kenyon. Hi, Sherrilyn. Sherrilyn: Hey, sweetie. How are you doing today? Joanna: I'm good. And for people watching on the video, that is an amazing hat. Sherrilyn: Thank you. My friend Elizabeth does them. She's

How To Be A Prolific Writer With Bec Evans From Prolifiko
Oct 15 2018 58 mins  
Why is being prolific so important for long-term success as a writer? And how can you develop your own creative process so you can be more prolific? I discuss these topics and more with Bec Evans from Prolifiko in today's interview. In the intro, I talk about exciting news out of Frankfurt Book Fair as Apple tells publishers to “be ready” as it prepares to roll out its new audiobook platform [The Bookseller]. Frankfurt's first audiobook conference also included a discussion on smart speakers, streaming and subscription models [Publishing Perspectives]. Plus, Kobo has expanded audio support to CarPlay [Engadget]. Plus, having fun with creativity through flash fiction, my own audio coaching, and giggling about Banksy's shredded artwork. Let's not take ourselves so seriously! Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Bec Evans is a writer, a startup founder and an ex-bookseller with a career in publishing and running a writing retreat center. She co-founded Prolifiko, a digital coach for writing that helps people who want to write, start, and finish their projects. You can listen above or on iTunes or Stitcher or your favorite podcatcher, watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Seeing patterns of behaviour in writers * Why being prolific does not equal poor quality * How being a prolific writer serves improving your writing skill * The benefits of prolificacy for creating a large back list * Practical tips for being more prolific * The importance of systems, support and place when creating a writing habit * Mindset issues around being prolific * Why writing is like physical fitness * Finding what works for you to form a writing habit, rather than following others’ rules which might not fit You can find Bec Evans at Prolifiko.com and on Twitter @beprolifiko Transcript of Interview with Bec Evans Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com, and today I'm here with Bec Evans. Hi, Bec. Bec: Hi, Joanna. Joanna: It's great to have you on the show. Just a little introduction. Bec is a writer,

Doubling Down On What You Love And Opportunities When Publishing Wide. My NINC 2018 Round-up
Oct 08 2018 76 mins  
Write what you love – and don't feel guilty about it. Market in a way that you love – and don't feel guilty about it. Publishing wide is a way of life – and only getting better. Plus, what if the future is audio first? This is my round-up from the NINC conference 2018. In the intro, I mention the launch of Savant, an AI tool for categories, by PublishDrive at Digital Book World. Plus, I won Publishing Commentator of the Year 2018 🙂 You can find a load of interesting tweets about the conference on Twitter #DBW18. I mention this tweet by @kpeters1 about YA sales and Pottermore. Plus, get this fantastic limited-time NaNoWriMo Storybundle for pay-what-you-want price. Includes craft, mindset, health and business books: www.storybundle.com/nano Today's show is sponsored by all the listeners supporting the podcast on Patreon! THANK YOU so much for your support. Your contribution keeps me creating the show every week as I head towards 10 years of podcasting. It helps me on a psychological level as well as a financial one. You can support the show at www.Patreon.com/thecreativepenn with just a couple of dollars per month and you get access to exclusive monthly Q&As, as well as a backlist of private audio content. Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning creative entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. She's just been announced as Publishing Commentator of the Year at Digital Book World 2018! My round-up from NINC 2018 I’ve just returned from Novelists Inc (NINC) conference at St Pete’s Beach in Florida, a fantastic conference for professional writers. The type of place where you realise that everyone in the room is multi-published over many years, some with 50+ books, and many making multi-six figures in terms of income. I was thrilled to be amongst writers who challenged me every day and I had meetings with vendors in the publishing market who are doing brilliant things to help authors. It was well worth going for the conference speakers and the networking opportunities and I hope to return another year. I spoke on content marketing for fiction, and how to grow your book sales internationally. If you are in the area, make sure you visit the world-class Dali Museum in St Petersburg which has some stunning paintings. I have pages of notes from the event, but here are my overarching thoughts from the conference. (1) Write what you love – and don’t feel guilty about it Dr Jennifer Barnes taught two sessions which had the biggest impact on me. The first was on the Id List, and the other on the psychology of book titles. Jennifer is writing a book on these topics, and I hope to have her on the podcast to talk about them at some point, so this is just an overview to whet your appetite. [She also taught this topic at RWA so I'm not sharing private NINC stuff!]

Book Marketing: How To Find and Fix Your Book Sales Problem With Dave Chesson
Oct 01 2018 69 mins  
We all want to sell more books, and in this episode, Dave Chesson from Kindlepreneur gives some actionable tips on how to use keywords for better book marketing. In the intro, I discuss how audiobooks are becoming the dominant format for reading in Sweden and why the subscription model is on the rise. [The New Publishing Standard.] Plus, why audiobooks will be boosted by Amazon's new Echo Input [The Verge], Echo Auto [The Verge], and the Audible app on the latest Apple watch. [The Digital Reader] Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Dave Chesson writes books under multiple pen names and is best known in the Indie author community for creating KDP Rocket and also for his useful blog and podcast at Kindlepreneur.com. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The deeply personal reason Dave created Kindlepreneur * The differences between finding keywords for fiction and non-fiction * Steps to take to find words your potential audience will be searching for on Amazon * The four content areas of fiction to look at to find keywords * The difference between broad and specific keywords. We discuss Keywords Gone Wild article on The Book Designer. * How to breathe life back into a book that hasn’t been selling * Dave’s thoughts on format (ebook, audiobook etc.) and keywords * Using your 7 keywords to create a list of thousands for AMS ads. Plus, click here for Dave's FREE Amazon Ad Training Course * Ideas for blog content that will draw in readers and other writers in your genre You can find Dave Chesson at

Author Mindset: Choose Wonder Over Worry With Amber Rae
Sep 24 2018 53 mins  
How do you deal with the roller-coaster of being a creative? In today's show, I talk to Amber Rae about self-doubt, worry, envy, ambition, comparisonitis and more. In the intro, I talk about Ready Player One (the movie), and the Exponential Wisdom podcast with Peter Diamandis about speaking in VR on High Fidelity, created by Philip Rosedale of Second Life. As I am off to Florida to speak at Novelists Inc, I am definitely a fan of the future of VR speaking! I also talk about my personal writing update, working on final edits for Valley of Dry Bones, now available for pre-order. Today's episode is sponsored by my own list of recommended editors, ranging from story editors, content and structural editors, copy editors, line editors, proofreaders and more. I still work with editors after 28 books and I continue to learn how to improve my writing. If you need help improving your manuscript, then check out the list which also includes my tutorial on how to find and work with professional editors: www.TheCreativePenn.com/editors Amber Rae is an author, artist and speaker. Her latest book is Choose Wonder Over Worry: Move Beyond Fear and Doubt to Unlock Your Full Potential. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On publicly exploring the big questions about life * Working with Seth Godin on the Domino Project * Mining journals for memoir material * Balancing ambition and creative dissatisfaction * Why envy is a powerful tool for creatives * Naming and having a conversation with our difficult emotions * On useful worry and toxic worry * Launching a book with 100 interviews and 30 events * The book launch marketing strategies that Amber found useful. And the ones she didn’t You can find Amber at AmberRae.com and on Twitter @heyamberrae [Header image: Photo by Thought Catalog on Unsplash] Transcript of Interview with Amber Rae Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com and today I'm here with Amber Rae. Hi, Amber. Amber: Hello. Joanna: It's great to have you on the show. Just a little introduction. Amber is an author, artist and speaker and her latest book is “Choose Wonder Over Worry,

Travel Writing 2.0 With Tim Leffel
Sep 17 2018 60 mins  
How can you balance freelance writing for immediate income and the creation of intellectual property assets for a long-term business? In today's show, Tim Leffel gives his tips for becoming a successful travel writer. In the intro, some thoughts on the European Copyright Directive [The Verge, Ars Technica, Publishing Perspectives]. I talk about my lessons learned in my 7th year of being a full-time author-entrepreneur, and also I'm a finalist in the Digital Book World Awards for Publishing Commentator, and Best Use of Podcasting in Book Marketing. Plus, you can now pre-order Valley of Dry Bones. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Tim Leffel is the author of travel books including Travel Writing 2.0: Earning Money From Your Travels in the New Media Landscape, and A Better Life for Half the Price. He's also an award-winning travel writer for sites like Lonely Planet and the editor at PerceptiveTravel.com and CheapestDestinationsBlog.com. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What life is like now for a travel writer * Different models for travel writing for a living * Thoughts on affiliate and ad income from a blog * On building relationships with magazine editors to further a travel writing career * On what travel writing is really about * Using photographs with travel writing * Rights for travel articles * Productivity tips for running multiple blogs and writing projects

Author Mindset: Your Road Map To Winning Creative Battles With Tim Grahl
Sep 10 2018 69 mins  
If you struggle with the creative process, you are not alone. If you find the myriad things we have to do every day as authors a little overwhelming, you are not the only one! In today's show, Tim Grahl shares honest thoughts and tips from Running Down A Dream. In the intro, I comment on Aretha Franklin dying without a will [The Guardian] and recommend you check out the podcasts on estate planning with ML Buchman and lawyer Kathryn Goldman. Plus, my first Korean foreign rights sale though CurlUpPress. In the UK, Waterstones (recently bought by an investment company) buys Foyles bookstore, further consolidating the high street [The Bookseller]. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Tim Grahl is the author of Your First 1,000 Copies, he's a book launch consultant at Booklaunch.com, and the co-host of the Story Grid Podcast with Shawn Coyne. His latest book is Running Down a Dream: Your Roadmap to Winning Creative Battles. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why Tim chooses honesty and vulnerability in his most recent book * The importance of telling the truth when writing * The difference between telling the truth on the page and using a book as therapy * Knowing when we’re ready to tell a particular story * The practical tool that Tim shares that gets the biggest response * What Tim did wrong when launching his most recent book * And how he’s taking the long game approach to book sales * Details on the book launch webinar Joanna and Tim will be hosting on Sept 20 – www.booklaunch.com/penn * The challenges of writing fiction vs. non-fiction You can find Tim Grahl at BookLaunch.


Global Publishing With Kinga Jentetics From PublishDrive
Sep 03 2018 69 mins  
In the last ten years, we've seen incredible growth in digital book sales (ebook, print-on-demand, and streaming audio) throughout the developed English language markets of USA, UK, Canada, and Australia. But in the next 10 years, the huge growth markets will be those international markets that are just getting started. As Jeff Bezos likes to say, it's still “Day 1” when it comes to the digital revolution – and indie authors can ride the wave with a focus on publishing to global, digital, and mobile-compatible platforms as I discuss today with Kinga Jentetics from PublishDrive. Exciting times indeed! In the intro, I talk about KDP Print and Createspace merging – I moved my books over last month and it wasn't a big deal. Quite the relief to have one main service to use now, and I muse about how the mainstream use of Amazon ads for print books might claw a larger % of print sales for indie authors in the next year. Plus, the continued woes at Barnes and Noble [New Republic], and how to sell more books on Kobo Writing Life through access to the Kobo promotional tab, using pre-orders, global sales, NetGalley promotions, Overdrive, and Kobo Plus. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Kinga Jentetics is the CEO and co-founder of PublishDrive, which is an eBook publishing platform. She was named as one of the Forbes' Top 30 Entrepreneurs Under 30 and one of the top 100 female founders. In 2017, Google invested in PublishDrive as part of its Launchpad Accelerator Program. You can listen above, on iTunes, Stitcher or Android, or watch the video here. Here are the highlights and full transcript below. Show Notes * The impetus behind PublishDrive and the importance of thinking globally * Transparency in reporting * Tips for selling on Google Play. [Note from Joanna: My books are now available on Google Play for non-fiction as Joanna Penn and

Co-Writing With Family. Lessons Learned From Penny Appleton
Aug 27 2018 71 mins  
We all want to do the best for our family, but can you really help those you love with launching a new writing career? In today's show, I interview my Mum about what we learned co-writing the Penny Appleton sweet romances together. In the intro, Kobo launches their new ebook and audiobook store with Walmart [Publishing Perspectives], BookBub introduces Featured New Releases [BookBub blog], and could podcasting be a good marketing method for children's book authors? [CNN Money]. Plus, Christie's is about to auction off an AI-generated portrait created by a two-part algorithm and I discuss why personal branding and author voice will be the only way to stand out in the future. [Christies] Today’s show is sponsored by my non-fiction audiobooks, How to Market a Book Third Edition, Business for Authors, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out here! Jacqui Penn worked as a teacher before moving into change management consultancy working with Hewlett Packard Company in Idaho, Oregon, and California, in the USA, as well as Europe and the Middle East. After retirement, Jacqui renovated houses in New Zealand before moving back to the UK in 2011. Jacqui is also my Mum, and in the last two years, we have co-written three Summerfield Village Sweet Romance novels as Penny Appleton. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How and why Jacqui got started writing later in life * Does working in English lit...

Branding For Authors With Kristine Kathryn Rusch
Aug 20 2018 74 mins  
Branding helps readers find your books and enables you to build a long-term career as a writer – but many authors get branding all wrong. In today's show, Kristine Kathryn Rusch explains what branding really is and how to build your author brand in the most sustainable way. In the intro, I talk about watching the demographic shift in action – from Boomers to Millennials, who are now the largest living generation in the US. From old media to new media: China Literature buys a movie studio [The New Publishing Standard], and The Digital Reader reports that Amazon might buy a movie theatre chain, which was also a rumor after Netflix was shut out of the Cannes film festival [The Verge], plus Facebook is expanding their network TV with Watch, as discussed on the Unemployable podcast with blogger & podcaster, now Facebook TV host, Lewis Howes. Getting off the hamster wheel: New media models mean monetisation of content has also grown exponentially, and now it's having mental health repercussions. The Financial Times reports on YouTube vlogger burnout, with creators moving from view-based ad revenue to subscription models like Patreon in order to stop the constant production. Kris Rusch has a post that reflects on the hamster wheel of doom for authors who follow a similar path in the author space. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Kristine Kathryn Rusch is an international best-selling and multi-award-winning author of so many books in so many genres under many different names. She's also an award-winning editor and her weekly business Rusch blog posts at KrisWrites.com are essential reading for Indies. Kris's latest non-fiction book is Creating Your Author Brand. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes

How To Self-Publish And Market A Children’s Book With Karen Inglis
Aug 13 2018 62 mins  
Self-publishing books for children can be challenging because of higher printing costs and difficulties in marketing to your target market. In today's show, Karen Inglis explains how she sells thousands of copies of her books for children and tips for how you can do it too. In the intro, I mention my own writing update with Valley of Dry Bones, as well as how Gutenberg update will impact your WordPress site [The Digital Reader], and The Story Studio podcast episode about creative burn-out, focusing on the wrong things and how to get your writing mojo back. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Karen Inglis is the author of books for children including The Secret Lake and Eek the Runaway Alien as well as book apps. Her latest book is How to Self-Publish and Market a Children's Book. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The 3 key age groups for children’s books * Issues with getting picture books into readers’ hands * Getting known locally in your community so that parents ask for your book in bookshops * Thoughts on paper types and quality for picture books and when they matter most * Tips on finding and working with illustrators * Using AMS ads to get parent eyeballs on your books * On whether to do ebooks for children * Why Karen finds school visits so worth her while and how she makes money from them You can find Karen Inglis at KarenInglisAuthor.com and on Twitter @kareninglis Transcript of Interview with Karen Inglis Joanna: Hi everyone, I'm Joanna Penn from TheCreativePenn.com and today I'm here with Karen Inglis. Hi Karen. Karen: Hi Joanna, how are you? Joanna: I am good. It's great to have you back on the show four years later which is amazing. Karen: We don't look any different, do we? Joanna: No. Perhaps I think we look better. But just a little introduction for those of you who don't know Karen. Karen is the author of books for children including “The Secret Lake” and “Eek the Runaway Alien” as well as book apps. Her latest book,

From Author To Screenwriter: Tips for Taking your Books to Hollywood with Huss McClain
Aug 06 2018 60 mins  
Most authors dream of seeing their books turned into film/TV, so millions of people can experience their worlds. In today's show, J.A.Huss and Johnathan McClain tell the story of how they worked together to turn Julie's books into a successful TV pitch. In the intro, I talk about my writing progress with Valley of Dry Bones, and some tips for moving books over from Createspace to KDP Print. Plus, I have updated all my main landing pages on writing fiction, writing non-fiction, publishing, marketing, making a living with your writing, and the author mindset. You can find everything on my Resources page here. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. J.A.Huss is an award-nominated New York Times and USA Today best-selling romance author with millions of copies of her awesome books sold around the world. [Julie was previously on the podcast talking about writing and marketing romance.] Johnathan McClain is an award-winning stage actor, screenwriter, and film and TV actor, appearing in programs like Grey's Anatomy and Mad Men. He's also an award-winning audiobook narrator. Julie and Johnathan co-write as Huss McClain. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How Julie and Johnathan initially connected through audiobook narration * How the relationship grew from narrator and author to producing partners * The challenges of adapting a world that is so large in scope * How things fell into place when Julie and Johnathan were pitching their idea * The differences between creating and pitching an idea * Pitfalls to be aware of and tips for success in the Hollywood arena, including have a good entertainment lawyer * The importance of gut-check moments You can find Huss McClain at HussMcClain.com. Julie is on Twitter @JAHuss. Johnathan is on Twitter @MisterJMcClain Transcript of Interview with JA Huss and Johnathan McClain Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com and today I'm here with two guests. Welcome, Julie and Johnathan. Julie: Hi. Johnathan: Hello. Joanna: So just a little introduction. Julie Huss is an award-nominated New York Times and USA Today best-selling ...

