Leader Generation

This week, Tessa and her guest, Evan Shapiro, explore how brands must adjust to changing consumer behaviors, highlighting the essential shift from reach to meaningful engagement.

Discover key strategies for navigating the post-cookie marketing landscape on this episode of the Leader Generation podcast.

In this episode, you’ll hear why it’s smart to get your data house in order before bringing AI into the mix and why running fast into automation without a plan can lead you to more mess than success.

Learn how to make data your ally in the creative process, and shape campaigns that speak directly to the hearts and minds of your ideal customers.

In this episode, Len Gilbert and Tessa Burg discuss the human side of digital transformation. They highlight the importance of using technology to improve customer experience. Len opens up with a personal story about his father's recent health emergency and how it shed light on the positive impact of technology in healthcare. He introduces us to the 'hospital at home' program, whic

Gareth Cunningham, a search expert, argues that the integration of AI into SEO is not entirely new. Google already uses AI and machine learning to optimize search results, detect spam and match content with search intent. He views AI as an enhancement to SEO rather than its replacement.

Tessa Burg joins Sharon Toerk to discuss how AI is reshaping the services agencies can offer. Together, they explore how to set up the right policies, use AI responsibly, and have transparent conversations with clients to manage risks.

Integrating generative AI into marketing workflows is a move only a select few forward-thinking leaders are making. We’re excited to collaborate with the Test. Learn. Grow. podcast to feature discussions with two such trailblazers—Tessa Burg, host of Leader Generation and CTO at Mod Op, and Patrick Patterson, CEO at Level.

In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges companies face when they blindly adopt AI—emphasizing the need for a solid AI strategy backed by clear business metrics.

In our latest podcast episode, we celebrated a milestone: the first anniversary of Chat GPT’s launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology. We tackled some big issues: the excitement and skepticism around AI, the need for governance, plus the challenges of data security and privacy. We also got into AI accu