The Product Launch Podcast

Feb 14 2024 14

The Product Launch Podcast artwork

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.

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Scaling Startups Your Way: Melissa's Real-Tech Talk

Feb 14 2024 40 mins

Join Sean and tech whiz, Melissa Kwan, as they unravel the allure and struggles of bootstrapping startups. Melissa dives into founding eWebinar and transforming pains into gains, all while crafting a business that perfectly suits her digital nomad lifestyle. She drops valuable gems on pricing pitfalls and the underrated power of slow growth. Don't miss these candid confessions!Here

From Side Hustle to Tech Stardom: The PickFu Story

Dec 29 2023 29 mins

Dive into the journey of John Li, PickFu's co-founder, as he switches from tech giant to startup maven, revealing how keen insights and customer feedback fuel software success. Discover how PickFu's savvy use of AI revolutionizes consumer research, making it a game-changer for all seeking market savviness.Here are a few of the topics we’ll discuss on this episode of Product Launc

Joining Sean's SaaS Community: Free Access Offer

Dec 04 2023 5 mins

SummaryDive in with Sean as he spotlights the power of SaaS communities! Yearning for your feedback and eager to foster dynamic interactions, he unveils a thrilling offer for listeners to join his nascent community for free. Email or survey, choose your path to shape content that resonates with you. Hit play for an episode that bridges the gap between podcast and participation.Key

Marketing in an AI World: Risks & Opportunities

Dec 01 2023 6 mins

SummaryDive into AI's rapid evolution with Sean's latest panel experience! Uncover why businesses lag in tech adoption, the SEO balancing act, and making smart tech choices. Plus, learn to leverage AI for operational efficiency and potentially create market-worthy solutions of your own!Key PointsMost businesses lack an AI strategyKeep pace with SEO's AI transformationOvercoming too

SaaS Strategies in a Crunch: Growth in Tough Times

Nov 29 2023 7 mins

SummaryDive into the seismic shifts challenging SaaS companies in 2023's economic terrain! Sean unpacks the OpenView Benchmarks report, reveals key survival tactics for SaaS founders and CEOs, and uncovers the profitable edge AI integration offers. Tune in for insider insights to pivot, adapt, and outperform in a financial squeeze!Key PointsSaaS trends from OpenView 2023Economic di

Stop Managing Passwords: The OTP Revolution

Nov 28 2023 6 mins

SummaryJoin Sean as he decrypts the world of design patterns, focusing on the seamless authentication revolution of one-time passcodes (OTPs). Learn why rehashing old methods is out, and how adopting OTPs can be a game-changer for software innovation and security.Key PointsDesign patterns simplify innovation.OTPs transform authentication.Password management made obsolete.Exponentia

SaaS in 2023: Growth Trends Unveiled

Nov 27 2023 6 mins

SummaryDive into the SaaS world with Sean as he unpacks OpenView's latest report. Discover why growth rates are plummeting and which outliers are defying the trend. Is it all about AI and vertical specialization? Tune in for insights on the evolving SaaS landscape amidst a shifting economic climate.Key PointsSaaS growth rates decline sharplyEconomic climate impacts SaaSOutliers def

Future Tech Fails: Learn From Design Oversights

Nov 23 2023 6 mins

SummaryEver excited about creating something groundbreaking only to overlook essentials? Sean dives into the innovation paradox, sharing epic blunders from tech history and tips to ensure new solutions don't leave users cold, or in some cases, literally cold. Tune in and learn to innovate without sacrificing the crucial bits!Key PointsUnderstand before innovating.Some legacy featur

Profit Will ALWAYS Matter More Than Growth

Nov 20 2023 6 mins

SummaryIn today's episode, Sean dives into the profits vs. growth debate, inspired by startup dramas from Silicon Valley. He analyzes the roller-coaster stories of WeWork and Uber, urging a pivot to profitability over reckless expansion. Tune in for a gripping discussion on sustaining software businesses through smart economics, and why growth for growth's sake can be a perilous pu

Navigating Tech Turbulence in Economic Headwinds

Nov 17 2023 7 mins

SummaryJoin Sean as he decodes the US economic tremors and their ripple effects on tech and software companies. From rising interest rates to strategic survival, this episode is a must-listen for every techpreneur seeking to steer their ship through stormy monetary seas.Key PointsIn-depth look at US economicsInterest rates rocking tech boatsLayoffs & hiring freezes insightSaaS