Foolproof Dictation And Zero Social Media With Christopher Downing
Jul 30 2018 70 mins  
Have you tried dictation and struggled too much with it? Do you want to use dictation more effectively for writing? In today's interview, Christopher Downing explains his foolproof dictation method. In the introduction, I go through my annual round-up of book sales figures by vendor, format, country, genre, and author name. Plus, I share how I will do things differently going forward. Today's show is sponsored by my own courses for authors – including How to Write a Novel, and How to Write Non-Fiction. If you need help with writing, click here to check out the available courses. Christopher Downing is the author of Fool Proof Dictation and Fool Proof Outline, as well as writing under pen names in new adult romance, science fiction, romance, and military sci-fi. He's a full-time dad to three young children, and also does online coaching for authors wanting to dictate. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why warming up before dictating is so important * The pendulum’s movement back from simply writing quickly to focusing on craft * The approach of using cyclical writing blocks * I use the Sony PX 333 digital recorder * Common dictation issues and how to get past them * Using Scrivener to outline and organize your writing * Using several pen names and no social media You can find Christopher Downing's books on Amazon here, and his dictation coaching at coach.me. Transcript of Interview with Christopher Downing Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Christopher Downing. Hi, Christopher. Christopher: Hi, Joanna. Good to be here. Joanna: It's great to have you on this show. Just a little introduction: Christopher is the author of “Fool Proof Dictation,” which I actually have right here by my desk and “Fool Proof Outline,” as well as writing under pen names in new adult romance, science fiction, romance, and military sci-fi. He's a full-time dad to three young children,

How To Write Effective Injuries For Your Characters With Samantha Keel
Jul 23 2018 72 mins  
If you write fiction, whatever your genre, you are likely to write about physical injury at some point. But how can you write in a realistic way that moves your plot forward and reveals character? In today's show, I discuss writing injuries with Samantha Keel. In the introduction, I mention Ingram Spark has introduced personalization with print-on-demand; PublishDrive signs a distribution contract with DangDang, China's largest ebook seller; ACX increases their bounty to $75 and provides affiliate links on the sales dashboard from 1 August 2018; and publisher Richard Charkin poses some difficult questions for the publishing industry. I talk about finding my books in a Blackwell's bookstore in Edinburgh – pic here on Twitter. Plus, if you are a Christian writer, check out Jerry B Jenkins writing course. (I'm an affiliate of the course because I read Jerry's books and respect his generous teaching and incredible work ethic. I get a small % commission if you do decide to buy through my link, but at no cost to you.) This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Samantha Keel is a 911 and critical care paramedic and has spent the last 10 years working in emergency medicine. She's also a medical consultant for writers running the ScriptMedic blog and has written brilliant books, including Blood on the Page, Maim Your Characters, and also writes LGBT speculative fiction. You can listen above or on iTunes or Stitcher, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What is the attraction readers and consumers of entertainment have to violence? * Writing characters who go beyond the usual ‘alpha male' tropes e.g. Bond and Reacher. A discussion on writing trans characters. * Mistakes authors can make when injuring their characters * How injuring a character can improve plot and characterization * Tropes to avoid when injuring characters * Incorporating injury recovery time in our story timelines

The Artist’s Journey With Steven Pressfield
Jul 16 2018 60 mins  
The creative experience is a roller-coaster – and we all experience the highs and lows of the journey over time. You are not alone, wherever you are on the path, even though it might feel like it sometimes. In today's show, I talk to Steven Pressfield about The Artist's Journey. In the introduction, I talk about KDP Print adding Expanded Distribution and Large Print and muse on when the end of Createspace will come. Plus, BookFunnel's new print giveaway codes which are really useful for live events and conventions. I also talk about what Google Duplex might mean for AI translation and audiobook narration. I give an update on my writing fun with Valley of Dry Bones – and how I found an awesome story link between New Orleans and Louisiana voodoo, the Spanish Inquisition and West Africa. Fun times! Plus, my dark fantasy novel, Map of Shadows, is included in a limited-time bundle along with some other amazing books. If you'd like to binge read this summer, check out: www.storybundle.com/fantasy Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Steven Pressfield is the author of non-fiction works including The War of Art and Turning Pro, and novels around the classical wars of ancient Greece and modern warfare like Gates of Fire. His latest book is The Artist's Journey: The Wake of the Hero's Journey and the Lifelong Pursuit of Meaning. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On writing from the inside out rather than productivity hacking * How an artist’s subject remains the same over a lifetime, even though the work evolves * On writing from a deeply primal source. * How Steve gets out of his own way in order to write. * On the importance of creative habits and rituals. * How to discover our inner genius or destiny * Being true to what inspires us and therefore being a force for unity and empathy * Having patience as an artist * Learning from every writing experience You can find Steven at


Tips For Editing Your Book With Natasa Lekic From NY Book Editors
Jul 09 2018 75 mins  
When you're writing a book, you will reach a point where you can't stand the manuscript anymore. You need expert help to turn it into a quality book, especially when you're starting out. Professional editors can help transform your book, and I continue to use them with my books as I think personal feedback is the best way to learn. In today's interview, I talk to Natasa Lekic from New York Book Editors about her tips for editing and how you can find the right editor for your book. In the intro, I mention Amazon launching support for Arabic books on the Kindle, The Guardian reports on the ALCS findings that author earning have dropped to under £10,500 per year, and Jane Friedman's (excellent) response to the survey. I talk about my personal story of synchronicity in Mallorca (pics on Instagram.com/jfpennauthor), ConvertKit changes its name to Seva [for more, check out this Smart Passive Income podcast interview about it] and my thoughts on how we all rebrand and change over time. Click here for my tutorials on building your website and email list. Plus, the truth about traffic and feeding the beast – my thoughts on Yaro Starak's podcast on the truth about traffic and why it's also true for authors. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Natasa Lekic is the Founder of New York Book Editors, which matches writers with experienced, vetted, professional editors. She previously worked in publishing and also co-founded an animated story platform for kids. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What editors do * How the changes in the traditional publishing industry have changed the landscape for editors as well * Matching authors with editors * The issue of vulnerability for authors who receive feedback from an editor ...

Redesign Your Life To Prioritize Writing With David Kadavy
Jul 02 2018 57 mins  
Many of us wish we had more time to write, but few of us are willing to redesign our entire lives in order to make time for writing. In today's interview, David Kadavy talks about how he changed his mindset, processes, and even his country, in order to pursue a life of writing. Just a brief intro today as I have been in Spain on a yoga retreat – gotta be a Healthy Writer! I wish everyone a Happy Independence Day for the week ahead and challenge you to consider whether you really are independent. I tell my story of being laid off during the Global Financial Crisis in 2008, and how I swore then that I would never be dependent on one company for my income again. I now make a living from multiple streams of income – and if more authors did that, there would be less of an issue with some of the dominant platforms making changing that impact the livelihoods of writers. How can you expand your streams of income so as not to be dependent on one company? This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. David Kadavy is a creative entrepreneur, a best-selling author, and podcaster. His books include Design for Hackers and The Heart to Start, Win the Inner War, and Let Your Art Shine. And he also has several mini books for creators. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Accidentally getting an offer to write a book * Struggling to write a second book * Blogging as a way into finding our writing voice * Transferring lessons from working in Silicon Valley to writing books * Redesigning our lives to write and produce more * Finding constraints that make it easy to do the things we say we want to do, like write * Disconnecting from a problem in order to incubate solutions for it * On the digital nomad lifestyle and tips for exploring places to live * How to make money writing on the STEEM blockchain – check out the book here. You can find David Kadavy at kadavy.net and on Twitter @kadavy Transcript of Interview with David Kadavy Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com and today, I'm here with David Kadavy. Hi, David. David: Hello, Joanna. Thank you so much for having me. I'm very excited to be here.

Writing With Depression With Michaelbrent Collings
Jun 25 2018 62 mins  
Many writers struggle with depression, and so it's important to talk about how to manage creativity alongside mental health issues. I hope you find today's interview with Michaelbrent Collings useful whether you struggle yourself, or someone you love is affected. In the intro, I give a personal update on my own writing, and mention the new integration between Scrivener and Vellum. I use both in my process, writing in Scrivener and formatting in Vellum. Here's my list of formatting options, and here's my tutorial on using Vellum. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Michaelbrent Collings is an award-winning, and internationally bestselling horror novelist and screenwriter. His novel, The Deep, was a finalist in the Bram Stoker Awards. Michaelbrent also suffers from depression, and that's what we're talking about today. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On how depression affects Michaelbrent * How those close to someone with depression can help * Also, what not to do if you know someone with depression * What helps Michaelbrent cope with his depressive episodes * Using the darkness in writing * Tips for writing while dealing with depression * On screenwriting and tips for breaking into it * Rebranding books with new covers You can find Michaelbrent at www.WrittenInsomnia.com and on Twitter @mbcollings Transcript of Interview with Michaelbrent Collings Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com. And today, I'm back with Michaelbrent Collings. Hi, Michaelbrent? Michaelbrent: How are you, Joanna? Joanna: I'm good, and it's so exciting to have you back on the show. It is the third time that you've been on the show, I know. Michaelbrent: I'm like a record breaker? Joanna: Almost. But Steven Pressfield is coming on the show for the third time soon. So you're like up there with Steve. Michaelbrent: Can I have a jacket? Joanna: Yes, a special jacket…I should get some of those.

Strategy And Business Plans For Authors With Johanna Rothman
Jun 18 2018 79 mins  
Sometimes we get so bogged down in the minutiae of the writer's life, that we forget to look where we're going. So it's time to take a step back as we hit the mid-year and review your strategy and plan for your author life. And if you don't have one, well, today's the day to start! In the introduction, I mention Kris Rusch's article on agents and learned helplessness, as well as Audible's expansion with non-fiction writer, Michael Lewis – and my take on discoverability for audio in the coming years. Plus, sense prevails in #cockygate as the Author's Guild reports freedom to publish. [Publishing Perspectives]. I also give a giddy update about my writing progress 🙂 How to Write Non-Fiction is out in audiobook format, and I am excited to be in the starting phase of my next thriller, working title, Valley of Dry Bones. I did a research trip to Madrid and Toledo. You can see my pics on Instagram.com/jfpennauthor. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Johanna Rothman is a Management Consultant for software managers and leaders specializing in agile project management. She is known as The Pragmatic Manager. She's a professional speaker and author of 12 non-fiction books, as well as short stories and romance. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why creatives fear the business side of being an author * Why it’s important to take a step back and look at your author business as a whole * Deciding what matters and saying no to other opportunities based on those values * On short-term and long-term planning * Balancing charging for time vs. creating assets that are scalable * Evergreen books vs. those that need to be updated * Overview of a simple two-page business plan * The difference between a business plan and a to do list * Being flexible with your plan when life happens * Tips for authors about project management You can find Johanna Rothman at JRothman.com and on Twitter @johannarothman.

Screenwriting Tips And Writing Diverse Characters With Selina Ukwuoma
Jun 11 2018 50 mins  
We're living in what some are calling the ‘platinum' age of TV and visual storytelling, with opportunities to reach viewers all over the world with our stories. But it's still hard to get noticed. In today's episode, screenwriting tutor, Selina Ukwuoma, outlines international possibilities, plus her tips on writing a stand-out script. In the intro, I talk about Apple’s announcement about IOS12 coming this Fall [The Verge]. iBooks will be renamed Apple Books and will feature a new “Reading Now” section, an updated library view that puts a better emphasis on your content, and a new Apple Books store. I really hope this means we’ll see a better emphasis on books with Apple, and perhaps more integration with audiobooks. In the Advanced Self-Publishing Salon this month, Orna Ross and I discuss #cockygate, the advance of APub imprints, and how to build a team of professionals for your writing business. Plus, join me and Mark Dawson for a free webinar this week on How to use Facebook Ads to boost your book sales and build your email list, with a live Q&A. Tues 12 June at 3pm US Eastern / 8pm UK, and if you register, you can get the replay if you can't attend live. Click here to register for your free place. Today's show is sponsored by my own book and course, How to Write Non-Fiction. Want to write non-fiction and turn your knowledge into words? Want a step-by-step guide through the mindset, business aspects, writing and editing, publishing and product creation, as well as marketing a non-fiction book? Check out How to Write Non-Fiction: Turn your Knowledge into Words, out now in ebook, print, large print, workbook, and audio formats. I also have a multi-media course, How to Write a Non-Fiction Book, which expands on the material. You can get US$50 off by using coupon code: LAUNCH, valid until 30 June 2018. Selina Ukwuoma is a freelance script consultant who has worked on multiple award-winning and award-nominated scripts. She works with the Berlinale Talents Program, consults in around the world, and teaches at the UK's National Film and Television School, NFTS. Selina was one of my tutors on the short course I did at NFTS earlier this year. Click here to read/listen to my screenwriting lessons learned from that course. Selina is an excellent teacher and I was thrilled to have her on the show! You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below.

Writing, Publishing And Marketing Non-Fiction. Facebook Live With Joanna Penn
Jun 08 2018 62 mins  
This is the replay of the Facebook Live I did on Thurs 31 May 2018 for the launch of How to Write Non-Fiction: Turn your Knowledge into Words. I answer questions from a live audience about how to write, publish and market non-fiction. It’s very jolly – there may have been a G&T involved 🙂 You can listen, or watch the video here on YouTube, or read the notes below. There are timestamps if you want to jump to specific questions. Want to write non-fiction and turn your knowledge into words? Want a step-by-step guide through the mindset, business aspects, writing and editing, publishing and product creation, as well as marketing a non-fiction book? Check out How to Write Non-Fiction: Turn your Knowledge into Words, out now in ebook, print, large print, workbook, and coming soon in audio format. I also have a multi-media course, How to Write a Non-Fiction Book, which expands on the material. You can get US$50 off by using coupon code: LAUNCH, valid until 30 June 2018. Timestamps: [Because of the intro in the audio, please add 1 min 30 secs to the timestamps below.] 02:30 Organizing in advance – setting up pre-orders once the draft has gone to the proofreader – cover design here 06:30 How to get the personal touch into a book when it’s on a technical subject 10:39 On workbooks and healthy print sales 11:20 On using pen names to teach the algorithms about readers for different genres 12:27 Tools for organizing yourself including Google calendar and iPhone (and later I mention Things App) 14:25 On non-fiction ideas that warrant writing and imposter syndrome 17:00 Using story principles in non-fiction to keep readers turning the page 18:48 Walking the edge of fear to bring writing alive. 19:21 Should writers read others’ book on non-fiction subjects? 20:50 The principles of writing non-fiction 22:38 On the content in the How To Write Non-Fiction multi-media course 23:44 Choosing a subject to write about and what we reveal about ourselves 24:56 Can you use a pen name for non-fiction? 27:21 Writing about the things we want to instill in ourselves 28:26 Can you only publish if you’re an “expert”? 29:27 Writing memoir and using a theme and including personal transformation 31:25 Checking sales and taking a long-term view of your author business 33:41 How to write a book involving someone you know without having them recognize themselves. 36:02 How do you build a platform and develop authority in your niche? 39:15 Formatting for non-fiction in ebook, print and workbooks 40:26 Specifics about content for a workbook 41:13 Organizing your writing using tools like Scrivener 44:02 What is a suitable length for a non-fiction book? 47:57 Differences between formatting for fiction and non-fiction 50:08 How do you validate an idea for a book? 51:24 Pricing for non-fiction books and perception of value. 52:25 Co-writing a book with a family member ...

Strangers to Superfans. Book Marketing with David Gaughran
Jun 04 2018 69 mins  
If you want to have a long-term career as an author, you need readers to care about you and want to buy your books over the years to come. So how do you turn strangers into superfans? I discuss this and more book marketing tips with David Gaughran in today's show. In the introduction, I discuss the embezzlement at ‘famed' New York literary agency, Donadio and Olson, as reported by the New York Post this week. I encourage authors to educate and empower themselves and take control of their author business. Read Kris Rusch's informed article, and Chuck Palahniuk's blog post about how he is broke because of it. I also mention the potential impact of Patricia Cornwell signing with APub [Business Wire] and predict that this will be the first big print run when APub books appear in high street bookstores. Plus, customers in Australia will be blocked from shopping on Amazon.com after July 1, 2018 because of 10% GST. This will impact Kindle users [The Digital Reader]. Make sure you have licensed your books for Australia if you want readers to be able to find them. Want to write non-fiction and turn your knowledge into words? Want a step-by-step guide through the mindset, business aspects, writing and editing, publishing and product creation, as well as marketing a non-fiction book? Check out How to Write Non-Fiction: Turn your Knowledge into Words, out now in ebook, print, large print, workbook, and coming soon in audio format. I also have a multi-media course, How to Write a Non-Fiction Book, which expands on the material. You can get US$50 off by using coupon code: LAUNCH, valid until 30 June 2018. David Gaughran is the bestselling author of historical fiction, short stories, and popular guides for writers. His latest book is Strangers To Superfans: A Marketing Guide To The Readers' Journey. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The ups and downs of David’s author career over the past few years * The effects of a disappointing book launch * Staying current with book marketing strategies

How To Get Your Book Into Schools And Double Your Income With Volume Sales With Dave Hendrickson
May 28 2018 64 mins  
Making a full-time living as a writer is all about multiple streams of income, and bulk sales are a great way of making revenue by doing direct. In today's show, Dave Hendrickson talks about the joy of selling books to schools – and takes us behind the scenes of the financial side of bulk sales. In the intro, I comment on the joy of GDPR and how I hope it ushers in a new era of respect for data. Yes, it might be a pain temporarily, but better data protection will be good for all in the long run. This week is the launch of How to Write Non-Fiction: Turn your Knowledge into Words, available on 31 May in ebook and print, as well as Large Print and workbook editions, with audio coming soon. I'm doing a Facebook Live Ask Me Anything session for the launch on Thurs 31 May at 3 pm US Eastern/8 pm UK with giveaways! Click here for the Facebook event, or just join me on www.Facebook.com/TheCreativePenn on the day! This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. David Hendrickson is an award-winning, nonfiction and sports writer, as well as an award-winning short story writer and novelist. His latest book is How to Get Your Book Into Schools and Double Your Income With Volume Sales. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On the specific types of books to pitch to schools * Identifying school decision-makers and getting your book into their hands * What to include in your mailer to schools * Three factors for pricing books correctly * Taking advantage of volume discounts at Ingram Spark * The ideal time of year to reach out to schools and teachers * Managing cash flow and getting paid You can find David H. Hendrickson at HendricksonWriter.com. Transcript of Interview with David Hendrickson Joanna: Hello, everyone. I'm Joanna Penn from TheCreativePenn.com. And today, I'm here with Dave Hendrickson. Hi, Dave. Dave: Hi, Joanna. I'm really delighted to be here. Joanna: Oh, it's great to have you on the show. Now, just a little introduction.


