The WHY MARKETING Podcast

This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delicious pecan snacks! However, the real value in talking with Stephanie is how authentic, genuine, and passionate she is about reviving the Stuckey's brand and honoring her family's legacy. Hope you enjoy it!

This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads.

In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club. Josh is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to capitalize on them. He has deep experience building high-performing, insights-based m

This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. Key Take-a-ways from this episode:Understanding your customers to create the perfect Ideal Customer Profile (ICP)What's Broken in marketingThe alignment between sales & marketing goals an

On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'. Key Take-a-ways from this episode:Importance of creating more diverse corporate boardsWhy marketers are often overlooked for co

Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media)

Rod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation including, events, product & brand marketing, grants, and certifications. Rod holds a B.S. in Marketing from Ball State University USA Football is the national governing body of the sport and a member of the U.S. Olympic Committee

In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world. So get ready to learn about...Leadership challenges/opportunities when everyone is working from home.Customer acquisitions and the rapidly evolving digital landscape around privacy.Why it

Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network. Larisa leads an integrated in-house marketing team that provides leadership and

Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas. Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley, California.So here are some of the key insights that we discussed in this episode...How Ma