The Experience Makers

Feb 09 2023 4

The Experience Makers Podcast artwork

Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.

Subscribe on Podcast Addict

How to recession proof your digital experience

Feb 09 2023 31 mins

Technology is changing at lightning pace and, for Digital Marketers, the change is so rapid, that it’s hard to keep up. With change comes new business requirements and opportunities but also challenges. Marketers need to create more content to assuage the exponential consumer thirst for customised experiences on all channels, but continued economic turbulence means that budgets a

Content Supply Chain & Dynamic Content

Jan 19 2023 34 mins

Stepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based decisions that are becoming increasingly hard to manage. Digitally mature businesses are investing in the capability to unlock their conten

The Future Shopper 2022

Aug 17 2022 40 mins

Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be more innovative in their use of digital technology to improve the customer experience. With channels such as social and marketplaces a

Personalizing the B2B commerce experience

May 29 2022 36 mins

B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases. In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Techno

Adopt or fail: why business needs AI

Mar 20 2022 37 mins

It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are. In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme and Wunderman Thompson Commerce’s Head of Innovation, Naji E

Seamless retail

Feb 16 2022 35 mins

Today consumers shop everywhere. At home, at their desks, on the move. And they shop across channels, from marketplaces to social media to brand websites. However, despite the lockdowns over the past two years, customers still love to shop in-store. This represents a challenge for brands desperately trying to build a single view of their customers to serve them with relevant commun

The rise of the intelligent experience

Dec 07 2021 38 mins

Orchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of these is the application of AI and machine learning. In this episode, The Experience Makers talks to Sitecore’s Senior Digital Strategi

Marketing In The Metaverse

Nov 16 2021 41 mins

The Metaverse is where our digital and physical lives converge. It takes our current digital lives to a new virtual level where people, brands and businesses can exist alongside their real lives - socialising, gaming, creating, trading and owning anything from real estate, to art, to clothing. According to Daniel Miller, professor of anthropology at UCL, “The smartphone is no lon

The Future Shopper

Aug 10 2021 39 mins

Hastened by the pandemic, shopping has changed. We've seen marketplaces strengthen their positions, an abundance of new 'direct-to-consumer' offerings popping up, advances in social commerce, and the rise of the aggregators. To win online, it's vital that businesses know how consumers are shopping across channels and markets, and how they will shop in the future. Following the

Building Better Experiences

Jun 23 2021 46 mins

In 2021 digital experiences have the power to make or break relationships with customers yet delivering them has never been more of a challenge for brands. The demand for personalised experiences across multiple channels is becoming increasingly hard to manage. Marketers are facing a proliferation of customer segments and context-based decisions and require the strategy, processes