Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO

May 14 2020 34 mins 488

Start and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed. Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more. Better still, learn the side-hustle hacks that you need to find time to make your business thrive. On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet business.


















































































































LifeScore: Are You Winning The Game Of Life? [LNIM152]
Dec 07 2017 26 mins  
What is your LifeScore? Are you winning at the game of life? The term “LifeScore” refers to a trademarked tool from Michael Hyatt — but it is so well named that its meaning is immediately clear. The name itself asks a simple question: Are you winning at the game of life? And if you are (or maybe you aren't) — how would you know? I think it's pretty common for people to get so focused on one aspect of their life (like their business) that they mess up other important parts (like their marriage or their health). The thing is, if you never take the time to assess where you are, you don't know how to get to where you want to be. The purpose of this episode is to encourage you to assess the balance in your life before you start setting goals. We'll talk about that in episode 153 next week. Your LifeScore — The Show Notes Amazing and fantastic show notes coming soon. At one point in the show, I mention my Christmas lights. Well, here they are as promised. This is a crummy iPhone picture. I need to get my wife Paula (www.PaulaMasonPhotography.com) to take a better shot. Links Mentioned In This Affiliate Marketing Success Story Episode   * Michael Hyatt’s Lifescore Tool (https://www.latenightim.com/lifescore) * My review of Michael's Best Year Ever program * Rate this podcast on iTunes Want More Late Night Internet Marketing?   Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! What Is Your LifeScore — Transcript I’m Mark Mason and I’m coming to you from the little studio in Dallas, Texas. I hope you having an absolutely fantastic week. I want to pose a question for you this week. Why are sports so successful in the world, particularly in the United States? At least from my perspective, particularly in the United States we are sports crazed. Certainly in the rest of the world there is soccer mania, football mania if you will. Baseball is incredibly popular in certain parts of Asia. Cricket is incredibly popular in India. All of these sports, why are they so popular? Is it because we enjoy seeing man’s triumph over adversity? Is there some deep philosophical meaning? Is it because of some genetics where we feel like we have to be in conflict all the time? Is it because we like to sit around and drink beer and watch other people work hard? In my case,



Affiliate Success Marketing Story With Helpful Pharmacist Brady Cole [LNIM151]
Nov 22 2017 47 mins  
I love a good Affiliate Marketing Success Story as much as the next guy (or gal). But this story is a little different. Blogger and affiliate marketer Brady Cole is on the show this week to tell how he was able to parlay his pharmacy blog into an unexpected source of income. Brady is a great friend and this is a cool story that should motivate you to take action on that idea you have been thinking about. Affiliate Marketing Success Story Show Notes   Brady started listening to LNIM to get some ideas about affiliate marketing for the website that he wanted to start and we began the process by sitting down to test the commercial viability of his idea. We convinced each other to pick a different niche after weighing in the details. As he was writing posts in Facebook about pharmacy tips to help friends out at that time, we saw that this has a potential to be a good blog. Brady has an unfair advantage because he is a pharmacist who really went to school and such so he has special knowledge that others do not have, thereby, if he turns this into a blog, he would have a wider reach and can help a lot more people. With this, he settled into this niche and arrived with his blog, the Helpful Pharmacist. The next things we delved into are the challenges:   * Monetization – There was potential to his blog but products which pharmacists recommend mostly do not require a website for you to purchase them and they are usually inexpensive so he saw some limitations there. Putting up ads won’t have a lot of dollar potential either. But he knows that this blog will be something that he will be proud of and the knowledge that he is sharing things which a lot of people can benefit from was enough to get him going even without the money. After some time though, he started reaching out to people and he learned that they do not just contain themselves in their blogs, they post in other publications and share their stuff all over the place. When an opportunity presented itself where he got invited to write in a magazine, Pharmacy Times, he grabbed it and it became a way to distribute content while making more money. The blog has opened up doors for him further as he was able to get backlinks to his site and build more authority to his site.   * Time Constraint – Then there’s the challenge in terms of putting out content frequently since Brady has a job, a family and other commitments to allocate his time to. Every time he puts out an article, he receives great feedback and people are sharing his articles so this makes him want to do more.   * Conflict of Interest – As Brady works for a company selling pharmaceuticals, the possible reaction of his employers also got him worried as they might view this as conflict of interest. He met this head on by sending a letter to his direct supervisor and their director making them aware of his activities before publishing his very first article. He received no responses but because he was transparent, he felt confident in moving forward.   Brady has been doing this for about a year and a half now and he would want to continue putting articles out to help more people, find a way to make more money from the website, and even venture into possible speaking gigs. He is working on consistency in writing more articles and would want to urge everyone who is looking at doing the same to take action. He had close to zero experience in terms of technical abilities going into this and a lot of things he learned were gained from simply listening to the show so he shares that it is not as hard as it sounds. Creating a website and managing it can be done by anybody. So if you have a good idea, run it by other people who will tell you the truth and once you have validated it, go for it! Don’t let ambivalence delay you or it may delay you forever.


Autoresponder Tips: Email Marketing Fundamentals (Part 3) [LNIM150]
Nov 15 2017 27 mins  
This is the third episode in a three-part series on autoresponder strategy– Autoresponder Tips. In this episode, I offer more than a dozen tips that you can use today to super-charge your email marketing. As we've discussed over the last several episodes, exactly how you choose to take advantage of email marketing can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years? In episode 148, I discussed some key fundamentals. In episode 149, I talked about strategy. In this episode, we discuss real tips that you can implement on a daily basis starting right now. Autoresponder Tips Show Notes   Today, we will get to where the rubber meets the road and talk a bit more about the practical side of email marketing. I have broken these types into 3 major sections: 6 big ideas which you can implement directly today, 7 execution tips where we talk about actually doing the tips we have discussed, and 5 details which I want you to pay attention to.   The Big Ideas * It’s not a list, silly, it is a person on the other end of the email. If this is your approach, then you got it wrong. One person is reading that email and you are writing to that person. Write with a mindset that you are targeting one individual rather than a massive group that you can your email list. This perspective will also get you over the fear of addressing a big group. Writing to 500 people can feel scary so just think as if you are opening up Gmail and writing an email to a friend. * Make it personal. Bring in your own uniqueness to your brand because you are you. You will reach people in ways that no one else can when you interject your personality. * Help people by delivering massive value. Your email should not revolve merely around offer after offer. It should aim to engage readers as you help one reader at a time. Don’t email them if you do not have something to say or just because. * Have an objective for your readers. Where are you trying to get them to? What is the journey that you have in mind when you plan your email sequence? * Change the emails that you send based on what your reader is doing. Start developing the sophistication to change the emails that you send based on what they are interested in. * Do the work that it takes to test and track. Install the Google Analytics that you need so you can look at your metrics such as open and conversion rates to understand how you are doing and what you can do to make things better.   Execution Tips * Worry about deliverability. Pay attention to stop words that automatically trigger marketing filters, spam filters, etc. as you need to understand the spam score of your emails. Understand as well whether your email is going to land in Gmail’s marketing promotion tab or in someone’s inbox so you can take steps on how to combat this. * Pay attention to subject lines. This may be the most important thing in your email as this will determine whether or not someone will read your email. There are lots of resources online on how to pick the ones which convert best. * Keep your emails short and to the point. Respect people’s time and be cognizant that we are all busy. * Ask questions and invite a reply. To keep trying to make these emails personal, engage your audience. Use this as a way to get to know your people on your list and get into conversations to tell you about what help they need, topics they want to see, products they like.


Autoresponder Strategy: Email Marketing Fundamentals (Part 2) [LNIM149]
Oct 19 2017 32 mins  
This is the second episode in a three part series on autoresponder strategy. As we've discussed, how you take advantage of email marketing can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years? In episode 148, I discussed some key fundamentals. In this episode, we discuss my strategy for implementing lead magnets and the corresponding content.. Autoresponder Strategy Show Notes   A quick recap from our last episode — we have talked about these four items: * Fundamentals Matter – Do email marketing right. * Know Your Why – Know why you are doing what you are doing so you can match offers with buyers. * What is your Offer – Find people who are in need and match them with something which will make their lives better. * Enable Your Business Model – Your email marketing has to live at the intersection of Give Street and Take Street. This is what I call Lopsided Value.   Let’s pick it up from here – Affiliate marketing works and the simpliest, most basic strategy is mentioning a product, sharing a link and then making commissions out of that via blog posts, podcasts or the like. But a better strategy is one which relies on email marketing. In this channel, you can capture your audiences’ email list and thereby would be able to repeat the cycle every time you deliver more valuable content where you can arrange a call to action afterwards. You can keep your audience engaged and will be able to maintain a relationship where an exchange happens: you deliver value over to them and they, in turn, can give back to you in the form of affiliate commissions. An advance email marketing tactic that I want to introduce over to you involves having lead magnets with topics which are very, very specific. Once you get your generic funnel in place, you can start setting up branches or other entry points and you can implement this via Convert Kit as it supports the idea of tags. You can also create landing pages on particular topics then drive Facebook ads to this landing page, and give an email sequence specific to this before I transition you to the generic sequence. This is possible in Convert Kit as it treats people as subscribers and it understands information about the subscriber. Please see the flowchart embedded in the slide presented below to get a clearer, visual version but the main idea is that if you have an email provider which supports something like tagging and sequences which are based on how a subscriber is tagged and identified, you can start segmenting your list and deliver specific content which is laser targeted at exactly what the person is interested in at the time when they visited your site. This is the fundamental idea that you need to implement in your business as the conversion rate for offering something which is directly relevant to a person is much higher than the conversion rate of generic lead magnets. You need to remember though that this takes time so it is important to keep realistic goals in implementing high end email sequences. Setting unrealistic expectations will leave you distraught. Make out a blueprint and put this in paper and be persistent. The content itself not a business so have a strategy for matching offers with buyers and the best way to do this is email marketing done the right way with a tool like Convert Kit.   Links Mentioned In This Episode Autoresponder Strategy Want to follow along with this episode? I've prepared some great slides for you. Autoresponder Strategy Slides * Convert Kit Autoresponder (Free Trail if still available...


Autoresponder Strategy: Email Marketing Fundamentals (Part 1) [LNIM148]
Jul 26 2017 30 mins  
Autoresponder strategy can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years? How will you manage lead magnets? In the next three episodes, I explore why you should pay attention to your email marketing and how to think about your email funnels. Autoresponder Strategy Show Notes   Fundamentals Matter – If you do email marketing right, it is still an incredibly powerful tool for internet marketing in general. This is still how people primarily communicate and getting to know the basics or the fundamentals is the absolute key in mastering the technique. Know Your Why – Once you lock the fundamentals down, you need to know why you are doing what you are doing. What are you trying to accomplish, what value are you trying to provide, what is your business model? Whatever your answers are, the bottom line is that it needs to do the one thing that all businesses must do: match offers with buyers. What is your Offer – Know what your business if offering. The best offers that I see are those which help people. The best businesses are all about lifting people up and delivering value. Find these people who are in need of something or who has a certain pain point and match those them together with something which will make their lives better. Enable Your Business Model – Your internet business infrastructure – whether this is a podcast, a blog, email marketing, a YouTube channel – is a tool that you can use to match offers with buyers. You can’t just rain down mindless offers though; your email marketing has to live at the intersection of Give Street and Take Street. This is what I call Lopsided Value. We need to be able to give massive value which will overtake the ‘taking’ part. And even when you take, the value of the ‘take’ should overwhelm the price paid for it. Give, give, give more than you take.   Links Mentioned In This Episode Autoresponder Strategy Want to follow along with this episode? I've prepared some great slides for you. Autoresponder Strategy Slides * Convert Kit Autoresponder (Free Trial if still available) * Rate this podcast on iTunes * Pat Flynn's income reports * Podcast Dallas Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Autoresponder Strategy Episode Transcript It’s been a little goofy with the timing on episode releases.


Choosing A SEO Keyword Tool: A Tale Of Two Approaches To Analyzing Keyword Data [LNIM147]
Jul 09 2017 28 mins  
Wondering what SEO Keyword Tool to choose and use? In this episode, I break down my old-school recommendations from the past version my new, current recommendation, which is AHrefs. Wondering why the show is a couple of days late? I was on vacation. Sorry for the delay. SEO Keyword Tool Show Notes   The keyword tool that I have been using for a very long time was called Keyword Canine but has morphed into something new: Keyword Titan. This still works for those who were using Keyword Canine but if you don’t have access to Keyword Titan, you can check out Long-Tail Pro. This is a pretty decent tool which is worth what it costs so explains why I would recommend this if you need a traditional keyword tool. What these keyword tools usually do is that they look at a keyword and show you the list of websites which are ranking for these key words. It will analyze these websites in terms of their on-page SEOs and off page optimization. The better ones have a keyword discovery mode telling you the related keywords that you might want to target in the content that you create. Keyword tools can also give you some sense of how hard it can be to rank for the key words you choose and what that ranking would be worth. The willingness of Google to share information with these tools though has become more and more limited so the Google Adword Keyword tool has become more restrictive on the information it will give. Thereby, the value and importance of these keyword tools have changed. So what changed in the keyword market is that, these tools that analyze backlinks, like AHrefs, work backwards. They crawl up the internet and they count all the backlinks and assign authority scores to all of the pages that they index. The kind of data which AHrefs give is very impressive as they index millions of pages and they are starting to add their keyword tool to their backlink discovery tools. Some of the traditional keyword tools are going to rely on Google Adword Keyword tool for that so they will give you a lot of shorter list than what AHrefs can give you. If I am trying to decide to potentially rank for a keyword, I would want to know about the competition. There is no better tool other than AHrefs to figure out exactly what makes the competition rank where it is as you will be able to see the backlinks, what kinds of links they are getting, where exactly those links are coming from, etc. To see for yourself, go sign up and use the heck out of it during your trial period. There’s a ton of capabilities inside this tool that you will find very interesting.   Big fun in Key Largo and Key West this week… Nothing better than dolphin kisses! Right? @LateNightIM pic.twitter.com/mfRcHD1pYE — Paula Mason (@ballcapmom) July 6, 2017 OMG…I wanted to jump in! So beautiful!! @LateNightIM pic.twitter.com/dKJ6VSNlDe — Paula Mason (@ballcapmom) July 5, 2017 Links Mentioned In This Episode On SEO Keyword Tools * Rate this podcast on iTunes * My pick for Keyword Research — AHrefs * Another choice for Keyword Research — Long-Tail Pro Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter ...


Dealing With Entrepreneurial Depression: Four Tips For Dealing With The The Problem No One Is Talking About [LNIM146]
Jun 29 2017 29 mins  
Entrepreneurial Depression is a real thing. Does it impact you? In this article, I give some examples of what the roller coaster looks like in my business and how it can make you feel. I also talk about four steps you can take to combat “Entrepreneurial Depression” as a solo entrepreneur. Entrepreneurial Depression Show Notes   The entrepreneurial journey is a roller coaster ride. With all its extremes (very good sales day at one point and nada on the other) compounded by Facebook where everyone publishes their successes, plus the isolation that entrepreneurship can bring, it can drive you crazy to the brink and can result to something which will feel like depression. So what can you do about this?   * Avoid stinking thinking – Stuff your head with the good stuff. This forms a nice basis to whatever it is that you are going to use to fight and to stay positive in your business. This can mean avoiding negative people who are constantly bringing you down and turning to, maybe, a book or a podcast which uplifts you and makes you feel good about the direction that you are going to. * Air it out – stating what you feel out loud can help you in three ways: it helps you get the negative things off of your chest, it makes you aware that you are not alone, and people can help you by giving you advice how to get over this emotion. Although you are a solo-preneur, you can get people to support you. * Understand the root cause – uncover the source of the problem as sometimes, this is brought about by unrealistic goals that you set for yourself. Check your expectations if they really are reasonable but at the same time, celebrate small wins as well. Be fair to yourself. * Stop soaking up information – know that comparing yourself to other people can be dangerous so cease comparing yourself to others by pausing from social media and other channels which may compel you to do so. Note though that these feelings are normal and that you will get through this!   Links Mentioned In This Episode On Entrepreneurial Depression * Rate this podcast on iTunes * Artificial Intelligence Article on MarTech * Shopify Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Entrepreneurial Depression Episode Transcript It’s been a super busy week here this week in Dallas, as usual, getting ready for all of that family vacation exc...


More Common Drop Shipping Questions: Additional FAQs About eCommerce with AliExpress, Oberlo and Shopify [LNIM145]
Jun 22 2017 41 mins  
In this episode, I continue to answer some more common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. This all started with episode 143, where I described the drop shipping business model. Last week, I answered a lot of common drop shipping questions. This week, I discuss whether or not you can run a drop shipping business from outside of the United States, how to handle returns, and how to select good suppliers. I also discuss how “analysis paralysis” might be the thing that is keeping you from making progress in your business, and what to do about it. Common Drop Shipping Questions Show Notes What to learn all about how to drop ship with Shopify and AliExpress? Check out this amazing free webinar from our friends at Shopify.   Can I get my products somewhere other than AliExpress? If you are not that comfortable in getting products from China and want to drop ship from other locations, this is absolutely possible. You can drop ship from anywhere and you can search Google for a long list of companies that you can use. There are lots of alternatives outside of AliExpress but I focus on this site as our example as it is super easy to get started using this site and AliExpress, Oberlo and Shopify work together very harmoniously. There are actually items which are shipped from the US inside AliExpress, you can use filter searches to find these. Can I run this business from another country other than the US? Yes, absolutely. People run drop shipping from all over the world and the only complexity is that, when you are dealing with AliExpress and getting money back and forth from Shopify and PayPal, there are charges associated with this. There are foreign exchange fees because your money is going in a big circle: your customer is giving you money through Shopify or PayPal (US-based companies), then you need to move this money to your local bank account, after which you will send it to AliExpress to buy the product and to pay Facebook using a credit (which may have fees if you do not have a US card). You can mend this by adjusting your prices to handle the fees, which is not a big deal, as we are just talking about a few percentages; look for credit cards which pay cash backs; or AliExpress Loyalty programs. The best place to start marketing is the United States mainly because this is where the money is. There are a lot of affluent users in this country, a lot of the population use Facebook and a lot of online consumption happens here. It is recommended to start in the US and fan out from here but yes, you can also target other countries with higher standard of living and expendable income. What do I do with returns and will there be a lot of customer service involved? For providing customer service, the best thing to do is set up a support email for your store. Put up a contact form in your Shopify website so people can fill it out for any help needed and these would be forwarded to your store’s email. When you get emails from customers who would like to return an item, maybe because the shipped product is broken or it didn’t work the way that they expected it to, empathize, apologize and get details of the concern and then send over a Return Merchandise Authorization number. Some people, when they learn you need more information, they would just forego the issue because they didn’t really pay that much. As a rule, stay away from products which generate a lot of returns such as clothing and rings as often times, they won’t fit. When you are looking at products at AliExpress, pick those with lots of positive reviews and when choosing supp...


Common Drop Shipping Questions: Frequently Asked Questions About eCommerce with AliExpress, Oberlo and Shopify[LNIM144]
Jun 16 2017 44 mins  
In this episode, I answer common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. Common Drop Shipping Questions Show Notes What to learn all about how to drop ship with Shopify and AliExpress? Check out this amazing free webinar from our friends at Shopify. Detailed show notes coming soon Again, here is that Diamond-studded cat collar we keep talking about… Links Mentioned In This Episode On Drop Shipping Questions * Rate this podcast on iTunes * Shopify * Oberlo * AliExpress * Woo Commerce * Free Drop Shipping Webinar Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Drop Shipping Questions Episode Transcript I hope you are having an absolutely fantastic week. I had a super fantastic week. I was out late last night with my son and his baseball team, they’re about to start a baseball tournament and in order to kickoff the tournament they went to the local Major League Baseball AA farm team game together as a team. It was really awesome. They’re 10-years-old, they love baseball, they love playing together, it’s a really cool team and we’re excited about the tournament that’s coming up this weekend. They started playing on Friday. They have pool play, which means they kind of randomly assign to each other and based on a couple of pool play games they’ll be assigned to a single elimination bracket. They will play through the weekend until only one team is left standing as the champion. We’ll see how that goes. We’re very excited about that, as we always are whenever it’s time to play baseball. It’s a lot of fun. I was out late last night,


Drop Shipping Basics: Starting Your Own Drop Shipping-Based eCommerce Business [LNIM143]
Jun 08 2017 46 mins  
In this episode, I explain Drop Shipping Basics using AliExpress, Shopify and Oberlo. As you recall, I have been working on a drop shipping eCommerce business for a few month now, and have had some success. Because of that work, I have been getting lots of questions about drop shipping, and so I decided to explain the basics in this episode. Drop Shipping Basics Show Notes   If you were to open a drop shipping store today, what are the things that you should do? For today’s show, let will break this down and we will talk about how eCommerce works in general, how drop shipping works specifically and how you can start with a very low budget. Free Drop Shipping Webinar What to learn all about how to drop ship with Shopify and AliExpress? Check out this amazing free webinar from our friends at Shopify. What is Drop Shipping, how does this work and why is it appealing? The idea behind drop shipping is that you do marketing for a product that you do not yet physically possess and then actually sell it. It is about finding a whole seller who makes the product and sells it to you at a cheaper price and then actually ships it directly to your customer. This is appealing because whoever is doing the drop shipping ends up being responsible for production, warehouse, handling and fulfillment. To get the margins that you need, sometimes you will get the products from China and one of the challenges that you might run into would be product quality and shipping time. A lot of people had benefitted from the ecommerce model where you buy things and store them in your bedroom but the challenge in this model is the fact that will have to worry about being stuck with a bulk of times. If you decide to go with drop shipping, you will not be stuck with a whole bedroom full of product – you just got to find a supplier and they will do the shipping and fulfillment for you. If in case the product you choose really took off, you can work out a deal with your supplier and with the track record that you have already established, you can opt to go back to the previous model for a better profit margin.   If you are to start a Drop Shipping Store, what would you do? There are only a few steps and they are very low risk: 1. Pick a niche of products that you want to sell. If you already have an established website dealing with a certain niche, you can use that existing platform. If you do not, start imagining a niche where people are making impulse buys in a relatively frequent basis and you can observe this behavior in Facebook. 2. Look around the amazing products at AliExpress. This is the Amazon of China and it is not strictly a drop shipping shop. There are all kinds of stuff here in ridiculously low prices and the more novel an item is, the more successful you will be in selling it. The right price for something is what people will pay. Once you find your products, check out what shipping is available from China. There is this thing called ePacket which is this agreement between the Hong Kong and the US Post Offices where you can ship something out of China and get a valid US tracking number. With this, you can ship something out of China and get a USPS tracking number which you can give to your customer for them to track their shipment online. The shipping time is still slow but it is still better that the traditional shipping methods from China and it’s trackable. For impulse buys, in general, people tolerate the long wait as they do not really need them. 3. Strategize on how to sell your product. If you have an existing website, you can add Woo Commerce in your WordPress plug ins. It is a great, low cost solution to get ecommerce up and running in your website. Now, if you do not have a website, sign up for a free trial in Shopify.


Conversion Tips and Tactics : Three Simple Ways To Increase Conversions and Sell More [LNIM142]
Jun 01 2017 29 mins  
These three simple conversion tips and tactics can make the difference between profitability and failure. Use them and sell more. Ignore them, and you may find that you can't pay the bills. On this week's podcast, I talk about my commerce project on Shopify, and how that has reminded me of some key things. Conversion Tips and Tactics Show Notes   All conversions require optimization. A lot of times, conversion can be relatively inexpensive, high leverage, low hanging fruit to increase your revenue is to work on your conversion rate. Here are some tactics to master: Creating a sense of urgency and scarcity – A timer or statements like ‘act now as supplies are limited’ are examples of this. This is a decision that you need to make as a marketer and sometimes it ends up to be an ethical decision as you may introduce false scarcity. In my opinion, if you are going to have a sale, you really got to change the price after then of the period you have mentioned or take the product off the market after its expiry. But whatever you do, I think it is good to add some scarcity into the mix. Customer Testimonials – this is controversial in the e-commerce space but a lot of people are comfortable putting in fake customer testimonials. I will never do that but what I can do is to take testimonials from suppliers and place them in my websites as they are. Testimonials and reviews are more powerful if they come from real customers but if you document where your testimonials are coming from, those are fine. These are needed to improve conversion as people are now built to check them out before purchase. Risk Reduction or Reversal – this is where you are giving your customer something to gain if they are not happy with the product. Examples can include money back guarantees, putting trust seals on your site and displaying them prominently, and 30-day risk-free returns. Do not fear to have your items returned as you need to give people this option. You will learn that there are lots of few returns than you can possibly imagine. Those returned won’t cost you that much and if there are a lot, then you have the opportunity to fix that.   Links Mentioned In This Episode On Conversion Tips and Tactics * Rate this podcast on iTunes * Ray Edwards Copywriting Academy * He Who Hesitates Is Lost * Shopify Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Conversion Tips and Tactics Episode Transcript



Day Job Secrets: Should You Tell Your Boss About Your Side Gig? [LNIM141]
May 25 2017 34 mins  
Day Job Secrets can be hard to keep. This week we take a look at some issues listener Phil has been facing at his day job. Phil's side gig is closely related to his day job and involves a troll. That makes the discussion pretty interesting. We have some recommendations for Phil (who is plenty savvy enough to handle the situation without any help) — it's just fun (and helpful) to talk about. We also look at some unusual email marketing tips, and we discuss why you should “Bring Your Own Weather” with you everywhere you go. Day Job Secrets Show Notes   So you have this side business that you are passionate about. How do you let your boss know about it? Or should you? * When you are working on something for your side business that is related, in any way, to what you are doing in your day job, it is a smart move to talk to the people that you trust in your company. Let them know what you are doing and make sure that they are okay with it. Enlightened employers will even love this when they see the benefits to the company. * Never, ever work on your side business while you are at your day job. Do not cross the beams. You do not want to give anybody the impression that you are using the company’s resources and time in order to advance the state of your business. You will always encounter people – bloggers and the people who post comments, podcasters and their listeners — who will criticize and bring you down to their level. In my experience, these people have some fundamental issues going on where they may be jaded or have a scarcity mentality and they feel they have to come at you publicly and in the most inappropriate ways. So how do you deal with haters? * Don’t feed the troll. The most you can ever do is to say, ‘Hey, thanks for your input. I’ll consider what you said.’ Treat the person with respect, whether he deserves it or not, then analyze if there is any truth to what he said so you can find value to it, if it is there. Remove the tone, the attitude and focus on the data. Take that tiny, little nugget of information, set the rest of it aside and forget about it. * Consider checking with your boss to see if everything is fine and if there is a need for you to take action. Air it out and ensure you are still on the same page. Be prepared for the possible outcome though. If it’s leaning on the negative, at least you know about it upfront and you can agree on timelines.   Links Mentioned In This Episode On Day Job Secrets * Rate this podcast on iTunes * Ross at PaidInsights.com * 12 Email Marketing Fundamentals To Master Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave ...


How To Get Started Online: What To Do When You Are Just Starting Out [LNIM140]
May 18 2017 29 mins  
This week we tackle a question that I get all of the time — How To Get Started Online. Let's face it, getting a business up and running can be overwhelming when you are first getting started. What new people need is the big picture that explains how to navigate the online jungle, and that's just what I provide in this episode. I also talk about a 10-year-old SEO article and how remarkably accurate it is still today. Get Started Online Show Notes   You want to have an online business but how do you start? * Educate yourself about the different kinds of online business that are out there. Understand these and pick the ones which resonate to you. There are pros and cons in all these business models and here are few: * The blogging model where you write what you decide to cover and you work on monetizing your content. * Virtualizing your services by bringing it online so you can have virtual customers all over the world. * Affiliate marking where you create content specifically for the purpose of driving traffic to affiliate offers. * Creating your own content by becoming an authority I your space through podcasts, blogs, YouTube channel and creating digital products for sale. * Creating content and collecting ad revenue such as in the gaming industry. * The eBay business models where you buy and resell things. * The e-commerce models where you drop ship things. * Sell things in Amazon. * Research your choice and become familiar with the thought leaders around that business model. Further narrow down what it is that you want to do and find a person/s who is currently successful at doing things in the niche you have chosen. Avoid the temptation of multiple gurus across multiple business models. Find someone you know you can trust and focus on following the person on your way to success. * Invest. Spend the resources that you have wisely to get to the place where you want to get to and spend it in a way which maximizes return on investment. You can find free content and spend time and effort consuming them but you can also trade time for money by buying courses. * Focus through to success. Once you decide what you will be working on and who to follow, do your best to drive this thing into completion. Drive this from start to profit. Do not get distracted by something new and end by stuck in the messy middle. Here's my little butterfly that I mentioned at the end of the episode.   Links Mentioned In This Episode On Blog Content Ideas * Rate this podcast on iTunes * Chris Holdheide at SideHustleAcademy.com * Podcast Dallas on Meetup.com * 55 SEO Tips (the 2016 version) * 55 SEO Tips (the 2008 version) * Archive.org * The Wayback Machine Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show.


Blog Content Ideas: How To Write A Post Even When You Are Stuck [LNIM139]
May 11 2017 30 mins  
When you run out of blog content ideas, you can feel desperate and alone. Well, perhaps that's a slightly dramatic characterization, but you get the idea. Running out of ideas stinks. In this episode, I talk about how you will never have to worry about running out of blog content ideas again — ever. Blog Content Ideas Show Notes   Create a content editorial calendar – you can use this to jot down exactly what you can talk about for the rest of the year. Use a Headline Generator – if you need an idea for the specific title you want to put in, you can also use a headline generator. It will inspire you to write helpful content using headlines that are really attention-grabbing that will help you with your social media exposure. The title is a tiny percentage of the battle but if you do not have an idea or a title, it’s a 100% of the battle – and that’s where you are. The Anatomy of an Effective Blog Post – use this template which contains six components that your article should have: * Compelling Title – lure your readers in with attention-grabbing, sassy headlines. * Lead Paragraph – once you get those eyeballs to read your first paragraph, capture their attention, give them a reason to read the rest of the article and make their investment worth it. * Relevant Image – use iStockPhoto and Depositphotos. * Personal Experience – this is your unfair competitive advantage. There are things that are unique to you that you can use to help a specific set of people. Open up and share personal stories so you have the opportunity to find them. * Main Body – this is where the meat is so you need to deliver. Don’t write a thesis or a giant wall of text. Small, bite-sized content is the most effective. * Discussion Question – create a conversation. Be approachable, ask people what you think. And if they leave a comment, respond. Links Mentioned In This Episode On Blog Content Ideas * Leslie Samuel on BecomeABlogger.com * Live Leap (Facebook Live Syndication) * Portent Content Idea Generator * Michael Hyatt's blog post template * Rate this podcast on iTunes Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Blog Content Ideas Episode Transcript I hope you’re having a fantastic week. I have a lot of stuff going on again this week. It’s just been crazy busy and that makes me happy. One of the things that I have been spending some time o...


