Rooted In Revenue

Apr 17 2024

Rooted In Revenue Podcast artwork

Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten as we are always moving quickly to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experiences. Creating a new revenue stream can be challenging yet highly lucrative. Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Lany brings her 20+ years of operational experience, business, and finance to the conversation to assist business owners as they build or scale their businesses.

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Building a Sustainable Tech Stack - Do you still use it?

Apr 17 2024 26 mins

This episode will give you an actionable list to evaluate your current tech stack. Lany and Susan will also give you ideas on what to look for when evaluating new pieces to your tech stack. Did you know that anything you log in to for your business is part of your tech stack? Lany will give you her strong opinions on several pieces of software and tools. Susan will give some real e

Visionaries & Integrators: Navigating the Generalist vs. Specialist Hiring Maze

Apr 09 2024 25 mins

Susan and Lany discuss the roles of virtual assistants (VAs), online business managers (OBMs), and the importance of finding the right fit for your team.

Love, Hate, Delegate: Transforming Your Business Through Delegation

Apr 01 2024 29 mins

Are you drowning in tasks and struggling to let go of control in your business? In this third episode of the Rooted in Revenue series, Lany Sullivan and Susan Finch dive into the power of delegation and how it can lead to more time and freedom. They discuss the importance of identifying tasks you love and hate, and provide practical strategies for delegating at all levels of your o

Mastering Growth: 4 Signs You Need a Business Asssessment

Mar 26 2024 33 mins

Susan Finch and Lany Sullivan are plunging into the inky black to tackle the four crucial moments when conducting a business assessment, which is an absolute must

Prioritize for Profitability: Establishing Foundational Systems for Business Growth

Mar 19 2024 22 mins

Are you leaving money on the table in your business? If you haven't evaluated your entire customer journey from end to end, chances are there are holes that are costing you revenue. In this episode, operations experts Susan Finch and Lany Sullivan dive into why your customer journey is the key to sustainable revenue. They share examples of the broken processes they often see, and p

You Can't Manage What You Don't Measure

Mar 12 2024 24 mins

Debi Davis and Susan explore the concept of ”you can’t manage what you don’t measure” and provide practical advice on harnessing the power of data to achieve your business goals.

From Chaos to Clarity: A 3 Step System to Organize Your Business with Debi Davis

Mar 04 2024 34 mins

Whether dealing with hypergrowth, leadership changes, or market disruptions, every entrepreneur needs organizational discipline to drive results without burning out. Tune into my conversation with Debi Davis to gain insider tips on getting unstuck, focused, and moving forward intelligently toward your vision.

Customer Intelligence Fuels Growth - The Overlooked Metrics

Feb 21 2024 24 mins

CEOs, are your metrics telling the whole story of your company’s health? Laura Patterson spotlights critical yet overlooked metrics beyond sales and profit — namely, brand equity and customer value.

Runway to Lift-Off: Rapid Product Launch

Jan 17 2024 35 mins

Do you have a revolutionary business idea but struggle with bringing it to market? Have you invested significant time and money into a product with no traction? As an entrepreneur and inventor at heart, Sushee Perumal has been in your shoes. After exiting his prior role, he was inspired to launch Flight Level 180 to provide startups and founders the capabilities in technology, mark

Stories Forge Trust, Vulnerability Connects People

Jan 03 2024 24 mins

Communication skills are invaluable yet often overlooked. In this episode, Susan sits down with Matt Heinz, President of Heinz Marketing Inc. He's an established podcaster and marketing leader. They discuss practical ways we can become better communicators by creating and sharing our stories. They explore how opening up builds connection and trust—when we lead with vulnerability,