33 Tangents

Mar 27 2024 28

33 Tangents Podcast artwork

Imagine walking into a coffee shop and overhearing a small group of people talking about work. That is 33 Tangents. You may hear anything from digital analytics, to business & technology, to working remotely. Jason Thompson and Jim Driscoll are part of 33 Sticks, a boutique analytics agency focused on improving how clients feel about analytics and their futures. The day-to-day conversations of the team often go in various different directions and are the inspiration for this podcast.

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#301 - What Does It Mean To Be Boring Yet Profitable?

Mar 27 2024 31 mins

What comes to mind when the term “boring yet profitable business” is used? Often times these are businesses that have developed & refined offerings that are integral and indispensable to their customers. They can often be derided for not being flashy or trendy, but that treatment fair? What goes into reaching that kind of status? Are businesses actively thinking about reach

#300 - Developing A Testing Roadmap

Mar 20 2024 39 mins

We’re currently doing a series of episodes looking at the concepts of getting back to basics and simplicity. We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age. When working with a testing tool, it’s easy to get lost in the excitement of all of the possibilities. Th

#299 - The Core Analysis Your Analytics Practice Must Be Doing

Mar 13 2024 30 mins

In recent episodes we’ve looked at the concept of getting back to basics and simplicity. We’ve discussed the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age. When a large amount of data is collected, it is easy to get lost in all of the possible analysis that can be done. While it can

#298 - Tag Management Methodologies

Mar 06 2024 39 mins

We’ve started a series of episodes about getting back to basics and the value of simplicity. We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age. What are the best practices when it comes to designing a tag management architecture? What needs to be considered when deci

#297 - The Draw Of Over-Engineering Analytics Data Collection Solutions

Feb 28 2024 39 mins

A new implementation can be exciting! It’s a fresh canvas to work with. A new client can present opportunities to try out ideas you’ve only thought of. These are just two of the scenarios that analytics implementation engineers are presented with that create the pull to collect all of the data. While this can be fun, exciting, and provide unique sets of data, there are problems

#296 - The Architecture Pitfalls of Single Vendor Solutions

Feb 21 2024 34 mins

Architecting data collection for multiple tools within a single vendor solution can be appear to be beneficial from the stand-point of reduced logic and streamlined integrations. It can seem simplified and streamlined resulting in a solution that can be managed with greater ease. Are there pitfalls when it comes to single-vendor solutions? What problems with the data collection can

#295 - The Risks, Costs, And Potential Benefits Of Vendor Lock-In

Feb 14 2024 30 mins

Vendor lock-in occurs when a customer is made dependent on a vendor for products & services, unable to utilize other vendors without substantial cost. How can organizations fall into a vendor lock-in situation? What are the costs that are associated with vendor lock-in? How can point analytics solutions lead to vendor-lock in? On this week’s episode of the 33 Tangents Podcast

#294 - Customer Experience Breakdowns Caused by Siloed Data

Feb 07 2024 34 mins

Risks of point analytics solutions include myopic vision and teams working in isolation. Teams implement solutions that fit a small amount of needs that do not take the needs of the organization, or the impacts to the organization, into account. The downstream result is siloed data creating incomplete insights and even a poor customer experience. If you have a customer experience t

#293 - What Can Be Done To Prevent An Analytics Practice From Developing Conflicts Of Interest?

Jan 31 2024 33 mins

When people think of analytics data, many often think of “cold hard facts”, but this is can be very inaccurate. Like many other things in life, data can be skewed, biased, or even outright corrupted. Everyone has a bias and for an analytics team to act as an independent voice in an organization, steps need to be taken to ensure bias does not impact a team’s ability to deliver

#292 - How Can Conflicts Of Interest Happen With An Analytics Practice?

Jan 24 2024 32 mins

Conflicts of interest can do significant damage to an analytics practice. It doesn’t take much for conflicts of interest to occur and in many cases all it takes is the perception of one. What are the potential conflicts of interest that an analytics program can face? What impact do they have on an analytics program? How do these conflicts of interest develop? On this week’s epi