Online Business: How To Finish Projects (Even When You Are Stuck) [LNIM138]
May 04 2017 38 mins  
In this episode we talk about how to finish projects, even if you are stuck. We often start projects with gusto, only to get lost in the messy middle and fizzle out. I offer there ways to deal with this situation in this episode. We also talk about How to Finish Projects Show Notes In the projects that we are working on, there is a section that can be called ‘the messy middle’. You set these goals to whatever it is that you want to do and do it with so much passion and excitement when you imagine the outcome. On the onset, there is a flurry of activity and you make a lot of progress but after a while, that enthusiasm starts to wane, you encounter obstacles, things are harder and longer than you expected and all of a sudden, you find yourself in the messy middle. A lot us doesn’t make it and these become unfinished projects. So here are some tips for you to survive the messy middle: * Once you have committed to a project, stay focused and say no to other opportunities. Drive your projects from start to profit. When you start, inspiration is great but after that, perspiration is the key. Stays focused and do the work. * Recommit to the project. Go back and understand why you are doing what you are doing and re-decide that this is important. Try to find that original motivation that got you excited and recommit yourself. Emotionally reconnect to the project and that will drive you forward. When lose sight of our why, we lose our fuel so reaffirm your commitment to your project. * Change the plan. You had a goal and a plan to execute but one of the reasons that you may be stuck is that unexpected things happened. As the quote goes, ‘No battle plan ever survives contact with the enemy.’ Your enemy might be life and all its surprises thereby your original plan may no longer be valid. But that is not a reason to fret – just go ahead and make a new plan. The objective is still the same but you may just need to revise some aspects in the project to get through the messy middle. Do not give up on things that you really should be doing. But it’s okay to reassess and should you really ever need to quit, you must be sure that it is for the right reasons. Tweet from Michael Hyatt regarding the messy middle If you're struggling in the messy middle, just remember… pic.twitter.com/XEPxFbH7pU — Michael Hyatt (@MichaelHyatt) September 16, 2015   Links Mentioned In This Episode On Finishing Projects * Rate this podcast on iTunes * Security warnings coming in Google Chrome * Moving to https (show 114) * Search Engine Land article on RankBrain * Lynn Terry at ClickNewz.com * A Million Miles in a Thousand Years book by Don Miller * Procrastination Tips (show from two weeks ago) Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet,


Online Business Accounting Tips For New Entrepreneurs [LNIM137]
Apr 27 2017 29 mins  
In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks. These are questions I get all the time, and they are fresh in my mind as I crank up my drop shipping business, which will have a big impact on how I handle my accounting. I also mention the fact that my buddy Cliff is about to start another Podcasting A to Z class. Online Business Accounting Tips Show Notes   Should I form a corporation? In terms of taxes, there is no big impact as most of us are part-time entrepreneurs and we are not making millions of dollars a year with our side businesses. Even if you form an LLC, what’s just going to happen typically is that you will file your normal tax forms, place a schedule that describes your business and pay something like your regular income taxes on a monthly basis. Once you are making more money though, consult a tax attorney to understand what’s best for you in your business. If you are a new entrepreneur, you get tangled up with all these financial questions about whether or not you form a corporation and all that but what you really need to focus on is creating value. Printing business cards, working on graphics for your website footer, forming corporations are just going to distract you from the business of getting out there and creating value that people will pay you for. This can wait until you are making money. Why is it important to keep finances completely and totally separate from your personal finances? Go down to your bank and inform them that you will start a new business so you will need a separate checking account and saving accounts and only use these things in your business. This goes to say in your PayPal account and your credit cards. On a monthly basis, this also makes it easier for you to tally up all your expenses and income and understand whether or not you are making money in your business. If you have a business, treat it like a business wherein you have some kind of profit and loss analysis. If the time comes that something bad will happen to your business and you are in a legal situation where someone is suing your for money, keeping your personal and business finances will help you in terms of liability protection. What do I do about bookkeeping? Get started with an excel spreadsheet. Some people do not even recognize the problem until it is tax time and they dig out all receipts so they can show expenses off of the income they have generated for the year. Start with excel or other online tools but if this is not something that you are comfortable doing, get a bookkeeper to periodically collect your information and do all the things necessary to keep your books current. There are virtual bookkeepers who you can tap. If you are going to file an income tax as a business, you are going to file a schedule along with your income taxes and one important piece of this is a chart of accounts. If you are going to do your books yourself, pay an accountant additional money to help you set up a proper chart of accounts. In this way, when your business is small, you can use a properly constructed chart of accounts on your own and when it grows you can just hand it off to a trained accountant.   Links Mentioned In This Episode * Quickbooks * Freshbooks * WaveApps * Cool article on 15% unknown searches in Google * The Late Night IM Facebook Group *


Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136]
Apr 20 2017 34 mins  
This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty. You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome (fear). Fear of failure is a common case of the latter. Do you suffer from procrastination? Do you know why? Understanding why you procrastinate is an important first step, and if you find that fear is the culprit then I have a few tips for you on how to over come that fear and get moving. I also discuss Help Scout, which is my go-to solution for customer service. As I mentioned in the episode, I will be hosting a special daily discussion of the coming ConvertKit Product Creation Masterclass in the Late Night Internet Marketing Facebook group. If you'd like to join us, just enroll in the free masterclass below. If you are interested in creating your first product, this might be just what you need to get you over the hump. Procrastination Tips Show Notes   Call the Fear Out – this is the first key to overcoming a fear-based procrastination. Shine a light on the fear as the bad guys always operate in the dark. These fears that create procrastination only exist because you have not examined them for what they are worth. Take the time to identify what your fear is and illuminate it to own it and recognize that it is not a big of a deal. Have the Right Information – do a little more research for you to be successful in what you are focusing on but not too aggressively as this can turn into another form of procrastination. Bite Off Small Chunks – eat the elephant one bite at a time. Operating in small chunks can be a way to push forward from what’s holding you back through the fears that you have which cause procrastination. Support and Accountability – having people who you can talk to, to encourage you and to hold you accountable for making progress can be a big and important thing. People who had experienced your fears can help you work through this and that can be a very good advantage.   Links Mentioned In This Episode * ConvertKit Product Creation Masterclass * The Late Night IM Facebook Group * Help Scout * 100K Factory program Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Procrastination Tips Episode Transcript It’s great to be here this week. I am excited to tell you about all of the things that are going on in the in...


Shopify SEO Tips — Search Optimization for eCommerce [LNIM135]
Apr 13 2017 32 mins  
I often get requests for Shopify SEO Tips — people who are trying to do search engine optimization for eCommerce. The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it comes to SEO. In this episode, I talk about 4 tips that you can use today to immediately improve your eCommerce SEO. As I mentioned in the episode, I will be hosting a special daily discussion of the coming ConvertKit Product Creation Masterclass in the Late Night Internet Marketing Facebook group. If you'd like to join us, just enroll in the free masterclass below. If you are interested in creating your first product, this might be just what you need to get you over the hump. Shopify SEO Tips Show Notes Four solid tips which can help you get more traffic to your Shopify store for free: * Make sure that you have a strong listing – people would just usually copy the few pieces of information that are available to them from the drop shipper. This would just include the size and the weight but void of real descriptions which will help people understand the product and would give Google something to chew on. Have at least a thousand words for your product listing. Start with the product that you are most interested in seeing on the top searches and write copies for those using the PASTOR method: call out the problem that the prospect has; amplify the pain that the prospect is feeling making sure you know the consequences of this problem; offer a solution to the problem by telling a story about how your solution is effective; overload with testimonies about the transformation brought about by your solution; make honest, win-win offers; and ask the customer a response to the offer. Don’t just put any thousand words and do not put the sales/buy button so far down the page that it will decrease your conversions. Test your copy as well. * Take advantage of the blog feature in Shopify – some people do not realize that Shopify has this feature. Target words which have high commercial intent but do not directly relate to your product. Answer helpful content questions then at the end of the article, you can add in that you have that product available in your store. Provide an internal link to your sales page after that. As people link to your blog, it increases your authority; and it also attracts visitors from Google to your page and drives traffic to your Spotify page. This can be easily outsourced to Upwork for a reasonable price. * Optimize your Shopify title tag, SEO description and URL – optimize the page slug for your product, the title for your product page and your product description for searches. Make sure the keywords are those that you want to be ranked for and for the description, write them as compelling as you can to entice people to click even if you are not in the very top listing of the page. * Build back links to your site – A few quality links back to your page will go a long way. Typically, you can get these through two ways: links that you leave around the internet in response to your product area (blog posts, forums, reddit) and blog posts which reference to your product inside the post. The latter can be easily bought from refutable sources. These can make a huge difference in your ranking results.   Links Mentioned In This Episode * ConvertKit Product Creation Masterclass * The Late Night IM Facebook Group * The Hoth * PosiRank * 100K Factory program


Understanding Facebook Ad Manager: Ad Campaigns [LNIM134]
Apr 06 2017 38 mins  
Understanding Facebook Ad Manager can seem really intimidating when you first open the application. After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar. In this episode, I break down the hierarchy of Facebook Ad campaigns and try to give you the information you need to understand Ad manager. We also talk about how the five people that you spend the most time with in your life may be holding you bace. Show Notes   When you get into the Facebook Ad Manager, you may not be aware of this but you can choose whether you use the ad manager that’s attached to your personal Facebook account or you upgrade to the business ad manager, which is a more heavy-weight version, for free. The business ad manager allows you to manage multiple properties or pixels. To be organized, you need to understand there items: campaigns, ad sets and ads. Campaign – this contains or is made up of one or more ad sets. It is important to know that each campaign has an advertising objective. This is the beginning in structuring your advertising activity on Facebook. You will use the Ads Create Tool to create the campaign by defining the objective on what you are trying to accomplish with your ads — do you want more page likes, clicks to your website, conversions, getting engagement or app installs, responses to your event, views to your video, etc. This is where you can easily turn your campaign on or off and where you can look at performance. Ad Sets – this contain one or more ads or basically, a collection of ads. This is where you are going to make a decision on who your ads are targeting, what your budget is, the schedule for running your ads, bidding for the ads, where you are going to place them, etc. All of these happen in the ad set level. Two totally different audiences will need two different ad sets with different graphics, appeal and calls to action. They will work differently as well so your targeting for each ad set should be different. You can set daily and lifetime budgets for these ad campaigns at this level. Ads – the creatives that you actually make, the ad that you actually run. You will have different ads for different target audiences thereby you can have different creative pieces which are effective in different ways. You can test these different creatives to understand which one works the best. By their automatically split testing inside the ads manager, Facebook will be able to figure out which one is the most effective, optimizing your campaign to the fullest for that certain demographic.   Links Mentioned In This Episode * 100K Factory program * Facebook Business Ad Manager * Article about drop-shipping with AliExpress on the Shopify blog * Late Night Internet Marketing Facebook Group Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others


What Is A Facebook Pixel [LNIM133]
Mar 30 2017 30 mins  
The other day, someone asked me to explain the Facebook pixel. Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook. To be honest, it was a little creepy. It turns out that these brands were using a technology called an ad pixel and they were “retargeting me”. This is accomplished on Facebook with the now0famous Facebook pixel. In this episode, I spend some time explaining what the Facebook Pixel is and what you can do with it. I also recap my experience at Social Media Marketing World and revisit the four goals I had for the conference. I accomplished all of my goals for the trip, and I tell you how and why they are important at the top of the episode. Finally, I discuss the advertising promotion Amazon is running for April. If you are an Amazon affiliate, you won't want to miss that. Show Notes For our tech tip today, we will talk about what a Facebook Pixel is. Have you ever experienced going to a certain website and, upon going back to Facebook, you will see that same product pop up? It turns out that, if you are an advertiser in Facebook, you can get this little snippet of code called the Facebook Pixel and you can place that in your website so when people visit your site, they will be cookied with it. Conversion pixels have been used in marketing, particularly affiliate marketing and other advertising firms, well over a decade. The Facebook Pixel is a super smart pixel as there are lot of things that it can do for your website such as: * Once someone visits your website, the Facebook pixel can keep track of actions done within your site. Knowing these things will allow you to understand all kinds of different information in marketing. * When someone visits your site and then they went back to Facebook, you can target these people with Facebook ads because you know they have some sort of interest in your site. * You can have Facebook take a look at the people who visited you recently and ask them to serve your ads to these same types of people – demographically, by age range, etc. * Run dynamic product ads where you can change the ads you present based on the actual pages that they have visited on your website. * You can understand cross-device conversion. Bottom line is, you can optimize ads better in Facebook because it goes beyond advertising there. Even if they are gone, you can still track their behavior even when they are out of the platform and you can use this to analyze actions and increase the ROI for your ads. It enables you to do a lot more sophisticated things. As promised in the episode, here is a screenshot of what Amazon native ads look like. The context of the ad changes based on your browsing habits on amazon (retargeting) apparently. Here, you can see that I have been looking at home automation, ring lights for my Facebook live stuff, and hourglass timers for productivity. The picture below is the famous piano from the Top Gun bar where Meg Ryan played for Goose. The piano has been moved across the bar since the movie. The “Green Room Mastermind”. Five of the best people I know. Links Mentioned In This Episode * Social Media Marketing World * Episode 132 (My goals for SMMW) * The new Late Night Facebook Group * Live Video on Late Night IM * The :”Top Gun bar” I visited * Native Ads article on C...


Why I Invest In Social Media Marketing World [LNIM132]
Mar 23 2017 30 mins  
Why attend conferences? That's a pretty darn good question. Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year. After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration. But more than the actual cost is the opportunity cost. For me personally, spending days at a conference carries the cost of not doing other things. This week, I'll be falling behind on my podcast, taking time off my day job and missing my daughter's soccer game all so I can participate in Social Media Marketing World. So why attend conferences? As it happens, I have five very clear reasons for investing (that's how I see it) in conferences, and Social Media Marketing World is at the top of my “must attend” list. Also in this episode, I discuss how DropBox saved me last week and offer a few tips on using DropBox. If you're not using DropBox, you might want to give it another look. Not only that, I take a look at this quote commonly attributed to John Wesley that he probably never said: I set myself on fire and people come to watch me burn. Show Notes   1. “Light yourself on fire with passion and people will come from miles to watch you burn.” – This quote is attributed to John Wesley but often misquoted. There is also a significant amount of debate among legitimate historians if he really said it, but whatever the case is, I love this for marketing. Whoever said this quote, our enthusiasm should have this same level of intensity. When people sense this, they will be attracted to your brand, to your message and will help you rise above everyone else. Note though that passion is not enough, it should also be overlain with purpose. You may have passion but it may not be suitable for business so go for sustainable interest as there will be a lot more opportunity for you to be successful. 2. Dropbox is a cloud synching service where any file you put in Dropbox will appear in any other system that you installed Dropbox on. Here are tips of how you can get the most out of Dropbox: • You can get a basic account with 2GB worth of space but you can refer Dropbox to your friends and every sign up will give you additional 500MB. A cool way to start! • If you delete a file, Dropbox keeps it for 30 days. You can restore files and folders back if you realize you still need them. • You can set Dropbox to automatically seek out and upload photos from your mobile. Awesome! • Dropbox offers two-step verification so turn this on for extra security. • Dropbox is the perfect solution for sharing monster files. • You can turn on the Selective Synch feature so you can choose the directories or devices that you want to synch it with. • A lot of cross platform applications that exist both on Android, Mac or PC shares settings with Dropbox. 3. Why am I going to Social Media Marketing World? It’s expensive so what’s the point? Here is a list of why I bother: • It is an opportunity for me to reconnect with people that I have met over the last 10 years both online and in real life. This is something that I really enjoy so this is fulfilling for me. For my Mastermind group, this is the one time every week that we can all be physical together so I highly value this. • It gives me an opportunity to meet new people and add them to my list of friends. Getting this opportunity and exposure to people I do not usually rub elbows with is very rewarding. • There is an enormous amount of content in this conference. The number of ideas that I come out with is amazing. • I am privileged that I can help and give answers. I have given a talk, hosted a panel and led sessions. This opens up opportunities and gave me the chance to say thanks.



UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131]
Mar 16 2017 34 mins  
Ever wondered about UTM Parameters and Google Analytics? Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics. Admittedly, these links can look a little intimidating. So, in this episode, I explain UTM parameters for Google Analytics in a way that I hope most people will be able to understand. I also talk about customer service lessons we can all learn from my recent visit to Hotel Contessa in San Antonio, Texas and my we break down another Internet Marketing Fortune Cookie (this time it's the Crab Rangoon). UTM Secret Decoder Ring The Secret Decoder Ring Download is a single-page PDF that you can keep handy and share whenever you need to remember how UTM parameters work, and what they mean. Get Your UTM Parameter Decoder Ring Now Show Notes   Internet Marketing Fortune Cookie: “A crab wonton a day, keeps the doctor away” – The stuff that got you to wherever you are in your business may not get you to where you need to be so strategically and carefully, but enthusiastically, embrace change in your business because this will keep the ‘doctor’ away. UTM Parameters: A link is comprised of three parts: the HTTP/s, the website or the domain name, and the stuff after that which you would usually think as the post slug but it’s really the path to the file on the web server. But occasionally, you will see that the path that you are looking at is followed by a question mark and after this, a bunch of symbols, letters, numbers that may seem gibberish. In here, you will also see the three letters U, T and M. This section is called UTM Parameters and it stands for Urchin Tracking Module. These are tags that you can put in URLs to help you figure out where you traffic comes from. If you are running a Facebook ad, for example, you can add these tags to your URL so that you know later exactly where that traffic came from. It’s important for you to know which ads are sending traffic to your site to determine which ones to run and which ones to stop. What’s really cool about this is you can use the conversion goal inside of Google Analytics to nail down what source of traffic is really creating opt ins or sales for you on your website. There are four that I use when I do UTMs: * The Source Parameter – this is used to identify which sites sent traffic. It’s a required parameter and examples include Facebook, Twitter, Google or Bing. * The UTM Medium – this refers to the type of link that was used and is usually described as the type of advertising medium that you are using to send the traffic. It can be from social, banner ads, cost-per-click ads, etc. * The Campaign Parameter – you can set this to determine which campaign the traffic is coming from. Examples can be special content campaign or a seasonal campaign such as a Spring Sales or a Halloween Promotion. * The Content Parameter – this can help you identify specifically which ad was clicked to bring the user to the site. This is often used for AB testing so it can refer to the logo, a text in the ad or which one worked in sending you the traffic. Now that you can track things, you might be looking for additional information about optimizing your conversions. If so, take a moment to check out episode 126 on conversion optimization. Here are some of the images that I mentioned in the episode. First of all, here is a picture of me with “Hispanic Elvis”. That's his description, not mine. This guy hangs out at the old market in San Antonio (on Market Street) in a restaurant called Mi Tierra. I've been eating there since I was a kid,


Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130]
Mar 09 2017 30 mins  
Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer. Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted. Show Notes   Do I still recommend as a place to start if you are an affiliate marketer? Yes, I absolutely do. It’s still a great way to start and to learn affiliate marketing. I would probably just recommend that you stay away from things that have incredibly low commissions – but we have always discussed that you should promote things that give you a decent commission. It means that some niches that you may have considered before may no longer be economically or commercially viable niche.   Why did Amazon do this and anger affiliates? There are more than 3100 products affected in this tier and in my understanding, Amazon phone all those affected directly. The answer is always because this will make Amazon more money. Amazon is in the business of making money and not in the business of creating great affiliate programs. For televisions, for example, the competition is fierce and the margins are already super low and they cannot afford to lose more money. For those which they raised the commissions, they have the room to do so, so they are trying to compensate with that, or they are trying to drive behavior to sell as many high-margined products as much as possible.   If you are affected, what do you do? Look and see if there are other affiliate programs that you can use in place of Amazon if you have been hit particularly hard to see if you can get back to your original commission level. There are also other places like Commission Junction where you might share a sale. You might find a retailer there who happens to sell TVs, for example, who are offering higher commissions than 2%.   Lesson: Change is always constant in this business. Use Pretty Link because if something happens to your affiliate relationship with some supplier, then you can change suppliers without having to edit 40k pages in your website. It makes it easy to maintain your website.   In the episode, I mention the new Associates commission structure. You can find this information on the Amazon site here, but I have reproduced the relevant graphic below. As you can see, by Amazon standards, furniture and home goods pay pretty well at 10%. Links Mentioned In This Episode * 100K Factory program * Copywriting Academy Videos * Amazon Associates Fee Structure * The Alamo * What is Affiliate Marketing * How to calculate your affiliate earning potential Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to,


The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129]
Mar 02 2017 48 mins  
When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing great copy. In this episode, I teach you the six elements of the PASTOR method and discuss how to implement them in your copy. I also discuss the importance of storytelling in your copy, and discuss my plans to check out the 100K Factory program. Show Notes Storytelling is one of the most powerful techniques to convince people. This is not a new thing in marketing. It has been used in the most amazingly effective ways for longer than you can possibly imagine. Everyone can tell stories and two good tips are: tell stories from your own personal experience; that story to whatever it is that you want to talk about; and lastly, practice! The more storytelling that you do, the better you’ll get at it. Here is the best formula for any kinds of persuasive communication that I have seen. It is called the PASTOR Method and was developed by Ray Edward. It talks about the six different components on how to make a completely constructed and effective copy. * Problem – this is a reminder to make sure that you are calling out the problem that the prospect has. Be specific and articulate because this allows you to identify with the prospect on an emotional level. It will make them feel that you really understand what they are going through. * Amplify – amplify the pain that the prospect is feeling making sure you know the consequences of this problem. Make sure that you are all in the same page about why this is a big issue. * Solution – Offer a solution to the problem. This is a great place to tell your story about how this solution is effective. Give examples. * Transformation – overload with testimonies about the transformation brought about by your solution. Let them see the people who are just like them. * Offer – make the offer. Make only those which are win-win for you and for your prospect. Don’t just give the features, highlight the benefits. Make honest offers — don’t oversell, resist the temptation to make claims that aren’t true. * Response – ask the customer a response to the offer. If you do not ask for the sale, you will not make any. Assume that the customer is going to buy and just give them the instructions on how to. Links Mentioned In This Episode * 100K Factory program * AliExpress.com * Shopify * WooCommerce * ATS Rentals * Rays eBook On Storytelling *. Copywriting Academy Videos Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.


11 Essential Copywriting Tips You Can Use Today To Improve Your Business [LNIM128]
Feb 23 2017 46 mins  
These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I select 11 essential copywriting tips from a sea of teachings on how to write copy based on their ability to help you immediately. I hope you enjoy the episode. Show Notes 11 Simple Tips that you can internalize and do to make your copy better today: * Craft a killer headline – more people are going to read your headline more than anything else in your copy. This is the very first thing that they are going to read and which will consciously, or subconsciously, determine whether or not they will read the rest of your content. A good tip is to copy any fantastic headline you see and jam it away in Evernote. Scan this file when you are ready to write yours and use it for inspiration. You can also test it by asking yourself: “If you are to read your very own headline, would it make you want to see what else is in the article?” and “If you are to put only your headline and your phone number in a classified ad, will people call you?” * Tell stories – Develop the skill of telling stories as it is not only engaging but it is also entertaining so having a story will draw your reader in and help get them through the copy. * Inject your personality into your copy – tell your story with color which comes from and if form by your life. People identify with that and it makes your copy seem real and trustworthy. So let your personality come through. * Appeal to people’s emotion – whatever emotion that people are feeling related to what you are selling, make sure you tap into that and connect to it. Amplify that. * Make your copy look good visually – does not need to be fancy but make sure it works well to other people’s eyes. It should be constructed in a way that it pulls people in. * Speak your customer’s language – use the language that’s appropriate to your audience. Use words that people in that field use when they are talking not just to persuade them but also to build authority. Spend time to understanding your product by interviews, surveys, etc. * Focus on the benefit – you need to identify the difference between the features and benefits because it’s the benefits that sell. * Ensure your copy has intrinsic value – when you are writing, make sure that your customers feel like they are getting something. Deliver value as it makes the copy more engaging and it makes the prospects like you more. * Ask questions and get them in a mode to say yes – this is a sort of copywriting psychology where you ask a series of questions to get you to say yes over and over again, and by getting your audience to say yes to several things in a row, this will get them into a ‘yes momentum’ to get them to say yes when it’s time to make the purchase. * Include a strong call to action – you can’t leave it to their imagination on what they are supposed to do next. You want them to push the button right now so they can start understanding the benefits of what it is that you have to offer immediately. * Organize your writing with a formula – follow a well-thought of formula when you are writing. Whatever method you choose, you got to have one.   In the beginning of the episode, I mentioned my wife’s’ overwhelmingly positive experience with ATS Rentals — most recently renting the Canon 100mm-400mm f/4.5 L-series zoom lens. As promised, here are some cool pictures that she captured with that lens.


Email Marketing Tips with Terry Dean from MyMarketingCoach.com [LNIM127]
Feb 16 2017 53 mins  
Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing email marketing tips not only from his own direct personal experience, but also from his many coaching clients. Show Notes Terry Dean is a legend. He has been doing the internet business thing full-time since 1996. Better still, Terry has helped thousands of entrepreneurs just like you get started building their online business. A resident of Dunnellon, Florida, Terry is married and has 2 dogs. One of the things that I love about this interview with Terry is how he authentically shares his own origin story about delivering pizza for Little Caesar’s (Pizza! Pizza). My reaction is that if a pizza delivery guy like Terry can make online business work, then so can you. In the episode, you’ll find out the three critical elements that should be in every email that you send, and why just delivering massive value is not enough. The money, truly, is in the list — its true two decades ago and is true today. With 21 years of experience in his arsenal, Terry has tips for us to boost our profits using our email lists. Here are the fundamental things in line with email philosophy: * To build a list, focus on the audience first. Everything you do, think about your audience. The first thing that you need to have is a lead magnet and this equates to a freebie that you give away to get people to subscribe to your list. Lately, Terry calls this a ‘Free Preview’ as he views that gift that he gives as a bridge to whatever I am offering next. If it is a tennis client, for example, you can give him a free video on how to improve his serve once he opts in, and then give him a link to the first product for sale. Since it’s about the serve, we will give him a product or an item related to that. You offer him the next step after, that’s why Terry calls it the Free Preview. With this simple system, their clients would usually bump their sales up to 30% – 50% within 24 hours. There is no need to warm the prospect up, you ride the momentum. * Split test. People don’t test nearly as often as they talk about it. Terry would test different affiliate pages to see which ones would sell best. You can have switch three different offers and see which ones resonates best to the kind of traffic in that landing page. When you are starting out, don’t worry about the colors of your buttons or things like that instead, test big things such as main headlines, offers, or prices. * Once you gain a subscriber in your email list, start sending out emails using auto-responders or broadcast messages. For beginning, Terry suggests auto-responders upfront to establish a relationship. The biggest mistakes that you can do is to send a whole bunch of promos, which can burn your list really fast, and the other one is sending content without promoting anything. The latter is hard to fix in the long run because it’s not going to build you a list that’s going to buy from you. What you want to do is to give value but it needs to be in contrarian in content especially in the beginning. In means that when everybody else is saying X, but I say the problem is Y instead. You will want your content to be contrarian and different with what others are saying and to start off, you can use the ‘rant style’ type of email. It gets your email noticed in the midst of the noisy marketplace. * For affiliates, the best email that you can send to promote any affiliate program is a case study for their product. Buy their product, use their product, and tell people the results. * Value is more than just content. It is direction and guidance from someone you ...


Call To Action Tips: Six Critical Principles For Optimizing Conversions
Feb 09 2017 32 mins  
Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips that will help you create better call to action and increase conversions. I also describe the marketing lessons that you can learn from my experience with the Apple AirPods. I just got mine this week.   Show Notes Some calls to action are important but we have to be careful how much we are asking our audience to do. Also, if we have so much promotion in our content that it starts influencing what we are talking about, it will start to junk our show up. I believe that most of the content you create, if not all, should be created with a purpose. Whatever it is that you want to talk about, the call to action there is to create better content. If you are not delivering content that urges people to do something, then you are not delivering it right. Sometimes, the action that you are pushing will result to the exchange of money between you, your audience and a third party. When your call to action involves money, the issue will always come back to money. Is the value that you are delivering justifying it? Are you doing it for the right reason? These calls to action can be done the right way. Here are some tips in doing great calls to action: * Are your calls to action being made with integrity? – Are you making this call to action because you really believe that the value you deliver is really worth the price? * Does your call to action have a clearly stated value proposition? – What’s in it for your audience? Focus on the benefit and outcome that you would want them to receive. * Go big or go home – make a big deal out of your call to action. A good call to action should be prominently, clearly and enthusiastically stated. It will help you with your conversion, amplify your integrity and emphasize the benefits that they will get. * Deliver what you promise – over deliver or at least make sure your product matches what you committed. * Test your call to action – Use tools to split test things such as colors, graphics and headlines. Little things can affect conversion rates. * Take advantage of FOMO – if appropriate, your calls to action will be more effective if you create a sense of urgency or scarcity. Here’s a silly selfie of me sporting my new Apple AirPods. In the episode I talk about the product marketing lesson that we can all learn from this amazing Apple product. Links Mentioned In This Episode * Apple AirPods * Cliff on Product Launch Fatigue Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a re...