The Motivation Myth. How High Achievers Really Set Themselves Up To Win with Jeff Haden
May 21 2018 66 mins  
You can't build a writing career on luck, but you can build it on developing a creative process that works for the long-term. In today's show, Jeff Haden explains how high achievers set themselves up to win. In the intro, I talk about the shake-ups in publishing this week: Kindle Worlds shuts down, the Indie Author Support Network approaches Amazon on behalf of authors impacted by KU scammers, and Romantic Times (RT) shuts down after 37 years. [Shelf Awareness]. I talk about how the changes will keep coming and what we can all do to protect ourselves with multiple streams of income. Plus, my personal update and how the various aspects of How to Write Non-Fiction: Turn your Knowledge into Words are coming along. I'm doing ebook, paperback, audiobook, Workbook, Large Print edition, and a multimedia course, and selling those on multiple platforms. And yes, trying to launch it all on 31 May … we shall see if I make it 🙂 I also mention seeing Amanda Palmer in concert, the Guardian article on Patreon, and poet Ben Okri's amazing book, Mental Fight. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Jeff Haden is an author, ghostwriter, speaker, LinkedIn Influencer and contributing editor to “Inc. Magazine.” His latest book is The Motivation Myth: How High Achievers Really Set Themselves Up to Win. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * From working in manufacturing to ghostwriting * Tips for working at a side-hustle and transitioning to full-time author * Why routine and process are essential for productivity – even for writers * Why measuring small milestones is the key to success with big projects (like writing a book) * The One Question that can help you achieve everything you want to achieve * Balancing multiple passions with being productive You can find Jeff Haden at JeffHaden.com and on Twitter @jeff_haden Transcript of Interview with Jeff Haden Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today I'm here with Jeff Haden. Hi, Jeff. Jeff: Hi, how are you? Joanna: I'm good.

Turn Your Core Values Into The Heart Of Your Author Business With T. Thorn Coyle
May 14 2018 70 mins  
Your author business can be an extension of your values and another step on the journey of your life. In fact, if you can integrate your truth into your writing, it will only be more powerful, as I discuss with T. Thorn Coyle in today's show. In publishing news, I talk about #cockygate [Writer Beware] and why it's likely that these type of trademark issues will likely continue as the market matures. Also, my thoughts on the Waterstones buyout by Elliott Advisors [Guardian], Sainsburys & Asda potential merger [Independent], and Walmart buying Flipkart [BBC]. Could this be a great opportunity for Kobo, given their deal with Walmart in Jan 2018? We shall see. Exciting times indeed, given The New Publishing Standard report on ebook growth in India. Plus, Smashwords celebrates its 10th anniversary! Read Mark Coker's round-up of the phenomenal changes for authors since 2008. I congratulate the Team Creatives on our epic Isle of Wight Healthy Writer Adventure – and I talk about why things didn't quite go as planned for me. Check out blog posts on the walk from Guy Windsor, Ali Ingleby, and Nicole Burnham. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. T. Thorn Coyle is the author of the alt-history urban fantasy Panther Chronicles, The Witches of Portland Series, as well as nonfiction books on magic, witchcraft, and mysticism. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On writing both fiction and non-fiction under one name * Spending time determining our core values and how that can feed our author brand

Writing TV And Film Adaptations With David Nicholls, Bestselling Author Of One Day
May 07 2018 54 mins  
Is screenwriting as glamorous as writers think it is? And does self-doubt ever go away even after massive success? I discuss these questions and more with David Nicholls, internationally bestselling and award-winning author of four novels including One Day. In the intro, I talk about what I'm doing to prepare for the EU GDPR regulations – and here's Seth Godin's article on why you should care, wherever you are in the world. Respect for your readers and respect for data, in general, is ever more important, especially after Facebook/Cambridge Analytica. If you want a simple way to get to grips with what you need to do legally in the EU or choose to do elsewhere in the world, then check out this free webinar with Nick Stephenson and data protection lawyer. It's really great information and I'm using it to implement my own compliance steps. I also mention my ultra-marathon around the Isle of Wight this weekend, along with the Team Creatives – check #healthywriter on Twitter for the pics. Plus, if you're interested in Blockchain and cryptocurrency, check out the CryptoNewsPodcast. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. David Nicholls is the internationally bestselling and award-winning author of four novels including One Day which was a huge hit in the U.K. and the film around the world as well as a BAFTA-nominated screenwriter for film and TV. His latest project is Patrick Melrose, starring Benedict Cumberbatch, out on Showtime and Sky Atlantic. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How David first got into writing through acting * Moving back and forth from screenwriting to writing novels * On the challenges of adapting multiple novels into the new television mini-series, Patrick Melrose. * Receiving dialogue input from Jeff Bridges * On adapting our own work vs. adapting someone else's book * Tips for writing a novel with a bittersweet ending * On dealing with the self-doubt and fears typical in a writing career You can find David Nicholls at

How To Produce A Premium Journal With Joel Friedlander
Apr 30 2018 63 mins  
I've been writing in journals since I was 15. They have been my escape and my therapy, my creative expression and a record of my lowest times and my highest achievements. Journals are more than blank paper. They represent possibility. In today's show, I talk to Joel Friedlander about his new premium journal. In the intro, I talk about the implications of Netflix's global shift and what we can learn from their continued expansion. [ Guardian / Digital Trends / The New Publishing Standard] The edits are done for How to Write Non-Fiction. Onto formatting for print and re-jigging for audio to make it an easy read. Pre-order available now. I also mention BookBlock.com for anyone who might want to make their own journal. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Joel Friedlander is an author, book designer, professional speaker, and blogger. He runs TheBookDesigner.com, regularly rated in the top sites for writers, and has courses, templates, and many resources for authors. His most recent project is the WriteWell Writer's Journal. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why Joel chose to embark on this journal project * The features that were important to have in the journal * Hurdles that had to be cleared, including getting the binding right * On the practicalities of printing, shipping and distribution. [You can also check out the interview with John Lee Dumas on his Mastery Journal which was printed and sold in a different way.] * The unique story and writing exercise included with each journal * Changes in the print and digital book space in the last 10 years You can find Joel Friedlander at TheBookDesigner.com and on Twitter @jf_bookman.

Trust, Visibility, Mobile Storytelling And Blockchain For Books: Lessons Learned From London Book Fair 2018
Apr 23 2018 69 mins  
Today I have a solo show on what I learned at London Book Fair (LBF), including the challenges that authors are facing, and what they are doing about it. Plus, my thoughts on Blockchain for Books and monetizing mobile reading apps. In the intro, I mention the additional report on LBF that noted a drop in debut deals for fiction and an increase in non-fiction deals, also reported by Porter Anderson and Jane Friedman in The Hot Sheet this week. Plus, I give an update on my editing for How to Write Non-Fiction, available for pre-order now. In futurist news, Google unveils Talk to Books, which uses “semantic search,” drawing on the ability of the tool’s AI to understand natural human language, as well as Semantris, a word association game. Both technologies aim to test and improve the underlying software. Plus, Knowhere introduces an AI that “aggregates news from hundreds of sources and create three versions of each story: one skewed to the left, one skewed to the right, and one that’s meant to be impartial.” The beginning of the AI author voice? This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Joanna Penn is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes: * Your art is everything. Your art is nothing. Why the Book Fair gives an insight into the publishing industry and our place within it. * The continued challenge of visibility, and how some authors are facing it * Is this the end of co-opetition? * Developing multiple streams of income * Who to trust?

Creative Entrepreneurship And Being Boss With Emily Thompson
Apr 16 2018 50 mins  
Can you really make a living with your creativity and have a happy, healthy life? In today's episode, Emily Thompson talks about how to be your own boss in a creative business, and how to set boundaries that enable you to live life to the full. In the short introduction, I mention my experience at London Book Fair. I'll be doing a more detailed show on what I discovered next week. Plus, the pre-order is up for How to Write Non-Fiction. You can pre-order the ebook now, and it will be available in ebook, print, workbook, and (hopefully) audiobook format by 31 May 2018. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Emily M. Thompson is the Founder of Indie Shopography where she helps creatives run online businesses and co-host of Being Boss, a podcast for creative entrepreneurs, where she inspires, writes, and curates content to help creatives own their path and be more boss. With over 3 million listens, the impact of the podcast inspired Emily to co-write her first book with her business partner, Kathleen Shannon. Being Boss: Take Control of Your Work and Live Life on Your Own Terms, is out now. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How Emily got into writing and why she and her partner, Kathleen, chose to use the word ‘Boss' * What's needed to make it as a full-time successful entrepreneur * Tips for collaborating and co-writing with a loved one or friend * The importance of boundaries * Why visual images are so important for branding and marketing * Why Emily and Kathleen chose to go with a traditional publisher You can find Emily Thompson at BeingBoss.club and on Twitter @EmilyM_Thompson. Find Being Boss on Amazon here. Transcript of Interview with Emily Thompson Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com, and today I'm here with Emily Thompson. Hi, Emily. Emily: Hi, Joanna. Thank you so much for having me. Joanna: It's great to have you on the show. Just a little introduction. Emily helps creative entrepreneurs build online businesses. She provides guidance and courses at Indie Shopography, and is the co-host of the fantastic “Being Boss” podcast and community with Kathleen Shannon. Emily and Kathleen are also the co-authors of “Being Boss: Take Control of Your Work and Live Life on Your Own Terms,

The Business Of Being A Writer With Jane Friedman
Apr 09 2018 63 mins  
You can make a living with your writing if you change your mindset and educate yourself around the business as well as the craft of being a writer. In today's show, I discuss multiple streams of income with Jane Friedman. In the intro, I get excited about How to Write Non-Fiction, as I have just finished the first draft. Always a satisfying moment! I'll have it up for pre-order soon. I also mention Great on Kindle, the new non-fiction invite-only program that provides 50% royalty and allows for higher priced books and no delivery charge; Google's new text-to-speech AI, which is indistinguishable from humans [BoingBoing], and Seth's Godin's Akimbo podcast on quality and wabi-sabi: the acceptance of imperfection and transience. Plus, early bird pricing on the BookBaby Indie Author conference in Philadelphia in Nov 2018 where I'll be speaking. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Jane Friedman has 20 years of experience in the publishing industry and is a professor at the University of Virginia. She's the Co-founder and Editor of The Hot Sheet, the essential publishing industry newsletters for authors. The former publisher of Writer's Digest and she maintains an award-winning fantastic blog for writers at janefriedman.com. Her latest book is The Business of Being a Writer. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Jane's tweet that Joanna refers to can be found here * Being strategic about where authors want their money to come from * On the backlash from authors re: thinking about business * On multiple streams of income for authors * The part that blogging plays in Jane's business * Thoughts on Facebook, big data, and changes at Twitter You can find Jane Friedman at JaneFriedman.com and on Twitter @janefriedman Transcript of Interview with Jane Friedman Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com. And today, I'm back with Jane Friedman. Hi, Jane. Jane: Hello, Joanna. Great to be here. Joanna: It's great to have you back on the show. I think it's number four over the last, like,

How Play Can Help You Overcome Anxiety And Become More Creative With Charlie Hoehn
Apr 02 2018 60 mins  
Writers can be pretty serious people 🙂 but we all need rest and play in our lives as well as creative work. In today's show, Charlie Hoehn shares how play helped him get through anxiety and depression and how to incorporate more play into our lives – even when we are responsible, bill-paying adults. In the introduction, I talk about my progress on writing How to Write Non-Fiction, the episodic life, why leaning into your love of genre is so important, and why I enjoyed Thor Ragnarok more than No Country for Old Men 🙂 Plus, the new Masterclass with children's author R.L.Stine, Helen Sedwick's Self-Publisher's Legal Handbook, the Creative Law Center, and YouTube.com/thecreativepenn where you can find new short-form videos on craft and business every week (now with over 20,000 subscribers!) This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Charlie Hoehn is the author of five nonfiction books, including Play It Away: A Workaholic's Cure for Anxiety and Play for a Living. He is a professional speaker and the host of the Author Hour podcast and head of video at Bookinabox.com. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What play looks like for a responsible adult * How to incorporate play into our work * How authors can learn to play more and be less serious * The importance of honesty, vulnerability and authenticity in non-fiction * Marketing tips for non-fiction books * On the future of work and play You can find Charlie Hoehn at charliehoehn.com and on Twitter @charliehoehn Transcript of Interview with Charlie Hoehn Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com, and today, I'm here with Charlie Hoehn. Hi, Charlie. Charlie: Yeah. Hey, Joanna. How are you? Joanna: I'm good. It's great to have you on the show. Just a little introduction. Charlie is the author of five nonfiction books, including “Play It Away: A Workaholic's Cure...


Creative Lessons From Screenwriting With J.F. Penn
Mar 26 2018 56 mins  
I’ve just finished a fantastic screenwriting short course at the National Film and Television School and in today’s show, I’m going to go through a few things that I found useful as an author and hope that you can apply them to your writing situation, whether you are specifically interested in screenwriting or not. In the intro, Smashwords introduces audiobooks alongside Findaway Voices. I also talk about the implications of the Cambridge Analytica Facebook data breach, why we should update our personal privacy settings as well as our Privacy Policy pages, as well as adhere to ethical standards in our own advertising. Plus, why you need to update your email signup based on the General Data Protection Regulation (GDPR) law coming into effect on 25 May 2018. I'm with ConvertKit for my email management – here are their thoughts on what you need to do. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide atwww.draft2digital.com/penn J.F.Penn is the Award-nominated, New York Times and USA Today bestselling author of the ARKANE thrillers and London Crime Thriller series as well as other dark fantasy stories. Her books weave together ancient artifacts, relics of power, international locations and adventure with an edge of the supernatural. [Yes, this is me! Just my fiction brand which is a little different to my non-fiction brand under Joanna Penn.] Why did I want to do a screenwriting course? I’ve been flirting with screenwriting for ages and have started scripts before but haven’t finished them. After a lot of books in 2017, I was a little jaded with the novel format. I needed to be enthusiastic about story again. I wrote the script of Map of Shadows in January and it was FUN! The most fun I’ve had writing in ages – and as Dean Wesley Smith often says, stop taking everything so seriously, you are being paid to make things up. Awesome! I love learning new things and the short course at NFTS was available, so I applied. So it was the right time for me. My writing style suits screenwriting because I write short and with an emphasis on visuals. I’m a plot-based writer and I’m also commercial. That’s a huge part of the film/TV industry. It has to be able to find an audience and make money or it won’t get made. With the launch of the new Amazon Charts, it has been increasingly clear that many bestselling books are bestsellers because they are now a TV show or film e.g. The Handmaid’s Tale re-entering the charts after many years, Altered Carbon books are back in the bookstores. Visual media is a great way to sell books. More people watch and listen than read – and the visual and audio way of telling stories is different to the novel ...

