Search News You Can Use - SEO Podcast with Marie Haynes

Google is changing their SEO starter guide. They're removing a bunch of content. This episode has visuals. Watch on Youtube: https://youtu.be/we3n9NTeSAU In this episode we talk about Google's Search off the Record Podcast and I'll share my thoughts on what is most important when it comes to ranking on Google today. We'll go through the latest Google Search off the Record podcast e

This is an impromptu, unscripted episode with Dr. Marie Haynes, recorded because of a recent news headline from Search Engine Roundtable that said, "Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials. Barry's article was prompted based on comments from Google's Search Liaison Danny Sullivan regarding yet another Verge article that does not look favo

In this episode, we dive deep into Google's revolutionary new language model, Gemini, destined to be the most impactful technological shift of our time. Host Dr. Marie Haynes unravels its capabilities, which extend beyond text to encompass images, video, and beyond. Discover how Gemini's potential to transform information access, problem-solving, and decision-making could reshape o

Oh boy, finally another podcast episode! This is an unscripted chatting episode where I share the story of what happened to my agency. It formed because of an understanding of AI - except I didn't know that at the time. Imagine my surprise when I realized that wait a second - Panda and Penguin - the Google algorithm shifts that made me obsess over SEO and leave my career as a veter

Google has confirmed that SGE (Search Generative Experience) is not just an experiment, it is the future of search. Google's CEO Sundar Pichai said the SGE is "the next step in the journey" and also, "over time this will just be how search works." Here's what we know so far about the SGE, including screenshots of it in action. This is primarily a video episode, but even just listen

In this long-awaited return episode of Search News, Dr. Marie Haynes explains how Google's helpful content system has radically changed search rankings. She provides background on her experience studying Google's algorithms for over 16 years, and how the company has shifted to relying more on AI systems like helpful content rather than just links and keywords. Marie walks through t

We've had so many updates lately! It's almost impossible to know why your traffic is down. And for many sites traffic *is* down tremendously. In this episode I've discussed the craziness we've seen this year with Google updates. September Core Update. Helpful Content Update. Two spam updates...there are so many things that have happened! On top of that many sites are losing traffic

I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and the importance of links in Google's algorithms. Charles revealed ways he's been able to manipulate Google's guidelines and succeed, though I don't condone such practices. Our chat helped me reform my thoughts on links and their power to move th

This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T. Audience questions answered: Does E-A-T matter for tech blogs? Is being mentioned on a big news site good for E-A-T? Does adding expert reviewers help? How would an ed-tech platform increase E-A-

The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking Google's spam guidelines. With this update, it looks like Google's AI spam fighter - SpamBrain has gotten much better at finding unnatural links - links made for SEO purposes. This is an important listen, even if you were not impacted by this up