Google Voice Search Optimization – Content For The Next Search Wave [LNIM125]
Feb 02 2017 31 mins  
Google voice search optimization is becoming more important as the frequency of voice search increases. Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is critical if you want to ride the wave. In this episode, we talk about the impact of voice search, the presence of rich snippets, and the way you can structure you content (or modify your existing content) to take advantage of both. I also talk about the impact of Call To Action Fatigue, a topic recently raised by my friend Cliff on the Cliff Ravenscraft Show. Show Notes   * Call to Action Fatigue – I was listening to the Cliff Ravenscraft show and he raises several issues about Call to Action Fatigue. Call to Action fatigue is basically when you are stressed out and tired with always promoting something. Everybody seems to be promoting everything all the time and our content channels are now polluted with all these Calls to Action. Cliff’s point is view is simply; if the content that you are posting is merely for promotion to be able to land a direct sale or commission off from something else, this is a huge business mistake. * Google Voice Search Optimization – Google has been emphasizing mobile but the other thing that they have been doing to prepare to transition to Google Voice Search Optimization is adding featured snippets on top of search results. If you enter a question to Google that has an answer, you will get back featured results which are in a Q&A or How To format. From an SEO standpoint, this is absolutely something that you want to do. The best tip to do this is to construct your content in a way that allows you to rank and get into these featured snippets. The easiest thing to do that is to ensure that your content has a section of frequently-asked questions with direct, concise answers to those questions which will drive Google to feature that page. It will also help have an image nearby. The questions that you should have answers for should include the who, the what, the when, the where and the why. In the show, before I start the discussion about google voice search optimization, I mentioned Escape Expert in Plano, Texas where I had my escape room experience. Here is the photo that I was talking about. Links Mentioned In This Episode * Escape Expert in Plano, Texas * The Amazon Echo on Amazon.com * TCRS468 — PLF Product Launch Fatigue * Yoast article on voice search * Geoff Smith podcast jingle music Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review,


Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124]
Jan 26 2017 33 mins  
This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS. I know, that sounds a little dry, but trust me — you're going to love it. Listener Gil has a question about what happened to his rankings for a particular page, and I think HTTPS shenanigans are to blame. We also take a moment to celebrate six months of consistent podcasting. I break it down and try to answer the question “what's different”? After all, I've been trying to get this right since 2009. Best of all, there is an internet marketing fortune cookie about oversleeping that we need to crack open. Show Notes   * Listener Feedback: Gil’s site changed from http to https without him doing anything. * What could have triggered this? – His website host probably enabled https across their whole platform. * How did people find the https pages? – Gil was not linking to the https sites and all the backlinks to those sites are all http. Google prefers https so strongly that when they are crawling sites, they test if both versions of the webpages are available and if they are, they are preferring the https version of the page. * How do you fix this? – What does ‘fixed’ mean? If I were Gil, I would go ahead and understand why https is working and then just make sure that everything is working correctly. After that, do the work to let Google know that https is the preferred version of the website. * Internet Marketing Fortune Cookie: “Tomorrow will be a productive day, don’t oversleep.” What does this mean? * Carry around your own weather – It may be the worst day of the month but tomorrow is going to be another day. The sun is going up tomorrow so decide that it is going to be a productive day and make it happen! If you say you can or you say you can’t – you’re right. Just decide what will happen and you already have a leg up on what’s going to happen. * Don’t oversleep – don’t toss away your opportunity. Be ready to seize those opportunities every day. Every little bit that you can do counts as it adds up over time. 3. I stumbled into a great article that I think is spot on. The article is entitled SEO priorities for the New Year by David Freeman and he breaks this down into two things: Quick Wins and Large Projects. Here are some highlights: * Log into Google Search Console and read what’s there – there are all kinds of things there that will tell you how Google views your site. Find out what you can fix and make them love you more. * Content Gap Analysis – there are amazing tools for this now to show you, from a search perspective, if you need to grow content. You can use this to create an editorial calendar for the entire year. What do you want to see in your website by the end of the year? What do you need to flush out? What is missing? * Switch your site over to HTTPS. * Enable exhilarated mobile pages.Make sure your site is mobile friendly.   Links Mentioned In This Episode * Show some love for the show * Search Engine Land article on SEO Priorities * Previous episode on HTTPS * Previous episode on content creation workflows * AHrefs — my favorite SEO tool * Yoast SEO Plugin Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So,


Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123]
Jan 19 2017 35 mins  
Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization. In this episode, we talk about the three components of a search engine results page listing and how to optimize each element to convert. We also talk about the impact of readability on search engine rankings and handle some listener feedback. Show Notes   * Does readability impact rankings? – Yes it does because it is going to impact how people view your article. If you are not targeting the right level of readability to your audience, they are not going to ‘like’, share or link back to your content. Also, Google’s intention is to put the best content on top and part of having a great content is having content which are easily read by your content. Your content has to be delightful and being readable is part of it. It might not be included in the algorithms today but over time, readability and things which are influenced by readability, will become more and more important. * The three components of a search engine results page listing and how to optimize each element to convert: Whether or not someone clicks on your link, depends on whether or not your listing in the search engines has been optimized to convert the click. The title, the description and the URL are three things that you have control of and are calls for action for the readers. You are trying to influence a searcher to prefer your page rather than the other ones nearby. * Title tag – you need to have key words for Google SEO purposes but for the searcher, they are paying attention to this to decide whether or not to click on your link. So do two things: craft the title so that’s its interesting and encourages readers to click; and make sure it’s no longer than the number of pixels that Google is allowing you to show. * URL – you want the keyword for SEO but also so that readers can see that it’s clearly about what they want. You also want it not to look spammy. Make it look trustworthy and inviting to click on. * Description – it does not have much of an SEO impact from an algorithm perspective but it has big impact whether or not people click on your page. It must look enticing. Links Mentioned In This Episode * JLD's New Journal: The Mastery Journal * Impact of Readability On SEO- Link 2 * Yoast SEO Plugin * Search Engine Land article on SEO listings   Other Recent SEO-related Articles and Shows Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118] Switching To HTTPS: SEO Implications And How To [LNIM114] Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry,


Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122]
Jan 12 2017 42 mins  
Do you have a magical breakthrough goal strategy? I thought not. More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the next twelve months. So far, so good. Then, somehow, the year comes and goes and you did not manage to accomplish all (or perhaps even any) of your goals. Ray Edwards was no stranger to this cycle. But in 2015 Ray employed Michael Hyatt’s Best Year Ever course techniques to achieve amazing things over the next two years. In this episode, we sit down with Ray for an intimate look at exactly what he was able to accomplish, and how he did it. My hope is that you’ll be able to learn from Ray’s example and that the insights Ray provides will be instrumental in in your success in 2017. What's amazing about this interview is how transparently Ray shares all of his past failings and shortcomings. It's great stuff, and I'll bet is sounds a lot like some of the things you have experienced in your life. Show Notes This was a great discussion with Ray — and surprisingly intimate. Ray reminds us that even really successful people have their demons, and have to work to overcome them. I feel privileged to have spent time with Ray discussing something so personal. One of the things that I love about Ray is that he is “unashamedly Christian” but he does not judge those who don't share his beliefs. Ray hopes that you can take something away from his teachings no matter your value system, The really key takeaway for me in this episode was the fact that you need to know WHY you are trying to accomplish whatever goal you set. He quotes Gail Hyatt, who said “People lose their way when they lose their Why”. As a direct result of that (and learnings from Michael Hyatt's Best Year Ever course), Ray was able to harness the power of why to great effect. You won't believe the things Ray (who was already successful by any measure) was able to achieve using the strategies he describes in this episode. It's true: @RayEdwards explains importance of @GailHyatt's words: People Lose Way When They Lose Their Why. https://t.co/7Qn0Yvky41 pic.twitter.com/wOSfZgfKwh — Mark Mason (@LateNightIM) January 12, 2017 By many measures, Ray was already successful but the rest of the story was that he had health problems and he was deep in debt. He had areas wherein he was not employing the same discipline that he is applying in his career and there were facets behind the scenes that people could not see. He also made resolutions year after year for the last 10-15 years to relieve himself and his family distress but each year goes by and nothing happened. It began to feel like an integrity issue then got hit with a health diagnosis that he had a generative neurological disorder. And he hit rock bottom and made himself choose: either he could face the fact that we will die overweight and broke, or do something about all of these. He embarked on a two-year journey where the results included losing 60 lbs. of fat; paying off all consumer debts except for the mortgage (which they have already cut in half); finishing about 70 books including the Bible (which he read, actually read, four times in one year); deepening his relationship with his wife; and being able to take a 30-day sabbatical. He was diagnosed with Parkinson’s disease that doctors said was only going to get worse but he begged to differ and actually got better! He gives glory to the Lord and hopes that it inspires others. But when you look back, we can only wonder,



WordPress Website Hacked: Prevention and Cure [LNIM121]
Jan 05 2017 29 mins  
Ever had your WordPress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked WordPress websites. I also discuss the new “State of Blogging” report from ConvertKit. Show Notes When I found out that my site was hacked, I looked at the nature of that hack and found out that hackers had compromised the website and added a tremendous amount of content to the site. The CPU load on the server had gone through the roof because of the enormous amount of traffic as the site was being used a bots and other things. When I did an audit, I found that the tons of information added that I didn’t own drove the disk to be almost full – it was a totally mess. It was a total takeover of my 17 websites which were on this one server. Luckily, the server was hosted at Site Ground so I sent a ticket, pinpointed the time it was hacked, and asked them to roll the site back and restore a backup from the time when I believe it was hacked. This doesn’t work every time though as hackers sometimes now that that this is what you will do. They will exploit the site and will let that sit dormant for a long time so your backups are too old to be of much use. As for mine, Site Ground fixed it pretty quickly and I was back up running but with a website which had been restored to its previous state, which we know, can be hacked. So how do you harden a website? Majority of the WordPress hacks either come from the hosting platform or from out-of-date plugins. Here’s what you can do today with practically no technical expertise: * For recovery purposes, have good backups. There are plugins that you can use for backups but there is nothing which can beat a server backup from your server provider. Check in with your host to see if they provide backups and if you can afford that. * Make sure WordPress is up-to-date. Get everything updated to run the very latest version as you need to make sure that your site is secure. This includes your themes and plugins so I would recommend turning automatic updates on. * If you have bunch of stuff installed that you are not using – themes, plugins – delete these junk out of WordPress. Go into your plugin/theme manager and remove them as they can provide points of attack. If you do not need a plugin, do not use it. Use plugins only if you need them. * Do not use ‘admin’ as username for the administrator of your blog. This gives hackers half of the puzzle. Harden your password – change this often, make it very hard to guess and consider using two-factor authentication. * Use the best hosting service and sign up with a reputable one. Choose one which is designed for WordPress. * Add your site to Google Search Console as they are watching your site thereby will notify you once your site is hacked. * Add a security plugin. I use WordFence which has firewalls, looks for hacking and bots, pays attention if your plugins or themes are out of date and sends you notification emails if they are. Here is the message that I received from Google….this will really make your stomach hurt. Especially when they start coming in for multiple sites one right after another – “WordPress Website Hacked”. Here is that video about the candle that a promised at the very end of the recording. Links Mentioned In This Episode * “State of Blogging” report * WordFence Plugin * iThemeSecurity Plugin *


MailChimp Terms Of Service For Affiliate Marketers [LNIM120]
Dec 29 2016 26 mins  
Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketers. I also give an update on the Late Night Niche Site and discuss the initial content plan that I have in place for launch of the site next month. Show Notes I just found out – and was completely shocked about it – that affiliate links are illegal in MailChimp. MailChimp is an email service provider which is a disruptor, together with Infusionsoft and AWeber, in email marketing in the last 15 years. It turns out that MailChimp has this crazy clause in their terms of service that talks about affiliate links potentially causing your emails to stop. The clause is linked below but some portion of it states: “Affiliate marketers are typically rewarded by a third party for recruiting customers. The reason we don’t permit this activity is that there’s no real obligation to care about subscriber satisfaction or to maintain a healthy e-commerce relationship with them. MailChimp isn’t meant for this type of marketing.” They also noted that linking is fine but you need to ensure that the URLs that you link to are not blacklisted or else your campaigns may be stopped. If I were a blogger who is planning to monetize my blog knowing full well that I will be promoting people’s affiliate products of various types, and learning how flaky these spam lists are, I would stay very far away from MailChimp. ———————————— In the episode, I refer to MailChimp’s “term and conditions” and “terms of service” — but what I am reading from in the episode is a MailChimp knowledge base article about those terms (authored by MailChip and on their site). Specifically interesting is this bit: Affiliate marketers are typically rewarded by a third party for recruiting customers. The reason we don't permit this activity is that there's no real obligation to care about subscriber satisfaction or to maintain a healthy e-commerce relationship with them. MailChimp isn't meant for this type of marketing. Their actual Terms of Use are here and basically state that they can close your account for any reason (presumably for the reasons stated in the knowledge base article above. This is not all that unusual. No one should have to do business with someone unless they want to (aside from reasons of race, gender, sexual orientation, disability, etc). The interesting things is that the MailChimp affiliate marketing position clearly indicates that they don’t want to do business with affiliate marketers (us). LInks Mentioned In This Episode * Convert Kit Affiliate Link * Divi Theme Affiliate Link Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others


How To Calculate Your Affiliate Site Earning Potential [LNIM119]
Dec 22 2016 30 mins  
How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I “riff” off of an article published by my buddy Andrew Hansen and give you a framework for evaluation of your sites. Also, I talk about SEO trends for 2017 — particularly the ongoing importance of mobile. You need to have a responsive design and you should consider AMP. Don’t know what all that means? Don’t worry, I discuss it all in the episode. Next week, I’ll bring you an update on the niche site. Show Notes   * Predictions for 2017 are now emerging, some are goofy but some resonates. One article that I love talks about Google moving from desktop first index to a mobile first index. Two things that they might mean to you, the blogger: you need to have a truly responsive, outstanding website going and Google’s search engine request to have an accelerated mobile pages (AMP). This prediction seems spot on to me and that means mobile will be increasingly important in 2017 and whatever your plans are for creating affiliate websites or blogs, you better think mobile first. * How do you predict how much money a particular website would make? I call this Affiliate Math. These are guidelines that you can use to build a spreadsheet to figure out how much money you should invest in your website: * Let’s say that you have a page and its targeting some key word terms that are very closely related and top 3 of those have 10k searches in total. If you are able to get to the 3rd position in the search engine results (Rank 3), you can expect maybe 10% of the order of clicks. Then let’s say you make great articles because you apply the principles of copyrighting and everything that we have discussed in the past thereby people are engaged after they checked your website out and they click through your product, then you are looking at a click-through rate of maybe 30%. After this, look at earnings per click information to expect how much you will be getting for that page for that month. If you have multiple pages in your website which are of this quality, then you can start multiplying this using the same principles. here's an example calculation: Out of 10,000 visitors, 1,000 visited your site (10% of clicks) because you are on Rank 3 in the Google search engine. Out of the 1,000 visitors in your site, 300 clicked through your product (30%). Your earnings-per-click is $.50 thereby you should be expecting $150 for this page. If you have 10 pages like this, multiply $150 by 10. You should be expecting $1,500 per month for this website. Thanks to everyone asking about the course: Hey @LateNightIM when will you be launching your affiliate marketing course? #LateNightAffiliate — Chris Holdheide (@ChrisHoldheide) December 14, 2016 @LateNightIM Focus & taking action. And patience waiting for the Late Night affiliate course!!! Merry Christmas Mark. Cheers!! — Rick Mueller (@RickMuellerAZ) December 18, 2016 @LateNightIM just listened to ep 103. Any details on the release of the affiliate course? I am very interested in it. — Rick Smith (@SmittyDick) December 21, 2016 Links Mentioned In This Episode * Late Night Affiliate


Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118]
Dec 15 2016 31 mins  
Easy SEO Tips and Strategies for getting organic keywords are sort of like “fast weight-loss” programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, I offer you a simple, common sense approach to keyword optimization that will allow you to get more traffic from keywords for which you are already ranking. In the news, we discuss the new features just introduced at ConvertKit. I’m really excited about new automation features that make ConvertKit even more awesome than it already is. Now, you can have messages in sequences that are conditional based on tags. Previously that was only available in broadcasts. Additionally, this idea of conditional publishing extends all the way down to the message level, where you can exclude blocks of text within a message based on tags. It’s so cool! Show Notes The tactics that I am going to discuss in our main segment is based on the fact that your position in the search engine rankings doesn’t matter unless you are on the first page. The vast majority of all the traffic that comes from Google comes from the first page because most searches don’t click past the first page. One approach that you can take to instantly get more traffic to your website is go and identify all of the keywords on your website for which you are ranking one through ten, and of those, do whatever you need to do to move those pages up to the top because every notch up that you go can make a huge difference to the amount of traffic that you can get. How will you do this? Focus on the low hanging fruits. First thing is figure out what is it about your content that’s not as good as your competitors’. There are lots of reasons why you would want to update your content, and with it, your publish date. Google likes fresh and long content so it’s going to help you. When you add more content, you will be adding key words that are related to your content and all of these will help you rank. Even if you do not see a change today, long-term, you will see results. In the long haul, you will move up from the bottom up due to improved content. Another way to move up is to make sure that you are following the 14 critical SEO tips for bloggers in Episode 109 so go follow that checklist to help you remember what to do in each post that you are trying to optimize. The other thing that you can do is to get backlinks to your content by contributing to other people’s blogs in the form of guest posts or leaving helpful and thorough comments in various places such as forums, and then linking back to your content. Social signals are also of increasing importance so consider re-promoting pieces of content in social media. It has a potential of tickling whatever social signals are in Google and also has the possibly of being shared by others by linking to it. If you do these, eventually, you will tackle the task for being on the top ranks. Links Mentioned In This Episode * Ivan Raiklin on Twitter * Luria Petrucci * ConvertKit email autoresponder * ConvertKit release party new features video * aHrefs — a tool for SEO analysis * Episode 109 (SEO tips and checklist) Here is the video that I mentioned where Kathryn Aragon from aHrefs describes this idea of low-hanging SEO fruit and how to go get it. This involves finding pages that are ranking down near the bottom of page one and pushing them up to the top to increase your traffic from that keyword by as much as a factor of 10.


How To Overcome Procrastination – A Five-Step Process That Works [LNIM117]
Dec 08 2016 35 mins  
Learning how to overcome procrastination is a critical skill for anyone who needs to get things done (and isn’t that essentially everyone?). This is especially true for online marketers because procrastination is one of the most debilitating conditions that a solo entrepreneur can face. With no “boss” in your face every day to hold you accountable, it can be really difficult to dig out of the deep hole that procrastination can put you in. Because learning how to beat procrastination is so important, I’ve decided to dedicate and entire episode to it this week. Now most “procrastination tips” that you find on line talk about tactics for beating procrastination. That’s important, and I discuss 10 tips for beating procrastination in the episode. But there’s more to the struggle than just tips and tricks. To truly win against procrastination, you need a process to identify, own, and get at the root cause of your procrastination. I discuss all of this in the episode. Show Notes On Overcoming Procrastination   * Recognize Procrastination – Sometimes, your procrastination is so built in your subconscious that you don’t realize that you continue to put stuff of for good reasons and so much time goes by that you legitimately forget about it entirely. Understand when this is happening to you. Writing down things and keeping track of ideas of the things that you might want to or should do someday can help. Reviewing those lists can help you recognize procrastination. * Understand why is it that you are procrastinating – it is usually that you don’t have a good reason to do it in the first place: you are not connected with your ‘why’, you are not sufficiently motivated to do it. So unpack the reason why it is in the list in first place and ask if it is really important. And if it’s not, then take it off the list or de-prioritize it so you are not procrastinating anymore. If it is important, understand why it’s important so you will have the fuel and intrinsic push that you need to get something done. * Go ahead and forgive yourself – All of us are guilty of procrastinating at one point or another and now, you are working to get yourself better. Once you’ve learned whatever lesson there is to learn in the past, the only way forward is through. Don’t spend time in self-incrimination, forgive yourself and stop dragging that baggage with you. * Ditch your excuses – All the excuses why you procrastinate need to be set aside. Leave them with the baggage. * Take Action – now that you have made a contract with yourself that you are not going to make excuses, what actions can you take to kill and prevent the same behavior in the future? * Create accountability – tell people what you are doing when appropriate and ask them to hold you accountable. Let them know so that you are in fear of them asking how you are doing. Use technology such as apps or calendar reminders to journal your progress to force you to recognize if you are making progress or not. * Optimize your environment – remove distractions (digital, television/radio, noise, junk in your desk) or put yourself in another place where you are most likely to complete your task. * Break it down – sometimes we fail because the task is massive that it seems so overwhelming. Break down your tasks, set goals to complete each so that you can build momentum and make some progress. * Take bold actions – Sometimes you are procrastinating because you are not sure that the next thing that you will do is the right thing. Sometimes it’s faster to just do the thing, screw it up and then fix it; rather than just sitting there and suffer analysis paralysis trying to figure out what it is that you should be doing. * Be realistic on what it is that you can accomplish – sometimes we p...


Facebook Live Ads On TV [LNIM116]
Dec 01 2016 27 mins  
This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment that is currently available for free download as part of his “Best Year Ever” product launch. It’s an extension of our discussion last week regarding 2017 goals. We also take some feedback from listener Phil and consider how we should be dealing with feedback in general. Phil’s feedback was really courteous and helpful, but what do you do when the feedback you get is mean and nasty? Facebook Live Ads On TV Commercials are a big topic of discussion during the show. What does this ad spend by Facebook mean? And what should you be doing with your “Facebook Live Strategy?” Finally, I give a brief update on the Late Night niche site. Our website is empty, but it’s up and running! Next week I’m planning on talking about procrastination — so be sure not to put off downloading and listening to episode 117. It should be available December 8th or so. Show Notes * LNIM Listener Feedback: We listen to a feedback from a listener and discuss how you should react, as content developers, if you get criticized based on the content that you are creating. My take is that you receive the feedback and refrain from being on the defensive. Thank the giver of the feedback instead and get the golden nugget in the message as there is a little bit of truth in everything that we say. Maybe the message is worth considering, so consider it. Hear your critics. Hear the core of what they are trying to say before totally blowing them off. * Internet Marketing News: Facebook is spending a lot of money in advertising Facebook Live on television. Why? Facebook may be secretly concerned about this phenomenon called content collapse. This is when people are sharing less and less updates during the day so Facebook Live may be a project to get more original content in the platform again. The aspect of having this new feature in video translates to greater audience engagement and having it live gives a sense of urgency. Does Facebook Live make sense for you? For you to answer this, think about how your reach looks like and consider some of the main features: the content persists; you can download and repurpose; and if you can’t view live, you still get a pseudo-live webinar-like experience. Take a look and see if Facebook Live adds value to your business. * Late Night Niche Site Update: I logged into Site Ground, created a hosting space for youthbaseballzone.com, pushed a button and installed WordPress. There should now be a very minimal landing page set up and I will be configuring WordPress a bit in the coming weeks, put some content to bring it to life so you would see what it looks like to build an affiliate niche site. Our website now exists! Links Mentioned In This Episode * Michael Hyatt’s Success Secrets eBook * Michael Hyatt’s Life Score Assessment * Last Week’s episode on setting goals * Facebook Live On TV Commercials article in Business Insider * Telestream’s Wirecast * OBS Studio * Siteground (my preferred shared hosting provider) * The Ultimate Domain name checklist


Setting 2017 Goals – Envision The Outcome [LNIM115]
Nov 24 2016 29 mins  
It’s hard to believe, but it’s Thanksgiving Day in the United States (again) and time to start setting 2017 goals. It's seems like we were just here in this situation, but that was a year ago. This week on the Late Night Internet Marketing Podcast, week we talk about the launch of Michael Hyatt’s new Best Year Ever course. As part of the launch, Michael always give away some great content. This year is no exception with the release of the release of the Achieve What Matters eBook (get it here). In that eBook, Michael interviews some amazing people to get their input on what it takes to achieve your goals for the coming year. You’ll love the eight critical tips in the ebook. Achieve What Matters in 2017: The 8 Strategies Super-Successful People Are Using Now to Accomplish More Next Year In the show, I discuss a couple of the ideas in the eBook that a particularly appropriate for Thanksgiving Day — if you want to read about all eight tips for setting 2017 goals, you’ll need to download the ebook. Show Notes 2016 is not yet over! There are still a lot of things that you can accomplish and gain some ground on the competition during this holiday season. But it’s equally important to start turning your attention to building a plan for 2017. In Michael Hyatt’s book, Best Year Ever, Michael went out and talked to some famous people and asked them what their strategies are for accomplishing more next year than they did this year having their best year ever. Here are the key points that are worth sharing in the show: Take the time to express gratitude for all the things that you have been able to accomplish this year. Sometimes we spend our time worrying about the broken stuff that we just don’t take the time to celebrate the successes we have. Today, Thanksgiving Day, up until the days leading up to the start of the New Year is the best time to take that time to be thankful. It would also be great to imagine and ask yourself: ‘What do I want to be thankful for next year?’ It’s great to be thankful for our blessings this year but it would also be a powerful idea to start having a vision what you will be thankful for next year. This is the first step in reaching your goals as it will propel you, all year long, to work for that vision to come to pass. Take your ideas and spend time envisioning your dreams that you would want to happen in 2017. This week’s Internet Marketing Fortune Cookie: The limit to your abilities is where you place it. Links Mentioned In This Setting 2017 Goals Episode * Pecan Lodge In Dallas, TX * ConvertKit Webinar Replay * WebAIM article on Alternative Text * W3C Reference On Accessibility * Best Year Ever eBook On 2017 Strategies Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others


Switching To HTTPS: SEO Implications And How To [LNIM114]
Nov 17 2016 33 mins  
Switching to https can seem like an alphabet soup of acronyms and tech gibberish. This week on the Late Night Internet Marketing Podcast, I talk about moving LateNightIM.com from the insecure http protocol to the secure https protocol that takes advantage of SSL. HTTP is the agreed upon was (protocol) that your web server uses to talk to web browsers. Add an “S” to the end, and you have a secure version of that protocol that uses SSL. SSL, or Secure Socket Layer, is one of the underlying encryption technologies that makes HTTPS possible. I discuss the possible SEO advantages of the move and the way that I accomplished it using CloudFlare and a cool plugin called Really Simple SSL. Basically Google wants you to switch to HTTPS and they are apparently willing to give you a small search engine bump as an incentive, In case you missed it, last week I discussed all about email marketing and the progress my buddy Cliff is making with ConvertKit. You can get the replay of the webinar that I mentioned right here. Next week I’m planning on publishing an episode on Thanksgiving Day. Stay tuned. Show Notes * Late Night Listener Feedback: What is the best approach in embedding a video in ConvertKit? Know what it is that you want to accomplish: sending traffic to your website, getting people in your mailing list or building a presence elsewhere? Your answer lies there. * Internet Marketing News: Penguin 4.0, Google’s real-time algorithm, is now going to start paying attention to unnatural outbound links. If your website has a bunch of do-follow links, Google will start reducing the authority of that page or issue manual spam penalties. If your site has this, you need to stop and get rid of these links, or mark them as no-follow. * Moving to a Secure Transport Protocol –you might notice that in websites such as Amazon, instead of the normal HTTP, their site will say HTTPS with a lock icon in it. Hypertext transfer protocol is the language that computers use to talk to each other and to transfer information from a web server to a web browser so the information can go reliably from point A to point B. In using an HTTPS, you are sending your information in code as it is sent using a secure version of HTTP called secure socket layer (SSL) so no one can eavesdrop on the information that you are sending. Google has deemed it appropriate to give better rankings to websites which uses HTTPS so explains why I decided to switch even if I do not handle financial information. It is a signal to Google that you care about being a trusted website and you are offering the best possible experience to your readers. You have two options in switching to HTTPS: * If you are using a webhost, you will notice that they support this directly so you can follow their instructions. * Use reverse proxies such as CloudFlare so you can automatically get access to a generic security certificate and the Really Simple SSL Plugin. Don’t forget to change your site details in Google Webmaster Tools (now called Google Search Console) and in Google Analytics when switching to https.. I show the Google Analytics case below. In Google Search Console, you just add another site (with https instead of http). I'd keep them both in there. Links Mentioned In This Episode * Last's week's Email Marketing webinar * Article about Penguin 4.0 from SearchEngineLand * Article about Outbound Link Penalties from SEL * Wiki article on


Cliff’s Crafty ConvertKit Conversion [LNIM113]
Nov 10 2016 55 mins  
ConvertKit conversion is happening all around us. No doubt that is because ConvertKit is simply the best email marketing platform for bloggers. So many of my friends are having so much success with this plugin, and much has been written about how awesome it is. But how about some real examples of that success? (Be sure to check out the free email marketing webinar that ConvertKit is running this month). This week on the Late Night Internet Marketing Podcast, I invite my friend Cliff Ravenscraft to the show to discuss his experience with ConvertKit over the last few weeks. We discuss his conversion from Aweber, his on boarding sequence, his sorting sequences and all of his other email plans. What’s exciting about this discussion is not just what ConvertKit will make possible for Cliff in the future, but the information that he has already been able to learn about his audience. In the episode, Cliff talks about how almost all of his assumptions about his audience have been wrong for years, and exactly what he plans to do about it. By the way, in case you missed it, last week I discussed the web host that we will be using for the Late Night Niche Site. I’m hoping to have another Niche Site Update before the end of November. Next week I’m planning on more email marketing discussion. Some real tips that you can use to improve your own email marketing. Hear what Cliff has to say about ConvertKit Show Notes The pain points in Cliff’s previous email list; the limitations of Aweber; what prompted him to take action and take his list to the next level; and what finally made him decide to switch. What it was like to transition to ConvertKit and how easy it was to complete the migration. How Cliff introduced his new email strategies to his existing email subscribers who had been with him for years but were only getting emailed for months at a time. From having a weekly newsletter responder sequence, an additional auto responder to filter through those who would not prefer getting more emails than what they have come to expect, to putting in link triggers and automation rules — he shares details of the buttons and tags which he decided to put in place for a more effective communication plan. His objectives in coming up with a newsletter, the detailed steps that he went through when he incorporated internal surveys inside of his list and why he had added this feature in. Why segmenting makes sense to ensure market-and-message match; and the myths that Cliff had busted when he removed incorrect assumptions about his audience. How happy Cliff is with ConvertKit and its pricing details; the power and possibilities of the product’s plugins; and the ROI that he is forecasting brought about by effectively using ConvertKit. Here is a picture of the email optin that Cliff has at the end of every post and page thanks to the ConvertKit plugin for WordPress that he mentioned. The “lead magnet” part of this is very clear — give Cliff your email in exchange for hist “best podcasting advice, tips, and strategies.” I love this headline copy because it communicates that Cliff is not holding anything back (which is true). I could be better if Cliff would choose to incorporate more language about the “benefits” that people can expect from having that awesome advice at their fingertips. Either way…this is way better than the old one. And here’s a picture of that old optin. Check out the call to action. Links Mentioned In This Episode * Cliff Ravenscraft, The Podcast Answerman * ConvertKit Webinar Want More Late Night Internet Marketing?