Writing About Death, Dying, And Grief With Dr Karen Wyatt
Mar 19 2018 60 mins  
Death is an inevitable part of life. We spend a lot of time trying to forget that fact but as writers, our job is to face the difficult things and write about them anyway. We can heal ourselves by writing, and we can also help others. In today's interview, Dr Karen Wyatt, hospice physician and end of life specialist, discusses death, dying, and grief. In the introduction, I discuss the Audible Romance Subscription payout, the new Audible.com Author pages that use your Amazon Central Profile to pull from [here's mine], and the New York Times new audiobook bestseller list. Audio is not going away! Plus, predictions on 2018 – 2038 from Peter Diamandis, whose companies span asteroid mining and human longevity, including 5G streaming internet for global mobile users by 2020, and self-driving cars as mainstream by 2026 – both will mean a LOT more consumers. We are only just starting this digital transformation! My personal update about walking last week on the Amalfi Coast in Italy – pics here on Instagram, although it did rain a lot! I talk about the need for fallow periods, writing about places you haven't been, gathering ideas and emotional reaction to place, as well as creating a life you don't want to escape from. Plus, I recommend Seth Godin's new podcast, Akimbo. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Dr Karen Wyatt is a hospice physician and bestselling author of books about death, loss and grief. She's also the host of the End of Life University podcast, and an inspirational speaker who teaches how to live a life that really matters by embracing our mortality. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Lessons learned from working with those close to death * On paying attention to our inner passion for writing * Tips for dealing with death and grief in our characters and our writing. Joanna talks about some of the issues tackled in

How To Write High-Volume Fiction In A Sustainable Way With Toby Neal
Mar 12 2018 62 mins  
Building a career from writing books requires sustainable creative practices as well as looking after your business and your health. In today's show, I talk to the wise and lovely Toby Neal and I come away refreshed, so I hope it helps you wherever you are on your author journey. In the introduction, I expand on the latest developments in voice technology: * Chinese AI Baidu announces that their Deep Voice AI can now clone a voice based on a few seconds of audio. [The Next Web] I speculate that this could combine with something like Amazon Polly to enable authors to narrate their books via AI. * By 2020, 30% of search will be voice-conducted using audio-centric technology [The Next Web] * In the US, more people listen to podcasts than use Twitter regularly. Advertising revenue is moving to audio. Publishers report declining ebook sales even as audiobook sales rise. [Wired] * YouTube live streams will soon have automatic captions using live automatic speech recognition (LASR) which is approaching industry standards for error rates and latency [The Verge] This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Toby Neal is an award-winning, USA Today best-selling author of mysteries, thrillers, and romance with over 30 titles. She's also a mental health therapist, a career that has informed the depth and complexity of the characters in her stories. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Examples of how the high production business model can work * Tips for gaining sales traction with a new series * We mention using K-lytics for categories – it's a great tool! * Taking care of author health while producing a lot of work * Book marketing tips and how Toby uses her team to help with that * ‘Retailer proofing' an author business and selling direct You can find Toby Neal at TobyNeal.net and on Twitter @tobywneal

5 Important Things That Authors Need To Know About Self-Publishing With Mark Dawson
Mar 05 2018 44 mins  
If you're just getting started in self-publishing, there are some things that you need to know upfront in order to save yourself time, money and heartache along the way. In this interview, I discuss the basics with Mark Dawson from Self-Publishing Formula. In the intro, I discuss the first album produced entirely by AI as reported by Digital Trends. The article goes into how the artist, Taryn Southern, uses AI as a creative tool and also starts to question whether AIs can be trained with copyrighted material. The beginning of a new form of copyright discussion, for sure. I talk about why it's so important to capture ideas in the moment, because time moves on and things change, based on the map shop around the corner from me closing recently. Walking past that shop almost every day inspired Map of Shadows, so it's sad to see it go. [You can see a picture of it here Instagram.com/jfpennauthor] Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Mark Dawson is an international bestselling thriller author. He's sold over a million books and makes a seven-figure income from his writing. He also teaches authors how to self-publish and market successfully through his summit and podcast at selfpublishingformula.com. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What authors can do to build sales and improve their careers * Fundamental author business practices to have in place * Tips on the importance of book cover design. [Click here for a list of book cover designers if you need one] * Be careful when choosing services to help with book production, design and marketing. [Click here for more help on choosing a self-publishing service.] * Pros and cons of exclusivity with Amazon * Rejuvenating sales on older books You can find Mark Dawson at SelfPublishingFormula.com and on Twitter @SelfPubForm

How To Build A Youpreneur Business Around A Personal Brand With Chris Ducker
Feb 26 2018 67 mins  
How do we stand out in a world where everyone can write a book or upload a photo or start a YouTube channel or podcast? How can we share our stories in an authentic manner and still make a living? In today's show, I discuss the Youpreneur business model with Chris Ducker, where building a business around your personal brand is key. It's certainly how I have built The Creative Penn, so I hope it helps you too! In the intro, I mention Google's blog post about the next billion internet users changing the internet in three key ways: a mobile-only mindset, an instinct for ubiquitous computing, and a demand for localized content. Plus, my personal update on How to Write Non-Fiction. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Chris Ducker is the bestselling author of Virtual Freedom, and the Founder of Youpreneur.com, a mastermind community for entrepreneurs. He's also an international professional speaker and podcaster. His latest book is Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in your Industry and Building A Future-Proof Business. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What exactly is a Youpreneur? * Recommendations for introverts who are building their personal brand * Thinking long-term as an entrepreneur * How to identify the community we want to serve * Changes in Chris' writing process since ‘Virtual Freedom', including dictation * Turning a non-fiction book into multiple streams of income * The ongoing importance of live events * Previous episode with Chris Ducker on outsourcing – which directly led to me working with wonderful VAs 🙂 * Why Chris chose to independently publish the book, and the different kinds of decisions he made around the publishing process You can find Chris Ducker at ChrisDucker.com and on Twitter @ChrisDucker. You can find all the links to the book and more content at: RiseOfTheYoupreneur.com Transcript of Interview with Chris Ducker Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com.

How To Fast Draft Your Memoir With Rachael Herron
Feb 19 2018 60 mins  
Sharing personal stories can be a way to heal ourselves and also help others on a similar journey. In today's show, I talk to Rachael Herron about writing memoir. In the introduction, I talk about the potential rise of Amazon Polly for text to speech and give an example of a reading done through www.Book2Pod.com. On a personal note, The Dark Queen is now available as a stand-alone short story, and The Healthy Writer is now available as an audiobook. Today's show is sponsored by my own How to Write a Novel course. One student, Holly, said “In six months, this course has taken my writing further than six years of self-teaching. Joanna's positive attitude and teaching style make learning how to write a novel enjoyable and feasible.” Check it out at www.TheCreativePenn.com/writenovel Rachael Herron is the bestselling author of literary fiction, romantic comedy, and Memoir. She teaches writing at UC Berkeley and Stanford. She's a podcaster and her latest book is Fast Draft Your Memoir: Write Your Life Story in 45 Hours. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Rachael's definition of memoir * How true does a memoir have to be? * On how others define us when we write memoir * What ‘room tone' has to do with writing a memoir * Treating yourself as a character with an arc when writing memoir * The two biggest mistakes writers make with memoir * Overcoming the fears that come along with writing memoir You can find Rachael Herron at RachaelHerron.com and on Twitter @RachaelHerron Transcript of Interview with Rachel Herron Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Rachael Herron. Hi, Rachael. Rachael: Hi, Joanna. So, glad to be here. Joanna: It's great to have you on the show. Just a little introduction. Rachael is the bestselling author of literary fiction, romantic comedy, and Memoir. She teaches writing at UC Berkeley and Stanford. She's a podcaster and her latest book is “Fast Draft Your Memoir: Write Your Life Story in 45 Hours” which is amazing. And I just want to start, Rachael, have I pronounced “Berkeley” and “draft” in the right way? Rachael: Well, no, it would be “Berkeley”. That's so funny. And you pronounced “draft” exactly the right way because it sounds much more romantic when you said, “draft.” Joanna: Draft. Yes.

How To Write Emotion And Depth Of Character With Becca Puglisi
Feb 12 2018 66 mins  
Maya Angelou said, “People will forget what you said and did, but they won’t forget how you made them feel.” This is true whether you write fiction or non-fiction, and in today's show, I talk about how to write emotion with Becca Puglisi. In the introduction, I talk about KDP Print proof and author copies now available in the UK, Margaret Atwood not getting any profits from the Hulu adaptation of The Handmaid's Tale because of a contract she signed 30 years ago – a cautionary tale to be wary of what you sign; and the new Amazon Polly WordPress plug-in for text to speech. I report back on the 20BooksLondon event and my reflections on the different business models available to indies these days, the split between KU and wide, and why you need to look carefully at what the various choices will mean for your business, your creativity and your health. What type of boat are you sailing? Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com.   Becca Puglisi is an international speaker, writing coach and bestselling author of the “Thesaurus Series for Writers,” Including the latest edition, “The Emotional Wound Thesaurus”. Becca also writes YA and historical fiction, and can be found at writershelpingwriters.net, along with her co-author Angela Ackerman. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How Becca got into writing and whether her faith intersects with her story * Why Becca and Angela wrote The Emotion Thesaurus after seeing a need in the author community * How to “show, don't tell” when it comes to emotion * The physical aspects of emotional writing * How to write three-dimensional characters using positive and negative traits * What writers get wrong in writing characters * How emotional wounds can strengthen our writing through character arcs – and how to look after yourself while exploring difficult personal history * What you can find in The Emotional Wound Thesaurus that will help you write more deeply You can find Becca Puglisi at WritersHelpingWriters.

Balancing Craft And Commerce With Nathan Barry From ConvertKit
Feb 05 2018 60 mins  
The aim of an author-entrepreneur is to balance craft with commerce, making a living while creatively fulfilled. In today's show, I discuss how creators can earn a living with Nathan Barry, who moved from non-fiction author to software developer, focusing on email marketing for online entrepreneurs – people like you and me! In the introduction, I talk about my personal creative challenges right now as I head towards 10 years as an author-entrepreneur. Plus, I'm working on How to Write Non-Fiction, a book and course that a lot of you have asked for. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Nathan Barry is the author of three books, a software designer, and the founder and CEO of ConvertKit, which helps creators earn a living through email marketing. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How writing his first books inspired Nathan to create ConvertKit * Managing the balance between craft and commerce * Committing to an idea for the long-term despite short-term financial squeezes * Balancing the positive and negative sides of ambition * How ConvertKit solves problems for authors * The creativity inherent in communicating with our readers * Beginner tips for starting with ConvertKit, whether you have a list already, or are starting from scratch Click here for my tutorial on how to build an email list with ConvertKit. You can find Nathan Barry at ConvertKit.com and on Twitter @nathanbarry Transcript of Interview with Nathan Barry Joanna: Hi, everyone. I'm Joanna Penn from the creativepenn.com, and today I'm here with Nathan Barry. Hi, Nathan. Nathan: Hey, thanks for having me on. Joanna: Oh, it's great to have you on the show. Just a little introduction. Nathan is the author of three books, a software designer, and the founder and CEO of ConvertKit, which helps creators earn a living through email marketing. Now, very exciting, Nathan, you started out in programming but then you wrote several books including “Authority” which is all about self-publishing. What did you learn from writing books that lead you into starting your larger online business, ConvertKit? Nathan: Probably the first thing that I learned is that you could actually make money from writing books and self-publishing.


Successful Self-Publishing Tips With Steven Spatz From BookBaby
Jan 29 2018 70 mins  
It's a big week in self-publishing as we race into 2018, and today's show is packed with tips and info on how you can make the most of your indie experience! In the introduction, I go through: * Apple is getting back into the ebook fight with Amazon with a revamp of iBooks to Books with audiobooks [Bloomberg] * Google has launched audiobooks with Play and focusing on in-home devices for reading them [Google Blog] * Walmart has struck a deal with (Rakuten) Kobo, which will see co-branded Walmart/Kobo ereading devices, ebooks and audiobooks through the Walmart website and stores [The Verge] * Barnes & Noble have relaunched NookPress as Barnes and Noble Press, combining their ebook and print self-publishing platforms [BusinessWire] * The new Author Earnings report findings – and my reaction to it. Plus, why Dean Wesley Smith thinks there is an issue with data privacy and Passive Guy's take on terms & services, plus why the figures are not really “Author Earnings” since most long-term authors make a less-significant % of their income on Amazon, plus it is only Amazon US sales. Dean reports Amazon as 15-30% of his income, and it was around 20% of mine in 2017. * The long-running Self-Publishing Podcast is rebranding as the Story Studio podcast, as Johnny, Sean and Dave feel like they have outgrown the name – and I think that reflects the industry as a whole these days. Perhaps we are just publishing now 🙂 I also give a personal update. I finished the first draft of my first screenplay, an adaptation of Map of Shadows. It's been so much fun and I'm going on a course in March when I'll work on it. In the meantime, on with the next thriller, ARKANE #10, and a new book and course on How to Write Non-Fiction. I also mention the revamp of my channel, Youtube.com/thecreativepenn, where you can now find writing tips on Tuesdays and business/marketing/money/publishing tips on Thursdays. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Steven Spatz is the President of

How To Write Diverse Characters With Alex Anders
Jan 22 2018 57 mins  
The Guardian UK recently reported that diversity is a trend in publishing for 2018, so today, I have an interview with Alex Anders on how to write diverse characters without cultural appropriation or stereotyping, as well as boundaries around language and an interesting discussion on gender fluidity. In the introduction, I mention the launch of Publica, which uses the blockchain for publishing – definitely an early entry into what may eventually be a bigger part of the industry. But I'll be waiting for the Alliance of Independent Authors Blockchain for Books white paper, launching at London Book Fair, before giving my take on it. I also give a personal update around my screenplay adaptation, the audiobook for The Healthy Writer, and note two new podcasts: Mark Lefebvre's Stark Reflections on Writing and Publishing, plus Ingram Spark's Go Publish Yourself. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Alex Anders is an international bestselling author of romance and self-help, with over 250 books published under multiple pen names, he's the host of The Bisexual Empowerment Podcast and YouTube channel, and is an African-American bisexual male. Alex appears regularly in the media to speak about diversity. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What prompted Alex to write romance with diverse characters * Writing diversely without straying into cultural appropriation * How to stay away from writing character stereotypes * Boundaries around dialogue * How and why publishing is changing and becoming more diverse You can find Alex Anders at AlexAndersBooks.com and on Twitter @AlexAndersBooks Transcript of Interview with Alex Anders Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com.

Publishing, Online Business And Tech Trends For Authors In 2018
Jan 15 2018 50 mins  
We live in the most exciting time in history to be an author and creative entrepreneur. The opportunities are ever-expanding, but only if you embrace the changes rather than trying to cling to the old models. I wrote after my Oregon trip about the stabilisation of the indie author business model in 2017, and the need to position for the next phase of growth. It’s unclear whether that next phase of growth will happen in 2018 or later on, but here are some macro trends that might impact authors in the coming year, and some suggestions for what you might do to position yourself. This article will cover: * Crunch time? Exclusivity vs. wide publishing, subscription programs and Amazon changes ahead * Disruption in the social media space * Rise of voice search, voice assistants and impact on audio * Content creation beyond the book * Expansion of Blockchain technologies and other cool technology In the intro, I mention newsjacking and the power of controversy to sell books, how you can use dictation to write faster and be a healthier writer. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. (1) Crunch time? Exclusivity vs. wide publishing, subscription programs and Amazon changes ahead As Orna Ross noted in her round-up of 2017 in publishing, the indie author business model has almost entirely diverged from traditional publishing, in that we can do pretty much everything ourselves now and many successful indie authors are just getting on with their writing and publishing lives, with no real thought to what trad pub is up to (and vice versa). Perhaps the same kind of divergent shift is coming for those authors who remain within Amazon’s eco-system with KDP Select, and those who choose to publish wide and even sell direct to readers. From an author perspective, going into KDP Select – exclusive to Amazon for 90 days and then ongoing unless you uncheck the box – is the easiest option and (in my opinion), the best way to start an indie author career. You only have to worry about one platform, the biggest one, and you get added benefits of visibility and free marketing options, while you learn the ropes. I still recommend starting out on KDP Select if you are a new author with under 3 books in a series and no real marketing platform or email list. I am in KDP Select for Penny Appleton, my sweet contemporary romance pen-name co-written with my Mum because it is a passive brand with no platform. I’m too busy with my other brands to do much more! Of course, you can make the choice PER BOOK and change your choice every 90 days, but if you want to build up an audience on other platforms, it takes time and multiple books, especially if you write in a series. And once you go wide with a series, it’s hard to pull back as you risk disappointing readers.

How To Be Creative In Writing And In Business with Orna Ross
Jan 08 2018 64 mins  
Tapping into our creativity around writing and around money can free us to pursue a more holistic and fulfilled life, and in today's show, Orna Ross talks about how to use F-R-E-E writing to break through your creative and money blocks. In the introduction, I give a personal update about my new screenplay adaptation of Map of Shadows, as well as what I'm doing towards being a Healthy Writer. Plus, if you want to write a novel, then click here to get your free 7 Steps to Write your Novel Cheatsheet. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Orna Ross is a best selling and award-winning author of historical and literary fiction, a poet, and a nonfiction author of the “Go Creative” series. She's the founder of the Alliance of Independent Authors, and has been named one of the “100 Most Influential People in Publishing,” by “The Bookseller,” the trade magazine of UK Publishers. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Orna explains F-R-E-E writing and why it matters for creatives * Writing a letter to money. And receiving one back! * How Orna's own journey is reflected in her Go Creative series of books * Balancing all the aspects of a creative person, including the business side * The important skill for young people to learn to carry them through life You can find Orna at OrnaRoss.com and on Twitter @OrnaRoss. You can find the Go Creative series here. Transcript of Interview with Orna Ross Joanna: Hi everyone, I'm Joanna Penn from TheCreativePenn.com. And today, I'm back with Orna Ross. Hi, Orna. Orna: Hi, Joanna. Hello, everyone. Joanna: So just a little introduction. Orna is a best selling and award-winning author of historical and literary fiction, a poet, and a nonfiction author of the “Go Creative” series. She's the founder of the Alliance of Independent Authors, and has been named one of the “100 Most Influential People in Publishing,” by “The Bookseller,” the trade magazine of UK Publishers. She's also my friend and creative mentor, and I'm thrilled to have her back on the show. Orna, this must be your fourth time on the podcast.

Thoughts And Goals For A Creative 2018
Jan 01 2018 53 mins  
It's the time of year for looking back at how far we have come and looking forward to what we will achieve in the coming year. I LOVE New Year and I'm a goal-setting junkie, so as I do every year, here are my thoughts and goals for 2018. Please do join in and leave yours in the comments if you'd like some accountability! Round-Up of 2017 In the podcast episode, I talk through my round-up of 2017, which you can find in the article from yesterday here. It includes the rise and rise of collaboration, stabilization of the indie author business model, the changing entertainment environment, and how I did at achieving my creative goals for 2017, as well as what I failed to achieve and why. Thoughts and Goals for 2018 2018 marks the 10th year of TheCreativePenn. I started the site in December 2008 to share my journey as a writer and try to help others with my lessons learned. That underlying reason hasn’t changed, even though the publishing environment is radically different these days. I also aim to empower creatives to get their words out into the world and to make a living writing – because that’s what changed my life, and I know it can change yours too. My aim is to help more writers and authors in 2018 and begin the next 10 years of our journey together. Every 1 January, I post my goals for the year and this year, I will start with some over-arching principles, followed by more specific goals for each author name and aspect of my business. I hope it will help you consider what your goals might be, and I’d love for you to share them in the comments below. (1) Choose your filters I’m currently reading WTF? What’s the Future and Why It’s Up To Us by Tim O’Reilly. It’s a great book as it looks back at the history of the internet and technology and then extrapolates it forward into the future, integrating new technologies along the way. Tim uses WTF as a lens – because you can use it in a shocked and apprehensive manner, or you can use it in a curious and wondering manner. This can apply to a lot of our world right now, and as he says, “We must commit to building something new, strange to our past selves, but better, if we commit to making it so.” We can choose what to focus on. He also talks about the “new kinds of magic that are slowly fading into the ordinary.” This is true for authors because when I started my site in 2008, there was no international Kindle, no mainstream market for ebooks, no international print on demand, no digital audiobook market, no ability to easily reach readers. The iPhone was brand new, podcasting was in its earliest days and back then, I couldn’t see how I could make a living online. What are you taking for granted that is actually incredible? If you change your filter, you realise how incredibly fortunate we are to be living at this time in history. Despite the negative news of 2017, we live in an incredibly abundant world with possibilities around every corner, if only you look out for them. Our brains scan the environment for what to pay attention to, so it’s your job to make sure you train it to look for opportunities and the positive side of life. It’s time to take the things that have made you angry or frustrated or negative, and turn them into positive creative action. If you have news feeds or social media or people who make you feel consistently negative, then it might be time for a spring clean of those influences. Start reading different books and blogs, listen to different podcasts (although I hope you consider mine to be positive and useful!) Here’s one of my own examples. As much as I appreciate Facebook for the social...

