Digging for Insights

Dec 15 2021 1

Digging for Insights Podcast artwork

Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com

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Secrets of corporate insight teams: James Wycherley, CEO of IMA & Author of Transforming Insight

Dec 15 2021 64 mins

Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insight

Global Head of Insights at General Mills, Jeanine Bassett | Case Studies, Career Advice & Future of Insights

Jul 27 2021 59 mins

In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including: Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brandCareer Story: Jeanine shares

5 Tips for Behavioral Design - Amy Bucher, author of Engaged and VP of Behavioral Design at Lirio

Jun 21 2021 54 mins

As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time. In her new book, Amy Bucher (VP of Behavioral Design at Lirio) shares findings from her new book for how to design products (especially digital experiences like mobile apps) that can influence

Rogier Verhulst, Head of Marketing Research at LinkedIn, coauthor of The Business of Marketing Research

Mar 22 2021 25 mins

In this episode we talk with the head of marketing research at LinkedIn, Rogier Verhulst. Rogier shares his personal career journey and talks about his new book (with a generous 29% discount specifically for listeners of Digging for Insights).Career advice, including Rogier's story of taking a pay cut to pursue a different career pathRecruiting Tips, including what he looks fo

Market Research eLearning Options | Kathryn Korostoff, President of Research Rockstar

Feb 08 2021 31 mins

How can we keep our research skills sharp throughout our careers? In this episode, we hear from Kathryn Korostoff, president of Research Rockstar, the leading independent provider of market research training. This episode will coverPros and cons of using part-time online learning (like Research Rockstar) courses vs. taking full-time graduate degree in research.How qual research has

Market Research Outlook | 5 Trends for 2021

Jan 18 2021 14 mins

Insights professionals have learned a lot in the past year, especially with the impact of COVID. In this episode, I summarize observations from conversations with client-side researchers about current research trends that will continue well beyond the pandemic. Five Research Trends for 20211. Growth of Virtual Research (impact on qual, packaging and ideation work)2. More DIY and fa

Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

Jan 12 2021 46 mins

With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. - How marketing research can be more relevant within companies- The importance of company politics for market researchers- Nuances of consumer targeting- How artificial intelligence amplifies

Paco Underhill, Bestselling Author | Future of Food & Stories from 30 Years as CEO of Global Qual Firm

Oct 28 2020 26 mins

In this episode, we talk with Paco Underhill, bestelling author of Why We Buy, about his experiences as CEO of a global qualitative research firm, Envirosell. During this episode we cover a number of topics relevant for marketers and market researchers:1. What we can learn about customer-centricity from a Texas furniture store 2. The power of qualitative research (like web-alongs)

Vivian Martin: Former VP, Consumer Insights at General Mills, 3 lessons from a 35-year career

Oct 02 2020 24 mins

How did foundational consumer research transform Nature Valley snack bars into the billion dollar brand it is today? In this episode, we hear from Vivian Martin, a retired VP of Consumer Insights from General Mills who shares her personal stories from her 35-year career. In this episode we cover:1. How personalization and origin stories can grow brands2. Nature Valley's turnar

5 Analytics & Insights Hacks for Entrepreneurs

Sep 17 2020 27 mins

You don't need a huge research team to understand your customers and grow your business. In this episode, Stephen shares five analytics and insights tips that companies of all sizes can use to be smarter and more customer-centric. This is an edited version of an interview from the Student Built Start-ups podcast. The five tips covered include:The Five Analytics & Insights