Affiliate Website Hosting: Hosting Your Site The Easy Way [LNIM112]
Nov 03 2016 39 mins  
Technical issues like affiliate website hosting can often seem scary. They certainly don’t have to be. In this episode, I explain the different kinds of hosting you might choose to use for your affiliate site. If you are just starting out, I recommend you use shared hosting at SiteGround. I’m using SiteGround for several of my sites, and I really like it. We’ll be hosting the new niche site on SiteGround shared hosting, and in this episode I explain why. My friend and mastermind colleague Ray Edwards published a video this week about why he stopped watching The Walking Dead. We discuss my thinking about why he might be on the right track. During the discussion, I recall one of my favorite quotes: You are what you are and you are where you are because of what has gone into your mind. You change what you are and you change where you are by changing what goes into your mind. * Zig Ziglar Finally, I talk about the increasing importance of mobile for your website. Next week I’m planning on continuing the niche site discussion, so be sure to stay tuned. Show Notes * Internet Marketing News – according to data, mobile devices have, for the first time in history, overtaken desktops as a place to get to the internet. This translates to you ensuring that your website is usable on mobile and that you provide an excellent mobile experience. It also failed to have a ‘mobile first’ strategy. Google will rate your site low if you do not have a responsive site for mobile users. * The Late Night Niche Site Updates – We decided on our niche (Youth Baseball), we picked a domain name (com), now let’s figure out where our website is going to be housed. Here are things we need to consider: * What to use to build your website: * If you are building a site which is simple and needs to be up and running quickly, go with a company like Squarespace. It’s an affordable, no-fuss integrated builder. * Another option is to build your website on WordPress using the blogging platform, Blogger. You are still using the actual WordPress software so you are subject to their guidelines and restrictions. * For affiliate marketers, my recommendation is to use self-hosted WordPress. WordPress.com hosts WordPress for you but in the self-hosted version, WordPress.org provides a download of the WordPress software that you can put into your web hosting. * Four Levels of Web Hosting Service * Shared hosting – the least expensive but if you have bad neighbors, they can affect the performance of your website. * Virtual Private Server (VPS) – shared hosting that uses sophisticated software that protects your resources. * Dedicated Hosting – your site has its own space in the server farm. * Cloud-based Hosting – multiple computers comprise your website. If one computer goes down, there are still other units which carry your load. Here’s that Ray Edwards video about why he stopped watching the walking dead (embedded here for you viewing pleasure). LInks Mentioned In This Episode * Ray Edwards Walking Dead Video * Ray Edwards Blog * Zig Ziglar * Article about mobile data trends * The Divi Theme from Elegant Themes * Episode XXX on selecting a niche * Episode 108 On How To Find A Domain Name * Squarespage * WordPress.com and Blogger * Self-hosted



Content Workflow Software: Tools I Use To Create Content [LNIM111]
Oct 27 2016 28 mins  
Content workflows and the associated content workflow software can make the difference between success and failure when you are working on you own business. With so much to do, it’s important to have a streamlined content creation process that keeps things moving even if you get interrupted. This week on the Late Night Internet Marketing Podcast, I share my content workflow and a couple of the tools that I use to keep things moving. We also discuss some listener feedback about show consistency. By the way, in case you missed it, last week I discussed Imposter Syndrome. If you have ever wondered if you have enough expertise to publish on a topic, that is the show for you. Next week I’m planning on talking about the Late Night Niche Site — so be sure and tune in for that one! Show Notes One of the key things in getting content out regularly is having great workflows. A workflow is a set of steps which you follow from start to finish in order to get something done. These steps can be overwhelming for those who are not working on their business full time so here are some tools which can dramatically improve how you organize things: -Ulysses – best tool in organizing templated data. It’s made up of hierarchal organizational note cards which you can fill out, drag around and publish in different formats once you are done. It has a jigsaw-like ability which is nice for putting things together. With regard to workflow, I have created different cards for different parts of the show, made a template, duplicated them for each of the show and updated it as I go along. It is a plain text tool and syncs excellently across Apple devices. -Sublime Text, One Note and Write Plus – the closest equivalent to Ulysses for those in the Windows platform. -Zapier – an automation app that I use which monitors activity and when there is an activity, assigns specific people ‘tasks’ which, collectively, are called ‘zaps’. It’s a powerful tool and the user interface is fantastic. Internet Marketing Fortune Cookie : “You will soon be the center of attention.” I mentioned a review in the episode. Here is a screen shot of it. Here is that tweet from the good folks at Zapier that lets you know how to pronounce (hint — Zapier rhymes with Happier). How do you pronounce Zapier? It rhymes with happier. 🙂 Zapier makes you happier. — Zapier (@zapier) September 3, 2014 Regarding Zapier, here is a screen shot (also promised in the episode). In this shot, you can see my new podcast episode automation. This is the actual automation that will trigger when this episode is published. I promised you a screen shot of Ulysses. You can see the three columns and you can see that in this picture I am actually typing this very sentence! How cool is that? The application is really growing on me, and I am starting to use it for more and more stuff. LInks Mentioned In This Episode * Late Night Affiliate Survey (please complete) * My new Survey Tool, Survey Gizmo * My new email Tool, ConvertKit * The Ulysses app for Mac * Scriviner — the “heavy” version of Ulysses * Markdown — plain text HTML * Michael Hyatt — Anatomy Of Effective Blog Posts * Sublime Text for PC *


Defeating Imposter Syndrome – How To Become An Expert [LNIM110]
Oct 20 2016 26 mins  
Do you struggle with “Imposter Syndrome?” Are you wondering how to become an expert? Or do you think becoming an expert in your niche is essentially impossible? This week on the Late Night Internet Marketing Podcast, we work through what it means to be an expert, and how you can help people even when you don’t feel like one. It turns out that expertise is relative, and that you can help people that don’t know the things that you know – even if you don’t think that you know much. I give some concrete examples — including something that came up in conversation with my buddy Cliff. That example shows exactly how to turn a tiny amount of expertise into thousands of dollars. There are some clear steps that you can take to become an expert, and they are revealed in the episode as well. Last week, I discussed some simple SEO tips for your content — if you missed that you will want to go get the free cheat sheet. It’s something you should keep by your side when writing content for the web. Next week we’ll be talking about my podcast workflow. I’ll discuss tools and tips that you can use in your business to be more efficient (including some cool automation). Show Notes — Use These Notes To Become An Expert So, you have decided that you want to build an internet business and you like the idea of helping people. The question now is..how do you mean to become an expert? Here is my set of tips for you: * Understand exactly what it is that you want to become an expert in. It’s hard to become an expert and you have to invest time, so you have to be sure that the field you have chosen is something that you really like. If you are an accountant because you have experience in accounting but hate the thought of being one, being an expert in accounting may not be a very good choice. On the other hand, even if you don’t know a thing about playing a guitar, but you want to teach people about playing one, it’ll be easy to talk to folks about your journey towards becoming a guitar player. * Niche down. What will you focus on? Bass, Acoustic, electric? Strumming, plucking? Blues, country, rock and roll? If you are trying to become an expert, the more you niche down, the better off you will be because the scope of your material that you need to claim expertise in, gets smaller. For a marketing standpoint, this is also valuable because you specifically address a very narrow segment. * Dig in. You cannot just fake it until you make it. You have to study and practice. Be completely transparent as there is no reason at all to pretend to know more than you do. Expertise is relative, people are going to self-select. Study your craft, find mentors, follow people and practice what you preach. * Make a helpful noise. Get out there and start sharing what you learned. Advocate for your customers by creating content. You can do this by publishing articles, creating a blog post, appearing in podcasts, speaking in front of people, etc. all the while collecting experiences and more knowledge which may get you that label to finally be able to write a book. It will also trigger trust in people and will be associated with other experts. Remove whatever limitation is hindering you, crush your self-doubt and go help people! Expert Links Mentioned In This Episode * Search Engine Land on reacting to Google * John Lee Dumas on Imposter Syndrome * Malcolm Gladwell Outliers * The MDX4600 Tutorial From Cliff Ravenscraft


14 Critical SEO Tips For Bloggers in 2016 [LNIM109]
Oct 13 2016 49 mins  
This week on the Late Night Internet Marketing Podcast, we outline 14 critical SEO Tips for bloggers that are relevant for 2016 (and probably 2017 based on current predictions). Of course, SEO stands for Search Engine Optimization, so what we are really talking about in this episode are things you can do to have a better chance of ranking in Google. As you know, ranking in Google is important because it is an amazing source of free traffic if you can figure out how to get it. Once your site ranks well in Google, it’s like turning on a traffic faucet that you can’t ever turn off. Google has made a lot of changes over the last five year to combat internet marketers (like me and others far worse than me) who have tried to manipulate the search engine rankings to their advantage. Those days are (mostly) behind us, and the best strategy today is to simply to write the best content you possibly can and present it in a manner that makes it easy for Google to recognize it as such. To help you with that, I’ve included a blog post SEO checklist. Look for the download button further down in the show notes to get your free copy. In case you missed it, last week I discussed how to pick a domain name in episode 108. So, these two episodes go together pretty well. Once you get a domain up and running, you’re going to want to have content on that domain ranking in Google (and Bing too, for that matter). Next week I’m planning on boosting your confidence a little. I’ll be talking about Imposter Syndrome and how you are probably already an expert in your niche. You won’t want to miss that next week. SEO Tips For Bloggers Show Notes Know what keywords your post is targeting – Imagine the ideal keyword phrase that a searcher would type in Google and if they will be delighted to open that site when Google delivers that to them. It should be the keyword phrase that you should be targeting. Have multiple versions of your keywords in your post – Google is looking for human-like conversations so place variations of your keywords in your post. If you are targeting suede shoes, for example, you can place ‘light blue suede shoes’ or ‘azure leather shoes (suede)’. To research related phrases use UberSuggest.com. Have the best content for your keywords – Ensure that you have the best content for your keywords because Google’s search engine’s job is to find the best content. Even if you don’t outrank some other junkie sites today, if your content is the best, Google will make that sure that someday, you will. Have more words that your competition – Your content should be in long form. Put your keywords in, look at the competition, see many words they have on their page, and work on making yours longer. Your main keywords should be in the Title Tag and in the Post Slug – If your article in about blue suede shoes, these words should be in your article’s title as these are the words that searchers are typing. At the end of that address in the website name is the page name or the post slug. You’ll also want to be in the URL address that people have to type in to go directly to your page so make sure you have your keywords in your title. Have a compelling SEO title – Optimize your title for keyword placement but also write in a way that will intrigue your audience to check you site out. Have a compelling description – The same thing that is true for SEO title goes for descriptions. The main difference is that descriptions are not considered in the ranking algorithm. But, searchers are read those descriptions and decide if they should click through to your site through what you write. Have outbound authority links – It satisfies Google as it establishes that you are a real website with real authority in what you are talking about. Make sure you link to sites that are related but don’t directly compete with you.


Choosing A Domain Name for the Late Night Niche Site [LNIM108]
Oct 06 2016 40 mins  
This week on the Late Night Internet Marketing Podcast, we focus on choosing a domain name for the Late Night Night Niche Site. How to choose a domain name is a question that I get a lot, so I am hoping that this live example will help people. Specifically, we discuss the things to think about and look out for when picking a name, and the tools you can use (domain name generators) to find a good domain name. In the new segment, we keep track of the evolving Google Penguin 4.0 SEO story. It looks like things are finally settling down. The two major takeaways are that Penguin is now dynamic (it can be updated week to week or day to day) and backlink penalties seem to be a thing of the past. Next week, I’m planning on tackling SEO for 2017 — what you need to know in light of the Penguin 4.0 updates and more. You’ll want to make sure you don’t miss that episode. Are you making good progress this month? In case you missed it, last week I discussed how to get the most out of the end of the year — even if you are off track on your goals. Show Notes Here are the highlights of the things I have shared in this episode: * Internet Marketing News: The new Penguin 4.0 is out and about! This is a real time algorithm which means Google can update the software live and this version will do away with penalties associated with spammy links. * Late Night Niche Site Update: We decided to pick Youth Baseball as our niche to work on as it met criteria that we set in our previous episodes and the next step is picking a domain name. So what are the things we should consider in picking one? I have come up with the ultimate checklist in choosing a domain name (you can download that list by clicking the yellow button below) but here are the highlights: * The characteristics of a good domain name: * People will look at the search results and check if your URL looks spammy, if it’s related to what they are searching for or if it sounds professional, so choose one that is solid and makes sense. A catchy domain name will also improve your click through rate. * Your website’s URL should be something which can be remembered. * Your domain name should not be something which needs explanation or which needs to be spelled thoroughly. * Your URL should not violate trademark law. Do due diligence – you can hire an attorney to do trademark search, use tools such as LegalZoom or at the very least, Google it! * Get a .com. It’s not a rule but SEO-wise, I recommend that it is best to stay with a .com * Check your domain name for availability on social media. * Unveiling our domain name for this project in our Late Night Niche Site: Youthbaseballzone.com (Wohooo!) Links Mentioned In This Episode * Lean Domain Search * Name Mesh * Name Boy * My affiliate link to NameCheap * Great article from Posirank On Penguin 4.0 * Penguin runs in “real time” now * Google’s Penguin 4.0 Announcement * Legalzoom * Archive.org * Del Frisco’s Grille in Dallas   The Ultimate Domain Name Checklist Thinking about buying a domain? Before you do, be sure to download and use the Ultimate Domain Name Checklist.


How To Finish The Year Strong in 2016 [LNIM107]
Sep 29 2016 31 mins  
This week on the Late Night Internet Marketing Podcast, I talk about how to finish the year strong. We all started out with grand plans this year. In many cases (for example, in my cases especially), those plans just didn’t pan out the way we planned. Hey, I get it. life happens. A couple of weeks ago, we talked about how to get back on track by leveraging the “Science of Achievement.” It’s all boils down to realistically assessing your situation and moving forward toward a new vision. When you do a realistic assessment of this year, you suddenly realize that there are three entire months left! The question is, what are you going to do with that time? That’s what we discuss in this episode. I reveal a number of steps that you can take to finish they year strong. In case you missed it, last week I discussed discussed Copyright Law as it applies to affiliate marketing. Be sure to check it out — I gave you some homework in that episode that you need to complete (if you haven’t already). And stay tuned for next week — I’m planning on choosing a domain name for the Late Night Niche Site. I’ll take you through the entire process. I hope you enjoy this week’s episode and that this helps you finish the year strong. Show Notes Here are the highlights of the things I have shared in this episode: * Internet Marketing News: Last week, we talked about the chatter around the Google algorithm updates and some signals did intensify this week and there were indications that there are more fluctuations in Google which has not settle yet. But as expected, Google’s Public Relations team wouldn’t directly comment. These changes aren’t something you should be worried though so stick to the same advice that I have given: concentrate on making great content and don’t worry so much about Google algorithms. * What is your two-minute drill for 2016? With three months left in 2016, will you push to accomplish what you planned? Or just coast through the rest of the year just to be done with it and just start again next year? It’s great to look forward to next year but why not hit it with a running start by ensuring that this last quarter ends with a bang? Here are tips to finish this year strong: * Totally forgive yourself – There is no time for self-doubt or self-flagellation so forget about that. Once you acknowledge where you are and own it, move forward. * Stop procrastinating – ignore television shows, ignore sports, ignore your distractions and do something about your goals. * Start small – have small wins. Finish those few easy, annoying tasks to get them off of your plate. * Get your space cleared – unclutter. Whether the clutter is from your hard drive, your inbox, your physical desk or your mind — get them out. * Reconnect with your goals and decide what you can own from today until the end of the year – Be realistic. Take into consideration the holidays and other legitimate obstacles and figure out what are those that you can actually do. * Leverage on your support teams – let your mentors, Mastermind groups, etc. know what you are doing. * Amplify your opportunity for success by making incremental increases in your health and fitness – start small, maybe walking 20-30 minutes every morning to get your brain going or committing a certain number of steps in your Fit Bit or Apple Watch. * Put together a plan – take your original plan and modify it to fit your current timeline. LInks Mentioned In This Episode * Andrew Hansen’s New Podcast *


Affiliate Marketing Copyright Law [LNIM106]
Sep 22 2016 36 mins  
This week on the Late Night Internet Marketing Podcast, I talk all about affiliate marketing copyright law in the United States. More specifically, it’s a discussion about US Copyright Law in general and how it applies to affiliate marketers like us. Now, as you know, I am not a lawyer, and I don’t even play one on TV. As I mention in the episode, if you need legal advice about your site or the law, you should consult a licensed attorney. The purpose of this episode is to educate you about the issues, so that you know what questions to ask, and what trouble might be lurking out there. We also note some SEO trends recently reported in the news. The “SEO Weather Forecast” has rising temperatures, and that probably means that Google is making changes to the search algorithm (again). There may even be some indication that RankBrain (Google’s artificial intelligence technology) is involved. Finally, in case you missed it, last week I discussed how to get back on track. So, if you are off track and missed that episode, I recommend that you go check it out. Next week I’m planning on talking about how to make a successful end of the year push — but getting back on track is a prerequisite for that. Show Notes Here are the highlights of the things I have shared in this episode: * Internet Marketing News: You may have heard that there is activity in Google’s search engine optimization ranking and I am telling you that these updates are ongoing and are happening every day. I read in an article that if we add all the discreet changes that Google is making, coupled with the statements they make out of Google headquarters, it is estimated that 500 or so tweaks to the Google algorithms happen every year. It’s almost a couple per day. Thereby, tweaking your content specifically for Google is folly. Do things which can make Google love you but as far as trying to trick the system, that is craziness. Whatever you do today might not work tomorrow so it’s bad business. * Copyright Infringement: * What is copyright? – It is the right to control work that you create. It gives you exclusive rights to reproduce your work, to distribute copies of your work, to perform the work, and to display the work publicly unless you willingly give them up. There are no exemptions to that so anyone who is copying your work without your permission is violating copyright laws. * How can you get a copyright? – Generally, in the US, you don’t need to file a copyright in order for something to be protected; it just needs to be fixed in tangible medium of expression where it can be perceived, reproduced or communicated. This is copyright by fixation. You get the protection of copyright without the formalities which used to be required. * Will you get caught? – As a general rule, you should assume that a work is protected. Whatever it is that you are considering copying, your ability to copy it means it’s fixed somewhere thereby if you use that and publish it somewhere else, you are in violation of the copyright law. Even if you’re a small website using one photo from somewhere, the more important the internet gets, the more likely it is that you are going to get caught. The ability to search the internet for pictures, for example, is getting more and more complicated and there are firms who make money doing this. * How about fair use? – In deciding between fair use and infringement, judges would use The Four Factor test: the purpose and character of your use; the nature of the copyrighted work; the amount and substantiality of the portion taken, and the effect of the use upon the potential market. * Take Action: Identify something that you have been meaning to do this week that will move your business forward and commit to have that thing done ...


How To Get Back On Track [LNIM105]
Sep 15 2016 28 mins  
We all get off track from time to time. Because of that, we all need to know how to get back on track. In this episode, I talk about the three steps that you need to take any time your life (or your projects) get off track. The method is borrowed from Tony Robbins‘ Science of Achievement, and was recently discussed by Cliff Ravenscraft on his excellent podcast. “Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.” — Christian D. Larson I also take the next step in the Late Night Niche Site — where I reveal the niche that I will be working in as I build a site on the air. It's the same site that I will be using inside of my Late Night Affiliate course, coming in a few months.. Show Notes Here are the highlights of the things I have shared in this episode: Getting back on track : When we got lots of things going on, we can sometimes end up with more to do than what we can actually do. We lose focus, we get off track and things don’t go exactly the way we want them to. But fret not as there is hope! It may not happen overnight but here are The Mandates or Keys to Effective Leadership (as shared by Cliff as one of his takeaways from a Tony Robbins’ The Science of Achievement talk) which includes steps you can take to move forward. * See things exactly as they are, not worse than they are – This may be the most critical step as, not only have you let yourself down, but you may have failed someone as well when you gave your commitment but got off track and did not deliver. It can be a debilitating feeling but it is what it is. Own the fact that you missed your goal and tell yourself that this is not a world-ending crisis – that is pretty much the extent of it. Take inventory of what it means for you, see that there are still opportunities for you out there..it’s late but you can still do it! * Visualize where it is that you want to go – Have vision and imagine what success looks and feels like. This will allow your mind to start finding solutions to get the ship turned to the right direction and get you where you need to be. Refuse to see things worse than they are and have the courage to see things better than they are. * Commit to a goal and take action – Let the past stay in the past, commit to something and get it done. Don’t despair on what can’t be change and move forward. Rock and roll! Updates on the Late Night niche site: In the past episodes, we talked about how to come up with a list of potential niches and how to narrow them down to find the one which is commercially viable and at the same time, is within your circle of interest. For me, it’s Youth Baseball and here are the criteria that this niche had met, for me to determine that this the one I want to work on: * Personal Level of Interest – I am currently coaching a youth baseball team and I have a 9-year old who is crazy about the sport. * Content Creation – there’s a ton of things to talk about youth baseball. There’s news and trends, best practices, tools, equipment and gear and so much more. I can talk about how to run effective baseball practices or how to be a good baseball coach. I can even tell personal stories which can interest my audience. The list is endless. * Commercial Viability – With gloves, training gears, bats, online training courses alone — these already have strong commercial opportunities are these items can be expensive and have affiliate marketing programs. From ads in Google and products in Amazon, baseball-related products are all out there. * Competition – looking at the competition in Google using words and phrases that I can be competing against, there are lots of websites in the space but there a...


Ten Small Business Commandments – [LNIM104]
Sep 08 2016 23 mins  
Anyone that has spent any time at all with me over the last year knows that I am obsessed with Hamilton: An American Musical, but who would have guessed that I could find “ten small business commandments” there? I feel very strongly that this musical is one for the ages. Not only is Hamilton musically significant, but the impact that Hamilton is having on people is significant too. Now, Hamilton is a tragic musical (like so many of the great musical plays) — but the first act is inspiring. As Hamilton's star is on the rise, we can find all kinds of inspiring messages jammed in to Alex's rise to the top. His assent is so inspiring, in fact, that I was inspired to mine those hidden motivational gems and see what the could tell us about how to succeed in business. Key lessons from Hamilton are pretty obvious — the main ones being “hustle” and “potential”. But there are also important messages about business hidden in the stuff that Hamilton gets tragically wrong, like “knowing wh If you have not had the opportunity to hear this musical, I strongly recommend that you check it out on iTunes. Perhaps it will inspire you (like me). I have to give a shout-out to my buddy Cliff Ravenscraft on this one. He loves this musical even more than I do (if that is possible) and he is not even a music geek like me. Show Notes Here are the Ten Business Commandments from the musical, Hamilton, that I shared in this episode: * Thou Has Unlimited Potential – You have so much to offer! If you are a solopreneur, there is so much you can do and add to your business to help people make their lives better and create value that’s going to result in the generation of revenue for you. There are a million things that you have not done yet that you can get out there and do but it is important not to focus in all one million of them at one time. The fact is, there are many people who wants to be successful but are still wondering what they have to offer. There are a million things you haven’t done, just you wait! * Thou Shall Not Waste Thy Talent – Do not sit idly by and fail to take action. Make things happen! If you get knocked down, get back up again and don’t fail to shoot. Put yourself out there, fail quickly and get back right up again. Just don’t throw away your shot. * Thou Shall Surround Thyself with Like-minded People – If you are out in an island and you are trying to realize a dream and the people around you do not believe in what you are doing, you are going to have a hard time being successful. In groups like Mastermind, you will be with people who will raise you up and be with people who want to see you succeed. Build on the people around you. * Thou Shall Ignore Detractors – Shut out naysayers and those who are telling you that you are not going to be successful. Be with people who have your best interest at heart, stay away from those who don’t. * Thou Shall Enjoy the Journey – As a solopreneur, if you do not know why you are doing what you are doing, you will eventually get yourself into trouble. Sometimes, what you are doing will be really hard and you are going to need that motivation. * Thou Shall be Patient – There is no such thing as overnight success, you got to wait for it. If you are expecting instant success, something for nothing, easy money – you are not going to be successful. Be willing to step back and be patient to get the success you want. * Thou Shall Act with Integrity – Do what you say you are going to do, it’s as simple as that. When you do something, people are going to remember what you do. People watch what you do and they pay attention. Act with integrity as history has its eyes on you.


How To Pick Your First Niche — [LNIM103]
Sep 01 2016 29 mins  
Several months ago, I discussed how you can easily brainstorm a list of great niches that you can evaluate when you are trying to start an online business (especially for affiliate marketing). In this episode I talk about how to pair that list down to a few “good” niches that you can choose from. It is a simple answer to the age-old question of how to pick your first niche. Show Notes Here are the highlights of the things I have shared in this episode: * We go through some listener feedback regarding niche selection and the two things that I can say about the selection process: * Don’t stress it out! There’s no magical niche so don’t put too much pressure on yourself. * If you are running out of ideas, remember that anything that is being sold represents a possible niche. * Coming up with niche options: If you are brainstorming for niches and you need ideas, just browse around Amazon and you will be presented with a barrage of options which could jumpstart your thought process. * Picking THE one: Once you have that long list of selections, I recommend narrowing it down to one especially if this is your first website. You can do this by evaluating key areas and scoring these niches in terms of quality of the following: * Personal level of interest: Is this a good niche for you? Gauge your personal level of interest in the niche. * Content creation: Can you name some big topic areas that will be relevant to your site? Address whether or not there is way to generate content about the site and determine if there are areas in this niche that you can write about. After that, ask yourself if you have topics or questions for each one of these areas which you can fit in this box. * Commercial viability: Are people buying products in this niche? Take a look at the Amazon product reviews or check the niche out in Google. Share your thoughts with us by leaving a comment! Links Mentioned In The Episode * How to generate a list of great niches [LNIM098] * My blood pressure monitor from Withings on Amazon * My friend's website — HelpfulPharmacist.com Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and


Site Content Audit And Special Secret Announcement [LNIM102]
Jun 06 2016 39 mins  
Do you need a website content audit? As every blogger knows, once you've been blogging for a while, you start to accumulate a ton of content. The problem is, some of that content can get stale (or worse, broken). Doing a site content audit can really benefit your readers and might make Google happy at the same time. In this episode, I respond to listener Chris, who tweeted to ask about site audits. I also reveal my secret project over at LateNightAffiliate.com. Show Notes Here are the highlights of the things I have shared in this episode: * Things that I have been working on including helping a friend start his own website (com) about his life as a pharmacist and lending my wife a hand with her blog, ballcapmom.com – two things which translates to my project: the Late Night Affiliate. This is a course I am creating for beginners on affiliate marketing which includes a step-by-step guide for people to follow where, at the end of the course, they will have a properly constructed blog in a niche that I helped them select, a content plan to follow, a traffic strategy and other tactics. * Late Night Listener Feedback: Sharing a message from one of our listeners, Chris. * My high level recommendations to anyone looking at auditing their content: * Audit all the broken links in your sites. You can use an external broken link checker such as Integrity or Link Sleuth and use a broken link checking plug in. * Double check your internal linking structure to make sure you do not have duplicate content. * Go back and make sure that every piece of essential content in your website has a green light from the Yoast SEO plug in and that those key words are targeted appropriately. * Make sure that all of the pages of your essential content are at least 1000 words long. * Get your site into Google Search Console as it will tell you the things which are wrong in your site in terms of SEO, thin content, spams, etc. * Off page, consider looking at a tool such as Ahrefs to generate a list of untrustworthy links pointing to your site which you can submit to Google for you to disavow. * Look at your site’s speed as it contributes to reader experience. If your site is slow, your audience would hit the back button even before the site finishes loading. You can use plugins such as WP Super Cache, W3 Total Cache or use a service called CloudFlare. Want more Late Night Internet Marketing? Links Mentioned In The Show Integrity for Mac (App Store) Xenu Link Sleuth for PC (never used this one) Yoast SEO Plugin for WordPress All-In-One SEO Plugin for WordPress Brady's Helpful Pharmacist Blog Paula's Ball Cap Mom blog aHrefs.com (for checking backlinks) Disavowing links (a good article) W3 Total Cache plugin for WordPress WP Super Cache plugin for WordPress Cloudflare (for speeding up your site) Hamilton (on iTunes) The bio that Hamilton (the musical) is based...