How To Be A Healthy Writer With Dr. Euan Lawson
Dec 25 2017 53 mins  
If you want to have a long and successful writing career, then you need to look after your body as well as your mind. In today's show, I discuss how to be a healthy writer with my co-author, Dr Euan Lawson. We talk about why writing is great for your health, as well as the most common issues that writers face in terms of physical and mental health, plus we share our personal stories of pain and recovery – as well as my story of breaking sugar addiction. You can find The Healthy Writer: Reduce your Pain, Improve your Health, and Build a Writing Career for the Long Term in ebook and print editions. We hope it helps you have a healthy, sustainable, and creative 2018. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Euan Lawson is a British medical doctor and a Fellow of the Royal College of General Practitioners. He's ex-British Army, and enjoys fell running. He's also my co-writer for The Healthy Writer: Reduce Your Pain, Improve Your Health, and Build a Writing Career for the Long Term. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Euan's background as a doctor * Why writing is good for your health * The common health problems that writers face * Tips for a healthy work area * The dangers of burn-out and how to avoid it * Finding a writing community to combat isolation * On healthy, sustainable ways to change habits * What Euan gave up in order to co-write this book with Joanna You can find Dr. Euan Lawson at EuanLawson.com and on Twitter @euan_lawson Transcript of Interview with Dr. Euan Lawson Joanna: Hi, everyone. I'm Joanna Penn, from TheCreativePenn.com, and today I'm here with Dr. Euan Lawson. Hi, Euan. Euan: Hi. Joanna: It's great to have you on the show. So a very exciting day today. Euan is a British medical doctor and a Fellow of the Royal College of General Practitioners. He's ex-British Army, and enjoys fell running. He's also my cowriter for “The Healthy Writer: Reduce Your Pain, Improve Your Health, and Build a Writing Career for the Long Term.” We're so excited to bring it to you, aren't we, Euan? Euan: Yeah. I'm buzzing a bit today, already. It's not just the coffee. Yeah, I'm properly excited. Joanna: We are, and we think it's a good book, and today we're going to tell you about it.

How To Make Money Writing Short Fiction With Douglas Smith
Dec 18 2017 65 mins  
Short stories are creatively satisfying, but they can also bring multiple streams of income through different intellectual property licensing options. In today's show, award-winning short story writer, Douglas Smith, explains how you can make money writing short fiction. In the introduction, I talk about the implications of Disney buying the intellectual property assets of 21st Century Fox and what that means for creators. Plus, the Harry Potter bot story. I reveal my sweet romance pen-name, Penny Appleton, and how rewarding it has been to co-write with my Mum. Plus, an update on what to expect as a new author name with very little marketing clout. Map of Shadows, the first in my Mapwalker Dark Fantasy series, is out now in ebook and print. Here's a video of me reading the blurb in a dramatic manner, which should make you grin 🙂 Plus, if you need help sorting out your author platform for 2018, then check out my series of tutorials on building your author website, setting it up with the Author Pro theme, and setting up your email list: www.TheCreativePenn.com/authorwebsite This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Douglas Smith is a multi-award-winning Canadian author of novels, short stories, and nonfiction, described by Library Journal as one of Canada's most original writers of speculative fiction. He's also the author of Playing the Short Game: How to Market & Sell Short Fiction. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The differences between short stories, novellas, novelettes and novels * How to know the ‘size' of an idea – whether it's a novel or a shorter piece * Finding good markets for short fiction * Submitting short fiction vs. publishing it indie * How to track submissions and why it's so important * Has the magazine market been disrupted the way the book industry has? * On rights, including language and territory

How To Use The Polarities Of Marketing To Craft The Best Plan For Your Book
Dec 15 2017 24 mins  
Book marketing is not a monolithic thing, it doesn't happen at one single time, and your marketing activities will change over your career as a writer. There is no magic bullet, only a number of different options that you can utilize along your author journey to craft the best plan for your book. Here are some of the opposite polarities on the marketing scale that, along with your definition of success, will help shape your marketing activities. You will move up and down on these scales with every book and as you change over time. There is no ‘right' way, just a series of choices that can result in multiple combinations of book marketing approaches. This is an excerpt from How to Market a Book Third Edition, available now in ebook, print and audiobook formats. Short term vs. long term Many new authors with only one book will focus on short-term sales spikes because they can't yet imagine a future with more books. I was exactly the same! Short-term sales are fantastic for that initial launch push, but they often cost money and are not sustainable over time. After all, once you hit the top of the charts, there's only one way to go from there. If you want a long-term career as an author, you also need to think about long-term marketing. You want to build a sustainable baseline income, money that comes in from your books consistently every month. This comes from having more books on the market but also from building your email list and other platform-related marketing activities. Focused vs. eclectic Some authors focus entirely on one brand, one genre and one type of marketing. They go deep and become an expert, ignoring everything else in their strategic direction. I wish I could be like that sometimes! But the opposite is someone like me who likes to write in multiple genres, who has a bit of a magpie brain and likes to try different things over time, who can't focus on just one way of marketing. Both can be successful, and because it often does come down to personality, it's important to avoid comparisonitis with other authors who do things differently. See my book The Successful Author Mindset if you are struggling with this or other mindset issues. Income vs. brand building Some marketing activities are about making direct income, whereas others are about brand building. For example, getting on a network TV show or a national radio show can be amazing for building awareness of your author name, and as social proof for your website. Having a physical book launch party at a swanky location might make the local paper, or give you some great photos for social media. But if you want to make direct income, you'd be better off publishing a multi-book-boxset and using some paid ads to direct sales there. Paid vs. free (or money vs. time) I've spent nearly ten years building up an author platform using my time, not my money. It costs little to set up a professional website with an off-the-shelf theme, and it's free to write articles, or podcast, make videos and share on social media. It's free to self-publish on all the major platforms, and you can find out everything you need to know from free and cheap books and resources. You can definitely build an author platform and generate good sales from free marketing – but you will pay with your time. If you are short on time and want to pay for marketing, you can spend whatever you like,


Selling More Books In Print Through Ingram With Andy Bromley
Dec 11 2017 60 mins  
As global, mobile and digital book sales continue to expand into new markets, there is a continued desire for print in established markets. Many indies focus on using Amazon's own Createspace, but you can access thousands more bookstores, universities, retailers, libraries and booksellers through Ingram Spark for extended distribution. In this interview, I talk to Andrew Bromley about IngramSpark and Ruth Jones about Aerio, which intends to make all of us booksellers. In the introduction, I mention Amazon's expansion into Australia for physical product including books – cue the disruption! Having lived in Australia for 5 years, I know how expensive books have been and look forward to local printing options and new distribution methods making books (and other products) more affordable. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Andrew Bromley is the Marketing Manager at Ingram Content Group in the U.K. He's also part of IngramSpark and helps indie authors get their print books out through the Ingram network. Ruth Jones is the Director of Business Development at Ingram Content Group and is currently working on developing Aer.io. You can listen above or on iTunes or Stitcher or watch the video here with Andy, and here with Ruth, read the notes and links below. Here are the highlights and full transcript below. Show Notes * An overview of Ingram and IngramSpark * The speed and efficiency of print-on-demand these days * The advantages of using both CreateSpace and IngramSpark for print books * The future of print-on-demand in countries like India and China * Marketing ideas for print books * An introduction to Aer.io and why authors should know about it – with Ruth Jones * Selling books direct from your site using Ingram's catalogue and Aer.io You can find IngramSpark at IngramSpark.com and on Twitter @IngramSpark Transcript of Interview with Andy Bromley Joanna Penn: Hi everyone, I'm Joanna Penn from thecreativepenn.com and today I'm here with Andrew Bromley, Hi Andy. Andrew Bromley: Oh, hi Joanna, how are you doing? Joanna: I'm good, just a little introduction. Andy is the Marketing Manager at Ingram Content Group in the U.K. He's also part of IngramSpark and helps Indie authors get their print books out through the Ingram network which is super exciting. So,

Estate Planning For Authors With M.L Buchman
Dec 04 2017 76 mins  
Your intellectual property rights are valuable – both to you in your lifetime, but also for 70 years after you die according to copyright law. So what happens once you're gone? Have you ensured that your heirs and successors can still benefit? Plus, how to ‘tick the reader clock' with your book marketing in this fascinating but also jolly chat with romance author, ML Buchman. In the introduction, I mention the changes to Goodreads Giveaways, PublishDrive closes a funding round, WIRED magazine article on Welcome to the era of the AI co-worker, including aspects of translation; plus, the launch of Scrivener 3 with enhanced formatting compile options. Plus, my books out this month: The Healthy Writer: Reduce your Pain, Improve your Health, and Build a Writing Career for the Long-Term, and Map of Shadows, first in my new Mapwalker dark fantasy series. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. M.L. Buchman is the bestselling author of over 50 novels including military, romantic suspense, thrillers, and nonfiction for writers. He brings 30 years of project management experience into his author business, and today we're talking about his book, Estate Planning for Authors. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Matt's production schedule and ‘ticking' the Reader Clock * Why estate planning matters so much for authors * The three types of property, how they differ and why they matter * Why intellectual property is important for authors to understand * Support and ideas for organizing your estate and IP information * The most exciting things on the horizon for indie authors You can find M.L. Buchman at MLBuchman.com and on Twitter @mlbuchman Transcript of Interview with M.L. Buchman Joanna: Hi everyone,

Business For Authors. How To Be An Author Entrepreneur. An Interview With Joanna Penn
Nov 29 2017 40 mins  
An entrepreneur creates value with their ideas. They create a new reality based on thoughts and actions. That surely is the definition of an author! When you're writing your first book, you don't necessarily think about running a business or consider yourself an entrepreneur, but if you keep writing and putting your words in the world consistently, the money will come. You need to be prepared for success, and understanding the fundamentals of business will help you along the way. In today's interview, I'm interviewed about my book, Business for Authors, and go through some of the key aspects you need to think about if you want to make a living with your writing. Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Sukhi Jutla, serial entrepreneur and start-up founder, fin-tech expert, and new author of Escape the Cubicle interviews Joanna about her book, Business for Authors: How to be an Author Entrepreneur. In the interview, we discuss: * What does it actually mean to be an author-entrepreneur as opposed to just an author? * Why business is truly creative * The key traits of the author-entrepreneur * Why constant learning and re-starting after failure are so important * How the journey of the first book differs to the view from book 25. The book as an employee, not as a baby! * Why serving your audience is the key to a business * The book as the ultimate scalable product, the power of intellectual property, and creating value from our brains * The different business models for an author-entrepreneur, including fiction and non-fiction books * The first step to taking your writing from hobby to business * How to balance your time between creation, marketing and building a business You can find Business for Authors: How to be an Author Entrepreneur in ebook, print and audiobook format on all major stores. It's the only audiobook I narrated if you're interested in that 🙂 Find Sukhi Jutla at: www.SukhiJ.com Transcript of the interview Sukhi: Hi, everyone. I'm Sukhi Jutla, author of “Escape The Cubicle.” And today, I'm interviewing Joanna Penn for The Alliance of I...

The Bestseller Experiment with Mark Stay And Mark Desvaux
Nov 27 2017 57 mins  
Can you really decide to write and publish a bestseller? In today's show, I discuss how Mark Stay and Mark Desvaux did just that in one year as well as talking about it in public on their podcast, The Bestseller Experiment. In the introduction, I talk about what I'm thankful for as well as giving an update on my writing progress for The Healthy Writer and the third in the sweet romance series that I co-write with my Mum – and still remains a secret! Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Mark Stay and Mark Desvaux are the co-authors of Back to Reality, a best selling humorous fantasy novel. They launched their book off the back of The Bestseller Experiment podcast where they shared the journey of writing and publishing a bestseller in a year. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The motivation for running a bestseller experiment * How the two Marks defined ‘bestseller' and how they got there * Tweeting with Neil Gaiman – and besting him in the charts * The conundrum of pre-orders * Comparisons to the indie music industry * Dealing with the let down after a big successful launch * On the future of The Bestseller Experiment podcast * My interview on their show is Episode 54. You can find Mark and Mark at BestsellerExperiment.com and on Twitter @bestsellerxp Transcript of Interview with Mark Stay and Mark DesVaux Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com and today I'm here with Mark Desvaux and Mark Stay. Hi, Marks. Mark: Hello. Mark: Hey Joanna, how are you doing? Joanna Penn: I rarely do these three-way conversations but today there's a reason. The two Marks are the co-authors of “Back to Reality,” a best selling humorous fantasy novel that they launched. Now, there's the lovely cover if you're on the video. It's beautiful. They launched off the back of The Bestseller Experiment which is a podcast that enables them to write and publish a bestseller in a year and many of you, I know listen to The Bestseller Experiment. It is a genius book title. Not a book title, podcast title and book title alike. I said to you guys, you should do one. But, let's get started by, first up, explain the genesis of The Bestseller Experime...

Publishing in 2027. Blockchain And Global Mobile Internet With Emmanuel Nataf
Nov 20 2017 73 mins  
It is the best time in history to be an author! We have everything we need as indie authors to run a digital, global, location-independent, scalable publishing business from a laptop. So what's coming next? In today's show, I discuss the potential changes coming to publishing and to society in the next 10 years with Emmanuel Nataf, co-founder of Reedsy and a Millennial entrepreneur. We touch on Blockchain, smart contracts, and cryptocurrency, as well augmented reality, language translation, and the future of jobs. In the intro, I mention my takeaways from the awesome YouPreneur Summit where I spoke last weekend, plus the limited time NaNoWriMo Bundle, packed full of great books if you're writing a novel. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Emmanuel Nataf is the co-founder and CEO of Reedsy, a marketplace that connects authors and professional freelancers, as well as a street photographer for fun. He's also a millennial and invested in cryptocurrency. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How blockchain is different from Bitcoin * How blockchain and crypto-currencies will affect authors * How the book sales platforms will change with the rise of these technologies * How Augmented Reality and Virtual Reality might affect authors * The future possibilities related to language translation and technology * The future of jobs You can find Emmanuel Nataf at Reedsy.com and on Twitter @EmmanuelNataf Transcript of Interview with Emmanuel Nataf Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Emmanuel Nataf. Hi, Emmanuel. Emmanuel: Hey, Joanna, how are you doing? Joanna: I'm good. It's great to have you on the show. Just a little introduction. Emmanuel is the co-founder and CEO of Reedsy, a marketplace that connects authors and professional freelancers, as well as a street photographer for fun. He's also a millennial and invested in cryptocurrency. Now, the reason I invited Emmanuel on, is it's 10 years since the iPhone and the Kindle came on the market. So today, we're looking into the future about what will affect authors in the next 10 years to 2027. I got talking to Emmanuel over drinks one evening...

Stability Of The Indie Business Model and Positioning for the Next Phase of Growth: My Coast Business Workshop 2017 Round-Up
Nov 13 2017 100 mins  
Change is speeding up, but the fundamentals of the indie author business are actually stabilizing. In today's show, I talk about how you can bed down your processes in order to position for the next phase of growth and offer ways to balance your time so you can continue to create, even as you scale. I spent the last week of October on the Oregon Coast at the Business workshop, presented by Kristine Kathryn Rusch and Dean Wesley Smith, along with a number of other speakers. I also spoke this year and co-presented on some panels. Here are some of my thoughts and lessons learned – and pictures from my trip interspersed along the way. In the introduction, I mention the end of Pronoun, Draft2Digital now distributes to Amazon, and Audible launches a Chinese site. Today’s show is sponsored by my non-fiction audiobooks, How to Market a Book Third Edition, Business for Authors, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out here! Joanna Penn (yes, me!) is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers. You can listen above or on iTunes or Stitcher, read the notes and links below. Here are the highlights and full transcript below. Show Notes: * How the indie author business has stabilized and why we have everything we need to run a scalable, digital, global, publishing business from a laptop with very low overheads – at least in Western, developed countries. Plus, a brief list of the tools I use and recommend if you're just getting started. * How you can position for the next phase of growth and some of the exciting things coming in the next few years – plus what you need to get sorted right now (i.e.

