Your Marketing Department

Mar 29 2024 1

Your Marketing Department Podcast artwork

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.

Subscribe on Podcast Addict

Why And How You're Getting Your Client Avatar WRONG (and How to Do It Right)

Mar 29 2024 26 mins

There's an OLD way that people have crafted their client avatar (and you've probably done it that way). Instead of helping, it may be holding you back. There's a new, better way to craft your customer persona ... and it's pretty mind-blowing. Learn the common mistakes most entrepreneurs make when crafting a client avatar. Then transform your understanding of your ideal customer wit

Competing With Giants Small Business Strategies To Win Big

Mar 29 2024 12 mins

In the world of entrepreneurship where David meets Goliath, small enterprises can indeed carve out their victories. We're exploring the art of strategic underdog wins, offering actionable insights distilled from big-budget marketing marvels. From grassroots efforts to digital dominion, niche mastery, and beyond, it's a playbook for the agile, the savvy, and the bold. Size doesn't d

How Can I Market My Local Small Town Business? [Entrepreneur Q&A]

Mar 22 2024 8 mins

Best kept secret in town? This entrepreneur has a local brick and mortar business and is seeking some advice on how to no longer have people say "I never knew you were here!" I share a couple of creative, actionable marketing strategies drawing from my own expertise, to provide some savvy moves that get businesses noticed. If you're looking for no-nonsense advice to elevate your pr

7 Innovative Ways To Get Unstuck

Mar 15 2024 13 mins

Discover the art of tackling projects when you're stuck. We delve into innovative strategies like reverse engineering, changing perspectives, and embracing new environments to transform your approach to challenges. Perfect for those feeling stuck in professional or personal ruts, our insights will help you unlock your potential and find success in every step. Download the eBook: Cr

What Marketing Must-Haves Do I Need When I'm Just Starting my Business? | Marketing Q&A

Mar 08 2024 21 mins

This is the basic foundational marketing pieces that I recommend every entrepreneur put in place right from the start. I've prioritized them for you, so you can use it almost like a checklist. I discuss why each one is important, what you need to do, and how to use it. Free How-to Guide: Building Your Marketing Foundation from Scratch https://vickywu.us/product/how-to-guide-buildin

The Goat That Made Me Click Buy

Apr 26 2023 12 mins

This is a masterclass in brand storytelling via video. I'm discussing what tactics this company used in their(excellent) video, and more importantly what you can learn for your own brand storytelling (video or not). Watch the video I'm discussing here: https://www.youtube.com/watch?v=_a_DPZG5xkc Read the company's About page here: https://naadam.co/pages/aboutus From Story to Sales

The SEO Secret You May Not Be Aware Of

Aug 26 2022 6 mins

I can’t imagine that you are still deciding to grow traffic to your website by focusing on optimizing all of your copy, your titles, and your snippets and descriptions for keywords *to please the bots.* There's a secret that will get you better results. ------------------------------------------------------------------------------------------------------ Connect with us to contin

5 Ways To Gamify Your Marketing Campaign To Boost Engagement And Increase Conversions

Aug 12 2022 8 mins

The world of marketing is constantly evolving and adjusting to new trends and technologies. One such trend that is rapidly gaining popularity is gamification. Examples of gamification include awarding points for completing tasks, awarding badges for completing goals, and adding a sense of competition to a user’s experience. Gamification can help your marketing campaign by engagin

Entrepreneur Interview Yolandie Hamilton: Intentionally Uplevel Your Style

Jul 22 2022 54 mins

Yolandie Hamilton is a personal style and confidence coach with 16 years of industry experience. She has been seen in InStyle, Bustle, TLC, PsychCentral, and Thrive Global and now serves ambitious women to unpack, release, and heal from their style history by combining psychological principles and tools with styling theory and techniques so they feel liberated, in control, and conf

Podcast Trailer - Your Marketing Department

Jul 05 2022 1 mins

Your Marketing Department podcast helps entrepreneurs learn marketing to grow to a $Million and Beyond!