Hello Blink Show

We are ending the Hello Blink Show. In this farewell episode, we go over some of the reasons for the decision, what we would have done better, and highlight our future career tracks.

We chat with Christine Sunu about “nonsense marketing.” The idea of spending time and money on certain marketing efforts might seem frivolous or nonsense, but sometimes, these projects can break through the noise to create a viral sensation that gets talked about for years. Many experiential marketing campaigns fall into the category of nonsense marketing.

We chat with Alessandro Grande and Robert Wolff, who run the weekly Arm Innovation Coffee livestream, about what makes for a good YouTube livestream and how it can be used to engage an audience from a marketing perspective.

Engineer, maker, and entrepreneur Darian Johnson joins us to talk about his latest project, a low-power LCD digital assistant. We offer some advice on how he might search for a product-market fit as well as create some inbound marketing content prior to running a kickstarter campaign.

Julio Terra (Launch Studio) and Sean Montgomery (EmotiBit) join us to talk about what it takes to put together a successful crowdfunding campaign on Kickstarter, Indiegogo, etc.

In this episode, we chat with Christine and Dom of Twilio about what makes efforts successful in developer relations and developer advocacy.

Search engine optimization (SEO) is a collection of tools and techniques used to increase the search ranking of a site or content piece with the ultimate goal of getting more views. We provide several SEO tips to help your content perform better in search results, and we recommend some of our favorite tools for assisting with these practices.

We chat with Sean Hadley, founder of MagicDAQ, which is a professional data acquisition and testing tool that can be scripted with Python. He talks about how he lives as an expat in New Zealand selling primarily back into the United States. Additionally, he tells us what has worked for marketing, sales, and coming up with a good price for his product.

We check back in with Jonathan Georgino, who reports that sales have increased and inbound marketing efforts are starting to pay off. In addition, he tells a story about how he turned a potential legal battle into a collaboration effort.

Creating videos on YouTube to engage an audience can be tricky. We chat with Daniel Bogdanoff about how he grew the successful Keysight Labs YouTube channel to function as one part of a marketing effort to sell oscilloscopes.