How To Build A Business Around A Book With Jim Kukral
Nov 06 2017 66 mins  
If you write non-fiction, you can turn your book into multiple streams of income that take your business beyond the book into courses, speaking, affiliate sales, sponsorship and more. In today's show, Jim Kukral and I discuss some of the different ways you can build a business around your book. In the introduction, I talk about Audible's new Romance audiobook subscription model and share my hopes for what that means for the other genres in coming months/years. Plus, indie authors now have a new free ebook formatting tool in KDP Create, which joins Draft2Digital's free ebook templates, and the Reedsy Book Editor for great quality, free tools for PC or Mac. Personally, I am still a fan of Vellum but it is Mac only. I also mention good quality free or cheap ebook cover design with the new Adobe Spark as well as Canva's tool. MIT releases an AI writing horror – and I talk about why I am looking forward to the ‘centaur' model. Plus, I give a personal update on my travel recovery and writing situation. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Jim Kukral is the author of 10 nonfiction books and has been in internet business for over 20 years. He runs Author Marketing Club and co-hosts The Sell More Books Show with Bryan Cohen and his latest venture is www.BusinessAroundABook.com. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Using books as part of the entrepreneurial journey * Why platform matters, whichever way you publish * How to find problems to solve to write books about * The current value of Search Engine Optimization * Authors' best current options for driving sales * How to make money with professional speaking

Writing The Darkness And Tips For Audio Drama With A.K.Benedict
Oct 30 2017 58 mins  
Today I have an interview with A.K.Benedict who moved from being an indie rock musician into writing supernatural crime novels. We talk about writing the dark side and why we all need the shadow, the challenges of marketing cross-genre novels, writing audio drama as she does for Torchwood and Dr Who, and how introverts can use performance techniques at conventions and literary festivals. In the introduction, I mention the updated Kindle app on IOS which now includes Goodreads and how that might impact your marketing, why you should immediately subscribe to The New Publishing Standard as the next wave of growth is global, a personal update on the Coast Business Workshop – check out my pics on Instagram/JFPennAuthor. If you'd like a dark read for Halloween, check out the Fear Bundle, which includes my novel, Gates of Hell, and my short story, The Dark Queen in the Feel the Fear anthology. Available a limited time at Storybundle.com/Fear. Here's a pic of some of the authors involved. There are also 2 new podcasts that might be useful: The Smart Author Podcast with Mark Coker from Smashwords, and the Book Marketing Podcast by Dave Chesson at Kindlepreneur, who also makes KDP Rocket, a super-useful tool for keyword research. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. A.K. Benedict writes supernatural, crime novels, poetry and short stories, radio plays, and audio dramas. She's also been a composer and indie-rock singer/songwriter. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Tracking creative ideas with online and paper means * Why writers and readers need the shadow * Combining genres and the challenges of marketing those books * On the market for short stories and their flexibility with genre * How writing for audio differs from other types of writing * Finding writing work at conferences


How To Make Your Book A Perennial Seller with Ryan Holiday
Oct 23 2017 46 mins  
How do you make creative work that lasts? In today's show, Ryan Holiday explains how to write a Perennial Seller. We talk about positioning, changes in marketing and the book industry, how to make your body of work last, as well as balancing ego with serving the reader. In the introduction, I talk about my visit to San Francisco. Click here to see the pics on Flickr. Plus Limited Time Deals: the Fear Bundle for Halloween, and the Trackerbox Kickstarter for Mac book sales tracking.   Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Ryan Holiday is a best selling nonfiction author, media strategist, and book marketing expert who has worked with clients like Tim Ferriss, Tony Robbins, Google, and Penguin. His latest book is Perennial Seller: The Art of Making and Marketing Work that Lasts. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What is a perennial seller? * The ingredients that make a book relevant long-term * Balancing the ego with serving the reader * The importance of positioning a book correctly * Changes in the book industry around marketing * Ryan's thoughts on the future for authors You can find Ryan Holiday at RyanHoliday.net and on Twitter @RyanHoliday Transcript of Interview with Ryan Holiday Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm back with Ryan Holiday. Hi, Ryan. Ryan: Hi. Thanks for having me again. Joanna: Oh, it's great to have you on the show. It was May 2014 when you last came on the show, so over three years. Ryan: Oh, wow. Joanna: I know. Ryan: That's crazy. Joanna: I know, it's really crazy. Ryan: I mean, look, I think when you have, as you would understand, when you have your head in a book that you're writing, time both goes incredibly slow and incredibly quickly. Joanna: Oh, yeah, absolutely. So, just in case people don't know you: Ryan is a best selling nonfiction author, media strategist, and book marketing expert who has worked with clients like Tim Ferriss, Tony Robbins, Google, and Penguin. His latest book, which I have here for those on the video is, “Perennial Seller: The Art of Making and Marketing...

How To Find Creative Focus With Jessica Abel
Oct 16 2017 53 mins  
We're all busy and life seems increasingly chaotic, so how do we find the time and focus to write? In today's show, I talk to Jessica Abel, a comic book artist turned prose writer and creative teacher, about finding your focus and moving past procrastination to get your creative work done. In the intro, I mention Frankfurt Book Fair and the launch of Blockchain for Books by the Alliance of Independent Authors, plus my thoughts on seeing Dan Brown speak about Origin and my own writing update as I prepare to head to the US. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Jessica Abel is an author, cartoonist, and creative teacher. Her books include the award-winning graphic novel La Perdida, Mastering Comics, as well as Out on the Wire, about the storytelling techniques of the best audio producers in the world, including Ira Glass. Her latest book is Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Moving from hand-sewn books to print-on-demand * The problems creatives have with focus * Tips for organizing and managing creative projects * Figuring out how you are actually spending your time so you can focus more on creativity * Knowing which projects to start and finish * Jessica's Creative Focus Workshop You can find Jessica Abel at JessicaAbel.com and on Twitter @jccabel Transcript of Interview with Jessica Abel Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Jessica Abel. Hi, Jessica. Jessica: Hi, thanks for having me. Joanna: Oh, it's great to have you on the show. Just a little introduction. Jessica is an author, cartoonist, and creative teacher. Her books include the award-winning graphic novel “La Perdida”, “Mastering Comics”, as well as “Out on the Wire” about the storytelling techniques of the best audio producers in the world including Ira Glass. Her latest book is “Growing Gills – How to Find Creative Focus When you're Drowning in Your Daily Life” which I know many listeners will care a...

Secrets Of A Seven Figure Non-Fiction Indie Author With Joseph Alexander
Oct 09 2017 65 mins  
The path to successful self-publishing can come in many forms. Joseph Alexander went from teaching guitar in person to writing 40+ books on learning how to play the guitar, scaling his business and reaching a global market, primarily through print books. In today's show, he shares his secrets. In the intro, I mention Amazon KDP's launch of X-Ray for Authors and Google's AI-powered translation in the Pixel phone. Lots of writing news! Now available for pre-order – The Healthy Writer: Reduce your Pain, Improve your Health, and Build a Writing Career for the Long Term now PLUS/ Map of Shadows, a Mapwalker dark fantasy thriller also out on pre-order, and my story The Dark Queen out in the Feel The Fear anthology. Today’s show is sponsored by my non-fiction audiobooks, How to Market a Book Third Edition, Business for Authors, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out here! Joseph Alexander is a musician and the author of over 40 books on playing the guitar. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Feeling self-doubt and writing prescriptive books anyway * Tips for writing non-fiction successfully * Why Joseph chose to write books vs. doing video courses * On print books and pricing * Book marketing tips, including email list building fundamentals * On co-writing, being a small publishing house,

Travel Writing With Anna McNuff
Oct 02 2017 57 mins  
Running across New Zealand is a tough adventure and in today's show, Anna McNuff talks about how writing her book about the journey was a completely different challenge. In the intro, I talk about my writing progress on The Healthy Writer, as well as recommending the Netflix documentary on Lady Gaga, 5 Foot 2, which is an incredible story of creativity and tenacity in the face of chronic pain. I also mention my experience speaking at ScotsWrite and the great news that BookFunnel is now delivering ebooks if you sell direct from your own website. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Anna McNuff is an adventurer, professional speaker and author, named by Conde Nast Traveller as one of the 50 most influential travelers of our time and by the Guardian UK as one of the top modern female adventurers. Anna's latest book is Pants of Perspective: One Woman's 3000 km running adventure through the wilds of New Zealand. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Dealing with self-doubt and fear of failure * Balancing authenticity with motivating others when writing memoir * Managing comparisonitis in a very competitive field * How Anna writes on the run * On Anna's business model and her choice to publish independently * Tips on public speaking for authors * Balancing health, creativity and work You can find Anna McNuff at AnnaMcNuff.com and on Twitter @AnnaMcNuff Transcript of Interview with Anna McNuff Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com, and today I'm here with Anna McNuff. Hi, Anna. Anna: Hello. Joanna: Just a little introduction. Anna is an Adventurer, a Professional Speaker, and Author, named by “Conde Nast Traveler” as one of the 50 most influential travellers of our time. And by the “Guardian U.K.” as one of the top modern female adventurers. Anna's latest book is “Pants of Perspective: One woman's 3,000 kilometre running adventure through the wilds of New Zealand.” You must be one of the most exciting guests I've ever had on the show, Anna. Anna: Oh, definitely not. I've listened to most of the other guests, and I'm certainly not as exciting as them. I can try though. Joanna: You can try, yes. Start by telling us a bit more about you and your adventures so far. And your potted history of getting into adventuring. Anna: I owe a lot of it to my parents, actually, because both of them, they are Olympic rowers. I'm a spawn of Olympians.

Top 5 Mistakes Of Indie Authors With Ricardo Fayet From Reedsy
Sep 25 2017 71 mins  
Learn from the most common mistakes that indie authors make and save yourself time, money and heartache in today's show with Ricardo Fayet from Reedsy. In the introduction, I mention my thoughts on the Independent Publishers Guild autumn conference and what we can learn from print-focused retailers. Plus, Audible expands into a Canada-specific site, Siri gets a new translation function in iOS 11, Google's article on how publishers can use machine learning for translation of articles, and Google also launches a micro-payment app specifically for India, which I'm excited about as it bodes well for the expansion of direct-to-consumer sales via mobile. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Ricardo Fayet is an entrepreneur and the co-founder of Reedsy, a marketplace for writers to find vetted professionals for editing, marketing, design, ghostwriters and more. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Ricardo's international perspective on Indie Publishing * The importance of knowing your author and business goals * Whether demographics or psychographics are more important for authors marketing their books * Tips for hiring freelancers like editors and book cover designers * How Reedsy vets the freelancers in their marketplace * Publishing mistakes to avoid * The big thing authors get wrong about book marketing You can find Ricardo Fayet at Reedsy.com and on Twitter @ReedsyHQ Transcript of Interview with Ricardo Fayet Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com, and today I'm here with Ricardo Fayet. Hi, Ricardo. Ricardo: Hi, Joanna. So happy to be here. Joanna: Yes. Great to have you on the show. Just a little introduction. Ricardo is an entrepreneur and the co-founder of Reedsy, a marketplace for writers to find vetted professionals for editing, marketing, design, ghostwriters and more. And it's a fantastic service, and we'll be talking about that. Start by telling us a bit more about you, why you have such a lovely accent, and how you got into this entrepreneurial space in ...

Writing Memoir With Roz Morris
Sep 18 2017 75 mins  
How do you determine the line between authentically sharing your story vs. writing for therapy? How do you blend episodes from your life that might help others with aspects that might hurt people you love? I talk about these issues and more with Roz Morris today. In the introduction, I share my lessons learned from 6 years as an author-entrepreneur and also my timeline from writing the first book to making multi-six-figures. I mention the Isle of Wight Challenge, How to Create Anything with Orna Ross, 20BooksLondon.com, Sci-Fi and Fantasy Marketing Podcast about 12 ways to keep your backlist selling and maintain a steady income. Today's show is sponsored by my own How to Write a Novel course, which I created while writing End of Days, so you get a behind the scenes look at how the book came together. One course member, Leigh Anderson said, “This course is exactly what I was looking for. I now feel well on my way to writing and completing my first draft. It has been a real breakthrough for me.” Check it out at www.TheCreativePenn.com/writenovel Roz Morris is a bestselling author as a ghostwriter and now an award-nominated author with her own literary novels, My Memories of a Future Life and Lifeform Three. She writes writing craft books for authors under the Nail Your Novel brand and her latest book is Not Quite Lost: Travels Without A Sense of Direction. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The difference between memoir, biography, and autobiography * What to leave out of a memoir * Tips for finding a memoir's theme * How to deal with personal issues in a memoir * Dealing with imposter syndrome * Marketing a memoir You can find Roz Morris at RozMorris.Wordpress.com and on Twitter @roz_morris Transcript of Interview with Roz Morris Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com. Today I'm here again with Roz Morris. Hi Roz. Roz: Hi Joanna. Joanna: Welcome back on the show.

From Traditional Publishing To Hybrid And Indie With Crime Thriller Author Michael Ridpath
Sep 11 2017 62 mins  
The publishing world continues to change, but authors who adapt and grow with it are making the best of both worlds, straddling traditional publishing and indie in the hybrid model. In today's show, I talk to Michael Ridpath about his journey. In the intro, I talk about Kobo's move into audiobooks, Draft2Digital's new professional quality ebook templates, and Kris Rusch's post about Rip Van Winkle syndrome and how you can navigate the changes ahead. Plus, I reflect on my trip away to the Dolomites region of northern Italy. Click here for the photos. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Michael Ridpath is the internationally bestselling author of 16 novels, that range from financial thrillers through Icelandic crime thrillers, historical spy novels and most recently Amnesia, which incorporate aspects of thriller, crime, and history. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On changing genres and the impact that has on one's writing career * Michael's mindset to keep writing during the dips in an author career * How to know when a book series has run its course * How Michael is publishing now * On whether the attitude toward indie publishing has changed You can find Michael at MichaelRidpath.com and on Twitter @MichaelRidpath Transcript of Interview with Michael Ridpath Joanna Penn: Hi everyone, I'm Joanna Penn from TheCreativePenn.com. And today I'm here with Michael Ridpath. Hi, Michael. Michael Ridpath: Hi, Joanna. Joanna Penn: Great to have you on the show, just a little introduction. Michael is the international bestselling author of 16 novels, that range from financial thrillers through Icelandic crime thrillers historical spy novels and most recently Amnesia, which incorporate aspects of thriller, crime, and history, so all in one which sounds very cool Michael. That's your most recent one, isn't it? Michael Ridpath: Yeah, it is. Yeah, it came out in May, so just out. Joanna Penn: Your story is so interesting. Back in 1995,

Mastering Amazon Ads With Brian D. Meeks
Sep 04 2017 46 mins  
Today I’m talking with Brian D Meeks about Mastering Amazon Ads. We have a really interesting chat about some of the biggest things people get wrong with Amazon ads as well as how to integrate ads into a wider marketing plan – plus, how running a Facebook group can be a mixed blessing when it comes to book sales and energy management. I'm away on a walking trip so there's no extended introduction this week – expect a mega-show next week 🙂 Today’s show is sponsored by all the listeners who support the show through Patreon. Thank you SO much for your ongoing support. It means so much to me that you enjoy the show enough to contribute! If you’d like to become a Patreon supporter, you can support the show for as little as $2 per month and receive the extra Q&A show monthly. Click here to find out more. Brian D. Meeks writes detective novels, thrillers, and science-fiction under his own name and that of one of his characters, Arthur Byrne. He has co-written several books in the Prosperous Writer's series with Honoree Corder and his latest nonfiction book is Mastering Amazon Ads: An Author's Guide. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Blogging as a way to find your author voice * The most common mistakes authors make with Amazon Ads * Tips for successful Amazon Ads * The surprising number of ads Brian runs * Are Facebook groups effective for marketing a book? You can find Brian Meeks at ExtremelyAverage.com. Transcript of Interview with Brian Meeks Joanna: Hi everyone. I'm Joanna Penn from TheCreativePenn.com. And today, I'm here with Brian D. Meeks. Hi, Brian? Brian: Hello. How are you today? Joanna: I'm great. Great to have you on the show. Just a little introduction. Brian writes detective novels, thrillers, and science fiction under his own name, and also that of one of his characters, Arthur Byrne. He has co-written several books in a prosperous writer series with Honoree Corder. He's also been on the show. His latest nonfiction book is Mastering Amazon Ads, An Author's Guide, which I know everybody wants to hear about. Brian, tell us a bit more about how you got into being a full-time author and what you did before and how that shapes your focus now. Brian: Well, my story is I think a little different than most in that on January 2nd, 2010, I hated writing. I thought writing was something you only did when you were being punished by your eighth grade English teacher. She was a terrible woman. And so January 2nd, 2010 rolls around there was a football game that I wanted to watch. It didn't kick off till later in the day. And so I was just surfing around the web. I came across blogger.com. And the day before, I'd had some foibles in learning woodworking. It was a new hobby of mine, I was teaching myself. And so it had been kind of funny,


Stop Worrying, Start Writing. How to Overcome Fear and Self-Doubt with Sarah Painter
Aug 28 2017 63 mins  
Self-doubt and fear of failure are a normal part of the creative process, but that doesn't make them any easier to deal with. In today's show, Sarah Painter talks about how to write during the inevitable ups and downs. In the introduction, I talk about lessons all authors can learn from Dean Wesley Smith's article on how to run a physical bookstore in 2017. I also mention my tutorial on how to build your own author website in 30 mins. Today’s show is sponsored by my non-fiction audiobooks, How to Market a Book Third Edition, Business for Authors, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out here! Sarah Painter writes bestselling contemporary fiction with a touch of magic, and she also hosts the Worried Writer podcast and blog, which helps writers with the mindset behind the writing life. Her newest book is Stop Worrying, Start Writing: How to Overcome Fear, Self-Doubt, and Procrastination. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The part that worry plays in every writer's life and work * The different types of vulnerabilities when publishing fiction or non-fiction * How writers can deal with the need for validation * Ways to deal with the anxieties that literary festivals can create * The importance of rituals and habits when dealing with writing anxiety * Using different spaces for different types of writing You can find Sarah Painter at SarahPainter.com and on Twitter @SarahRPainter Transcript of Interview with Sarah Painter

