Talking to Ourselves

Aug 11 2020 71

Hosted by Omid Farhang, Chief Creative Officer at Momentum, this show is Omid’s selfish excuse to get the marketing industry’s most admired leaders to share advice, reveal process and routines, maybe tell a few stories, hopefully uplift a few cynics, and divulge secrets to a fulfilling career. In partnership with JSM Music.

Omar Johnson
Sep 23 2020 79 mins  
Omar Johnson served as CMO of Beats by Dre, VP Marketing at Apple, and account lead at Nike. Today he is the founder of Opus United, which most recently launched the content series "We The People" to fight for social change. Famously as CMO of Beats, Omar helped grow a $20 million company into a $1.6 billion dollar category leader, becoming the #1 premium headphone in 21 countries. In 2013, Adweek named Omar a “Brand Genius.” In 2016, Business Insider named him one of the “Most Innovative CMOs” for social media branding efforts including the “Straight Outta Somewhere” campaign, which reached over a billion people worldwide. He also led groundbreaking campaigns including #ShowYourColor, Powerbeats starring LeBron James, and The Pills featuring Chris Rock and Eminem. His use of viral marketing and influencers helped expand Beats into venues like the Olympics, Super Bowl, World Cup and NBA Finals. Omar’s success as CMO culminated in 2014, when Beats was purchased by Apple for $3 billion. Prior to Beats, Omar was at Nike, where he produced memorable TV commercials like “Rise,” starring LeBron James, and “The Most Valuable Puppets”. He also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Today in addition to running Opus United, he is an investor, keynote speaker and marketing coach. In June of 2020, with the nation facing a reckoning on race, Omar personally took out a full page ad in The New York Times titled “My Open Letter to White Corporate America.”

Jimmy Smith
Jul 20 2020 80 mins  
Jimmy Smith is the Chairman and Chief Creative Officer of Amusement Park, the branded content, marketing, and entertainment agency he founded in 2011. Over a nearly four decade career starting in 1985 at Burrell Communications, Jimmy has worked alongside legends like Dan Wieden, David Lubars and Lee Clow. During his time at Wieden, his creations for Nike include "Book of Dimes" starring Lebron James and Bernie Mac; the hip-hop basketball classic, "Nike Freestyle"; and the transformation of Vince Carter into “Dr. Funk.” He also wrote a documentary entitled "Battlegrounds" for Nike, which went on to be the highest rated show in the history of MTV 2. In addition to winning all the big marketing awards like Cannes and One Show, Jimmy’s work has been recognized by the Smithsonian, and won Time Magazine’s “Ad of the Year.” As Group Creative Director on Gatorade, he received an Emmy Nomination for Gatorade Replay. He's also credited with helping develop the storyline and characters for the video game NBA Street. Heʼs written two books, including the 1997 release "Soul of the Game", which was featured at the Chicago Field Museum, The Basketball Hall of Fame, and the International Center of Photography in New York City. In 2016, his newly formed record label Amusement Park music debuted its first single “Bigger Than Us,” featuring Portland Trailblazers point guard Damian Lillard aka Dame Dolla. He has been named to Fast Company’s Creative 100. He is not only an industry icon, but a powerful voice in the fight for racial equality in advertising.

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