Workbook Radio

Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. About Dennis: Dennis Welsh has been a commercial photogra

Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. On this episode, Mike and I chat about Dagger’s start, what advertising opportunity the city of Atlanta holds, and how innovati

Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on

Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment. Their first awarness campaign launched last week, helmed by board member and ECD/Partner at TDA_Boulder, Jonathan Schoenberg. On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and ho

Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existi

Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and in

Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. View Brian's work here. About Brian: I'm a photographer and film

In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret

As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work. About Alex Garcia: As a Midwest/Chicago

On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape. About John Fedele: "I'm a photographer & director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the