How To Be A Writer: Traditional Publishing To Indie And Hybrid With John Birmingham
Aug 21 2017 63 mins  
Today I’m talking with Australian author John Birmingham about his journey from the dizzying heights of the traditional publishing scene, to deciding to go indie and hybrid and his insights into how the publishing industry has changed. It’s an honest and really fascinating interview. In the intro, I talk about how we can deal with the political upheaval, and how, as Toni Morrison says, “This is precisely the time when artists go to work.” (Quoted in Brain Pickings). Plus David Gaughran's report on what Amazon cares about, and the latest KENP rate, which has dropped again. Remember, it's your choice to choose exclusivity or to go wide, but if you want a healthy long-term eco-system for writers and readers, then you need to support the other vendors. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. John Birmingham is an award winning and bestselling Australian author of science fiction, techno-thriller, crime, urban fantasy, memoir, and nonfiction. His latest nonfiction book is How to Be a Writer: Who Smashes Deadlines, Crushes Editors and Lives in a Solid Gold Hovercraft. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How John got his start in publishing and what the industry was like then * Why John went hybrid in 2016 * The type of author that makes money as an indie * Tips on marketing books in Australia and changes to the print market there * Advice from John's new book, How To Be A Writer You can find John at JBIsMyMasterNow.com and on Twitter @JohnBirmingham Transcript of Interview with John Birmingham Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com, and today I'm here with John Birmingham. Hi, John. Welcome to the show. John: How are you doing? It's been a while. Joanna: I know. Well thanks for coming on. Just a little introduction. John is an award winning and bestselling Australian author of science fiction, techno-thriller, crime, urban fantasy, memoir, and nonfiction. His latest nonfiction book is “How to Be a Writer: Who Smashes Deadlines,

Writing Christian Fiction And Success Over A Long Career With Jerry B Jenkins
Aug 14 2017 58 mins  
How do you write consistently over a long career? How do you deal with huge ‘overnight' success on your 125th book? How do you balance faith and a great story when writing Christian fiction? I talk about these topics and more with mega-bestselling author Jerry B Jenkins on today's show. In the introduction, I mention my writing diary at JFPenn.com/now, as well as the launch of my new audiobook ARKANE Thriller box set 1, with nearly 20 hours of audio. Longer books are definitely better for audio fiction. I recommend Sci-Fi and Fantasy Marketing podcast on What it takes to be a 6-figure author. Want to use Scrivener to supercharge your writing and organize your book? Come and join me and Joseph Michael, the Scrivener Coach, for a webinar this Thurs 17 Aug at 3pm US Eastern / 8pm UK. Click here to register to join us live or to get the replay. Today's show is sponsored by my own How to Write a Novel course, which I created while writing End of Days, so you get a behind the scenes look at how the book came together. One course member, Leigh Anderson said, “This course is exactly what I was looking for. I now feel well on my way to writing and completing my first draft. It has been a real breakthrough for me.” Check it out at www.TheCreativePenn.com/writenovel Jerry B. Jenkins is the New York Times bestselling author of more than 190 books, with sales of more than 70 million copies, including the Left Behind series. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The genesis of the idea for Jerry's best-selling series * Jerry's approach to the longevity in his writing career * Tips for writing for the Christian market * Reaching for the reader's heart when writing * The motivation behind Jerry's writing guild for those learning to write * The top two mistakes that new writers make You can find Jerry at JerryJenkins.com and on Twitter @JerryBJenkins Transcript of Interview with Jerry B. Jenkins Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com, and today, I'm here with Jerry B. Jenkins. Hi, Jerry. Jerry: Hi Joanna, great to be with you. Joanna: Thanks so much for coming on the show.

Mobile, Multimedia, And An Audience Of Voracious Readers. Talking Wattpad with Ashleigh Gardner
Aug 07 2017 62 mins  
Forget print. Look at the rise and rise of mobile reading and writing, especially amongst Millennials. In today's show, Ashleigh Gardner talks about the latest developments from Wattpad. In the intro, I talk about how Amazon KDP Select has moved to KENPC v.3 and some of what authors are saying about it, lessons we can learn from the Forbes richest author list, plus the expansion of Ingram's ipage which might help indies sell more print books. Plus, please help with my next non-fiction book by completing The Healthy Writer questionnaire by 14 Aug and be in to win a copy of The Successful Author Mindset. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo ecosystem. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Ashleigh Gardner is the head of partnerships at wattpad.com, the world's largest platform for discovering, reading and sharing stories. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Catching up with what's changed with WattPad in the last few years * Genres that do well on the platform * How to use Wattpad as a marketing platform for your books * More about the Tap app from WattPad * On WattPad Studios and finding books to bring to TV and film * On data, VR and AR and how WattPad sees themselves using these futuristic tools You can find wattpad at www.wattpad.com and Ashleigh on Twitter @AshleighGardner. Transcript of Interview with Ashleigh Gardner Joanna: Hi everyone I'm Joanna Penn from TheCreativePenn.com and today I'm here with Ashley Gardner. Hi Ashleigh. Ashleigh: Hi Joanna. Joanna: Thanks for coming on the show, and it's been ages, but just a little introduction. Ashleigh is the head of partnerships at wattpad.com, the world's largest platform for discovering, reading and sharing stories. Now Ashleigh, what's so crazy is you were on this show in 2014, I can't believe how many years it's been. Ashleigh: I know. Joanna: And we've seen each other for years at various conventions, haven't we? Back in the days when Kobo had really good parties, but then they stopped the budget for that. But anyway, back in 2014,

Your Magic Bakery Of Intellectual Property Rights With Dean Wesley Smith
Jul 31 2017 61 mins  
As an author, you create a piece of art. But you also create an intellectual property asset that you can license in multiple ways to provide you with a long-term income. In today's show, I discuss the concept of the magic bakery with Dean Wesley Smith. In the intro, I discuss how the traditional publishing industry is increasingly split between high earners and debuts, and then a mid-list who are struggling and what this means for how intellectual property rights can help provide new income streams. In global news, Luis Fonsi's Despacito has become the most-streamed song of all time, evidence of the growth of internet-driven income streams for creatives. “Streaming has allowed a song with a different beat, from a different culture, in a different language, to become this juggernaut of success and pleasure … Anything and everywhere is up for grabs.” [BBC article]. Plus, Amazon launches the Pen to Publish competition for those authors publishing on Amazon.IN, clear evidence that they are trying to grow readership and author-publishers in India. Interesting times … Today's show is sponsored by my own How to Write a Novel course, which I created while writing End of Days, so you get a behind the scenes look at how the book came together. One course member, Leigh Anderson said, “This course is exactly what I was looking for. I now feel well on my way to writing and completing my first draft. It has been a real breakthrough for me.” Check it out at www.TheCreativePenn.com/writenovel Dean Wesley Smith has published hundreds of novels and short stories, including books in the Star Trek, Men in Black, and X-Men worlds, as well as many written under different pen names, plus his own science fiction, fantasy, thriller and other books. He has his own monthly magazine, Smith's Monthly, and writes a daily blog on his writing journey. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What has changed for publishing and authors in the last 7 years * The Magic Bakery metaphor and why it matters for authors * Why Dean thinks authors don't need agents * Dealing with comparison-itis * Reconciling the two hats authors need to wear – business person and artist * Why no writing is ever wasted You can find Dean Wesley Smith at DeanWesleySmith.com and on Twitter @DeanWesleySmith Transcript of Interview with Dean Wesley Smith Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com, and today I'm here with Dean Wesley Smith. Hi, Dean. Dean: Hi, how you doing?

Balancing Ambition And Contentment. Lessons Learned From Thrillerfest 2017
Jul 24 2017 54 mins  
In today's show, I talk about my lessons learned from Thrillerfest 2017 on balancing ambition and contentment, the current publishing and book marketing environment, writing craft tips, the ethos of the working writer, and more. In the introduction, I mention how China's online reading and digital experience is challenging the Kindle (Forbes), how second-hand ebooks might work now they have been ruled as legal in the Netherlands, and how Findaway voices will waive their audio book admin fee for Draft2Digital customers. Today’s show is sponsored by my non-fiction audiobooks, How to Market a Book Third Edition, Business for Authors, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out here! Today's show is presented by me, Joanna Penn (writing fiction as J.F.Penn). You can listen to today's show above or on iTunes or Stitcher or watch the video here, read the notes and links below. Click here to see my photo album of the trip. Balancing Ambition and Contentment. Lessons Learned from Thrillerfest 2017 Today’s show is a bit different as I am giving a round up of my 10 days in New York City. I was there for Thrillerfest, the annual conference of the International Thriller Writers but we also had a few days sightseeing as well. These are some of my thoughts on the trip and a big hello to the listeners of the show that I met there 🙂 [NB: These points are from my handwritten notes so there may be some error in reporting.] (1) Balancing ambition and contentment is a never-ending task! So first of all, I didn’t win the award for Best Ebook Original. James Scott Bell won, a great thriller writer and many of you will know him for his fantastic craft books. Jim is a hybrid author and a supportive member of the indie community, so it’s awesome that he won. And after all, how could I compete with a writing teacher!

Real Artists Don’t Starve. Creativity And Money With Jeff Goins
Jul 17 2017 52 mins  
It's time to banish the poor author back to the garret and explode the myths of the penniless creative. Choose the model of Picasso and Michelangelo, merging creativity and business to get your words out in the world, change lives and grow your bank account. We live in the best time in history to be a writer and in today's show, Jeff Goins and I discuss why and how you can integrate creativity and money. In the intro, I give a little update from NYC as I'm currently at Thrillerfest. I also mention PublishDrive adding PayPal as a payment method, and Draft2Digital adding Payoneer, both fantastic options for authors in countries where bank accounts are not so easy with Amazon payments. Pearson has a sold a 22% stake in Penguin Random House, in order to focus on being a digital learning company. Interesting times! This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Jeff Goins is the bestselling author of five nonfiction books, including The Art of Work as well as being a blogger, podcaster, and speaker. His latest book is Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What has changed for Jeff and his writing life since he was last on the show * The creative practices that have improved and changed for Jeff * How to know if an idea is big enough for a book * Ways for artists to thrive instead of starve * The strategy behind Jeff's choice to traditionally publish his recent book You can find Jeff Goins at GoinsWriter.com and on Twitter @JeffGoins Transcript of Interview with Jeff Goins Joanna: Hi, everyone. I'm Joanna Penn, from thecreativepenn.com. And today, I'm here with Jeff Goins. Hi, Jeff. Jeff: Hi, Joanna. Good to be with you again. Joanna: Yes, absolutely. Just a little introduction. Jeff is the bestselling author of five nonfiction books, including “The Art of Work,” as well as being a blogger, podcaster, and speaker. And today we're talking about his latest book, “Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age,” which is the perfect fit for this podcast. Now, Jeff, amazingly you were on the show back in April 2012.

How To Write Fast, Publish Slowly And Focus On Your Author Marketing With Rachel Aaron
Jul 10 2017 68 mins  
We all have limited time, and part of being a successful author is knowing what to focus on. In today's show, I talk to Rachel Aaron about how to write more words faster, edit and publish carefully, and how to decide which marketing strategies will work for your books. In the intro, I reflect on walking 50km last weekend, the launch of How to Market a Book Third Edition, and heading to New York this week for Thrillerfest. You can also listen/watch an interview with me on the Science Fiction and Fantasy Marketing podcast talking about international sales and marketing, rights licensing, translation and more. Today's show is sponsored by my own How to Write a Novel course, which I created while writing End of Days, so you get a behind the scenes look at how the book came together. One course member, Leigh Anderson said, “This course is exactly what I was looking for. I now feel well on my way to writing and completing my first draft. It has been a real breakthrough for me.” Check it out at www.TheCreativePenn.com/writenovel Rachel Aaron is the fantasy author of The Heartstrikers, an Eli Monpress series, as well as writing science fiction under Rachel Bach. She's also the author of 2k to 10k: How to Write Faster, Better, and Write More of What You Love. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Rachel's journey from traditionally published author to indie * Why writing fast doesn't have to be a measure of quality * Building up stamina to write for several hours at a time * Why Rachel believes pre-writing is so important * Writing tips on creating a story arc over a series of books and writing compelling characters * What has worked for Rachel when marketing her fiction, and what hasn't worked * Working with a spouse successfully You can find Rachel Aaron at RachelAaron.net and on Twitter @Rachel_Aaron Transcript of Interview with Rachel Aaron Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today I'm here with Rachel Aaron. Hi, Rachel. Rachel: Hello! Thanks so much for having me. Joanna: It's great to have you on the show. Just a little introduction. Rachel is the fantasy author of “The Heartstrikers,” an Eli Monpress series, as well as writing science fiction under Rachel Bach. She's also the author of “2k to 10k: How to Write Fa...


The Rollercoaster Of Traditional And Indie Publishing With Sean Black
Jul 03 2017 73 mins  
Many authors still want a traditional deal and in today's show, thriller author Sean Black talks about his journey from winning the literary lottery through to happy indie success. In the intro, I talk about the new multi-currency pricing feature on PublishDrive and a reflection on 10 years of the iPhone, released on 29 June 2007. In my personal update, I mention visiting The Hardy Tree in London this week, and also how I have turned a corner with dictating fiction using transcription. Plus, How to Market a Book Third Edition launches this week, available in ebook and print from 6 July 2017. It might be for you if you want to sell more books and reach more readers 🙂 This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo ecosystem. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Sean Black is the bestselling author of the Ryan Lock thrillers and co-author of the Malibu Mysteries with Rebecca Cantrell as well as the Byron Tibor series with Steven Savile. In September of 2008, after a heated auction, Lockdown sold to Bantam/Transworld in what Publishers Weekly categorised as ‘a major deal’. Dutch, German, and Russian rights were also quickly snapped up. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Selling a book at auction to a trad publisher * What a good publishing deal would consist of these days * On whether movie studios are more interested in books if they're traditionally published * The less-than-successful experiences that have been valuable for Sean * Whether indie authors should pursue translating their books independently * On whether awards help or hinder an author You can find Sean Black at SeanBlackAuthor.com and on Twitter @SeanBlackAuthor Transcript of Interview with Sean Black Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com and today I'm here with Sean Black. Hi, Sean. Sean: Hi, Joanna, thanks for having me. Joanna: Oh, it's great to have you on the show. Just a little introduction. Sean is the bestselling author of the Ryan Lock thrillers and co-author of the Malibu Mysteries with Rebecca Cantrell as well as the Byron Tibor series...

How To Use Dictation To Write Faster And Stay Healthy With Scott Baker
Jun 26 2017 64 mins  
Authors as diverse as Henry James, Winston Churchill, Barbara Cartland, and Dan Brown have used dictation to write their first drafts, and with the development of ever-more precise software, many authors are moving into dictation to speed up writing and maintain their health. In today's show, I talk to Scott Baker about his tips for dictation and how to use Dragon. In the intro, I talk about the different stages of writing a book, and how starting energy and finishing energy are important. I reflect on the debate on self-publishing at Byte the Book this week. You can read round-ups with tweets and pictures here and here. Today's show is sponsored by my own How to Write a Novel course, which I created while writing End of Days, so you get a behind the scenes look at how the book came together. One course member, Leigh Anderson said, “This course is exactly what I was looking for. I now feel well on my way to writing and completing my first draft. It has been a real breakthrough for me.” Check it out at www.TheCreativePenn.com/writenovel Scott Baker writes books under various names and is a freelance writer, as well as the author of The Writer's Guide to Training Your Dragon and Quick Cheats for Writing with Dragon. Scott uses dictation on a daily basis, taking advantage of the tricks and techniques used by professionals within the speech recognition industry to write thousands of words per hour. He lives in the North of England with his wife, two sons and a tank full of tropical fish. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How Scott got so thoroughly involved with dictation * How dictation enables Scott to write 10 books a year * The benefits to dictation, including clear author voices * The health and mobility advantages of dictation * Recommendations for equipment to use with Dragon * Tips for how to train your Dragon You can find Scott at ScottBakerBooks.com and on Twitter @ScottBakerBooks Transcript of Interview with Scott Baker Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I am here with Scott Baker. Hi, Scott. Scott: Hello, Joanna Penn. Joanna: Just a little introduction. Scott writes books under various names and is a freelance writer, as well as the author of “The Writer's Guide to Training Your Dragon” and “Quick Cheats...

How To Write a Mystery With Rebecca Cantrell And J.F.Penn
Jun 19 2017 66 mins  
There are key elements that mystery readers expect so if you want to write a bestselling or award-winning mystery, check out this conversation with Rebecca Cantrell. In the intro, I talk about the fantastic new audiobook partnership between Draft2Digital and Findaway Voices, which will be open to authors all over the world, give control over pricing to authors, and many more benefits. This is huge news! Click here to read more about it – launching 18 July, 2017. I also comment on Amazon buying Whole Foods, IPR License launching an online Buy Rights button, Streetlib and Babelcube, and a New Scientist article which says that machines are predicted to be better than us at translating languages by 2024. I talk about how that might affect the translation market for authors and readers over the next 10 years. I also give a personal writing update and talk about longevity over an author and online career. Rebecca Cantrell is a New York Times and USA Today best-selling and multi-award winning thriller and mystery author. Her series include The “Hannah Vogel” historical thrillers set in 1930s Berlin, the Joe Tesla contemporary thrillers, “The Order of the Sanguines”, supernatural thrillers with James Rollins, and “The Malibu Mysteries” with Sean Black. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The differences between a mystery and a thriller * Creating characters that make the mystery possible * What makes a good protagonist for a mystery * How to create bad guys who aren't cliche * Examples of foreshadowing and how it works in mysteries * Books and other resources for those interested in writing a mystery You can find Rebecca at RebeccaCantrell.com and on Twitter @rebeccacantrell Transcript of Interview with Rebecca Cantrell Joanna: Hi everyone, I'm Joanna Penn from TheCreativePenn.com and today I'm here with Rebecca Cantrell. Hi Becky. Rebecca: Hi Joanna. Joanna: It's great to have you back on the show. Just a little introduction. Rebecca is a New York Times and USA Today best-selling and multi-award winning thriller a...