Affiliate Marketing and Constant Profits Club with Andrew Hansen [LNIM101]
Mar 10 2016 37 mins  
Andrew Hansen is back — this time to talk about Constant Profits Club. As the name implies, this course teaches you how to make constant profits from the time you start the course forward. It's a three step process. In this interview, Andrew and I talk about what's working in Affiliate Marketing in 2016 — which is the basis for this course. Here are the highlights of my conversation with Andrew: * Andrew discusses one of the main challenges in internet marketing: the long wait for your return in investment. This includes the difference between creating an income stream overnight and building a business with long term returns when it comes to strategies, the success rate and the longevity of the business. * Is a $10,000/month income achievable through affiliate marketing? Andrew throws out the reality of the situation and which goals are wiser to start with. * The evolutions of websites from small sites promoting single products (yes, Andrew had a website selling hemorrhoids cream) to successful authoritative sites. * The coverage and content of his upcoming webinar including strategies which come with these three steps: how to make income legitimately even from the moment the webinar finished, how you can take what you have learned in generating that income and turning it into passive income and finally how to make that passive income into a lasting income. It also includes the real life story of someone who is making $24,000 a month from his 30-page website! * A background on her business partner, Sarah, who he is working with in the Constant Profits Club. Sarah, a mother of seven, developed strategies on how to achieve maximum income for people who does not have the luxury of time.   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 101 – Constant Profits Club Interview Transcript I hope you’re having an absolutely fantastic day. Lots of stuff of exciting stuff going on in internet marketing.


The Value Of Mastermind Groups: Inside The Green Room [LNIM100]
Mar 09 2016 40 mins  
This is the 100th episode of the Late Night Internet Marketing podcast. That's a little hard to believe. I wanted to do something special to celebrate, so I invited my mastermind group on to the show. Leslie Samuel, Cliff Ravenscraft, Ray Edwards, Michael Stelzner and Pat Flynn talk about the importance of mastermind groups in business and each offer the “one thing” they want you to know. Show Notes Here are the highlights of the things our awesome guests shared in this episode: * Pat talks what he was like before he learned about the importance of connecting with other people and before he found out the value of having a mastermind group. He moved on to tell us the progress he had made since then, the milestones that his business has achieved which stemmed directly from these groups and why the rewards far outweighs the risks. * Mike’s initial struggles upon joining a mastermind group, being the self-sufficient guy that he is, and his advice to the lone rangers out there on the mindset that they have to switch to in able to reap the monumental rewards of being in a fellowship like this. * Cliff shares the difference that a servant mentality can make in businesses and how this can be done by getting to know the people you serve. Cliff also gives a great example on how building relationships with your audience can help you connect other people to their needed resources thereby adding value to other peoples’ lives. By doing this, they will be a constant source of future connections to you, your brand and your business and will help move your business in a profound way. * Ray discusses the importance of introspection, sense of purpose, vision, mission and goals and why you need to establish these before going out and finding which mastermind group to be in. He also lets us in on how he balances being a dad and paying the bills, including the things he had to give up to be true to his priorities and live a fulfilling life. * Lighting round: the one thing you got to keep in mind: * Pat – Don’t worry about failing. As you long as you keep falling forward, you will get to you destination. * Ray – Take 100% responsibility for everything in your life, including and especially, your business. There are things which will happen beyond our control but you need to respond with the right attitude. It will keep you from being too full of yourself and will also keep you from despair. Our challenges don’t define us, our actions do. – Michael J. Fox * Mike – To build a successful business, you have to have an audience. In order to do this, you either have to buy your audience or build them. Start thinking now on how. * Leslie – Once you know what value you want to provide to the world, you need to create content regularly and consistently. This is a crucial part of the equation in building an audience. * Cliff – Become an expert at saying no. When you have your priorities already aligned, stick to that order of importance and do not get distracted. Show Mentions: * Thou Shall Prosper by Daniel Lapin * Essentialism   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always,


Responding To A Google Thin Content Manual Site Action [LNIM099]
Jan 28 2016 28 mins  
As reported previously, the famous (infamous?) Corn Sheller site has fallen victim to the dreaded Google Thin Content Manual Site Action penalty. As a result, rankings have dropped from page 1 to page 6 and revenue has tanked. In this episode, I talk about mounting a response and making some on-site changes prior to submitting a reconsideration request. I also introduce a new segment called “Late Night Traffic Tips” where I discuss the value of leaving comments on other people's blogs. Show Notes Here are the highlights of the things I have shared in this episode: * I recall how I was slapped with a Google Manual Site Action and what this can mean to your internet business if you will end up with one: it will not totally sink it but it will make it go down farther in the search engines and you will end up chunks of revenue lost. * The history of how my Corn Sheller site came about and some tips that come with it on things to consider when you decide what website to build. * My action plans on what to do in the following months so that Google will remove the penalty once I submit my site reconsideration request. * Increase amount of content about corn shellers by about 10 pages using 10 most sought-of keywords in line with this topic. * Determine and choose the top 2-3 pages which are most search for in eBay to show sales content rather than posting all 15 repurposed pages. * On the thin pages, I will add 500-800words of unique content at the top of the pages. * Optimize SEO page by page. * Remove pages such as Category, Tag and Archive pages from the Google Index. * Late Night Traffic Tip: Don’t forget about blog commenting. It influence search engine rankings, creates traffic on its own and makes the internet a better place. Go to a blog in your niche, leave a helpful comment which will engage the community and it can redirect some kind of reference back to your website. Either Google is going to notice that natural link back to your site and may be taken into consideration in ranking or a reader of your thoughtful comment might go ahead and check your site out. * What’s in store for Episode 100! Links In This Episode * Keyword Canine Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:


How To Find A Niche For Affiliate Marketing [LNIM098]
Jan 21 2016 40 mins  
Many of the first questions people ask me are about how to find a niche for affiliate marketing. While I have discussed this some on the blog, I thought it would be useful to go through my actual thinking as I brainstorm niche site ideas live. We discuss where the ideas come from and how you can come up with your own ideas. We'll focus on evaluation of those ideas in a coming week. We also enjoy a special appearance of my son Zachary as he brings us the Internet Marketing Fortune Cookie this week. Show Notes Here are the highlights of the things I have shared in this episode: * What are the considerations that you need to think about when identifying which niche sites to build? Here are my suggestions: * Pick something that you know about, care about or want to learn more about because building quality sites cannot be done overnight and you will easily lose interest if you chose otherwise. * Find people’s pain points. Examples can be weight loss, relationships and recipes for healing. * Capture activities which people are passionate about. Examples can include golf, mountain biking or origami. * Things that people are willing to spend money on. An example can be home improvement. * Think of places where people feel they will get a return on their investment. An example is making money online. * The first step in finding a niche: writing down a list. Here are three categories which you can start from, along with robust examples from my own list for you to have a jumping point: * Things that you are interested in – They don’t necessarily have to be things that you are already an expert on. This can range from guitar playing, darts, podcasting, electronics, home security and automation, hunting, customizing SUVs, hand gun safes to automotive. * Things that annoy you and you’d like to fix – This can include health problems, weight loss, exercise, sports injuries, home remedies for snoring, shaving, and meditation. * Other great ideas that you might have – I call this the Miscellaneous Category and my list include security guard training, ‘as seen on TV’ or infomercials, and holidays. Keep your eyes open so you may bump into creative ideas anytime! * Your homework: Come up with 20 items for each of the first two categories and 10 from the 3rd one and let’s reconvene next week to filter which ones are the most viable to pursue. * LNIM Fortune Cookie of the week: A friend or partner will be giving you needed information. Listen.   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and


Responding To Google Manual Site Actions For Thin Content [LNIM097]
Jan 14 2016 28 mins  
Just before Christmas, a couple of my sites got hit by a Google thin content penalty — the dreaded Google Manual Site Action. Immediately, the Corn Sheller site (which we have talked about many times before) went from page one ranking for its keywords to page six. I talk about what I plan to do about it, and how I plan to share the results. I also talk about my plans for 2016, which include a lot more content for Late Night Internet Marketing. This will mean more podcasts, more posts, more videos and more new letters. It should be great for readers, listeners and viewers. If you want to be part of that, you can sign up on the sidebar at the right, or you can text the word “LATENIGHT” to 44222 Links Mentioned In This Episode * AWeber, the email autoresponder that I use * Convert Kit, the email autoresponder that I was thinking about * LeadPages — awesome lead capture software I use Show Notes Here are the highlights of the things I have shared in this episode: * My major goals for LNIM: – 250 pieces of content: This translates to 50 episodes of LNIM, 100 episodes for Internet Marketing Minute, 50 solid written content and 50 videos. – My auto responder: When I look at my email list, I feel I don’t do a good job at delivering value. For 2016, I will create 12 e-courses that people can opt in to and get awesome information that will end up putting them in my list. – Create “The Late Night Niche Site” – I’ll figure out exactly what I’ll do and I’ll keep you updated! * Our Corn Sheller site is under attack! I share a much dreaded ‘thin content notification’ email from Google Manual Site, the blunt message it contains, how it made me feel and what it could mean to you as well. * Key takeaways from our Corn Sheller cautionary tale that you should employ especially if your cash cow can be defined as a site with thin content. * My plans in cleaning up the Corn Sheller site from SEO, removing duplicate content, creating more unique content to expanding the site by adding other topics so we can all learn from this experience.   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!


Star Wars Marketing Lessons: 13 Takeaways From The Force Awakens [LNIM096]
Jan 07 2016 35 mins  
Hopefully by now, you have seen Star Wars: The Force Awakens. A great film and an amazing success. Of course, behind that success, there is a ton of marketing. That led me to ask the question: What are the “Star Wars Marketing Lessons” that we can take away from this box office behemoth? In this episode I identify 13 marketing lessons that you can take away from The Force Awakens that will help you in your affiliate marketing today. Show Notes Here are the 13 marketing lessons from Star Wars: The Force Awakens that you can use as affiliate marketer: * If you find something that works, stick with it. – This Star Wars episode is, in many ways, a very close copy of Episode 4. The plot and the idea are somewhat the same but they stuck with it because it works. In affiliate marketing, if you find something that works, repeat those offers over and over and grow your business. No need to reinvent the wheel. * Be true to your brand, have your own voice and be memorable – Be something that someone can remember. Star Wars is certainly one of the most memorable franchises that existed and the new movies are still true to the brand. If you have a meaningful online presence, have that voice and be consistent because you don’t need to reach everyone in the world, just reach your niche and really connect with them. It will pay you dividends. * Engage your audience with anticipation – Teasers and trailers really worked for the movie and in affiliate marketing, you can absolutely build up anticipation as well because products are launching all the time. Unboxing is an example to help build excitement to reach out to potential buyers. * Create something that’s worth sharing and talking about – Crappy websites and poor content can still get conversions but why do that when you can create a great one which can talk about and get them to create a good buying decision. This can also get your social media exposure, back links and all the stuff which can boost up your ranking. Star Wars’ content was viewed, shared, taken apart frame by frame – there are so much talked about because the content was worth talking and sharing about. * Tell stories – What is Star Wars but an ultimate creation story? Tell stories too about how the product was manufactured, how you use it, how it benefits people, etc. People really engage with stories. * If you find something doesn’t work, avoid doing them all over again – You will find some Jar Jar Binks in your affiliate marketing and if you find these awful stuff, just stop doing them. * Great content is still king – create great content as it still wins every time. * Create urgency – Everybody is just dying to see the movie in the opening night even though they know that the movie is going to be in cinemas for 8 weeks, in DVDs, Blu-ray, etc. In affiliate marketing, you can create urgency in two ways: negotiate with the manufacturer to get a special offer for your audience or offer a bonus for purchasing within a certain timeline. * Use partnerships to your advance – you can see Star Wars toy in McDonalds, Star Wars make up line, etc. because they go into partnerships. You can do that too by trading traffic with related sites, cross promoting products across niches, or exchanging money for exposure. * Visual content is an absolute key – You need to test and split test images in your blog as all your visual content needs to be awesome. Make sure your visual content is working for you. * User content has value – Fans has ordained May 4th as the Star Wars day and the brand totally embraced this to engage their users to fuel the fire of their marketing. For affiliate marketing, you can go out and find reviews and summarize them as they can get you a long way too. * Start early and finish last – They started talking about Star Wars a year ago although they didn’t have to promote something as famous ...


Getting Started Today Online — What Are You Waiting For? [LNIM095]
Dec 17 2015 36 mins  
What's keeping you from getting started today online? I hear from many people that have an idea about what they want to do, but they just have not pulled the trigger. In this episode, we hear from a listener named “Bob” (not his real name) regarding his interest in the photography niche. Bob's been waiting for more than a year to get started. Show Notes Here are the highlights of the things I have shared in this episode: * Sharing an iTunes review from Mexico and Facebook feedback from “Bob” which may resonate with you. * A short background on photography from equipment to skill to the monetary aspects involved, and why this niche is great for online business and why it is commercially viable. * How you can compete in a crowded niche despite the current competition. * The best way to get started and launch your ideas once and for all so you can take over the internet with your presence. * Sharing what I find as the most powerful part of the Best Year Ever course from Michael Hyatt: The key thing in making our dreams come true is the understanding why those goals are important to you. What is your why? * Our featured tools for this week’s tech tip: the Buffer app, a tool for scheduling your social media posts, and Bulk Buffer and Bulk Publish which works with Buffer for scheduling of multiple posts. * Fortune Cookie of the Week: The limit to your abilities is where you place it. Links from the Show * Bluehost * Best Year Ever course from Michael Hyatt   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 095 Getting Started Today Online Transcript This week on the Late Night Internet Marketing Podcast I talk to you about a message I got from a long time listener. I want to talk about what he had to say, answer his message on the air, and do it in a way that I think might help you as you go into the new year.


Internet Marketing for Small Business [LNIM094]
Dec 11 2015 59 mins  
Now more than ever, internet marketing for small business should be a critical part of any business owner's strategy. In this episode, I replay my talk from Social Media Marketing World 2015 where I discuss how you can use your website as more than just an online business card. I cover search engine ranking, conversions, lead capture, website content and more. It was a fun talk in front of a great audience, and I hope you enjoy it as much as I did. Show Notes Here are the highlights of the things I have shared during my talk at the Social Media Marketing World 2015: * How I meet all my priorities by automating things and building fundamental principles around setting things to work even without having to proactively do something. I give scenarios on how baseball can be the same with the internet marketing business model in the sense that they both need to go back to basics and not lose sight of the fundamentals. * Websites as online business cards and why you should always have content which is of value to your customers. * What your fundamentals should come down to and the big idea that you always need to keep in mind when working on your website: match offers with your buyers. * Why offers should be rich with detail, my rule of thumb on how long your product descriptions should be, the construction and the kinds of details that you can add to your offers depending on your product, and the amount of content needed in your page. * The different types of advertising that you can employ — from organic to social media — to find your buyers, and why Facebook conversion should be a secondary thing only after capturing your buyers in your website so that they are your own asset and not any other social media’s. * The importance of coming up with at least one avatar of your customer; the opportunities you can use to convert your searches including using titles effectively, choosing the URLs that your buyers can trust, placing in descriptions that speak to them and calls for action, guest bloggings, avoiding duplicate content; and a quick overview about Google’s Panda and Penguin algorithm. * Your mailing list as an important asset of your business, how you can get these email addresses and my thoughts about how you should build your list including giving your buyers the value that will build trust and will keep your business on top of their minds. * Tips in setting up effective auto responders such as engaging your audience by asking questions, getting them to click by setting up calls to action, taking care of your thank you page and asking for a sale. * Questions from the audience: my favorite auto responders, how Google treats curated content, my recommendations on the type of platform you should use in WordPress and advice in revamping websites.     Links from the Show * My autoresponder, Aweber * The PDF from my presentation at Social Media Marketing World * Social Media Marketing World   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the s...


How To Choose A Domain Name [LNIM093]
Dec 04 2015 44 mins  
Sometimes, the question of how to choose a domain name can seem like an overwhelming conundrum. There are lots of things to consider and on top of that, all the good names are already taken! If you need some clear guidelines for selecting a domain name, this episode is for you. Also in this episode, I talk about Michael Hyatt's pre-sales videos on how to set your goals. Michael outlines the stuff that you need to be thinking about before you start writing down your 2016 goals. And finally, I handle some listener feedback from Denmark regarding SEO. Show Notes Here are the highlights of the things I have shared in this episode: * A featured listener feedback all the way from Denmark along with his interestingly tough question on why he is not ranking well in the search engines despite a robust website and good set of back links. * Why thin websites can rank high: they are heavily influenced by click through rates. * About rumored Google conspiracy theories and black hat SEO tactics that you can do to combat this and impact your rankings: pay people to search your key words and click on your websites and not bounce. * What are other things needed to reach success apart from setting SMART goals? And when you achieve these goals, will this get you where you want to be? I share my thoughts on these questions including some good content from Michael Hyatt which can help you achieve goals which are aligned to the lifestyle that you yearn for. * Rules and considerations in choosing your domain name: * It has to be related to what you are going to do with it. There are three types of models that you need to decide what to pick: the thin affiliate site model where you insert yourself in a website and not build a relationship with a visitor; built something memorable or a brand; or do a little of both. * The shorter the domain name, the better. * Your domain should look good visually. * Buy only .com domain names. * Get ideas for domain names by using domain name generators. * Ask for feedback about your chosen name. * Browse forums and auctions for domains which are for sale. Links from the show: * Danish site about veterinarians focused on cats and dogs * Michael Hyatt's Best Year Ever videos * Google Search for Domain Name Generators Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and


John Lee Dumas On Success In Business [LNIM092]
Nov 26 2015 38 mins  
It's a special Thanksgiving Day episode of the Late Night Internet Marketing Podcast. This week I finally catch up with John Lee Dumas from Entrepreneur on Fire to get his views on what it takes to achieve success in business. We discuss everything from the strategic superiority of US Army Tanks to what it takes to make it in business as a solo entrepreneur today. You can really hear the passion in John's voice when he talks about his latest “passion project” — which is launching in January. Dumas also takes some time to offer candid advice to listeners that are struggling to make it happen on line. You're going to love what John has to say in the interview. Show Notes Highlights of the things that John and I share about success in business in the episode: * A Prelude: The John Lee Dumas Story. From zero to hero, JLD started as a regular guy like everyone else before he became the super man that he is right now. He is very relatable and approachable and though he is incredibly successful in his chosen field right now, it wasn’t always that way. You have to realize that this kind of success can attained by you as well! * We start off with a gratitude for John’s service in the US military and moved on to inquire if, after interviewing over a thousand entrepreneurs, it is still possible at this day and age to go from no one to a big someone. * The one common behavior he had observed from the entrepreneurs he had interviewed that he felt set them apart and made them successful: they know how to set SMART (Specific, Measurable, Attainable, Relevant and Time Bound) goals and accomplish them. * John gives an example of how setting goals and accomplishing them had manifested for him as well. He goes through each step in the SMART goal setting process and discussed how he applied this in building Entrepreneur on Fire. * The quote that he always goes back to when he doesn’t know how to get from point A to point B: If you want to be, do. * What he has to say to folks who still thinks they can never be like one of the greats. * The biggest lesson he learned from being an officer in the military that he was able to use in running his day-to-day business: the Parkinson’s Law. * John shares about The Slight Edge by Jeff Olson, a powerful book for entrepreneurs about doing small things right every single day. * Did John get to drive a tank when he was in Iraq? Can 4 tanks take over the world? How accurate are tanks’ shoots? Listen to this section for interesting tank talk! * Lastly, what John thinks as the one thing which can spell the difference between success and failure. * About the Freedom Journal What’s next for JLD and the Entrepreneur on Fire. Connect with John Lee Dumas: * Twitter * Entrepreneur on Fire Podcast Links Mentioned In This Episode * Very cool PDF Download from Michael Hyatt mentioned in the episode. * John Lee Dumas at Entrepreneur On Fire * The Freedom Journal, John's passion project * EOF 1165 with Mark Mason (will air around Dec 31, 2015) Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always,



iOS9 Ad Blocker Impact and Affiliate Marketing [LNIM091]
Nov 23 2015 27 mins  
This week I take time to say “Thank You” to everyone that has made the effort to welcome the show back on the air. The feedback help, and is much appreciated. I talk about an interesting discussion that I heard on Mac Break Weekly some time ago regarding affiliate marketing and iOS9 ad blocker impact on advertising. Also in this episode, there's a new internet marketing fortune cookie about taking action now, and a tech tip on Google Analytics. Show Notes Here are the highlights of the things I have shared in this episode: * “Live, think and act for today. Tomorrow may be too late.” – Late Night Internet Marketing Fortune Cookie of the Week. * I share my thoughts on something I heard from Mac Break Weekly: iOS9 and its ad blocker capability. Ads can sometimes be a pain and can affect performance as well as overall user experience but how can creators get paid if their ads are blocked? This is a legitimate revenue concern so I share with you a clip from Mac Break Weekly so you know where advertising is going as far as content is concerned. * Why we should not treat ad blockers as signals of gloom and doom but instead, see it as a sign to the advertising agencies and the blogging industry to slow down on ads and do affiliate marketing efficiently and effectively. * The huge percentage iOS is eating in the market share and what it means to you and advertisers; examples of how affiliate marketing works and why it makes sense to Om and Leo to use this strategy instead in the future that they envision. * About the recent installment from Google Analytics, Calculate Metrics, its features and all the wonderful things you can do with the tool. Editors Note: In the episode, I mention (and play a clip from) a “Mac Break Weekly) episode with Om Makik. Actually, that clip is from This Week In Tech, Episode 522 (Show Title: The Worlds Finest Panama Hat). The clip comes from about 2 hours into the show. Links Mentioned In This Episode * Coppell High School Madrigal Choir * Game of Thrones * Ad Blocking article published on Marketing Land site * Mac Break Weekly episode with Om Makik (actually, TWiT, not MBW) * MaketingLand Article about Calculated Metrics Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast,


Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]
Nov 18 2015 36 mins  
The Will It Fly book from Pat Flynn is launching soon. In this episode, I talk to the man himself. We discuss why he wrote the book, who it is for, and how readers can benefit from the ideas he has to share. I challenge Pat to share things from the book that people can use today, and I ask him how he actually used the ideas in his book to validate the book itself (is Pat eating his own dog food)? As always with Pat, it's a great interview with lots of value bombs. Show Notes Here are the highlights of my awesome conversation with Pat: * Pat gives us an elevator speech on what Will It Fly is all about. This is where we find out that this is a validation book done in two ways: it validates the idea to the market that you are getting into and it shows you how you would know if that idea will match your goals and what you want to become. * Pat delves more into the lifestyle design aspect in his book and why it is important. He mentions about the different types of tests mentioned in the book including the airport test and the Oprah test. These are designed to catch people early with the realizations that they need to have before they jump into their business idea. * How Will It Fly can also help people who already have businesses but are considering growing or changing their current business through bringing them back to the fundamentals. Pat shares that this book has a lot of How Tos, which he calls Mission Designs, which can give you exercises which can lead you deeper to who your audience is and discover pain points that you haven’t covered before. * Pat shares his passion in driving people to start their businesses, improve their odds to success and making their businesses fit into their lifestyle which was his main motivation in writing this book. * About the greatest take away from his book: the customer PLAN (Problems, Language, Anecdotes, and Needs). Pat compares this with the customer avatar and highlights that we should go beyond profiling customers as it is important to know exactly who they are and how they feel. He also gives us overviews and tips on how to go about each step in the PLAN process. * Pat walks the talk and shares how he validated his own idea for this book initially through surveys, branching out further through emails and real life conversations and finally by asking payment from people of the book that he was just about to write. * What you can do to find out more about the book and get a copy! Links Mentioned In This Episode * Will It Fly Book Website * Smart Passive Income with Pat Flynn Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.


A Letter from Dave – Business Motivation Tips [LNIM089]
Nov 05 2015 27 mins  
Sometimes, you get just the right motivation to get you over the hump. This week, I talk about a letter that I received from a listener, and the impact that had on my motivation to restart that Late Night Internet Marketing Podcast. I turn that into some “business motivation tips” will help you in your daily struggle This week brings the first installment of a new segment — Internet Marketing Fortune Cookie. Basically, I answer the question — what does this fortune cookie tell us about internet marketing. I also discuss some of the latest news from people who study Facebook – namely the concern that shares are going down. Video views seem to be going up, however, and I talk about how to take advantage of that trend.   Show Notes * Sharing with you a letter (yes, an actual, physical letter) I received from our listener, Dave Osmont from Georgia that really made my day. Know that questions he has for me and his one favor that set me on fire once again. * Dave’s brilliant points that he calls out in his letter, such as: * If you do one little thing each day, over and over again, you will like the results; and * The value of reaching out to people to serve as an encouragement and become a bright spot in their lives. * About my brainchild, the Internet Marketing Fortune Cookie, why I am collecting them for future episodes and how every fortune cookie can teach you a thing or two about your business. * Must listen to: my first segment on the Internet Marketing Fortune Cookie! * Discussing what’s hot on the news today including the tons of video views in Facebook and how you can leverage on this for your business. Links Mentioned In This Episode * The Alabama Football Podcast on Bama Hammer * WSJ Article on Facebook Sharing * Marketing Land article on Facebook Video Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the


Google Mobile Friendly Update And Restarting Your Goals [LNIM088]
Apr 25 2015 37 mins  
Here we are again. It's been a while since my last episode. This week, we talk about what to do, if like me, you fall behind on your big goals. We also talk about the Google Mobile Friendly update and what you should do about it. Google algorithm changes come almost every day it seems, but this is a big one. Here are the highlights of the items I have shared in today’s episode: * The recent Google update that happened last April 21st: what it is, what you need to know, and what you need to do about it: * What it is: It is becoming more and more true that there is more traffic coming in from people browsing through their mobile devices thereby driving Google’s aim to produce the best possible, most mobile-friendly results to searches. * What you need to know: This will involve weeding out of old websites which are not properly maintained or are not configured with more responsive designs. * What you need to do: When you are faced with this search algorithm change, especially if your site comes back as not being mobile friendly, install needed plug ins and listen to my suggested considerations during your conversions. * 11 Steps for Getting Your Resolution Back on Track: * Spend some time being introspective and consider the root cause. Why is it that you haven’t stuck with the goal that you said you are going to stick with? * Leave your past in the past. Those months between January and March are gone, forget about it. Beating yourself up will not get those months back. * Reassess why you have the goal to begin with. Is your ‘why’ enough to get you to the finish line? * Reassess your goal. Is it still attainable with the time left? * Cash in on accountability. Leverage on the people who know about your goal and give them permission to bug you. * Reinvest in this accountability. Declare your intentions to restart and let them know that you need their support. * Have a clear plan. Be very clear on the details and understand what needs to happen and when. * Find time. Block it in your calendar and treat that appointment with yourself like you booked an airline flight. * Focus on the things you CAN do. Don’t worry about the future thing that you don’t know how to do yet. * Make sure you got the right environment. It has to be conducive to the attainment of your goals. * Just freakin’ get started! Stop making excuses and get something done. Links Mentioned In This Episode * Google Mobile Friendly Test Tool * Yoast article on algorithm impact * WP-Touch Plugin * Jetpack Plugin Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other


Sneaking Around At Work And Creating Valuable Content [LNIM086]
Jan 08 2015 36 mins  
Creating valuable content is a critical part of any marketing strategy — especially the kind of marketing we talk about here on the podcast. In this episode, I outline my 2015 SMART goals (also recently mentioned in my latest video), I talk about how to deal with keeping your internet business separate from your day job, and I take a look at a the very successful YouTube campaign of Paul Soares Jr. through the eyes of my 8-year-old. Here are the highlights of the items I have shared in this episode: * My big plans, goals and commitment for 2015 including my aggressive publication strategy plans involving releasing one podcast episode, one video and one written content every week and bringing back the Late Night Internet Marketing Minute (wohooo!); * The Miracle Morning by Hal Elrod: the book that fired me up and taught me that the routines we put in place every morning can set the tone, the focus and the expectations of the rest of our day; * The rules in balancing and separating your day job and your internet marketing business in order for you not to cross the beams and keep it all good with your employers: * Don’t work on your side business when you are supposed to be working on your real job. * Don’t use any of your company’s resources in order to make your business more profitable. * Make sure that what you are doing on the side is aligned with the values of your employer. * Having an identity online and the decision to use your real names or an alias, * How Paul Soares Jr., maker of Mine Craft and other game videos, mesmerized me and my 8-year-old through his high-quality, well-thought out educational and entertaining videos and what he did to set himself apart from the market resulting to book deals, over a million of subscribers and establishing himself as an expert in his field, and * A discussion with my son, Zachary, where you can get tips in creating valuable content to market your own after he broke down his reasons in getting hooked with Paul Soares, Jr.’s videos. Links Mentioned In This Episode * The Miracle Morning Book (Hal Elrod) * Pat's Interview With Hal on the SPI Podcast * My son Zach's blog (a work in progress, he's 8)   Like What You Heard? Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other


Track Your Website Rankings In Google (without going broke) [LNIM085]
Oct 29 2014 41 mins  
Tracking the ranking position of the keywords for your websites is a critical part of any affiliate marketing business. In this episode, I talk about my personal solution for tracking web site rankings — Rank Tracker from Link-Assistant.com. I use the tool to track website rankings in conjunction with a captcha solver, a dedicated “always on” server and some VPN software. It's a cool solution that allows me to track as many keywords as I like for a small fixed cost. We also take some listener feedback during this episode — just how many affiliate sites do I have anyway? Here are the highlights of the items I have shared in today’s episode: * Using broad hash tags, using the Click to Tweet tool and other quick Twitter tips for you to increase your discoverability and generate buzz for your internet presentations and marketing conferences, * Answers to our mystery caller’s questions and then some: Can small affiliate sites still be successful? How much money am I making in my sites? How many websites am I currently managing? What is the right number of sites for you to have? What strategies can you apply to manage these sites effectively and efficiently? * Samples of external tools you can use to keep track of your keywords to constantly improve your sites, understand where your traffic is coming from and know how you are ranking in the search engines, * The challenges and prohibitions which you should watch out for in subscribing to rank tracking services including the steep rates, not scaling well and the accumulating recurring costs, * About Rank Tracker, my recommended tool for you which is part of the SEO power suite, and it’s amazing capabilities and features, and * The benefits and roadblocks of running Rank Tracker in Mac Mini servers and how to mitigate these challenges through ‘HMA’, a virtual private networking software. Here is a screen shot from Rank Tracker:   Links Mentioned In This Episode: * Rank Tracker * Hide My Ass VPN Software * The Rankings Institute * PosiRank Like What You Heard? Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:


Google Penguin 3.0 Update: What you need to know about Google’s latest algorithm antics
Oct 23 2014 30 mins  
While I was on the road in Asia, Google rolled out their latest animal. Chances are that you've heard about the Google Penguin 3.0 Update. The question is, what in the world should you do about it? It turns out that Alex's advice from last week is right on the money when it comes to Penguin. In this episode, we break down what the Google Penguin update is (and how to deal with it if you have been impacted.). The most important thing is not to panic. The sky is not falling. SEO is not dead. Mankind is not in jeopardy. Here are the highlights of the items I shared in this episode: * The difference between Penguin and Panda: * Panda – targeted at penalizing low quality websites with low quality content. Examples of these are sites with duplicate content, are spammy, have too many ads, and are poorly designed. * Penguin – designed to bring down websites which violate Google’s web master guidelines with regard to blog networks, spammy SEO and back links, and other techniques which are generally considered as black hat. The 3.0 is the latest revision of this algorithm. * My advice about the Penguin 3.0 update: * If your site is affected, don’t panic, settle down, wait and see and don’t do anything. Some folks had experienced this and their websites went back up to the rankings after a couple of days. * Listen only to people who have actual data. * Veering away from ordering spammy links to your money sites, avoiding over optimization of anchor text and the best ways to fight Penguin 3.0. * The high quality links you should get including guest posts and the difference between blog network and a real guest post. * How to go about doing guest posts and tips in writing your articles: * Get a list of the top 10 blogs in your niche, write content which would be good for these sites and contact them. * For a quality piece of content, your article should be approximately 1000 words, include images and add in section breaks that will make you look fantastic. * In the post, ensure you have author bios which link back to your site. Place it on top of the article by placing it as an introduction. Junkie links are now being identified by these algorithms so it is time to stop building them. Work on building only quality links and stop buying spamming backlinks if you do not want your efforts wasted and lose your money sites. By the way, here is a picture of that tiny room I stayed on at Incheon airport. It looks bigger in the picture (wide angle lens, maybe?) Links Mentioned In This Episode: * The Incheon Airport Transit Hotel * Cool article: Penguin vs. Panda * The Rankings Institute * PosiRank Like What You Heard? Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show.


