The WHY MARKETING Podcast

Feb 24 2021 31 mins

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and John Behling. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

































































Colin Guinn (Guinn Partners) | How a Big Ass Toy Helicopter Transformed an Industry!
Jul 17 2019 39 mins  
This week we are excited to have Colin Guinn stopping by to talk about how building a big ass toy helicopter helped launch his amazing career while pioneering the modern day drone industry, as the co-founder and CEO of DJI North America. A serial entrepreneur, he most recently founded Guinn Partners and before that Hangar Technology in Austin, TX. He’s one of the most interviewed experts on UAV technology in the world, and has been featured at premier industry conferences and in countless top-rated publications and newscasts, including 60 Minutes, Tech Crunch, and Fast Company. Colin’s uniqueness to the business world is that he understands the technology in two dialects: the granular argot necessary to communicate with an engineer, and the simple, digestible language that’s interesting to the average consumer. His excitement for technology is palpable and contagious, and he has spent years putting UAVs and robotics in the light they deserve: powerful tools that help humanity in a myriad ways. With Guinn Partners, Colin and a team of long-term experts from previous companies, combine to bring their product development and marketing skillets together as a digital agency to high-tech companies and startups looking to break into new markets. So now, sit back and enjoy this episode of The WHY MARKETING Podcast! To learn more about Colin, please visit… https://www.linkedin.com/in/colinguinn/ www.guinnpartners.com https://player.vimeo.com/video/296536839














































Jenny Rooney (Forbes) | The Key Traits of Leading CMO's
Mar 17 2019 29 mins  
Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community! We also discussed how the role of the CMO is transforming, common challenges facing CMO’s, and how the CMO Network is helping to support the CMO community through the various programs they’ve developed like the Forbes CMO University Alumni Series and Forbes CMO Summit. About Jenny Rooney: A business journalist for 25 years, Jenny is editor of the CMO Network at Forbes, where she manages content and events critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Video Interview Series; developed the Forbes CMO University Alumni Series, connecting marketing practitioners with marketing academics and students; launched Forbes CMO Next, an annual list of 50 game-changing CMOs; serves on the advisory team for the ANA's CMO Talent Challenge; oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit. She also serves as co-host of Wharton Business Radio’s “CMO Spotlight” show on SiriusXM. Jenny was one of six Irish America Power Women inductees in 2018, and she was named one of the Top 20 Women in Marketing by Agency Spotter in 2017. She is a member of the Leadership Council of the Media for Social Impact Summit; a member of the 2017 Midas Executive Jury; and a member of the CMO Outlook Advisory Board. Experience includes editorial posts at premier business publications Advertising Age, Sales & Marketing Management, Business 2.0 and Chief Executive. A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; and talent development. She serves as a guest speaker, panelist and moderator at industry events and has provided commentary for various media outlets. Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992. Email: [email protected] Twitter: @jenny_rooney LinkedIn: https://www.linkedin.com/in/jenniferrooney/ Forbes: https://www.forbes.com/sites/jenniferrooney/#224d2e913159











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