Changes In The Publishing Industry And Launching Non-Fiction Books With Dan Blank
Jun 12 2017 70 mins  
Is the author platform still a necessity in an age of paid advertising? What has changed in the last few years of publishing? I discuss these questions and more with Dan Blank in today's show. In the intro, I discuss some of the publishing talk coming out of Book Expo, Amazon's new smartphone aimed at the emerging markets and the 1 billion internet users coming online in the next few years, the Internet Trends report that India is the next big tech market, with 80% of internet traffic coming from mobile … and how you can make sure you're ready for this market. I also mention the new podcast, The 21st Century Creative which featured Steven Pressfield this week, and my upcoming free webinar with Nick Stephenson automating your author marketing – click here for more details. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Dan Blank is an author, professional speaker, and consultant to the publishing industry. He also teaches authors how to grow their platform and target readers through his blog, books, and courses. His latest book is Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The changes Dan has observed in self-publishing, including accessibility to better tools * The biggest challenge for author-entrepreneurs * Alternatives to ‘platform' that connect authors with readers * Creating experiences, not content * On whether there's a shift back toward print books You can find Dan Blank at wegrowmedia.com and on Twitter @DanBlank Transcript of Interview with Dan Blank Joanna: Hi everyone, I'm Joanna Penn from TheCreativePenn.com. And today I'm here with Dan Blank. Hi, Dan. Dan: Hey, how are you? Great to be chatting again. Joanna: Yeah, I know, it's been a while. So just a little introduction. Dan Blank is an author, professional speaker, and consultant to the publishing industry.

How To Manage Your Time and Automate Your Author Marketing With Nick Stephenson
Jun 05 2017 60 mins  
There is never enough time for everything we want to do as writers, let alone in the rest of our lives. In today's show, I talk to Nick Stephenson about prioritization and automation of author marketing, so we have more time to write … and to live. In the introduction, I talk about some exciting developments in audio. ACX.com opens up to authors in Canada and Ireland; Audible announces a $5 million fund to commission new works from emerging playwrights that will be turned into audiobooks; and indie author Brian D Anderson gets a six-figure audiobook deal with Audible, as reported by Fuse Literary. In personal news, How to Market a Book Third Edition (available on pre-order) is with my non-fiction editor and will go to the audio recording studio end of next week. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Nick Stephenson is a bestselling thriller author with the Leopold Blake series. He's also the creator of the “Your First 10,000 Readers” video course, helping authors also make their book marketing, and will soon be expanding into software and many other exciting things. >>> Join Nick and me for a FREE webinar on How to Automate your Author Marketing and Find your First 10,000 Readers. Wed 14 June at 3pm US Eastern, 8pm UK. Click here to find out more and sign up for your free place. If you register, you'll be able to get the replay. <<< You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Designing our businesses to suit our personalities * How to say no to opportunities that aren't a good fit * Working with a team and automating parts of your business * Nick's three-step process for marketing your books * Whether going exclusive with KDP Select affects this process You can find Nick at YourFirst10kReaders.

Inside The Writers’ Room: Screenwriting And Pitching Tips From Adam Gaines
May 29 2017 59 mins  
Today I have an interview with screenwriter Adam Gaines. We discuss what happens in the ‘writer's room', collaboration, how self-publishing his own one-act play got him a deal, as well as how you could pitch your book. In the intro, I give a personal update about CrimeFest and my progress on the Third edition of How to Market a Book. It's available for pre-order, and you can get 30% off on Kobo with promo code: MARKET30. I also mention the Youpreneur Summit in London this November – join me and top speakers like Chris Ducker, Pat Flynn, John Lee Dumas, Carrie Green, Amy Schmittauer, John Jantsch, and many more. Early bird pricing is available now, so if you want to grow an online business around your book (as I have), then click here to check out more details. Today's show is sponsored by my own How to Write a Novel course, which I created while writing End of Days, so you get a behind the scenes look at how the book came together. One course member, Leigh Anderson said, “This course is exactly what I was looking for. I now feel well on my way to writing and completing my first draft. It has been a real breakthrough for me.” Check it out at www.TheCreativePenn.com/writenovel Adam Gaines is a screenwriter, playwright and Indie author living in Los Angeles. He has written for Network TV Shows like “State of Affairs” and “The Bridge” as well as writing feature films and his own shorts. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How Adam got started on his screenwriting path, and why he chose the route he did * Working collaboratively in a TV writers' room vs. working solo as an author * Why credits (and therefore residuals) are so important for screenwriters * Tips for pitching your story or book adaptation to Hollywood * Why Adam wrote and indie published his one-act plays and how they have helped his screenwriting career You can find Adam on Twitter @Nothing_To_Gain Transcript of Interview with Adam Gaines Joanna: Hi, everyone. I'm Joanna Penn from the creativepenn.com and today I'm here with Adam Gaines. Hi, Adam. Adam: Hi. How are you? Joanna: I'm great. Just a little introduction Adam is a screenwriter, playwright and Indie author living in Los Angeles. He has written for Network TV Shows like “S...

The Art And Business Of Bookbinding With Lisa Van Pelt
May 22 2017 54 mins  
Print is definitely not dead, and in fact, beautiful print books are having a renaissance. In today's show, I discuss the art and business of bookbinding with Lisa Van Pelt. In the introduction, Amazon announces Amazon Charts, described as a Bestseller List for What People are Really Reading and Buying, as opposed to the opinion based or merchandiser-based charts. I predict this will be the chart that people chase after next, and there are already a couple of indies on the list as part of Kindle Unlimited. The Guardian reports on indie authors getting Hollywood deals, including Hugh Howey, Andy Weir, EL James and now friend-of-the-show Mark Dawson. You also can watch/listen to an exclusive interview with Mark and I talking about our self-publishing tips if you're just starting out or if you want to revisit the basics. If you're a little more advanced and you're trying out Amazon Ads, I recommend the Sell More Books show episode 163 where Brian Meeks and Bryan Cohen discuss some interesting tactics. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Lisa Van Pelt is a bookbinder, specializing in designing and producing limited-edition fine press books, cases, boxes, and paste papers, and you can see examples of her work at www.lvpbookbinding.com. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How Lisa got started in such an unusual career * What bookbinding is and how you can do it too (without the expensive – and large! – equipment) * How Lisa sees print books continuing to fit into the marketplace * The collaborative process involved in bookbinding * How Lisa markets her business You can find Lisa at lvpbookbinding.com and on Twitter @lisa_van_pelt Transcript of Interview with Lisa Van Pelt Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com, and today, I'm here with Lisa Van Pelt. Hi, Lisa. Lisa: Hi, Joanna. Joanna: It's great to have you on the show. Just a little introduction. Lisa is a bookbinder,

Ebook Bundling For Authors With Chuck Heintzelman
May 15 2017 72 mins  
51% of my fiction book sales income for the last year has been from boxsets, rising to 77% of my Kobo fiction sales income. Without box sets, my income would be significantly less – plus, being in multi-author-boxsets enables me to reach new readers. So if you're not bundling your books, you're missing out on income and visibility. In today's show, I talk to Chuck Heintzelman about some of the options for ebook bundling and box sets. In the intro, I discuss the furore over the Amazon buy boxes this week from the Author's Guild, and Nate's response at The Digital Reader. In futurist stuff, the exciting news that the XPrize for the Tricorder has been awarded. And check out www.FightForPhoenix.com for the Mark Dawson thriller novella, Phoenix, to help Emma's breast cancer fund. In personal news, I share thoughts from my trip to Venice to see Damien Hirst's Treasures from the Wreck of the Unbelievable – which really was jaw-dropping in creative scope and ambition. You can see pics here on Flickr. Today’s show is sponsored by my non-fiction audiobooks, Business for Authors, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out here! Chuck Heintzelman is a programmer with 25 years' experience developing software, and he also writes fantasy short stories. His main site is BundleRabbit, which helps authors bundle books together. His new book is Ebook Bundling: Level Up Your Income with the Power of Bundling. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes


How To Make A Million With Your Books With Dean Crawford
May 08 2017 73 mins  
Writing books is not a get rich quick scheme … but it can be a get rich slowly scheme, and provide a rewarding, creative life. In today's show, I discuss writing, publishing and book marketing with Dean Crawford. In the introduction, I talk about the ‘fake news' from the Publishers Association as reported on the Guardian about the downfall of ebooks and ‘screen fatigue.' I quote from The Hotsheet, a great resource for authors, but you can also see a similar riposte on The Digital Reader. Whenever you see these stories, remember they only report books with ISBNs – so most indie ebook sales are not included, and neither are Kindle Unlimited page reads. Forbes reported 66.1% of adults in China used their phones to read in 2016. I read on my phone a lot, so this is no surprise, but it does give some indication of how digital is growing. I also talked about my 2016-2017 financial year and I'll blog those results in the coming weeks. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Dean Crawford is the international bestselling author of the “Warner and Lopez” action adventure thriller series as well as the sci-fi “Atlantia” series and other standalone novels. He has a non-fiction book out, Blockbuster: How to write $1million from an author who has actually done it. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On Dean's long publishing journey and the split between his trad author income and indie author income * Whether Dean is happier being indie * How to recognize the genre you're writing in * On whether Dean writes to market * Ways to come up with a compelling hook line for your book * Keeping the creative well filled * What marketing is working for Dean and what he plans to do next

Small Press Publishing And Selling Non-Fiction Books With Alison Jones
May 01 2017 64 mins  
Publishing has changed so much in the last twenty-five years and Alison Jones has worked within the industry during that time, switching from the big publishing houses to her own independent imprint. In today's show, we discuss the changes and opportunities in the new publishing world. In the introduction, I talk about launching my co-written sweet romance under a new name, with no author platform, no email list and no social media presence. Basically, as if I am just starting out again as a new author! My experiences might help you if you're just starting out. Today’s show is sponsored by my non-fiction audiobooks, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out here! Alison Jones is a business author, publisher and consultant and has worked in the publishing industry for 25 years, both with traditional publishers and as an independent. She now runs the Practical Inspiration publishing imprint and the Extraordinary Business Book Club podcast. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Alison's varied background in publishing * How the traditional publishing industry is changing in terms of who they're hiring * The partnership model of publishing * How to know when a book idea is a viable one * Writing a non-fiction book proposal * On whether trad publishers are thinking globally yet * The future of print and the future of publishing * What marketing ideas are working for authors You can find Alison at AlisonJones.com and on Twitter @bookstothesky. You can find her Extraordinary Business Book Club podcast here. Transcript of Interview with Alison Jones Joanna: Hi everyone. I'm Joanna Penn from TheCreativePenn.com and today I'm here with Alison Jones. Hi Alison. Alison: Hello Joanna, how are you doing? Joanna: I'm good. It's so good to have you on the show. Just a little introduction. Alison is a business author, publisher and consultant and has worked in the publishing industry for 25 years,

Audiobook Production, Distribution And Sales With J. Daniel Sawyer
Apr 24 2017 65 mins  
Publishing industry reports continue to show the rise of audiobook sales, and there are lots of opportunities for indie authors to get their books out there in audio. In today's show, J. Daniel Sawyer explains some of the options. In the intro, I mention the Digital Book World report on what's fueling the audiobook boom, plus why Amazon opening up in Australia is a good thing for customers but will cause a massive disruption to the retail environment. Plus, how Facebook futurist technologies could enable you to type 100 words a minute with your brain, not your fingers, and why I recommend technothriller Change Agent by Daniel Suarez if you want to get a glimpse of the future. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. J Daniel Sawyer is a science-fiction, fantasy and mystery author as well as a podcaster, media producer, filmmaker and philosopher/polymath. He's also one of the smartest people I know in terms of intellectual property rights, specifically for audio. He has just updated his book, Making Tracks: A Writer's Guide to Audiobooks. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How and why audio has opened up opportunities for authors   * Why audio rights are not one right and why authors shouldn't sign them away as such * What your audio rights are and how to protect them * On the changes in the audiobook market in the past 4 years * The future of audio and the death of the smartphone? * The type of author that can embrace DIY audio * The best ways to market audiobooks and thoughts on the subscription model for audio You can find J. Daniel Sawyer at jdsawyer.net and on Twitter @dsawyer. Transcript of Interview with J. Daniel Sawyer Joanna: Hi everyone. I'm Joanna Penn from TheCreativePenn.com, and today I'm back with J. Daniel Sawyer. Hi, Dan. Dan: Hello. Joanna: Dan's been on the show a couple of times,...

Co-Writing Dark Fantasy In New Orleans With Lindsay Buroker, J Thorn And Zach Bohannon
Apr 17 2017 82 mins  
A month ago, on March 18, 2017, four authors met for the first time at Chicago Union station and boarded an Amtrak train for New Orleans. On the (bumpy, noisy, sleepless) journey south, we plotted a story, then wrote for a week in New Orleans while having some adventures in the area. Today, the co-written book is out. American Demon Hunters: Sacrifice – available now! Here's how we did it. In the intro, I talk about how my writing process has changed since New Orleans, how the sweet romance is going, and the amazing launch bonuses available if you buy Sacrifice between 17 – 25 April. Today’s show is sponsored by all the listeners who support the show through Patreon. Thank you SO much for your ongoing support. It means so much to me that you enjoy the show enough to contribute! If you’d like to become a Patreon supporter, you can support the show for as little as $2 per month and receive the extra Q&A show monthly. Click here to find out more. You can listen above or on iTunes or Stitcher or watch the videos here (Lindsay, J Thorn, Zach), read the notes and links below. Here are the highlights and full transcript below. Lindsay Buroker is the bestselling fantasy author of the Emperor’s Edge, Rust and Relics and Dragon’s Blood series as well as other fantasy books. Zach Bohannon is a bestselling horror writer, with a successful post-apocalyptic series, Empty Bodies. J. Thorn is a bestselling horror writer and podcaster. J is also my co-author for Risen Gods. You can see all our pictures from Chicago, the train and New Orleans here on Flickr. * The challenges and benefits of a four-author collaboration, and what the authors might do differently next time * Maintaining individual author voices inside a collaborative work * Lindsay's tips for creating a financially successful indie author career * Where the idea came from to do an author collaboration on a train * J. Thorn's experience with collaboration * What to look for in a collaboration partner * How a book title with more than one author might affect an individual author's Amazon algorithms * Thoughts on the next phase of the indie author movement You can find the book at www.JFPenn.com/sacrifice

The Future of Publishing: AI, Mixed Reality, Machine Learning And More With Thad McIlroy
Apr 10 2017 71 mins  
In 2007, Apple released the iPhone and Amazon released the first Kindle. A LOT has changed in the publishing world since then. Technology has shifted reading as well as writing and new companies spring up every day that may disrupt the old order of things. Today I talk to Thad McIlroy about the future of publishing. In the introduction, I talk about what it means to me to be a finalist for the ITW awards in the Best Ebook Original category for Destroyer of Worlds. Plus, the launch of Amazon Cash and what that might impact in terms of global sales. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Thad McIlroy is a journalist, author, speaker and publishing consultant and he writes about the future of publishing. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What is artificial intelligence? * The Bestseller Code: Anatomy of the Blockbuster Novel and how it applies to authors * Should we be branding in a way that teaches algorithms about our books? * Why an author's website matters so much in terms of metadata * Quantum computing and its effect on books and authors * Start-ups, the future of publishing and world markets You can find Thad at TheFutureOfPublishing.com and on Twitter @ThadMcIlroy Transcript of Interview with Thad McIlroy Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com, and today I'm back with Thad Mcllroy. Hi, Thad. Thad: Hi, Joanna, how are you? Joanna: I am good. It is so great to have you back on the show. It's been over 18 months since you were on the show in July 2015 and a lot has changed in the future of publishing, hasn't it? Thad: It certainly has. Thank gosh for that, it's very interesting for all of us. Joanna: So we have a lot to talk about, but just a little introduction. Thad is a journalist, author, speaker, and publishing consultant specializing in the future of publishing, and he actually has the website, Future of Publishing, which is just amazing. I mean, such a good URL. We're going to start straight away with publishing and machine learning. We've both read “The Bestseller Code: Anatomy of the Blockbuster Novel” by Jodie Archer and Matthew Jockers which came out last year, and you wrote a blog post on it, several actually. What are your thoughts on how publishers are using or will be using machine learning in this kind of bestseller way?

The Importance Of Time For Selling Books And Building An Author Career With Bryan Cohen
Apr 03 2017 72 mins  
Finding time to write while juggling family and work commitments is one of the hardest things for creatives. It also takes time to build your writing career once you do get some books out there. Today, Bryan Cohen and I discuss these issues as well as tips for selling more books. In the intro, I give an update on my trip to New Orleans and how American Demon Hunters: Sacrifice is coming along as I've been editing the four author collaboration this week. Big news in Europe this week as the UK starts the Brexit process by triggering Article 50. I talk about how this might affect publishing in the UK for both traditionally-published authors and for indies. The Financial Times reports that Bertelsmann, which owns Penguin Random House – the world's largest book publishing company, may move some of its business from London, and has concerns over the impact on intellectual property rights. A Publishing Trendsetter report outlines the potential impact of losing access to the single market and customs union as the EU is the biggest export market for UK books, and of freedom of movement which is affecting publishing staff. Interesting times, indeed. Plus, Amazon buys Souk.com, the biggest e-retailer in the Middle East, which currently only has 1% online sales, so is a potentially huge growth market. Similar to Amazon's move into India, this makes me more certain that the biggest growth for our indie ebooks will be outside the US in the years to come. Today's show is sponsored by my non-fiction audiobooks, How to Make a Living with your Writing and The Successful Author Mindset, available now on Audible. If you need some more inspirational audio that will give you actionable tips to make more money with your books AND stay sane while doing it, check them out here! Bryan Cohen is the author of How to Write a Sizzling Synopsis: A Step-by-Step system for enticing new readers, selling more fiction and making your books sound good. He also writes YA novels and non-fiction, and is a stand-up comedian and entrepreneur. He's the co-host of the Sell More Books Show with Jim Kukral and also runs Best Page Forward, a copywriting service for authors. FREE WEBINAR: Join Bryan and I for a webinar on the 3 forgotten essentials for selling more books, featuring how to build a sales funnel, copywriting tips and more. Thurs 13 April at 3pm US Eastern / 8pm UK. Click here to register for your free place. You can listen above or on iTunes or Stitcher

5 • 1 Ratings

Roland Sep 29 2020
One of the best podcasts for indie authors out there. I've been listening for years and still learn new things each episode.