Are Backlinking Mistakes Killing Your SEO? What You Need To Know [LNIM083]
Oct 15 2014 26 mins  
There is a good chance that backlinking mistakes are killing your SEO. In this episode, we have SEO expert, Alex Miller, from the Rankings Institute to give us backlinking tips. Alex is a service provider for SEO firms where he tracks performance of thousands of client websites so he has solid knowledge on what works based in his actual experience and real data. He explains the kind of links that no longer help SEO and how they might be hurting your sites. We also take some listener feedback in this episode from Chris over at NicheSiteTools.com about changing themes. Here are the tips which Alex shared over: * No mass links to money sites – If you are linking to your money site using mass links, stop doing this as soon as possible. If you want to include these links that I am referring to — article submissions, mass directory submissions, mass social bookmarks – put them in your low volume sites. The only exception here is press releases mainly because these sites have a higher authority. You might think this will work at first but avoid this at all cost as this will kill your site in the long term. * Quality versus quantity – You can dominate ranking with as little as 50 to 100 links. Samples of the links that you should work on acquiring are links to guest posts and blog posts which are on high page rank sites. Focus on acquiring high quality links rather than volume. We have feedback from a listener and here are the answers I sent over to Chris in line with the question he sent over. Chris is currently using Thesis 1.8.5 and is finding that it is not as responsive as he needs it to be so he is thinking of converting to Elegant Themes and is looking for tips on how to avoid losing rankings, traffic, etc. Thesis is still a fine and solidly-built theme but I am finding that usability within this theme is challenging for people who are just starting internet marketing and building websites. In terms of ease, I have been steering people towards Elegant, Woo and Genesis Themes as these can give you lots of options in terms of responsive designs. Before you decide in changing themes, it is imperative that you check on the following first: * Keep your SEO intact – To ensure that there are no negative impacts when changing themes, you have to watch out for infrastructures with SEO embedded in them. To control change in terms of SEO, you can use the Yoast SEO plugin so you do not mess up your SEOs. * Watch out for duplicates – Changing themes can also influence creation of archive, author and category pages and you may accidentally create duplicates of your posts inside your own site. You have to be careful of this because Google might think of your page as spam. * Incorporate analytics – Have a good statistics in place so you can observe if there are changes in user behavior after you changed themes. With this said, you have to ensure you have Google Analytics installed and properly configured in your site. Another tip is installing tools like Crazy Egg for you to understand what it is that people are clicking on your site so you know what to fix afterwards if things change. Having data like this handy when needed will be worth it. Links Mentioned In This Episode: * The


Affiliate Marketing Success Stories From The Rankings Institute (Andrew Hansen) [LNIM082]
Sep 09 2014 33 mins  
Are you still wondering if you can still make money with affiliate marketing (even if you are new to the game). Looking for some affiliate marketing success stories? I always worry about this stuff myself. Today, I get an answer (again) from Andrew Hansen. He's launching Rankings Institute 2.0, and he is here to talk about some success stories from Rankings Institute 1.0. He also talks about his September 9th Webinar (register here). In this episode, Andrew Hansen is back with tales and actual results from The Rankings Institute 1.0. We talk about real case studies and success stories and about the great content and information that he will be covering in his next webinar: The Rankings Institute 2.0. Andrew is an online entrepreneur who has been making money from the internet for years now and who has the passion to share to us how we can do the same. Here are the highlights of my conversation with Andrew: * The factors why success eluded the people who took action in organically growing their affiliate marketing traffic after Rankings Institute 1.0, * The remarkable success story of Blane, the welder from Missouri, who committedly implemented the SEO affiliate marketing strategies learned in Andrew’s webinar and went on to gain $15k in commission!, * The unique tactics Blane and the other successful participants had incorporated and all the reasons why you should invest in attending Andrew’s next webinar, and * Why this is the best time to start in affiliate marketing and reasons why you should take action now. As what Andrew shared, go to where the money is but find some untapped area of that market, somewhere where there is a new angle and something which is not competitive for you to maximize the success you are aiming for. Share your thoughts with us by leaving a comment! Here are the links mentioned in the show: * Andrew's September 9th Webinar — http://lnim.co/riwebinar * Andrew's Rankings Institute Presales Videos — http://lnim.co/rivideo * Andrew's Forever Affiliate Course — http://lnim.co/fa Like What You Heard? Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: ...


Taking Your Business To The Next Level: Cliff Ravenscraft Reveals 3 Keys [LNIM081]
Aug 14 2014 35 mins  
Taking your business to the next level is something that we can all aspire to. For Cliff Ravenscraft, this is a topic that he is focused on every day. In this impromptu conversation with Cliff, I turn on the recorder and ask him about how he has taken his business to the next level, and how that applies to you. It's a great conversation. Taking It To The Next Level is what Cliff Ravenscraft is all about. Cliff is in town to speak at the Podcast Movement conference this weekend. We'll both be there (Cliff has a keynote and I have a session on Sunday afternoon). I caught up with Cliff today in Dallas to ask him some silly questions posed by my listeners, like this one from Kent: @masonworld @GSPN can I listen on an 8 track? — Kent Faver (@KentFaver) August 13, 2014 For the record, I could not get Cliff to commit to making episodes available on 8-Track. What happened during this “2 minute recording” was super cool — Cliff and I had a great conversation about how he has grown his business and how you can do that too. Cliff discusses three major concepts: * Make sure that your business adds value * Make sure you have a clear vision * Make sure you surround yourself with great people Important note from Cliff regarding Star Trek: The episode of Start Trek that he was referring to was titled “Errand of Mercy.” It's actually Season 1 Episode 27 on Netflix (not episode 29). Wikipedia says it's episode 26 of season 1 as they do not include the pilot. For those who don't want to watch the episode, you can read about it at http://en.wikipedia.org/wiki/Errand_of_Mercy (Thanks Cliff). Interested in the Next Level Conference? Here's a link. It's not an affiliate link or anything — I'm just excited about attending. It's a great listen. Hope you enjoy it. Like What You Heard? Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:



Donald Leonetti: What Tragedy Can Teach Us [LNIM080]
Aug 01 2014 35 mins  
Note: If you are new here and not familiar with podcasting, you can listen to this episode right now by clicking the triangle above. You can also find this episode in iTunes if that is your thing. This week we do something completely different. We take a look at a recent tragedy that impacted my extended family – the murder of my second cousin, Donald Leonetti. Donald was an amazing business man, and there are things we can learn from his life. That seems like something Donald might have wanted. Donald was one of those extended family cousins that you don't see very often, but when you would finally see him, it's like no time had passed. As they say, “Donald could work a room.” Here is a picture of me (in the center) and Donald (on the right, with the cool tie) from around 1977. As you can see, I had awesome hair (a sign of the times). As discussed in the episode, Donald was recently murdered during the robbery of a legal poker game near Houston. You can read all about the tragedy in this Houston Chronicle article. Here is an excerpt from that article: “Shortly after 8 p.m., two masked men with rifles burst into the room from a back door, according to Stafford police. Witnesses told investigators the men demanded that the players empty their pockets and scooped up cash from the tables, a haul that police estimate was about $20,000. It remains unclear why the robbers fired at least two shots before fleeing in a tan or gold Buick LeSabre. One shot grazed the neck of Charles Olson, 56, who lived. The other shot killed Leonetti…” A Senseless Tragedy I've been trying to make some sense out of this tragedy for some time. By all accounts, Donald was an amazing man that was truly loved in the community. As mentioned in the episode, he was a family man, a successful business leader at Leonetti Graphics and generous with charities. People loved him. It makes you wonder why we live in a world where things like this can happen. This topic was addressed at Donald's memorial service better than I've ever seen it handled before. If you wonder why God lets this stuff happen, maybe this video will help. (View on YouTube) There were about 2000 people at the memorial service. Everyone agrees that Donald was awesome, but this eulogy from his friend Paul says it all. This video contains all the speaker, but Paul starts about 1:30 seconds into the video. (View on YouTube) https://www.youtube.com/watch?v=OK1L7nPVkF8 The bottom line was that people loved Donald. That's for sure. What Can We Learn From All Of This So the question that I ask in this episode is what can we learn from all of this? It seems to me that this best thing that we can do for Donald at this point is make his death mean something. In the context of this show, my very small tribute to Donald is to pull a few lessons out of his life and offer them to you. * Have a fantastic mentor to guide you like Donald's Uncle Damon * Surround yourself with a partner and wonderful people that you can trust and have your back like Donald's wife Jennifer, sister Jo Ann and best friend Paul * Be prepared for the unexpected (instructions, insurance, business structure, etc.) * Be of service. Add real value in your business. Be more than your job description. * The more money that you make the more people that you can help. Regarding this, I mention the book


An Excellent Affiliate Marketing Example You Can Follow [LNIM079]
Jul 16 2014 38 mins  
People talk about “doing affiliate marketing,” but what does that really mean? In this episode I show you an excellent affiliate marketing example that you can follow in your own marketing. This particular example was sent to me by one of my listeners after hearing episode 078 about Beachbody Marketing. In this episode, we tackle three major topics around travel, affiliate marketing, and online income. We also touch on keyword tools. My Recent Trip To Asia I recently visited Kuala Lumpur and Baguio City. Here is a picture from the Baguio City Country Club. I also give a shout-out to lots of listeners around the globe. A Great Affiliate Marketing Example In the last episode, I talked about Beachbody Marketing and specifically about their Shakeology product. Listener Joe Canon from Supplement-Geek.com heard the episode and pointed me to this article about Shakeology on his site. In this episode I talk about how this is a great affiliate marketing example that we should all be following. How Much Money I Make Online One listener wants to know how much money I make online. I don't reveal that (as usual) but I do talk a lot about the topic. Here is the internet marketing income survey that I mentioned in the show. Is Market Samurai Still A Good Keyword Tool? I discuss this in some detail. I own a copy of Market Samurai, but I never use it anymore. I prefer Keyword Canine these days. Like What You Heard? Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 079 Transcript This week on the Late Night Internet Marketing Podcast I struggle to overcome jetlag and deal with some l...


Breaking Down Beachbody Marketing And The P90X3 Affiliate Program (LNIM078)
Jul 06 2014 35 mins  
Ever wondered about those late-nigtht TV infomercials and the products that they sell? Well, I have to admit, sometimes I buy some of those products. As it happens, I’ve be trying to drop some weight lately, so I decided to pull the trigger on the current version of the famous P90X exercise program by Beachbody. Now called P90X3, it’s definitely a cool program, and I am really impressed by the quality. Even more impressive is the marketing, and the P90X affiliate program is interesting as well. In this episode, I break down Beachbody’s marketing strategy and the six lessons we can learn from it. I also take a look at the current version of the Corn Sheller site — crazy earnings in June. Corn Sheller Update: Big Jump In Earnings We’ve talked a lot about the corn sheller site over the last two years. Last week, we discussed the fact that the site had made about $700 in the last two years. Well, that the numbers for June are in, and they show a record month. In June 2014, the corn sheller site made $205 thanks to two very big days. As mentioned, the earnings are made possible by the very cool phpBay program, which I have been using for years. You can see in the June earnings graphic above that the profits mostly came on two days — a $100 day and a $70 day. The other line in the graph shows that click into eBay from the site were flat during that time, indicating that there was no surge in traffic. The page view numbers for June are shown below. The bottom line is that this is just a nice random event. I am not expecting a big month again next month, but I would like to try and increase traffic to the site. To that end, I plan to promote a video in the way that we discussed last week as well as build some links to the site. Stay tuned. Breaking Down Beachbody Marketing and The P90X3 Affiliate Program. The big topic for this episode is my efforts to lose weight and my experience with Beachbody and their marketing strategies for P90X3. I discuss the following seven marketing lessons (really they are simple observations): * Create or promote excellent products. Beachbody has solid products. In fact, I think they are excellent. If you want to be successful, follow their example and make the best (or promote only the best) products. P90X3 is awesome, and I really like Shakeology too (although it is expensive — see lesson 6 below. * Cross-promote. Beachbody has tons of products and they cross-promote all of them. * Always sell the benefits. Make sure your customers understand what benefits they are going to get — not just the features. Being able to do 300 pushups is a feature; looking like a stud and feeling great about yourself is a benefit. * Address buying objections in your copy. P90X3, for example, addressed the “I don’t have the time to exercise” objection as a core part of their product design, and they highlight that feature in their sales material. * Use affiliates. The Beachbody P90X3 affiliate program is really a multi-level marketing scheme. You have to pay to join. There’s nothing wrong with that per se, and it is clearly working for Beachbody. * Don’t skimp on pricing. Beachbody’s Shakeology product is about twice the cost of competing products, but people still love it (and buy it). The lesson is that you can charge whatever the market will bear. Don’t sell yourself short when pricing your products. * Use social media to help people when promoting your products. Beachbody affiliates (coaches) are doing a great job with this, and are trained to do it in the Beachbody coaching training materials (which are really impressive). If you are interested in being a Beachbody coach (affiliate) or ...


Ranking YouTube Videos On Google To Get Search Engine Traffic (LNIM077)
Jun 19 2014 26 mins  
Ranking YouTube videos on Google search is a great way to get free traffic to your website. In this episode I continue my review of the Rankings Institute. Specifically, I address how you can use popular Web 2.0 properties that dominate the search engine results to your advantage and siphon off traffic to your site. Additionally, we take a look at the corn sheller site (we have not looked at it in months, and it is still making money). Ranking YouTube Videos On Google This week, I talk about more learnings from Andrew Hansen's Rankings Institute (review). The course has eight modules, and I have been trying to pick one thing out of each module to share with you each week (without giving away too much, of course). You can learn more about the Ranking's Institute here. As affiliate marketers, we often think about ranking our websites for a particular keyword. But the truth of the matter is that smart marketers have know for a long time that Google favors large Web 2.0 properties with big domain authority when they are ranking web pages. And their favorite site seems to be YouTube. It's no surprise that Google loves to rank YouTube vides, especially given the fact that YouTube is the second largest search engine in the world and therefore one of the most important sites on the web. It turns out that it can be really easy to rank videos for certain keyword phrases by leveraging the domain authority of YouTube.com and then back linking to the video URL. Once people see your video, you can ask them to click the “blue link in the description” for more information and “bingo” — instant traffic. Now, you may be thinking — “I don't have any videos to post” and “I am terrible with video”. No worries. There are plenty of people that will create videos for you on Fiverr.com. For example:   Corn Sheller Update Another thing covered in this episode is an update on the corn sheller site. Most of you know the story. I made the site as a test, and didn't touch it much after that. To date, the site has made about $700 in two years. Not really retirement money, but pretty cool considering the minimal investment. One thing I discuss is making a video to try and rank to drive more traffic to the site. We'll have to see how that goes. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and


Getting Started Online – Niche Virgin Dave Interviews Me (LNIM076)
Jun 18 2014 41 mins  
So many people ask me about getting started online. This week, I've decided to try something completely different. Dave Stokley from NicheVirgin.com contacted me out of the blue to tell me about his new project — documenting his online journey from the start. I thought that was a cool idea, especially since that is essentially how I got started with MasonWorld.com (which in now this blog). So, I give some tips, share some insights and tell some stories that I hope will help people that are just getting started online. First things first — One lesson to learn here is that Dave just took bold action and contacted me out of the blue and asked to be on the show. The worst thing that could have happened to Dave is that I could have said no. But instead, I needed an excuse to get back on the mic, and Dave wanted to do something that I thought would be valuable to my audience (that would be you guys). Fun topics that we cover on this episode: * Dave is a smart guy with a degree in Chemical Engineering and a law degree. I that way, he is a lot like me when I stated — a technical guy without marketing experience. * Dave asked where I am now. I talked about the fact that “I'm no Pat Flynn” but I am headed in that direction. I have a day job, and that makes me different from a lot of guys out there that have to pay the bills. I usually don't talk about income numbers, but I do describe the various ways that I make money online (AdSense, Affiliate sites, etc). I talk about sites that I have shared publicly that make between $5 – $100 per month, etc. I started with MasonWorld.com — now LateNightIM.com (this blog). * Dave talks about the fact that getting started has been a major obstacle. Lots of uncertainty, fear, etc. I talk about how I got started with Garry Conn, Josh Spaulding, and Sterling and Jay. I just started following and interacting with those people. * Mindset was discussed, including my interview with Dr. Jones last year. It's it nature or nurture? We discuss limiting belief in that context. Who cares what you have to say? Do you fear failure? Do you deserve to have money? Is money evil? There are lots of limiting beliefs that can completely kill you when you are getting started online. * Avoid bright shiny object syndrome. Keep your wallet in your pocket. * You can get everything you want in life by helping enough other people get what they want. All this and more. Hope you enjoy the show. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast,


Internet Success Stories: Brian Kaldenberg From Proofreading Pal (LNIM075)
Apr 27 2014 39 mins  
Internet success stories are one of my favorite podcast topics. There is really not anything that I can think of that is more motivating than seeing examples of other people who have been able to successfully do the things that you want to do. This week we take a short break from our study of the Rankings Institute, to take a moment to speak with Brian Kaldenberg from proofreadingpal.com. Brian started his first Internet business from a dorm room at Iowa State University. Since that time Brian has launched a second successful business online. Today he takes a moment to share some of the reasons for that success. Recording From Japan While this interview was actually recorded a couple of months ago in Dallas, I am currently in Hiji, Japan attending some meetings related to my day job. Hiji is an incredibly beautiful city on the coast of Japan, about two hours from Tokyo by air. The view from my hotel room, seen below, speaks for itself. There are lots of things to like about Japan. Japanese people are gracious humble courteous and kind. Japan is a country that is easy to navigate, Very clean, and rich with history. I love going to Japan, and I can't wait to get back. An Internet Success Story In this interview, Brian tells his story about how he started A pretty clever Internet business from the comfort of his dorm room at Iowa State University. It's a very cool story, and there are several things about it that catch my attention. The first cool thing about Brian's story is that his first business was based on something that he cared about: A video game for the Sony PlayStation. He found a way to provide a service that made the game better. People, many of whom were excited about the game just like Brian, were willing to pay for that service. Success on the Internet often has this element of personal interest. Another amazing element of Brian's story around his first business is the fact that competition already existed. Brian saw that fact as validation of the market concept, and plowed ahead. The lesson learned here is that you should not be afraid of competition. Clearly, you need to understand the competition and subsequently crush them. But just because someone has already started a business using “your idea,” that's no reason to give up before you start. Another point that Brian makes about his Internet success is that he was able to anticipate changes in his business. Brian could see the end of his PlayStation based business on the horizon, and pivoted to a new idea around proofreading. Once again, proofreading services already existed on the Internet. That didn't bother Brian. He assessed the competition, identified some competitive advantages, And plowed ahead. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.


The Impact Of Duplicate Content On SEO And Rankings (LNIM074)
Apr 02 2014 27 mins  
Is duplicate content having a negative impact on your SEO? Duplicate content is one of the most debated (and misunderstood) SEO topics on the planet. It is true that one of the things that Google is very concerned about is duplicate content — but it might not be the kind of duplicate content that you think. In the Rankings Institute week two, I learned a few things about the impact of duplicate content on SEO. I tell you all about it in this episode. Still In Kuala Lumpur Note: Publication of this episode was delayed about a month. This episode was recorded at the end of February 2014. I'm still in Malaysia, and I have some additional content for you. Spent some time at the Hard Rock Cafe in Melaka, Malaysia this week. Pretty cool. Is Duplicate Content Hurting Your Rankings? The main topic this week are my latest learnings from the Rankings Institute this week. I referred to this as week 2, and this is actually from information presented in week 2 of the institute. I confused week 2 and 3 last week. The bottom line is that Google cares about duplicate content and so should you. Why? Because Google “recommended your site” to a searcher. If that searcher is just fining the same stuff they have already seen, people will stop trusting Google for search. Duplicate content impacts user experience. The thing is, duplicate content is hard to understand programmatically, and there are two kinds. So, if you have duplicate content on your site, you should remove it. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 074 Transcript This week we continue talking about my major takeaways from the Rankings Institute and we finally demystify duplicate content. All this and more on the Late Night Internet Marketing Podcast …. Mark on the Road… I’m still in Kuala Lumpur. I’m headed up to Melaka today for a factory visit and then it’s a two hour drive to the Kuala Lumpur airport from Melaka, then I’m flying to Taiwan to catch the return part of my round trip from Ta...


LNIM073 – Are Broken Links Killing Your SEO?
Mar 25 2014 32 mins  
Are broken links on your site having a negative impact on your SEO? One of the things that Google is very concerned about is user experience, and broken links create a bad user experience. In the Rankings Institute week two, I learned a few things about the impact of broken links on SEO and how to check them. I tell you all about it in this episode. I also talk about e-cigs and address a question from a listener about how to choose between promoting affiliate products versus Google AdSense Hanging Out In Kuala Lumpur Note: Publication of this episode was delayed about a month. This episode was recorded at the end of February 2014. I've been spending some time in Asia as part of my day job responsibilities. As I mention in the show, there are lots of reasons to love Asia. Here is the picture I promised of the Petronas Towers in KLCC that I took with my iPhone from the executive lounge in my hotel across the way. Very cool. The colors at the bottom are colored lights in a fountain, and the base of the building is a giant shopping mall. Are Broken Links Hurting Your Rankings? Big topic this week are my learnings from the Rankings Institute this week. I referred to this as week 2, but actually this information is presented in week 3 of the institute. No matter. The bottom line is that Google cares that your site provides a great user experience for searchers. Why? Because Google “recommended your site” to a searcher. If that searcher has a bad experience, people will stop trusting Google for search. Broken links impact user experience, and they are easy to find programmatically. So, broken links are used by Google to determine the quality of your site (and therefore how highly it ranks). So, if you have broken links on your site, you should fix them. Links mentioned in this section include * Integrity for the Mac * Link Sleuth on the PC * Broken Link Checker for WordPress Other Topics In This Episode I also spend some time talking about affiliate marketing opportunities in everyday life. The example I use is e-cigarettes. Additionally, I handle a listener question about mixing AdSense and affiliate offers. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and s...


LNIM072 – Content Is King For SEO
Feb 18 2014 28 mins  
Are you wondering if content is still king for SEO? I mean, for while there, it looked like the only thing that was important was getting as many spammy back links as possible. And judging by the kind of junk that is ranking in Google, things were looking bad for King Content. But things are changing, and content is returning to power. We discuss this phenomenon this week on the show. King Content Reigns Again I've been hanging out at the Rankings Institute for the last couple of weeks. It's the latest course from Andrew Hansen and his friend Alex Miller. Alex is a real live SEO professional. You can read my review of the Rankings Institute course here. It's a work in progress. I've decided to take a single idea from each of the eight weeks of the Rankings Institute course and feature it on the podcast. This week, I discuss the importance of content quality when ranking content. I also talk about how to get that content ordered (outsourced) in the event that you don't have time to write it. My Buddy Leslie And His Wife As you know, I always sneak some cool stuff after the end of the show. Today, I share a short music clip from my friend Leslie Samuel from BecomeABlogger.com and his amazing wife. This lady can sing. You can see the full video here. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 072 Transcript This week on the Late Night Internet Marketing Podcast we talk about my takeaway from week one of the Rankings Institute course and why content seems to still be king. All this and more on the Late Night Internet Marketing Podcast… Mark on the Road… It’s great to be back. I’m on the road, for those of you that follow me on Twitter and Facebook. I’m doing another Asia tour. Right now it’s 4:00 or 5:00 in the morning her...


LNIM071 – Starting A Niche Site Business with Justin Cooke
Feb 01 2014 40 mins  
Justin Cooke from Empire Flippers is in the house! In this episode, we get Justin to tell us about his experience building thousands (yes, thousands) of niche web sites. He talks all about his experiences, how he and Joe built the business, and what he thinks is still possible. This rounds out our series on success and failure with niche websites where we have talked to Andrew Hansen, handled several listener responses and questions that came in after episode 067. You're going to love this episode. Justin is just awesome. Support the new show Head on over to iTunes and subscribe to the Late Night Internet Marketing Minute. Starting A Niche Site Business Great things on this episode with Justin Cooke. Justin and his partner Joe have built thousands of of sites at EmpireFlippers.com. He is a down-to-earth guy that tells it like it is. Better yet, he makes his money actually building site — not teaching people to build sites. Pretty cool. Justin talks about starting out, getting slapped, and what his is doing today to build sites that make money. * How they got their start building profitable sites and flipping them. * How it took some time to get things going (no instant success) * Three kinds of niche sites (small, medium and large) * Huge hits and setbacks suffered from Penguin (link networks) * The niche they are attacking in the flipping business * Criteria for buying expired domains * How many site you need to really get started (it's 25 by the way) * The importance of personal responsibility * Is there a blueprint for success? Nope! * What is the real failure rate and why? h2Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:



LNIM070 – Farnoosh Brock On Improving Your Day Job
Jan 24 2014 33 mins  
Today, I've asked Farnoosh Brock to come back on the show. Every day it seems like I have a conversation with someone about how they want to get into internet marketing because they are trying to get out of their day job. That makes me wonder how many people are throwing out the baby with the bath water. After all, most people have invested a lot of time (and blood, sweat, tears, etc) in their day job. What if people could fix (rather than abandon) their day jobs. Farnoosh knows a lot about how to get ahead in a corporate job, and shares some tips for those of you that feel stuck. Bella The Dog In the intro, I mentioned baby Bella the dog. Here is the picture that I promised. Bella and I had a great time recording the show – but I have to teach her not to chew on the $400 microphone. Forever Affiliate and Rankings Institute I've been spending time with Andrew Hansen inside of Rankings Institute. I am very excited about this product, and will be going through the coaching myself. As part of the launch promotion, Andrew created a fantastic webinar that outlines what is possible in 2014 using free traffic from the search engines. You can see that webinar below. Even if you are not interested in the product, you should watch the first 45 minutes of the webinar to see some amazing case studies. Improving Your Day Job The interview with Farnoosh was awesome as usual. As I mentioned, I wanted to reach listeners that are throwing out the baby with the bath water when it comes to their day job. Farnoosh knows a lot about how to get ahead in a corporate job, and shares some tips for those of you that feel stuck. There is so much that you can do in your current job, starting tomorrow… The product that I mentioned from Farnoosh is called Crack The Code To Get Promoted. Some ideas that are discussed: * No one will take care of you and your career for you. Take charge! * You need to have a “giving mentality”. * How her course can return $4000 in benefits to you. The course is based on her extensive personal mentoring experience and over a year of research. You can get a sense of what is possible and the sort of mindset changes that you can make to your existing job by listening to Farnoosh in this interview. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscrib...


LNIM069 – Andrew Hansen On Forever Affiliate Success Rate
Jan 15 2014 38 mins  
In this episode, we talk to Andrew Hansen about Forever Affiliate success rates. Remember, in episode 067 I talked a little about the hard truth about affiliate marketing. In episode 068, we went through several listener responses and questions that came in after episode 067. Specifically, we addressed stuff like whether or not people can actually make money online, why the failure rate seems to be so high, and what the reasons for that failure might be. In this episode, we hear what Andrew has to say. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 069 Transcript As promised, I have for you today an interview with Andrew Hansen regarding Forever Affiliate live from London. Well, not exactly live. Andrew is in London, but the time difference is such that I had to interview him in the middle of the night in Dallas time. It was 4:00 in the morning. I wanted to ask him these questions that we’ve been asking. It’s just that he’s a little hard to get a hold of these days because he’s working on a new product that complements Forever Affiliate with an increased focus on search engine optimization. I’m going to host a webinar about that next week. You can find out more about that at LateNightIM.com/andrewwebinar. Until that time, I have an interview with Andrew for you where we continue this discussion about Forever Affiliate. Does it work? What has he observed? For the people who fail, why do they fail? What does he think about that? I ask him these hard questions for a product creator. Full disclosure, you have a guy who made money selling a product being interviewed by a guy who made money promoting a product. Let’s just get that out there on the table. Another piece of full disclosure is that Andrew is a friend of mine.


