The Sniff Perfume Podcast

Linda Pilkington talks about Ormonde Jayne and teases us with a new announcement about the future of the brand.

With Vicken Arslanian from Commodity Fragrances, based in the USA.

Exploring oud perfumes with Strangelove founder, Elizabeth Gaynes.

Freddie Albrighton tells us what it was like to launch a brand in the pandemic, and how he turned his hand from tattoo gun to pipette.

We talk to Claire Sokell Thompson from luxury fragrance brand Electimuss to discover what it takes to build a high class, high price brand from the ground up. What do your customers want when they are paying a high price for the scent? And how do you ensure that they remain satisfied? Is the market over saturated, and if so, how do you ensure that your brand stands out? We discuss

Contains one mild swear word

We discover the scent of space with renowned indie perfumer and space scientist, Marina Barcenilla

There are many careers within the fragrance industry that most people won‘t have ever even heard of. In today‘s episode we are joined by Laetitia Sida, a brand manager with Per Scent. We discuss what her work entails, how she takes brands from concept to launch, and what her average Monday is like!

Gallivant make perfumes inspired by charismatic cities from around the world. We meet with founder, Nick Steward, to find out which cities have had the biggest impact on him, why he chooses the cities he does for his line, and what might come next for this exciting young brand.

Layering: is it just marketing or can it be a genuine way of personalising your scent? We speak to Bella from Contradictions in Ilk about what it was like launching a brand in the middle of Brexit and a pandemic, what Cassanova's pants smelled like, and that all important layering question.