Business of Software Podcast

Aug 09 2023 435
Business of Software Podcast artwork

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

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Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)

Aug 09 2023 42 mins  
In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the four Autobookers taking to the stage in the fall to discuss connecting sales with marketing. Happy listening! --- Send in a voice message: https://podcasters.spotify.com/pod/show/bu

Ep. 114 How to Hire an Agency (with Lucy Heskins)

May 16 2023 37 mins  
Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency. --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 113: Mergers and Acquisitions (with Christopher Moore)

Nov 16 2022 36 mins  
Quiet Light knows how to help SaaS founders like you to get the best value and deal terms for selling the business on. Christopher Moore joins Mark for a chat about the market for SaaS and Software companies. --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 112 Are You Recession Ready?

Oct 11 2022 41 mins  
Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited him on the podcast to discuss how SaaS and software companies can prepare for, and take advantage of, a recession. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bu

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Jun 28 2022 25 mins  
Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/busine

Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Jun 14 2022 53 mins  
Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 109 Customer Centered Innovation (with Tony Ulwick)

Jun 07 2022 44 mins  
What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for your business.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

May 31 2022 44 mins  
Mark Littlewood talks to Quiet Light's Jon Hainstock about selling a SaaS Business. Meet the Quiet Light team at Business of Softwares ONLINE Jobs to be Done Conf on 8 June and at the IN-PERSON conf in Boston, MA on 26-28 September 2022 --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 107 A BoS Conf Retrospective (with Steve McLeod & Joe Leech)

May 24 2022 29 mins  
Joe's website: https://mrjoe.uk/ Joe on Twitter: https://twitter.com/mrjoe Steve's company, Feature Upvote: https://featureupvote.com/ Steve's podcast: https://bootstrapped.fm/ Steve on Twitter: https://twitter.com/steveofmcleod --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message

Ep 106 Strategy and Making Progress (with Bob Moesta & April Dunford)

May 17 2022 35 mins  
BoS Online Fall 2021 started with a conversation on Jobs to be Done and marketing with April Dunford and Bob Moesta. --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message