LNIM068 – Forever Affiliate Truth – Listener Response
Jan 14 2014 33 mins  
In this episode, we take a look at listener feedback to episode 067 about Forever Affiliate. I that last episode, I talked a little about the hard truth about affiliate marketing. In this episode, we go through several listener responses and questions that came in after the episode. Specifically, we address stuff like whether or not people can actually make money online, why the failure rate seems to be so high, and what the reasons for that failure might be. Listener feedback always makes the best episodes, and this is no exception. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 068 Transcript I hope that you’re having an absolutely fantabulous 2014. That’s a word I made up just for you; fantabulous. In case you’ve forgotten, I’m your host Mark Mason from the Late Night Internet Marketing Podcast, broadcasting from a little studio right here near Dallas, Texas. I hope you had a great holiday and you are off to an amazing start with whatever you have planned for 2014. I personally am not off to such an amazing start. A lot of you who follow me on Facebook and on Twitter know that I’ve been down with some kind of viral bugamungus. As you know, I have lots of kids. I blame them, they’re basically human petri dishes. They go to school, they collect germs and then bring them home to my house. It has just been rough. Since about January 3rd I started having some symptoms and it started knocking me back, and then I got really sick the last week. But I am in really great shape now, I’d say I’m back at 87.2% of full running capacity, and that’s good enough to get this show up and off the ground. I have huge plans for 2014. This show is going to be a weekly show. I know I’ve been saying that. I’m still committed to it, I haven’t accomplished it yet. As I’ve told you, one of the things about internet marketing is you just have to keep pushing until you get these things done.


LNIM067 – Forever Affiliate Update And The Hard Truth About Making Money Online
Nov 19 2013 37 mins  
In this episode, I take a look the results of an informal survey that I did of people the bought Forever Affiliate through my link. Did they think the course was valuable (the answer was YES). Did they take action and follow through? Did they make money with their sites? I ask some hard questions in this episode, and I don't pull punches. I also address some feedback from a listener that wants to know if he can really make money online to support his family. Awesome review from Farnoosh Brock on iTunes. Thanks Farnoosh! I'd love to hear what you think about the show. Got a second? Leave a review here. Can You Replace Your Income With An Online Business One listener writes in (we call him KB). His goal is to work at home on the internet, and is currently completely debt-free. Is it possible for him to make $3000/month? Can it be done? This simple answer is yes — it can be done. Is it easy? Nope. I discuss this at length. Hi Mark, Just signed up for your newsletter, listening to your podcast while I'm writing this message. I am new to all this. My goal is to work at home on the internet. I have worked really hard to lower my financial needs in order to do this. My wife and I are completely debt free….we purchased a mobile home for $8000 cash and I spent the last 7 months remodeling it (looks brand new now.) Our cars are paid for. No credit card debt. We do have 3 daughters (ages 11-14) and obviously still need income, but I have positioned myself so that we could get by comfortably with $2500-3000 per month. We could get-by on less, but that is what it would take to be comfortable. Here is my question….can I do this? Can I put together niche websites that could earn this much? I don't mind putting in the work. I just want to know if this can be done? I have 1 site started… xxxxxxxxxxx let me know what you think? I appreciate your time. Your newest fan, KB   I mention the Security Guard Training site that Pat built in this segment. I also talk about this old income survey that I did. The bottom line is that it is possible to make a full time income on line. But a lot more people fail than succeed. We discuss the things that can change the Was Forever Affiliate A Good Investment? You will always see lots of people promoting make money online programs like Forever Affiliate. But seldom will you see people try the program themselves. And even fewer people will follow up with the people that bought the program and determine if it created results. We talk about both in this episode. Tough questions — tough answers.   Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other


LNIM066 – The Sermon And A Guy Named John (no, not THAT John)
Nov 16 2013 45 mins  
A couple of months ago, my old friend Scott wrote me to let me know that he mentioned me and some things that I said in the show in a sermon. Today, I finally tell that story. I also talk about the current state of the corn sheller site and we discuss the situation of a listener named John — a guy that has lost everything and is looking to start over with internet marketing at age 61. Huge shout-out to my friend Matt for starting off the show with something that is known is Dallas as a “BaD radio liner”. BaD (Bob and Dan) Radio airs on 1310AM “The Ticket” in Dallas, and is a huge sports-talk radio show (and Bob has a great sports blog too). Really famous people make “liners” for the show and claim that they never listen. Very cool stuff. Thanks Matt! Corn Sheller Update The corn sheller site has been consistently getting about 200 page views a day for some time now. That translates into about 600o page views a month. You can see the stats here: So, we know that traffic is still getting to the blog. Then the question is what is happening to the traffic on the blog? Is it still reaching eBay? Well, the answer is “yes” — more than ever before. But the traffic reaching eBay is not really converting. So — the ultimate question is why is this happening, and what should we do?   The Sermon For months I have been promising to tell the story about my friend Scott that mentioned me and some stuff that I say in the blog in his sermon. Well, today is the day that I finally tell the story, and there is a business lesson for all of us. I Lost Everything – A Guy Named John Finally, I got this message from a guy named John. We talk about it. Mark, I am desperately in need of an internet or passive income to prepare for my retirement. I am 61 years old and have absolutely nothing to rely on…. I have lost everything and now have No pension, no savings nothing… and am doing agency work which is very unreliable, not to mention intimidating. Quite sad but it is all my own fault… wrong decision…greed…credit crunch… Now, I need a solution and I see that for some reason or another you are very willing to help people establish their online business. Thank you and I would seriously like to take you up on that. Liquid finances are a bit low but I trust you will not make me spend unnecessary money. I have a Hostgator account and also a GoDaddy one. My previous company was …. I would like to start an Amazon affiliate business and thought I should ask your advice, hoping you would be kind enough to guide me. Maybe you have a better idea/s. What I really would like is help to create a website that will earn me, say, a minimum of ten dollars/pounds per month. Once that is done successfully I can just repeat it (about a hundred times)… Well that's all for now Hoping to hear from you at your earliest convenience… thanks in advance John Naturally, I have some advice for John. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the di...


LNIM065 – Dr. Jason Jones on Motivation
Oct 31 2013 51 mins  
Motivation is the difference between success and failure when you are an entrepreneur – especially if you are flying solo. This week, I've invited Dr. Jason Jones to the show to talk about the foundations of motivation and some practical tips that you can use to sustain your enthusiasm for your projects. Dr. Jones has over 20 years of experience in motivational science and has been working in the real world helping people get and stay motivated for the last two decades. Are You Motivated? Seriously? Are you? Maybe sometimes? Well, I can tell you that oftentimes the difference between success and failure in internet business depends on motivation. That's why I asked my buddy Dr. Jason Jones to come and talk to us about the topic of motivation. It turns out that Jason lives down the street from me. I've been meaning to get him on the show for some time. Dr. Jones calls himself a corporate psychologist, but he is also a speaker, executive coach and Director of Executive Development at a Fortune 12 company. You've heard of the fortune 12 company (it's a familiar household name). Over the last 20 years, Jason has studied and applied theories of leadership, motivation, and performance in both corporate and non-profit organizations. His Ph.D. dissertation was on motivation and job performance. He has consulted with several companies and served in leadership roles with the Integris Leadership Institute, Dobson Communication Inc., and now AT&T where I have responsibility for leadership development coursework and resources for more than 7000 executives worldwide. In the interview, Jason talks about the importance of personal motivation. We all want high levels of motivation because the give us confidence, joy, a sense of accomplishment, joy and tons of other great emotions. Links Mentioned In The Show * Dr. Jason Jones on the web * Dr. Jason Jones on Twitter * IBM podcast on motivation * SPI podcast on motivation * The Drive book by Pink Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!


LNIM064 – Niche Site Duel 2.0 and more
Oct 24 2013 42 mins  
If you are like me, you've been thinking about participating in the Niche Site Duel 2.0 since Pat announced it. But like me, you may have been slow to start. Well, I am finally getting started, and today I reveal the first part of my strategy. I'm trying to hit the sweet spot between something amazing like the Food Truck empire that Pat is creating and something simple like the Corn Sheller site. We talk about my strategy, listener feedback, iTunes reviews, and a tool called Hit Tail. All this and more on the Late Night Internet Marketing Podcast. Feedback From You! In the feedback segment today, we talk about the importance of iTunes reviews to me and the show. I take a look at a review from one listener (Tommy from the Actors Talk Podcast) and discuss how is email capture strategy is a great example of something that you should be doing in your business. Niche Site Duel 2.0 At last, I talk about the Niche Site Duel, and how I plan to combine my need to lose 50 pounds with my interest in technology and my desire to build a niche site. Niffty, huh? The idea is that I was outsource as much as possible and reveal everything to you. Should be fun — and we start TODAY. Tech Tip: Hit Tail update Some time ago, I reviewed a tool called HitTail. Two weeks ago, I talked about Google encrypting search terms. These two things interact, so I revisit my HitTail review in this episode. Links Mentioned In The Show * Willie Nelson “On The Road Again” * Leave a review in iTunes * Tommy from the Actors Talk Podcast * I use Aweber for email marketing * Niche Site Duel 2.0 * The FitBit. Very Cool * Hit Tail service Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the


LNIM063 – The Value Of Mastermind Groups For Entrepreneurs
Oct 16 2013 29 mins  
Today we talk about the value of mastermind groups for entrepreneurs. Mastermind Groups are all the rage these days. Stop any guru on the street, and they will tell you how great mastermind groups are and that everyone should be in one. But the conversation usually stops there. In this episode, we talk about the three different kinds of mastermind groups that you might encounter, and I tell you about my experience in groups throughout the years. Feedback From You! In this episode take a second to thank listeners for feedback about the show. Thanks guys! It really means a lot. Mastermind Groups For Entrepreneurs In this episode, I talk all about mastermind groups for entrepreneurs. I've been in many. Some based on live calls, some in forums. Some paid, some free. Some with my peers, and some with my mentors. One thing is for sure, these things are incredibly valuable, and highly recommended.\ Links Mentioned In The Show My Softball Team http://latenightim.com/softball Cash Car Convert on Facebook http://www.facebook.com/cashcarconvert Rank Crew http://latenightim.com/rankcrew Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 063 Transcript In this episode we handle more listener feedback and we talk about the value of masterminds. I come clean about some of the masterminds that I’ve participated in over the years. All this and more on the Late Night Internet Marketing Podcast… Notes from Mark And it’s just a few days later. You guys weren’t sure that I was serious about this weekly thing, but I figured I’m so far behind that at least for this week I ought to crank out two podcasts just to get caught up. Plus, that keeps me out of the totally embarrassing situation of getting to Podcamp Dallas on Saturday and having to say that I haven’t podcasted in months. I didn’t want to have to do that, so here’s another episode.


LNIM062 – Google Encrypted Search Makes Life More Complicated
Oct 14 2013 33 mins  
Here comes Google Encrypted Search. Google is encrypting the search terms that people are using to reach your website. Is this all part of their evil plan, or are they snubbing the NSA? Either way, they are depriving you of some incredibly powerful information. In this episode we will talk about this issue and take some cool listener feedback as well. Feedback From Brian In this episode we handle some excellent feedback from Brian that came in on the listener feedback hotline. Links Mentioned In The Show Cliff Ravenscraft's Free Podcasting Tutorial http://learnhowtopodcast.com Evernote Essentials http://latenightim.com/evernotebook Podcast Answerman Episode 325 http://podcastanswerman.com/325/ Podcast Answerman Episode 329 http://podcastanswerman.com/329/ Podcamp Dallas http://podcampdallas.com Starve The Doubts Podcast http://www.starvethedoubts.com/37/ My Interviews http://latenightim.com/interviews Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 062 Transcript Today on the Late Night Internet Marketing Podcast we talk about integrity, we give a shout out to the San Diego Chargers (I lost a bet to Pat,) and we talk about Google encrypting their search results so you can’t tell what keywords people are using to find your site. It’s going to complicate your life. In addition to that, we handle some listener feedback. All this and more on the Late Night Internet Marketing Podcast…. Quick Shout Outs from Mark Greetings from Dallas, Texas. I’m actually a little bit north of Dallas, Texas, but Dallas is the closest big thing around here. I hope you’re doing absolutely fantastic. I have a couple shout outs I need to deal with here.


LNIM061 – Interview With Farnoosh Brock
Aug 15 2013 44 mins  
If you are in a corporate job and dream about walking out the door to do you own thing, this interview is for you. Today, I have Farnoosh Brock on the show, and she has some amazing insight about life, work, and how to turn negative job energy into something positive. This is one of those “Ah Ha” interviews that will really help you if you are looking to transition out of your current situation. Love Me Some Farnoosh! I've known Farnoosh Brock for a couple of years now, and her success online has been fun to watch. She is a Dynamo — proof positive that juicing makes you super-human (Farnoosh is a author and expert on Juicing in addition to her many other talents). In this interview, Farnoosh tells her own story about her exit from Corporate America. Her tale will enlighten and delight you. One of the best things she talks about is that little voice that keeps saying “I can't do that”. She explains why you “owe it to your self” to figure this all out. Here are some places to find Farnoosh: * Smart Exit Blueprint: www.smartexitblueprint.com * Fast Track Promotion: www.fasttrackpromotion.com Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 061 Transcript Today on the Late Night Internet Marketing Podcast I am so excited to have successful internet Entrepreneur Farnoosh Brock. I’ve known Farnoosh for a couple years now and she is truly amazing. The most amazing thing she’s going to talk about today is the thought process she went through to leave her successful 9:00 to 5:00 job with a six figure income as an engineer to pursue her dream online. All this and more on the Late Night Internet Marketing Podcast…. I get a lot of feedback on interviews from the show. Some people love interviews, some people don’t like them as much and prefer the solo podcasts. The way I balance this is I only invite people on the show that I...



LNIM060 – Backlinking Ethics and Using Link Spam In Your Business
Aug 02 2013 52 mins  
The question for today is around backlinking ethics. Search engine rankings mean money, and money is a strong motivator. When that motivation results in creating thousands of pages of garbage content for the purpose of gaining backlinks, you have to ask the question: Is that OK? Do the ends (profit) justify the means? Or, should we always try to make the Internet a better place? We explore that topic, chat with Cliff Ravenscraft, and give a great tool tip and more, all in this episode of the Late Night Internet Marketing Podcast. New Show Music Shout-out to Mike and Izabela at Music Radio Creative. They have tweaked the show music and stingers and taken the whole thing to the next level. I also got a new preamp that I am really digging. It's the Golden Age Project Pre73 MKII Microphone Preamp, and I love it. I hope you like it too. Reply From Cliff Last week, I asked Dan Miller about indirect passion, and I used Cliff Ravenscraft as an example. Cliff head that interview and offered a reply. His thoughts on the topics of passion are motivating, so I included them in the episode. The Ethics Of Backlinking So, there was recently a post from Glen on ViperChill that talked about how link spam still works despite Google's best efforts. I agree with most of what is in that post, and it aligns well with my own observations. But the whole thing raises the question, is link-spam OK? I discuss the topic, looking at who should care about link spam and ranking algorithms. I also walk through a bunch of scenarios and discuss what is spam and what is not in the context of the Google Webmaster Guidelines. Tool Tip Of The Week This week, my tool time is Rollup.me — a very cool tool for managing newsletter subscriptions in your email inbox. Feedback Thanks for an awesome audio feedback from The Podcast Profits Show. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:


LNIM059 – Dan Miller Interview On Passion In Your Business
Jul 26 2013 40 mins  
He's here! He's here! After months of waiting for planets and schedules to align, Dan Miller from 48Days.com is in the house, and I could not be more excited. Dan and I fought though schedule conflicts and a crazy equipment meltdown to bring you this episode. A “Dan Miller Interview” has been on my bucket list for some time, do I am really pumped! I hope you enjoy it. Dan's Views On Passion There is lots of talk on line these days about how you should pursue your passion in business. Do work that you would otherwise do for free — or so the saying goes. The problem is, what do you do if you are not sure what your passion is? What does that word even mean, and what if you are a person with multiple interests? Dan tackles all this an more in this interview. Stuff mentioned in the show: Dan's amazing 48Days.net community Cliff Ravenscraft (the Podcast Answerman) That Eagle that Dan had carved from a dead tree Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 059 Transcript I’m really excited to be back on the mic less than two months from my prior episode. Actually, it’s only been a few days. How cool is that? I’m back. Very exciting. I have something great for you today. I have fantastic interview with Dan Miller. He has been one of my heroes for a long time. He has the 48 Days Podcast and a fantastic interactive online community over at 48Days.net. Dan is also the author of at least three books that I’ve read. The most latest is When Wisdom Meets Passion, which is a book that he wrote with his son. Probably his most famous book was a New York Times Bestseller, which is 48 Days to the Work You Love. That’s an excellent book for those of you who are looking for a change in career. He’s is in the process of updating that right now, so that’s also very cool. Dan is a great guy. One of the things that he helps people do is hook up with wor...


LNIM058 – How To Do Niche Keyword Research (Part 2 — Keyword Competition)
Jul 20 2013 50 mins  
This is the much-awaited second part of 2-part series on how to do niche keyword research. In this episode, we talk about how to judge competition, and apply the 80/20 rule to our keyword analysis. But before we get into that, I talk a little bit about where I've been in the last few weeks, and where the show is headed. Finally, I have a tool tip for you. It's a mind mapping too that I have been using to plan the show. This Week Around Late Night IM It's been a while since my last podcast. I've been working on some day job projects as lot's of changes around work have been demanding most of my attention. I've also been a little lazy this summer. Special thanks to all of those that have come looking for me. Good news — this may be my last “big break” from podcasting ever. More on that is this episode as I discuss my plans for the future of Late Night Internet Marketing. One cool things is my new main list (Auto Responder) content — launching soon. Check it out today by signing up in the sidebar to the right. New content launches July 20th, 2013 (so sign up now). Internet Marketing News Of course some big news since the last time we talked is the closure of Google Reader. We discuss that, what a feed reader is good for, why Google Reader closed, that my favorite alternative — Feedly. How To Do Niche Keyword Research (Part 2) Our main topic for this episode is How To Do Niche Keyword Research. This is part two of a two part series. In the first part (episode 057) we discussed how to find potential keywords, and how to determine their popularity. In this episode, we'll talk about how to judge the competition. In other words, will we be able to rank for the keywords that we found in part one. When analyzing competition, I usually apply the 80/20 rule. Where SEO is concerned, the 80/20 rule means that you really need to look at back links when judging competition. We discuss that (and how to determine the number of back links) in some detail in the episode. Internet Marketing Tools We also talk about this week's internet marketing tool — iThoughtsHD. It's the tool that I am using to outline the show. Mind maps are a a great way to organize your thoughts, and also make great speaking notes for podcasting. You can see the mind map for this episode here: An Outline Of The Episode   Banter * I'm back * On the road in a undisclosed location with Dick Cheney * Thanks to all came looking for me * Big job changes and a summer break * Might be my last big break ever * Server attack * Big plans for LNIM * Ultimate resource on the Internet for content based affiliate marketing * Best (most loved) Internet marketing podcast * Most valuable AutoReponder in Internet marketing. * Lead by example – working sites that make money * New methodology for time management * Considering releasing an entire product on how to run an internet business part time. * FA update to follow – slow progress * New AutoReponder. Sign up News * Closure of Googole Reader * Why use a feed reader? * Why Google reader closed * Best choice is Feedly * Asiana * I have landed on that runway many times Main segment-keyword research part deux * When we last met…. * How NOT to judge competition * Advertiser competition is NOT keyword competition, but…. * It can be related on a gross level. More useful for commercial intent * Number competing pages is NOT, but


LNIM057 – How To Do Niche Keyword Research (Part 1)
May 15 2013 35 mins  
In this episode, we finally get to that keyword research summary that I have been promising. We also sum up listener reaction to episode 056. Big fun from Kuala Lumpur! All this and more! This Week Around Late Night IM This episode was actually recorded in Kuala Lumpur, Malaysia. What a great trip. As you can hear from the audio quality, recording in a hotel room is not great (but beats no recording at all). I had awesome Dim Sum at a place called Din Tai Fung in KL. It's my favorite place (they have locations throughout Asia.) How To Do Niche Keyword Research (Part 1) In the last several episodes, we've touched on several aspects of how to do keyword research, but they have all been in bits and pieces. In episode 049 I discussed some things to consider when dealing with the Google Adwords Keyword Tool. In episode 053, we talked about finding Niche Keywords and in episode 054 we touched on Niche Keyword Competition. In this episode, I try to pull it all together for you in a way that hopefully will make some sense. When you are doing keyword research, you basically need to do three things * Understand what you are trying to accomplish * Figure out which what keywords are popular * Understand how hard it will be to rank for those keywords How to do Keyword research One note: A lot of times when I say “keyword” I really mean “keyword phrase”. It's the words that people type into Google when the are looking for something. Increasingly, the search engine is not only Google, but also Bing/Yahoo and other engines as well. Another thing to note is that web search is not the only kind of search. Other really large search engines include YouTube and iTunes. Amazon is another one (but you don't have any control over that one really). There is a very cool infographic on SearchEngineLand that gives a pretty good overview of keyword research. We can adapt that model for affiliate marketing and add to it to come up with a process for keyword research. 1. Determine Your Goal Figure out what you are trying to do. What action do you want the searcher to take when he comes to your site from the search engine. This is called conversion. You want to “convert” a visitor into something else — a subscriber, a facebook fan, a customer, etc. Usually with affiliate marketing you are trying get traffic to your site with the hope that the visitor will click a link and buy a product that you are promoting. In the case of the corn sheller site I am ranking for several corn sheller related keyword phrases. One is buy corn sheller online. Clearly, my goal for that keyword (and most other keywords on that site) is for people to end up on eBay and make a purchase. Another common example might be converting someone to your email list. 2. Brainstorm for keywords You need to know what people are actually typing into the search engines. There are tools that can help you discover that, but it helps if you will start by imagining what you might type if you were the searcher. * Put yourself in the mind of the searcher * Consider the commercial intent of the keywords if appropriate * Put your list into the Google Keyword Tool * Think about the long tail. Here is what SEOMoz has to say about the long tail… It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these “popular” search terms actually make up less than 30% of the searches performed on the web.


LNIM056 – How To Handle Customer Feedback
Apr 27 2013 39 mins  
In this episode, we talk about how to handle customer feedback when we address some feedback from listener Jack. We also chat more about the corn sheller site and dive into a funk with listener Shawn. All this and more! You gotta love that. This Week Around Late Night IM As many of you know that follow me on Facebook, I am currently traveling from Dallas to Malaysia, and I got stuck in LAX because I missed my connection. Since I was stuck in a hotel room anyway, I decided to record this episode — and I was motivated by the main topic of handling customer feedback. This was both because I was around a lot of angry customers at the airport last night, and because I got some great feedback from listener Jack. Listener Feedback From Jack Here is what listener Jack had to say: I am right along with pat flynn and hope you are to regarding constructive criticism and would hope along the lines that people do the same to me with criticism. Just an FYI, your intro is way too long, you lost me at 20 seconds I didn't even listen to your conversation with Pat Flynn. Sounded somewhat negative and brought out a negative side of Pat. Way too much fluff, get to the point of your conversation already. Bad Bill Clinton impersonation too. I can appreciate you wanting to keep things interesting, but I'm here for information. Great website though. Looks professional. Please don't take this the wrong way, just as critiquing. Good luck with your site. Wish you all the best. I thought that was some pretty good feedback — and I want to know what you think about it. I use the opportunity to handle this feedback in the way that I think you should handle feedback in your business: with kindness and an open mind. Corn Sheller Update I put AdSense on the corn sheller site, and the result was not great. I report my results and explain what the problem is. It has to do with the difference between the Search Network and the Content Network Shawn's Funk Finally, we hear about listener Shawn's funk and what I think he should do about it. Maybe that funk advice will help you. Maybe not. But either way, you get to hear the cool funk music from episode 041 again, and that's cool. The cool music is from Beau Hall and it is call No Sleep Funk. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:


LNIM055 – WordPress Attack and Consumer Intent
Apr 18 2013 38 mins  
In this episode, we talk about the new WordPress Attack, chat more about Niche Keyword Research, why it's important, and how to think about it. We also tackle a really tough listener question about money making potential in internet marketing. Is it worth the time? All this and more! You gotta love that. This Week Around Late Night IM There is a WordPress attack underway. You can read about it on the CERT site. Concern is creation of a massive high-bandwidth botnet. Here are some things you should do right away * Update all themes, plugins and (of course) WordPress * Make sure that you do not have a user named “admin” * Install Limit Login Attempts plugin Big thing last week was the end of the Forever Affiliate 6 week coaching program. I can say without a doubt that this is the best affiliate marketing course that I have ever been involved in. It was just awesome. As a result of the course, I have a 20 site plan for 2013 with the goal of having 10 brand new profitable sites by the end of the year. I'm slower than some of the other people in the course because in addition to my day job, I have this crazy blog and podcast to maintain. My plan is still to report all the results to you as they happen. I have this awesome master control spreadsheet complete with tasks and target dates. I need to update that for “reporting” so that I can easily and accurately tell you what is going on….but the basic snapshot is like this. I have the process broken out into five major steps: * Niche selection — including finding an offer, finding keywords and profit testing * Site Build — this includes getting the domain up and running with WP * Post Content — includes ordering content and images and posting them * Monetize site — includes link tracking, offer placement, etc * Initial promotion — includes cheap promotion before sale for about a month * Paid testing — includes paid testing through PPC * Asset promotion — if the site makes sales, big promotion * Ongoing promotion — rankings achieved, ongoing promotion Current status * 14 niches identified * 4 sites built * 3 sites have content posted * 1 site in initial promotion Also working on a cool experiment with another 10 sites based on this report from John Leger and Josh Spaulding. The report shows how to make automatic sites in just 4 easy steps using Article Builder and Keyword Canine. We have had more sniffles, fevers and other junk running around my house. I am starting to wonder if we are cursed. It's really hard to work on your internet business when you don't feel great, or when you are taking care of a sick little one. It's one of the things that gets in the way. Listener Feedback On From Facebook Michael Stephens Mark -I have for some time now been going down the road of affiliate/internet marketing, but the thought that is continually nagging in the back of my mind is that is this really worth the effort? I don't mind at all working hard for something, and putting in the time, as I realize its not going to occur over night, but I don't want to do it if its all for nothing and there is no payoff. I guess I think about it this way – there are certain activities that a person can do that have higher values in an economy than other things. For example a doctor usually demands a higher salary than a clerk in a department store.


LNIM054 – Niche Keyword Competition
Apr 05 2013 36 mins  
Here we are at episode 054. Niche Keyword Competition. This is the third episode in a row where we have touched on niche keyword selection, and today we talk about how you should think about niche keyword competition. Keyword selection and targeting is really important. As I mentioned last week, this can make the difference between success and failure in Internet Marketing. Once once again I extend our discussion that all started in episode 051 and talk more about keyword competition. In particular, we talk about the way back linking profiles have changed in the post-Penguin era. I also address listener feedback from Joe where I try to help him choose between Forever Affiliate, Internet Business Mastery Academy and Micro Site Profits. This episode also features a special Portuguese intro from Cesar Abeid from The Construction Industry Podcast and a cool acoustic version of the theme song from Tim at The Awesome Podcast. Enjoy! Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 054 Transcript The Late Night Internet Marketing Podcast is kind of like a box of chocolates, you never know what you’re going to get. Our intro today was in Portuguese and came from my friend Cesar Abid, who is the host of the Construction Industry Podcast. We hang out together in the Podcast Mastermind, which is Cliff’s mastermind program over at PodcastMastermind.com. Portuguese is just amazing sounding, so thank you for that, Cesar. And then my friend Tim over


LNIM053 – Finding Niche Keywords
Mar 30 2013 35 mins  
Greetings and welcome to episode 053. Finding Niche Keywords is a critical step in Affiliate Marketing. Often times, this step can make the difference between success and failure in Internet Marketing. Today, I extend our discussion from episode 052 (which all started in episode 051) and talk about finding niche keywords to target in a niche that you care about for your first internet business. In particular, we talk about how to actually strike a balance between search volume and competitiveness — this is especially important for affiliate marketing programs like Forever Affiliate. We also address some feedback from listener Ian about posts versus pages and I offer a special vocal treat as wll. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 053 Transcript I hope everybody did what I asked you to do last week. Did you do that? I asked you to get something exciting done on your business; I hope you were able to do that. I got all kinds of crazy goofy stuff done and had a really good week. Late Night Internet Marketing Meet-Up The highlight of my week from an internet business perspective had to have been my fun time on Wednesday night with the Late Night Internet Marketing meet-up crew. I had all kinds of people there. If you haven’t been there, go on over to the Facebook fan page and check that out. We had Lance there from Web Driven Income. Mandi Beads from Internet Business Mastery was there. The one and only Dr. Jason Jones was there. Christian and his brother Mathias were there. We had a really good time with them. Kris drove all the way down from Oklahoma and brought her parents. Of course, Damon was there and Shawn was there. John was there. I’m sure I’m forgetting somebody, but we had a really good time just hanging out at the Londoner Pub in ...


