Geoholics Anonymous / Marketing & Promoting Geomatics
May 16 2020
Welcome to this meeting of Geoholics Anonymous! This is a bi-weekly “roundtable” style discussion touching on the current issues affecting the Land Surveying & Mapping professions. This panel was made up of Kent Groh, LS (Host of The Geoholics), Ryan Kelly, CP (Aerotech Mapping AZ), Trent Keenan, LS (Diamondback Land Surveying NV), Bill Swope, CP (Halff Associates, Inc. TX), Todd Bauer, LS, PE (Foresight Consulting, LLC IN), Jay Janisse, LS (Jones I Carter TX), Steve Gangwal (Entrepreneur & Small Business Consultant AZ). The topic of this week’s GA meeting was Marketing & Promoting Geomatics and Mapping Services. We discuss what it takes to be successful even during these unprecedented times. Topics include branding, ethics and the 6 “P’s” of developing a marketing plan.