Spa Marketing Made Easy Podcast

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Mem

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and ne

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the s

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what’s new wit

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. I'm joined by Mandie Gossert, a passionate esthetician who has taken her love fo

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. As part of that c

To truly practice what I preach, leadership development is constantly in my routine. With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs… but boy was I blown away! After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tang

We know the bread and butter of the spa industry are great before + after photos. So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™. Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today t

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. I’ve been transparent that it’s really hard (nearly impossible) to cross the m