LNIM052 – Finding A Niche That You Love
Mar 22 2013 35 mins  
Finding A Niche The You Love: Greetings and welcome to episode 052. Today, I extend our discussion from episode 051 and talk about how to find a niche that you care about for your first internet business. In particular, we talk about how to actually strike a balance between passion and profit for affiliate marketing programs like Forever Affiliate. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 052 Transcript I hope you had a fantastic week. Did you do what I asked you to do at the end of the podcast – did you make some real progress on your internet business last week? I really hope that you did. If you didn’t get that done, if you heard what I said but forgot to do it, all hope is not lost. I’m going to ask you to do it one more time this week. I hope that you made more progress in your week than I made in mine. You can probably tell I’m suffering from a little bit of a cold. I caught Morgan’s cold. We all started with the strep, I told you guys about that a couple weeks ago. Morgan’s ended in a cold and I got it from her. Too many little girl kisses, I guess. I’ll survive and I’ll make it through this episode. What I wanted to talk about today was extending our topic from last week and get into some more practical affiliate marketing tips about how to actually select a niche. So if you listened last week, we talked a little bit about passion versus profit. This week I want to talk about when you’re working through that what the actual tools and techniques and methods are that you can use to find a niche inside affiliate marketing. Before we do that, I have a couple of reminders for you. I wanted to remind you that Wednesday March 27th at 8:00 PM at the Londoner Pub in Allen, Texas, I will be there with eight or ten of my closest listener friends, and we will be hashing over internet marketing topics – or not, we may be talking about the Dallas Mavericks. We’ll be there and I’ll be happy to hang out, answer questions, and talk about internet marketing and just enjoy a meet-up ...


LNIM051 – Passion versus Profit and Interview With Matt from Go2Geo.com
Mar 17 2013 57 mins  
Passion versus Profit: Greetings and welcome to episode 051. Today, I work through some listener feedback on Passion versus Profit. Dave from the UK asks me where I stand, since I seem to talk about both passion-focused opportunities like the Internet Business Mastery Academy teaches and Profit-focused stuff like Forever Affiliate. It's a great question, and I deal with it head on. Also, Matt Richardson from Go2Geo.com is in the house to talk about his new service and why it's important to affiliate marketers. He also gives us a behind the scenes look at starting a new internet business. This week around LateNightIM — Traveling again — American is back on track. In February 1987 the Federal Aviation Administration imposed a $9.5 million fine against Eastern Air Lines for safety violations,[11] which was the largest fine ever assessed against an airline until American Airlines was fined $24.2 million in 2010.[12] (WikiPedia) Johnny Manziel tatoo is fake… FAKE tattoo.. — Johnny Manziel (@JManziel2) March 13, 2013 I would not put a longhorn tattoo on my chest for a showbox full of gold Krugerands — well maybe. — Everybody sick — Strep throat is caused by streptococcal (strep) bacteria. There are many different types of strep bacteria. Some cause more serious illness than others. (WebMD) — LNIM meetup Wed 3/27 at 8PM at the Londoner in Allen, TX iTunes Review Feedback 5 star review from Eric11155 Practical and very useful information for online marketing presented in a very down to earth manner Facebook Fan Page From the land of ice shards — Dave Tudor * Hi from the UK Mark. I listen to your podcast regularly and am one of those ‘on the verge' Internet marketers trying my best to get started.I get a little confused as to where you stand on the subject of affiliate marketing. On the one hand you actively support guys like pat Flynn who advocate finding a niche that you're passionate about and build a business around that. On the other you seem to champion Andrew Hansen who seems far less choosy on the content of his sites with the major driver being to select niches that can make money.There does seem a bit of a conflict on this. In my mind you can only really recommend one method and not both. I did buy Andrew Hansen's latest course (through your affiliate link I believe) but his approach is far more ‘mercenary' (if that's the right word) than Pat's.Please clarify which side of the fence you're actually on Mark if. You'd be so kind. Thanks. Matt Richardson — Go2Geo Great interview from Matt about this interesting service. From their home page: Supercharge Your Links With Go2Geo you can unlock your links from national boundaries and maximise sales by redirecting every customer to the correct destination for them based on their geographic location. Global becomes local with Go2Geo because One Link has Many Destinations. You’re In Control Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review,



LNIM050 – Getting Started On Line With Pat Flynn
Mar 09 2013 45 mins  
Woo Hoo!!! Episode 50. To celebrate, I invited Pat Flynn back on the show to rap about getting started on line. Pat and I spend some time talking about some of the things that really bother us about the internet marketing industry. One of those things is people that take advantage of new marketers that are just trying to get started. We have advice for people who are just getting started online and we also have some tips for people who need money now. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 050 Transcript It is the big 5-0! They said it couldn’t be done and here I am, Late Night Internet Marketing Episode 50 and I am fired up. I was thinking, “What can I do for episode 50?” I know I had planned from the guy at GoToGeo, but we’re going to have that next week when we’ll have some updates on the Corn Sheller Site and all that great stuff. But I got to thinking, “What am I all about here? It’s episode 50, I get to do whatever I want.” I decided I wanted to call Pat. So I have Pat on the phone and we’re just going talk about getting started in internet marketing and maybe reminisce a little bit about stuff that was going on back in 2007. Maybe some of this stuff will inspire you and help you a little bit. I know it inspires me every time that I talk to Pat. He’s such a great friend and he dropped everything that he was doing tonight to get on the phone with me at the last minute. I really appreciate that and I hope you enjoy this as much as I enjoyed it myself. Transcript continued from the Episode 050 Show notes


LNIM049 – Google AdWords Keyword Tool Tutorial And MY Trip To TWiT
Mar 05 2013 47 mins  
Google AdWords Keyword Tool Tutorial. This week, I spend some time talking about Google AdWords Keyword Tool basics. I also talk about my recent brush with greatness at the TWiT studios and update corn sheller earnings. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 049 Transcript In this episode of Late Night Internet Marketing we’re a little chopped up. I’ve been all over the place out in San Jose running a conference out there. I had big fun with my friends, I’ve been running that conference for about four years – it has to do with lithography. I was in the San Jose area and I got to see lots of stuff, so you’ll hear about that. You’ll also hear about my experience with Leo Laporte at TWiT. You’ll hear my thoughts about the Corn Sheller site, about what’s going on with the snoring site, and we’ll talk a little bit about the Google Adwords Keyword Tool with a little refresher course for those of you out there that haven’t looked at that for awhile or for new internet marketers that are trying to make sense of that. Before we get heavily into the meat of the episode, I wanted to let you know that I have scheduled the next Late Night Internet Marketing Meetup in Allen, Texas as The Londoner Pub. I love The Londoner Pub, and you will too. Come join us. We already have several people going, I think there are seven or eight people already on the Facebook fan page where I’ve created an event. You can find that at LateNightIM.com/meetup. It will be Wednesday the 27th of March at 8:00 PM. It’s really casual, we just kind of sit around and chat, I don’t have an agenda or anything like that. I’ll answer questions, we can talk about what you’re doing, and just hang out and eat some fried bar food and drink a beer, a Diet Coke, a water, or whatever. Come on out and join us, we’d really like to see you there. Transcript continued from the Episode 049 Show notes


LNIM048 – WordPress Plugins for Affiliate Marketing With Dustin Hartzler (Part 2)
Feb 26 2013 46 mins  
WordPress Plugins For Affiliate Marketing with Dustin Hartzler (part 2). We welcome WordPress Guru Dustin Hartzler from YourWebsiteEngineer.com back to the house. Dustin talks all about his favorite must-have WordPress plugins. I also get some feedback about Forever Affiliate and share a new Internet Marketing Music Video! This is part 2 of a 2-part interview interview with Dustin. In this episode of the Late Night Internet Marketing Podcast I talk about plugins. This is part 2, and here is the entire list of plugins that Dustin covered. WordPress Plugins For Affiliate Marketing * Techniques for picking the right plugin. * Google what you are looking for ( function + WordPress plugin ) * Most links will open up in the WordPress repository * Then here's what I check * Does the plugin have a large banner graphic. This is a relatively new feature within the plugin directory. It helps me know whether the plugin developers took the time to design something creative * Next I look at the LAST UPDATED field. I has to have had a revision in the last 6 months for me to consider it * Then I look at the number of downloads. If it has a lot, 10,000 or more, it's probably legit * Lastly, I always look to see if it contains screenshots. Lots of plugins don't so it's hard to know which ones are good by seeing what the plugin looks like installed. * Then I will highlight the plugin name and go back into WordPress and search within WordPress. This makes it much easier to install (you don't have to download, etc.) * Backup * Backup Buddy ( http://ithemes.com ) * BackWP Up ( http://wordpress.org/extend/plugins/backwpup/ ) * WordPress Backup to Dropbox ( http://wordpress.org/extend/plugins/wordpress-backup-to-dropbox/) * Security * Better WP Security ( http://wordpress.org/extend/plugins/better-wp-security/ ) * WordFence ( http://wordpress.org/extend/plugins/wordfence/ ) * Spam * Akismet ( http://wordpress.org/extend/plugins/akismet/ ) * Antispam Bee ( http://wordpress.org/extend/plugins/antispam-bee/ ) * SEO * WordPress SEO by Yoast ( http://wordpress.org/extend/plugins/wordpress-seo/ ) * Cache * W3 Total Cache ( http://wordpress.org/extend/plugins/w3-total-cache/ ) * WP Super Cache ( http://wordpress.org/extend/plugins/wp-super-cache/ ) * Stats * Google Analyticator ( http://wordpress.org/extend/plugins/google-analyticator/ ) * Jetpack (


LNIM047 – WordPress Plugins For Affiliate Marketing And Vending Machines
Feb 15 2013 43 mins  
WordPress Plugins For Affiliate Marketing and vending machines. In this episode I talk about what my mom has to say about vending machines and then I welcome WordPress Guru Dustin Hartzler from YourWebsiteEngineer.com the house. Dustin talks all about his favorite must-have WordPress plugins. This is part 1 of a 2-part interview interview with Dustin. In this episode of the Late Night Internet Marketing Podcast I talk about plugins. * Techniques for picking the right plugin. * Google what you are looking for ( function + WordPress plugin ) * Most links will open up in the WordPress repository * Then here's what I check * Does the plugin have a large banner graphic. This is a relatively new feature within the plugin directory. It helps me know whether the plugin developers took the time to design something creative * Next I look at the LAST UPDATED field. I has to have had a revision in the last 6 months for me to consider it * Then I look at the number of downloads. If it has a lot, 10,000 or more, it's probably legit * Lastly, I always look to see if it contains screenshots. Lots of plugins don't so it's hard to know which ones are good by seeing what the plugin looks like installed. * Then I will highlight the plugin name and go back into WordPress and search within WordPress. This makes it much easier to install (you don't have to download, etc.) * Backup * Backup Buddy ( http://ithemes.com ) * BackWP Up ( http://wordpress.org/extend/plugins/backwpup/ ) * WordPress Backup to Dropbox ( http://wordpress.org/extend/plugins/wordpress-backup-to-dropbox/) * Security * Better WP Security ( http://wordpress.org/extend/plugins/better-wp-security/ ) * WordFence ( http://wordpress.org/extend/plugins/wordfence/ ) * Spam * Akismet ( http://wordpress.org/extend/plugins/akismet/ ) * Antispam Bee ( http://wordpress.org/extend/plugins/antispam-bee/ ) * SEO * WordPress SEO by Yoast ( http://wordpress.org/extend/plugins/wordpress-seo/ ) Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other


LNIM046 – Building Links Post Penguin
Feb 08 2013 30 mins  
In this episode, I am recovering from an evil virus, but I discuss building links post Penguin anyway. I also reveal my plans for building affiliate sites in 2013. As a special treat I air some bootleg clips from my daughter Pam's recent choir concert, and we discuss the next Late Night Internet Marketing meetup — planned for some time in March. In this episode of the Late Night Internet Marketing Podcast I talk about ……. This Week In Mark’s World * Still getting over the nasty virus that I caught from Morgan * Pam’s region choir performance last weekend * Awesome interview on the Awesome Podcast http://www.latenightim.com/awesome * Spending way too much time listening to the Steve Jobs bio http://www.latenightim.com/steve A plan for growing my affiliate business * Been watching all the vids from Andrew Hansen http://www.latenightim.com/fa * Here is one of the reasons that I am so excited about Andrew * But there are also affiliates who are informative only because they've researched the market in which they're informing. With the power of Google. I can spend 30 minutes of research, and know more about any given product than a person who's considering buying it. 10 times more in fact. And I can save a potential buyer of that product a HUGE amount of time (and potential heartache) with what I now know. Bottom Line: What we've discussed so far is the broad opportunity that exists, and the frame of mind needed to make money as an affiliate in 2013: Providing value. * So, I am going to try an build 10 new profitable sites in 2013 * Check out Andrew’s free report http://www.latenightim.com/fareport Listener Feedback * Itunes feedback from Consumer Warrior * Questions about link building from Chuck Brown * What kinds of links are working * I don’t use my full time VA for links * I am experimenting with higher end paid solutions * What anchor text percentages are you using? * Highly diversified. No more than 20% * Actually turns out to be less * What are authority links * Links that are from high PR sites in your niche. * Or, links that are from high PR social sites (Squidoo) Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and


LNIM045 – Is Affiliate Marketing Dead? Interview with Andrew Hansen
Feb 03 2013 45 mins  
In this episode, I interview Andrew Hansen. I ask him a pretty simple question — can you still make affiliate web sites and turn a profit? His answer is yes, and he has documented how to do it in his new course releasing in February. But for now, we just talk about some of the amazing results that he is seeing in affiliate marketing despite Panda, Penguin and other Google nonsense. Detailed show notes coming soon. Links mentioned in the show: * Free report from Andrew * My review of Andrew's new course * Andrew's blog Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 045 Transcript How is everyone this morning? Yes, morning, it’s Late Night Internet Marketing in the morning, very confusing for me. It’s 4:00-something in the morning and I just got off the phone with Andrew Hansen, a personal friend of mine. He’s the Aussie marketer I’ve had on the show a couple times before. He’s totally awesome. I’ve known him since 2007 when I got started. His breakthrough product that a lot of people have heard about years ago was Niche Marketing on Crack when he was a young guy. That’s a terrible name now. It sounds terrible, but at the time that was breakthrough stuff. He was talking about how you could make money with affiliate marketing and it’s one of the ways I got started. Andrew and I have been friends and I’ve followed him around the world. He lives a location independent life, which is really cool. He’s from Australia, he currently lives in London. He spent some time in Thailand recently, putting together this course. He talks about it a little bit on the call that we’re going to have here in a minute. He says he took some time in Thailand to just chill out and create a course to answer some of these objections and questions and concerns about all the changes in Google.


LNIM044 – The Google Disavow Tool and my response to Pat Flynn
Jan 31 2013 30 mins  
In this episode, we talk all the Google Disavow tool, the new stats package on WordPress.com, the corn sheller site. I also take some time to talk about Pat Flynn's Session 053 — All the things that he wished that he had known when he started. It was an awesome session, and it made me pull out the audio recorder in my car and record my own list. Detailed show notes coming soon. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 044 Transcript Big yawn. I was up all night last night with a poor little sick three year old. That’s one of the hardest things about parenting. It’s not the staying up, of course you have to do that, but that’s not the big deal. The big deal is seeing these suffering poor little children whenever they get the flu or RSV type symptoms, not the actual flu. She seems to be doing better today, so I think she’s going to be okay, but my poor little baby. Gosh, I hate that. How are you? I’m a little sleepy, but I’m back on the mic and I have a few exciting things to talk to you about. I guess it was back in October around episode 40 when I was rolling down the road and I promised you some information on the Google Disavow Tool, but then we never got back to that. We’ll do that today. We’ll also talk a little bit about the Corn Sheller Site. I wanted to give you an update on that and let you know what’s going on. In fact, we’ll probably take that first. Then the other thing I wanted to talk to you about today was in Pat Flynn’s latest episode he talked about the things that he wished he had known when he got started with his own business and I thought that was great topic, I’m going to add in my two cents on that as a response to Pat’s episode of the things that I wish I had known. Pat’s stuff is more about business lifestyle and stuff that you need to know if you’re going to be a solo-entrepreneur. My stuff is complementary, it’s more like stuff that I wish I had known about internet marketing and som...


LNIM043 – My Internet Marketing Goals For 2013
Jan 22 2013 36 mins  
In this episode, we talk all about my 2013 internet marketing goals and my conversation with very cool listener Chase. For now, here is the octopus. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 043 Transcript I just got back from Aguascalientes, Mexico where I was away on business. It was a groovy time, I had the most amazing food there. Particularly, some grilled octopus. (pictured below at right) This is episode 43, I hope you’re having a fantastic time and a fantastic week. It’s been a few weeks since I’ve been on the mic, I’ve been spending a lot of time doing some planning for 2013. That planning includes lots of podcasting. If that appeals to you, you’ll be happy because I have a lot of podcasting planned. And I’m ready to rock and roll on the blog, I have a really good vision for what I want the blog to be and we’re going to get into that a little bit in this episode because I’d love your input on that. I want to tell you what my plans are and see what you think The other thing I have planned for you today is I had an email from a listener who wanted to discuss his website. Normally I’m not able to take the time to answer these things, but the email was really written and the guy was really nice and I was really interested in talking to him about it. He had done a lot of hard work and I felt like he just needed a little bit of help. So I did something that I don’t normally do, I called him up and talked to him for about 45 minutes about what I thought he should do with his website. Now, I’m not going to reveal to you his website, but there were some general principles that we discussed. He’s relatively new to internet marketing and there were some things that I saw on his website that I think it’s important to tell you about. Again, we won’t talk about his website specifically. His name is Chase, by the way. Shout out to Chase, thanks for the email, I really enjoyed our phone call.


LNIM042 – Getting Out Of A Business Funk
Jan 04 2013 34 mins  
Happy New Year and shout out to Cliff Ravenscraft. Thanks for bringing in the show Cliff. You rock! Thanks for the feedback from episode 041, especially the Great Show comment from Christian on Facebook. Thanks, man. In this episode, we take a look at 1o ways you can get out of your own business funk. We also answer a listener question about being a non-native english speaking blogger. In This Show… Lots of feedback from the funk episode. It seems that lots of people deal with business funk from time to time, so I prepared a list of 11 ways to beat the funk. 1. Name it — you can't fix something that you don't realize is happening to you. This is a good reason to have goals and benchmarks and scorecards. You need an early detection 2. Own it — don't make excuses. Your funk, your responsibility Source URL: http://www.highexistence.com/choose-happiness-5-ways-to-get-out-of-a-funk Take Responsibility Nothing can bring you happiness but yourself. -Ralph Waldo Emerson Choose to be happy. Choose to win. Choose to beat the funk. 3. Reconnect with your vision — why are you doing what your trying to do? What does success look like? Imagine the success. 4. Stop bad habits — eating, not sleeping, watching TV, not keeping commitments. Source URL: http://www.elephantjournal.com/2012/12/6-steps-to-getting-out-of-a-funk-catherine-la-o/ Don’t turn on the TV. It steals your time, and it blocks your creativity. 5. Start some good behaviors Source URL: http://www.elephantjournal.com/2012/12/6-steps-to-getting-out-of-a-funk-catherine-la-o/ Exercise. Michael Hyatt Source URL: http://michaelhyatt.com/how-to-get-out-of-that-funk.html Michael was in a funk and his wife said “Go Run”. Michael says: When I called her an hour later, everything had changed. My emotional state had shifted—dramatically. I was focused, alert, and upbeat. I had a can-do attitude. This was a good reminder of something we had learned years ago from Tony Robbins: Emotion is created by motion. Bonus behavior — Declutter. 6. Celebrate some of your successes Write down three things you are thankful for or that you have accomplished. Quickly, the first things that come to mind. Now, stick the list in plain view for the rest of the day. When you accomplish something, celebrate. 7. Review success stories and case studies Lot's of them available. Check out Internet Business Mastery. 8. Connect with your support network — spouse, friends, etc. Connect with someone that always cheers you up. Source URL: http://www.psychologytoday.com/blog/happiness-in-world/201206/how-get-out-funk Connect with people. 9. Manage Stress I'm not a huge Huff fan, but this is a neat article Source URL: http://www.huffingtonpost.com/brant-secunda-and-mark-allen/new-years-resolutions_b_1139090.html Here is what Mark and Brant have to say about stress: Chronic stress produces high cortisol levels that gnaw away at your health. Chronically high cortisol will make you sick, physically and emotionally.


LNIM041 – Internet Marketing Funk Recovery
Dec 28 2012 29 mins  
I’m back on the air — after recovering from what I am calling an Internet Marketing Funk. In this episode, I talk about my funk, what I think caused it, and what I did to get out of it.. I also make a retraction from episode 040. In This Show… We talk about two kinds of stuff …. Internet Marketing Funk Recovery more details to follow later today Listener Feedback: Retraction and Apology more details to follow later today Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 041 Transcript I promised myself I’d be back on the mic after Christmas and here I am. It’s really great to be here. I didn’t realize how much I had missed being on the mic until I started getting things ready and getting all the knobs tweaked. It’s kind of funny, in my studio I got a new desk and a partner desk so that my wife and I can sit across from each other and chit-chat. We were kind of needing to force that because with all these kids in the house and everything going on we need time to sit down together. Having a desk where we sit down face-to-face to handle mail and do all that kind of stuff is great for that because we end up at the desk and we can talk, it’s really cool. A lot of you that follow me on Twitter know that when I reconfigured my desk area I had to totally redo my studio equipment. What I didn’t realize was that I put my mixer in reach of my three year old who loves to play with the microphone, which is cool but she also loves to turn all the knobs. So if I sound a little funny it’s either because I have a cold or because she has adjusted me into some other oblivion. Transcript continued from the Episode 041 Show notes



MW040 – Do I Need An NDA When I Outsource?
Oct 18 2012 31 mins  
I’m on the road in Asia, so this episode has a special and unique quality all its own. Special thanks to the Concierge at the Sheraton in Hsinchu, Taiwan for bringing the show. I honestly have no idea what she said, but hopefully it’s close to correct. In this episode, I give a shout-out to all the awesome listeners who have left a review in iTunes, my friend Shaun from TexasMountainBikeTrails.com, and a lonely listener in the country of Iceland that downloaded only one episode. We cover many topics, including whether or not you really need an NDA when you outsource work for your internet business. Also, we take a look at a new site plan from a listener who is planing on moving to Costa Rica to teach English. Finally, we get up to speed on the latest Google announcement regarding Disavowing Links. In This Show… We talk about all kinds of stuff as usual. Fun Times In Asia I've having a great time in Asia. I this episode I talk about a great Dim Sum place that I like called Yum Cha in Singapore's China Town. We had my favorite Dim Sum there called Xiao Long Bao. This dish is a small dumpling with soup inside. The name means Small Dragon or something like that. If you eat it before the soup cools off, you probably will think that you have a dragon in your mouth. Shout Outs * Shaun over at TexasMountainBikeTrails.com * Loz over at http://www.thingsmykidsaskme.com Do I Need An NDA When I Outsource? If you need legal advice about NDA's, you should consult a lawyer. I am not a lawyer. When I was cruising around the forums on Internet Business Mastery Academy site, I noticed (and answered) a question about how to outsource while still protecting your ideas. My answer is a little unconventional, so I decided to mention it in the podcast. Basically, I argue that execution is WAY more valuable than the idea itself, so you don't need to worry too much about idea theft in most cases. I also offer a couple of things you can do to minimize your risk when outsourcing. Listener Feedback: Teaching In Costa Rica I talk a lot about a listener that is planning to move to Costa Rica to teach English. Listener John is traveling to Costa Rica to get himself certified to be an English teacher to non-native speakers. He wants to have a great travel site thats personal, fun, and very insightful, with tons of info that he picks up along his travels. He asked about monetization and plugins. Here are the plugins that I recommended to start: * JetPack for both stie stats (free) and Akismet for spam * Yoast WordPress SEO (free) * Sharebar for social (free) * w3Total Cache for performance (free) * Yet Another Related Posts Plugin (free) Google's Latest Update: Disavow Links Finally, I talk about Google's latest “Disavow Links” tool. I conclude that you only need to worry about this if you have been notified that you have “unnatural links” in webmaster tools, and if you are unable to get them taken down. More on this topic next week. For now, you can read Google's announcement on the official Webmaster Tools Blog. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes,


MW039 – Web 2.0 Backlinks and More
Oct 15 2012 27 mins  
In this episode, fake radio DJ Wink Dinkerson from KRUD radio kicks off the show and we talk about Web 2.0 Backlinks, a podcast I found called the SEO Podcast, a brief corn sheller update. I also discuss an example of the best kind of affiliate marketing that you can possibly do. This is the 39th episode. Late again! Once again I did not quite make the expected date of Thursday October 11 – but this time I have a great excuse — I am in Asia!. I got close this time — the episode was actually recorded on Thursday. Next episode is expected Thursday October 18. In This Show… Greetings from Asia. Actually I recorded this show just before leaving on my latest Asia adventure. But I did the edits on the plane and in the hotel room, so that counts (sort of). Here is a shot of downtown Hsinchu from outside the front door of the hotel with my iPhone using the Panorama feature. Best Kind Of Affiliate Marketing In this episode, I call out Cliff again. This time I highlight how Cliff is doing affiliate marketing the right way. On his podcasts (several) of them, Cliff is talking about his Fitbit. This is a great way to do affiliate marketing by actually adding value. The page that I mention on Cliff's site can be found at http://gspn.tv/fitbit. Check it out and see what I mean. Three Kinds Of Web 2.0 Backlinks In this episode, I answer a question from listener Jeffery, who asks about Web 2.o backlinks. I argue that there are at least three kind of useful Web 2.0 backlinks * Backlinks from content on pages like Squidoo and Blogger * Backlinks from Social site profiles (like the “my site” link in your Twitter profile) * Backlinks from social buzz when people are talking about your pages. Corn Sheller Update Looks like we are on a record pace this month — both in terms of stats and earnings. An Interesting Podcast on SEO This week while running, I stumbled across The SEO Podcast. I kind of like those guys. Refreshing content and “Street-wise” style. You can check out their Houston Internet Marketing site here: e-WebStyle.com Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:


MW038 – Google’s Exact Match Domain Update
Oct 05 2012 31 mins  
In this episode, Morgan kicks off the show and we talk about the Google exact match domain update, Jason and Sterling's Micro Site Profits course, and my recommendations for The Podcast awards. This is the 38th episode. Late again! Once again I did not quite make the expected date of Thursday October 4 – but better late than never. I got close this time — the episode was actually recorded on Thursday. Next episode is expected Thursday October 11. In This Show… Google's Exact Match Domain Name Update I talk all about my thinking about the latest google update impacting Exact Match Domain Names. Matt Cutts announced a new update on Twitter last week: Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results. — Matt Cutts (@mattcutts) September 28, 2012 And then the sky fell. Immediately, a large impact in the influence of exact match domains (EMDs) was detected at SEOMoz. There has been lots of speculation about all of this. More fun stuff to come. I mention several links in the segment, including: * EMD Influence data at SEOMoz * AdSense Flippers Article — they were hammered 68% * Excellent article from SEOMoz on Exact Match Domain strategy * Google search change history for September and August 2012 * Bing versus Google test from Jonathan Leger A rant from one of my readers, Chuck Brown. Micro Site Profits Course I had lunch with Jason Van Orden the other day. During lunch we talked about a bunch of stuff, including his new course Micro Site Profits. In the podcast, I errantly refer to the new course from the Internet Business Mastery guys (Jeremy and Jason) as the Micro Niche Profits course. The course is actually Micro site Profits. Here is my affiliate link to Micro Site Profits Here is my review of the Micro Site Profits course (still in progress) This course is designed to create small AdSense sites that you use to make small profits. The last module in the course teaches how to pick on of your favorite micro sites to grow into an authority site. Great plan and cool approach. Corn Sheller Update I don't think that the Corn Sheller site was impacted by the Google exact match domain name update — but I am not positive yet. I said “no worries” in the podcast, but now I am not sure. Stay tuned. Here is the breakout from the Corn Sheller site sales on eBay I mentioned in the show. Podcast Award Nominations I would consider it a personal favor if you would nominate these podcasts for awards. Business Category: SmartPassiveIncome.com from Pat Flynn Technology Category: PodcastAnswerman.com from Cliff Ravenscraft Make your nomination at http://www.


MW037 – Greetings From The Queen
Sep 30 2012 33 mins  
In this episode, I accept well wishes from the Queen, talk about buzz marketing around trending news items, update on the corn sheller and snoring sites, handle more listener feedback, and more! This is the 37th episode. Late again! I did not quite make the expected date of Thursday Sept 27 – but better late than never. Next episode is expected Thursday October 4. Well, we can hope for that anyway. In This Show… Buzz Marketing And Taking Advantage Of Trending News This week I feature a great article from my friend Lynn Terry. Plan talks about how you can use Buzz marketing to drive traffic to your site, even if you're not exactly talking about what's buzzing in the news at the time. It's a great proven technique that I've used personally on the MasonWorld.com blog in the past. Great article on Lynn Terry's blog on buzz content Rebranding Of MasonWorld.com I talk about my plans for LateNightIM.com. I'd love your feedback. Josh Spaulding's New Report Josh has a great new report called Rapid Niche Profits that he has just released that explains in detail how to build small sites that make small incomes. The great thing about these sites is that they are easy to build, and occasionally the incomes are not small. Josh was going to sell the report for $47, but decided to go ahead and give it away for free. It's definitely worth the price of opting into Josh's excellent email list, so head on over and get yourself a copy. It will take you about 45 minutes to read the entire report, and it's worth every second of your time. Using Hittail on The Corn Sheller Site I give a brief update on the corn Sheller site, and I described the new tool that I'm using called HitTail.com. Hit tail is pretty cool. The tool will analyze your incoming search traffic keyword by keyword and identify juicy keywords that you should target in your posts. I try this on the corn Sheller site, but I have to admit that I haven't done a careful study of the tools of effectiveness. One limitation of the tool is that it can only find keywords that have been used to find your site at least once. Still, I think the tool is really neat, and I am using and paying for it myself, so I thought I would mention it here. The Snoring Site is a “Failure”? The snoring site has just simply not worked out the way I wanted it to. This week we show an amazing for visitors. Woo hoo. In this episode, we discuss one possible explanation for why the traffic has been so low. Listener Question from Jeremy on building backlinks Finally, we have an excellent question from listener Jerry from Minnesota on the topic of back links. Jeremy wants to know what sort of link building techniques still work today, because he has three niche websites that are underperforming in terms of traffic. I answered Jerry's question and let them know exactly what I think is working, and what things you should avoid. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show.


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