Speakeasy Authority Marketing

Jan 25 2024 231
Speakeasy Authority Marketing Podcast artwork

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.

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Episode 381 - Empowered with Gina Zapanta: Unveiling the Secret Sauce of Legal Success and Marketing

Jan 25 2024 26 mins  
What’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren’t sure, or realize you have no secret sauce at all, this episode is for you. After graduating from Loyola School of Law and passing the bar exam, Gina Za

Episode 380 - A Speakeasy Christmas Carol | An Important Legal Marketing Lesson From Ebenezer Scrooge

Dec 19 2023 22 mins  
Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself… This episode follows

Episode 379 – Safeguarding Your Privacy: The Role of Digital Forensics

Dec 08 2023 34 mins  
What’s the connection between a car accident and your Fifth Amendment rights? Jonathan Brayman of the Breen & Pugh law firm in Chicago is here to explain. Press play to explore: · Under what circumstances police need a warrant to search your cell phone · How vehicle infotainment analysis is done using Berla forensic software · Whether your cell phone be seized if it’s

Episode 378 – Managing Company Culture | How To Create A Positive Workplace Environment

Nov 28 2023 29 mins  
Employees are the backbone of any successful company. So, what happens if the culture within a workplace doesn’t function properly? In many cases, it can lead to an array of challenges for the business – and Richard Watson joins us to explain how to avoid this… Richard is a financial strategist who provides wealth management advice for CPAs, tax professionals, attorneys,

Episode 377 – Unanswered Calls: Can They Make Or Break Your Business? | How To Streamline Your Firm’s Communication

Nov 20 2023 4 mins  
While client contact is certainly shifting toward digital means of communication, phone calls are nowhere near obsolete. So, what happens if you don’t pick up your firm’s phone – or if calls aren't properly handled? You lose potential new clients. How can you avoid this? You work with an answering service that understands your firm’s needs and practice areas. If your

Episode 376 - Bilingual Marketing 101: How To Market Legal Services To Hispanics In The U.S.

Aug 08 2023 23 mins  
In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of developing a greater acceptance for bilingual communities. Hugo has been a lead generation di

Episode 375 - Acting As An Attorney & A Business Owner: What’s The Secret? | How To Maximize Your Growth

Jul 13 2023 11 mins  
In this episode, we continue to dissect the importance of functioning as both an attorney and an entrepreneur. Marketing is a complex system that involves several layers. From focusing on current clients to broadening your firm's reach, it is important to take advantage of marketing from every angle… Join in now to discover: Systems to build in your business to help run it more

Episode 374 - Are You Wearing Two Hats As An Attorney? | The Benefits Of Acting & Thinking As A Business Owner

Jul 13 2023 10 mins  
By working for a small law firm, you are not only an attorney, but an entrepreneur as well. If you want a successful law practice, it is essential that you act as a business owner. So how do you do this effectively? Listen now to find out for yourself… In this episode, we cover: The benefits of acting and thinking as a business owner, and not just as an attorney. Tactics that co

Episode 373 - Artificial Intelligence: How It’s Changing SEO Marketing & What You Can Do To Stay Ahead

Jun 20 2023 4 mins  
As AI continues to evolve, it is changing how SEO marketing functions. So what can you do to continue to maximize your firm’s exposure and attract potential new clients? Staying up to date with the latest technological developments is a great place to start – and Speakeasy is here to help you do this consistently and efficiently. In this episode, you will learn about: How Cha

Episode 372 - Secrets Of Attorney Marketing | Sitting Down To Discuss Family Law With Attorney David Bliven

Jun 05 2023 46 mins  
In this episode, we connect with Attorney David Bliven to discuss his work as a Matrimonial and Family Law Attorney in New York. After graduating with honors from Syracuse University in 1993 with a B.A. in Sociology, David went on to serve as a statistician with the NYS Commission on City Court Judicial Reallocation with the Office of the Deputy Chief Administrative Judge. In 1997,